This very short document contains a single word that is difficult to discern due to the formatting. It appears to say a word related to stores, shops, or places to purchase goods but the meaning is unclear from the limited information provided. The document lacks sufficient content to produce an informative summary.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
This very short document contains a single word that is difficult to discern due to the formatting. It appears to say a word related to stores, shops, or places to purchase goods but the meaning is unclear from the limited information provided. The document lacks sufficient content to produce an informative summary.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. ИСТОРИЯ
Zarra Coffee е българска фирма, създадена през 1996 г., специализирана в производството
-печене, мелене и пакетиране на кафе и разтворими продукти. Започнахме с търговия на
дребно в малък магазин за насипно кафе. Работихме усърдно, създадохме собствена
производствена база, устойчива марка Zarra Coffee, обучихме персонал, създадохме деен
колектив от професионалисти и дистрибуторска мрежа.
МИСИЯ, СТРАТЕГИЯ, ЦЕЛИ
Нашата мисия е производството на висококачествени конкурентни продукти-печено кафе,
които да задоволят непрекъснато променящите се вкус и изисквания на потребителя, а също
изграждане на трайни отношения с търговците.
Какво означава това?
- Избрали сме гарантирани доставчици на суровините от стриктно контролирани зони за
произход.
- Осигурили сме добро съхранение на суровините, материалите, готовите продукти.
- Стриктно спазваме технологията, ръчният труд е сведен до минимум.
- Произвеждаме нашите продукти в условията на внедрена и сертифицирана система за
управление на качеството НАССР И ISO 9001:2008.
Усилията ни са насочени в избора, купуването и внедряване в производството на
съвременни високо-технологични машини и линии:
- Пекарните ни машини са с автоматизирано управление на процеса на печене. Печем над 30
сорта кафе от Централна и Южна Америка, Африка и Азия. Процеса на печене е най-
деликатния момент от преработката на кафе. Всеки цикъл се контролира индивидуално в
зависимост от ботаническия вид и влажност на суровото кафе. Печенето посредством
конвенция гарантира еднородно “тихо“ изпичане, еднакъв цвят и вкус на печеното кафе.
- Смесваме с особено старание и точност отделните видове кафе и постигаме най-изтънчения
възможен бленд.
- Извършваме тристепенно почистване от механични примеси.
- Мелим с ротационни, чукови, валцови мелачки.
- Изпеченото кафе пакетираме по 100 гр., 200 гр., 1 кг на зърна и мляно в защитена газова
среда в опаковки, които осигуряват дълготрайността и качеството.
- През 2014 г. внедрихме технологична линия за вакум пакетиране.
- Предстои внедряване на технологична линия за пакетиране на дози мляно кафе-7/9 гр.-
система Blue.
- Тясното ни сътрудничество с опитни дизайнери и фирми за производство на опаковки
осигурява възможостта да изпълняваме индивидуални поръчки за пакетирано кафе
подобрен състав, вкус и опаковка с дизайн и лого на клиента, търговеца.
3. СЪДЪРЖАНИЕ
01 Zarra Coffee печено на зърна, пакетирано по 1 кг
Техника за еспресо кафе, маркетингови условия
02 Zarra Coffeе печено, на зърна, насипно
03 Кафе печено на зърна по 1 кг.
04 Zarra Coffeе печено, пакетирано по 100 гр.
Търговски активности на Zarra Coffeе
05 Индивидуални дози кафе.
Продукти и консумативи за кафе автомати
06 Разтворимо кафе
07 Разтворим горещ шоколад
08 Разтвотима суха сметана/мляко
09 Разтворим чай
10 Разтворимо кафе 3в1
11 Чаши за кафе автомати
12/13/14 Бъркалки, пластмасови изделия
15 Разтворими продукти, дози
16 Билков чай
За да задоволим нуждите на клиентите
към нашето търговско портфолио добавихме
инстантни продукти за кафе автомати,
всичко необходимо за мокрия бар,
дизайнерски картонени чаши, порцеланови
чаши.
Организирахме фирмен сервиз за
инсталиране и поддържане на кафе машини,
мелачки, вендинг автомати, роботи.
Оказваме експертна помощ в избора на
техника.
НАШИ КЛИЕНТИ СА:
- Национални и регионални търговски вериги.
- Оператори на вендинг автомати.
- Хранителни магазини, заведения, офиси.
- Изграждаме собствен парк от
професионални вендинг автомати.
Организирали сме безплатна доставка в
рамко-обектите на своите клиенти от цялата
страна.
„Вие поръчвате, ние доставяме“
ПОЛИТИКИ И ЦЕННОСТИ:
- Работим при ясни правила за чист бизнес,
за да успяваме заедно, като подпомагаме
Вашия бизнес.
- Работим за доверието, за лоялни, коректни,
честни бизнес отношения.
- Осигуряваме сигурност, надеждност,
качество, конкурентни цени.
НАШИЯТ КОЛЕКТИВ:
се състои от високо отговорни, компетентни
специалисти. Осигуряваме условие за
развитие на професионалните им умения,
творческа мисъл и растеж.
КОНТАКТИ:
България 9700, Шумен
адрес на фабрика Zarra Coffee
Индустриална зона Тракия юг
адрес на склад-борса
ул. Калиакра 2
тел.: 054/830-609; 0888 934583;
0894 318860; 0876 886495
www.zarra-coffee.eu
email: zarracoffee@mail.bg
4. 01 ПЕЧЕНО НА ЗЪРНА, 1 кг
Toбo Etiopia
01/001
кафе на зърна
VENDING select Tобо
предназначение:
състав:
автомати, кафе машини
100% робуста кафе
за агресивна, плътна, силна с
устойчив каймак напитка
опаковка:
алуминиево фолио
1 кг/пакет
за кафе
Total Kenia Classic
01/004
кафе на зърна
ORO crema Total
предназначение:
състав:
автомати, кафе машини
100% робуста кафе
за плътна, ароматна напитка
с гъст каймак
опаковка:
за кафе
алуминиево фолио
01/002
кафе на зърна
VENDING select Etiopia
01/005
кафе на зърна
ORO crema Kenia
предназначение:
състав:
01/003
кафе на зърна
VENDING SELECT
6 пакета/стек 6 пакета/стек
автомати, кафе машини
висококачествена
бразилска арабика и
африканска робуста са
гаранция за плътност, мекота,
аромат и каймак
опаковка:
за кафе
алуминиево фолио
предназначение:
състав:
01/006
кафе на зърна
ORO crema Classic
предназначение:
състав:
опаковка:
1 кг/пакет 1 кг/пакет 1 кг/пакет
за кафе
автомати, кафе машини
за гъста, силна
напитка с балансиран вкус от
80% робуста кафе и 20%
колумбийска арабика
алуминиево фолио
опаковка:
за кафе
автомати, кафе машини
100% робуста кафе
за плътна, силна с
устойчив пухкав каймак
напитка
алуминиево фолио
предназначение:
състав:
опаковка:
за кафе
автомати, кафе машини
90% робуста, 10%
арабика кафе Етиопия за
гъста, силна напитка
омекотена с африканска
арабика и пухкав каймак
алуминиево фолио
6 пакета/стек 1 кг/пакет 1 кг/пакет
6 пакета/стек 6 пакета/стек 6 пакета/стек
5. 01 ПЕЧЕНО НА ЗЪРНА, 1 кг
предназначение:
състав:
1 кг/пакет
1 кг/пакет
за кафе
автомати, роботи,
машини
кафе
70% робуста, 30%
арабско кафе за напитка с
мек аромат, с деликатен вкус
от Централно Американска
арабика, комбиниран с
Азиатската робуста
предназначение:
състав:
за кафе
машини за заведения
30% робуста, 70%
арабика за плътен и леко
кисел вкус на Централно
Американските сортове
арабика кафе съчетан с вкус
на Африканска арабика и
Индийска робуста
Joky
предназначение: за кафе
машини за заведения
състав: 40% робуста, 60%
арабика за плътен и леко
кисел вкус на Централно
Американските сортове
арабика кафе съчетан с
шоколадовия вкус на Африканска
арабика и Индонезийска робуста
предназначение:
състав:
за кафе
машини за заведения
40% робуста, 60%
арабика за плътен и леко
кисел вкус на Централно
Американските сортове
арабика кафе съчетан с вкус
на Африканска арабика и
Индонезийска робуста
предназначение:
състав:
за кафе
автомати, роботи, кафе
машини
50% робуста, 50%
арабика кафе за ценители на
балансирана ароматна,
плътна силна кафе напитка
6 пакета/стек 1 кг/пакет 1 кг/пакет
6 пакета/стек
6 пакета/стек 6 пакета/стек
01/007
кафе на зърна
GRAND BAR
01/010
кафе на зърна
ARABICA GOLD Exelsso
01/011
кафе на зърна
ESPRESSO BAR Предлагаме
изпичане и
пакетиране
на кафе с вкус
и логото на
клиента.
01/008
кафе на зърна
GRAND BAR Joky
01/009
кафе на зърна
ARABICA GOLD
ExTeolstasol Kenia Classic
1 кг/пакет 6 пакета/стек
6.
7.
8. ТЕХНИКА ЗА ЕСПРЕСО , МАРКЕТИНГОВИ УСЛОВИЯ
ІІ. С каква техника работи ZARRA coffee?
На базата на нашия 15 годишен опит в техническото обслужване на
професионални кафе машини, кафемелачки, кафе роботи и вендинг автомати
сме избрали да работим с най-надеждните към момента, предлагани на
българския пазар машини, обезпечени с резервни части.
1. Кафе роботи – „SAECO ROYAL PROFESIONAL”
Royal office Master 4000 Master 5000 Satrap
2. Вендинг кафе автомати – ZANUSSI - VENEZIA, SPACIO и ASTRO
VENEZIA SPACIO ASTRO
3. Професионални кафе машини и кафемелачки
9. 02 ПЕЧЕНО НА ЗЪРНА, НАСИПНО КАФЕ
Zarra coffee пече над 30 самостоятелни ботанически вида сурово кафе - арабики и робуста.
Разполагаме със съвременни пекарни машини с автоматизирано управление, осигуряваме
три етапно почиствани на печеното кафе, урегулирали сме доставчиците на висококачествено
сурово кафе.
02/01 РОБУСТА КАФЕ
Арт. № Артикул/произход Арт. № Артикул/произход
Уганда 15/16
Виетнам 18, supremo
Виетнам 16, supremo
Виетнам 16, Wet-polished
Индонезия, Wib, washed
Tанзания 16/17
02/02 АРАБИКА КАФЕ
02/01/007
02/01/008
02/01/009
02/01/010
02/01/011
02/01/012
Арт. № Артикул/произход Арт. № Артикул/произход
02/03 КАФЕ БЕЗ КОФЕИН
Арт. № Артикул/произход Арт. № Артикул/произход
02/04 СМЕСИ
02/01/001
02/01/002
02/01/003
02/01/004
02/01/005
02/01/006
Индонезия, ЕЛВ
Индонезия, ЕЛВ тъмна, обик.
Индонезия, ЕЛВ тъмна, спец.
Индия, Чери АВ
Индия, Чери АВ
Камерун 16/17
02/02/001
02/02/002
02/02/003
02/02/004
02/02/005
02/02/006
Бразилия, Rio Minas
Бразилия, Santos
Колумбия, Exelso
Колумбия, Supremo
Коста Рика
Гватемала
Арт. № Артикул/произход Арт. № Артикул/произход
02/04/001
02/04/002
02/04/003
Zarra Mocca
Zarra тип Lazarin
Zarra тип Lavazza
02/02/007
02/02/008
02/02/009
02/02/010
02/02/011
Никарагуа
Етиопия
Индия, Plantation
Мексико
Кения
02/03/001
02/03/002
Индонезия, ЕЛВ, без кофеин
Индия, Чери, без кофеин
02/03/003
02/03/004
Колумбия, Exelso, без кофеин
Бразилия, Santos, бeз кофеин
02/04/004
02/04/005
02/04/006
Zarra Aromatic
Zarra Espresso
Zarra тип Якобс
Предназначение: за кафе магазини, кафе роботи, кафе автомати.
Опаковка: по 1 кг - полипропилен
по 5 кг - чувал сезал
по 20 кг - чувал сезал
По заявка на клиента ZARRA coffee предлага за 5 кг опаковки полипропилен.
10. 03 КАФЕ НА ЗЪРНА ПЕЧЕНО, ТЪРГУВАНО ОТ „Зара Трейд 08“
04 ПЕЧЕНО МЛЯНО И ПАКЕТИРАНО 100 гр.
04/01 ПЕЧЕНО МЛЯНО ПАКЕТИРАНО 100 гр. ЗА ДЖЕЗВЕ
04/01/001
кафе Zarra
за джезве
04/01/002
кафе Мосса Orient
за джезве
04/01/003
кафе Briziliero
за джезве
04/01/004
кафе Ресто
за джезве
03/001
кафе на зърна
COVIM ORO CREMA
1 кг/пакет 6 пакета/стек
03/002
кафе на зърна
COVIM GRAND BAR
1 кг/пакет 6 пакета/стек
03/003
кафе на зърна
LAVAZZA
1 кг/пакет 6 пакета/стек
03/004
кафе на зърна
LAVAZZA
1 кг/пакет 6 пакета/стек
100 гр. 20 бр./кашон 100 гр. 20 бр./кашон 100 гр. 50 бр./кашон 100 гр. 50 бр./кашон
11. 04/01 ПЕЧЕНО МЛЯНО ПАКЕТИРАНО 100 гр. ЗА ДЖЕЗВЕ
04/01/005
кафе Best Fresh
за джезве
04/01/009
кафе Пацони
класик за джезве
04/02 ПЕЧЕНО МЛЯНО ПАКЕТИРАНО 100 гр. ЗА ЕСПРЕСО
04/02/001
Zarra
за еспресо
Espresso
04 ПЕЧЕНО МЛЯНО ПАКЕТИРАНО 100 гр.
100 гр. 50 бр./кашон 100 гр. 50 бр./кашон 100 гр. 50 бр./кашон
04/02/002
кафе Мосса
Espresso
04/01/003
кафе Ресто
еспресо
04/01/004
кафе Акцент
еспресо
04/01/010
кафе Liberika
за джезве
04/01/011
кафе Акцент
за джезве
04/01/012
кафе Fenomeno
мосса джезве
04/01/006
кафе Perla
за джезве
04/01/007
кафе Тони
за джезве
04/01/008
кафе Пацони
за джезве
100 гр. 50 бр./кашон
100 гр. 50 бр./кашон 100 гр. 20 бр./кашон 100 гр. 50 бр./кашон 100 гр. 20 бр./кашон
100 гр. 20 бр./кашон 100 гр. 20 бр./кашон 100 гр. 50 бр./кашон 100 гр. 50 бр./кашон
12. 04 ПЕЧЕНО ПАКЕТИРАНО 100 гр.
04/03 ПЕЧЕНО НА ЗЪРНА ПО 100 гр. /200 гр.
04/03/001
кафе Fenomeno
mocca зърна
04/03/002
Zarra coffee
на зърна
ТЪРГОВСКИ АКТИВНОСТИ НА
04/03/003
на зърна
Zarra coffee
04/04
Zarra coffee
зелено мляно
100 гр. 20 бр./стек 200 гр. 10 бр./кашон 200 гр. 10 бр./кашон 100 гр. 20 бр./кашон
Събери 20
празни опаковки
и замени за
1 пълна
или рекламна
чаша.
Играта датира
без прекъсване
от 2002 година.
Многократно теглене на
новогодишни, осмомартенски
томболи.
Промо кутия кафе Mocca 100 гр.
+ рекламна дуралексова чаша
с логото на търговеца.
ИГРАТА НА ЗАРА!
Опитай късмета си със ЗАРА!
Днес ще си номер едно!
Дублирай успеха! Всичко по две!
Талант и веселие. В триъгълника
брой до 3, с вяра, надежда и любов започни!
Куатро удоволствие! Устойчив и стабилен
бъди - земя, вода, въздух и огън събери!
Дай ми пет за късмет!
Отличен ден с отлични резултати! Аз съм 6!
1
23
4
5
6
с натурален
шоколад
с натурален
лешник
13. 05 ИНДИВИДУАЛНИ ДОЗИ КАФЕ
КАПСУЛИ LAVAZZA BLUE КАФЕ МАШИНИ
05/01/001
05/01/001
мляно кафе, мека капсула, пластмаса
05/01/002
05/01/003
05/01/004
05/01/005
бежова
зелена
синя
розова
вишнава
crema & aroma
arabica dolche
decaffeinato
amabile
turla
100 бр./кашон 6 кашона/стек
Предоставяме за ползване и
закупуване на кафе машини,
които работят с мека капсула
Lavazza blue
КАПСУЛИ СИСТЕМА PRESSO КАФЕ МАШИНИ
05/002
мляно кафе, пластмасова капсула,
Covim Presso
10 бр./кутия
Хартиена доза
сбито смляно кафе 7,2 гр.
05/003
хартиена опаковка
40 бр./кутия
Предоставяме за ползване и
закупуване на кафе машини,
които работят с капсули тип
Presso
Индивидуална доза
Zarra смляно кафе 7 гр.
05/004
опаковка полипропилен
100 бр./кошон
14. Instant Coffee
ZARRA Gold
freeze-dried
06/01
разтворимо кафе
гранула
06/02
разтворимо кафе
едра гранула
06/03
разтворимо кафе
ситна гранула
06/04
разтворимо кафе
Jacobs
500 гр. 10 пакета/кашон 500 гр. 10 пакета/кашон 500 гр. 10 пакета/кашон 500 гр. 20 пакета/кашон
06/04/01
разтворимо кафе
Ristora Италия
200 гр. 20 пакета/кашон
06/04/02
разтворимо кафе
Ristora Италия
200 гр. 20 пакета/кашон
06/04/03
разтворимо кафе
без кофеин
Ristora Италия
200 гр. 20 пакета/кашон
07/005
разтворим горещ
шоколад Choko Vend
1 кг 20 кг/кашон
07/001
Холандия
разтворим шоколад
ICS
1 кг 10 бр./кашон
07/002
разтворим шоколад
наситен ICS Холандия
1 кг 10 бр./кашон
07/003
разтворим шоколад
Ristora Италия
1 кг 10 бр./кашон
07/004
разтворим шоколад
La Festa
1 кг 10 бр./кашон
ПРОДУКТИ И КОНСУМАТИВИ ЗА КАФЕ АВТОМАТИ
06 РАЗТВОРИМО КАФЕ
07 РАЗТВОРИМ ГОРЕЩ ШОКОЛАД
15. 08/05
сухо мляко
пълномаслено ICS
ситна гранула Холандия
1 кг 6 кг/кашон
ПРОДУКТИ И КОНСУМАТИВИ ЗА КАФЕ АВТОМАТИ
08 РАЗТВОРИМА СУХА СМЕТАНА / МЛЯКО
08/08
сухо мляко
обикновено
ситна гранула Milky Vend
08/02
сухо мляко
едра гранула
Leche Испания
500 гр. 20 бр./кашон
08/06
сухо мляко
обикновено ICS
ситна гранула Холандия
гранула
08/07
сухо мляко
Nestle
Lacte
12 бр./кашон
1 кг 6 кг/кашон 1 кг 6 кг/кашон
08/01
сухо мляко
ситна гранула
Ristora Италия
500 гр. 20 бр./кашон
08/03
сухо мляко Regilait
едра
Toping Франция
500 гр. 20 бр./кашон
08/04
сухо мляко ICS с
подсилена пяна ситна
гранула Холандия
1 кг 6 кг/кашон
09 РАЗТВОРИМ ЧАЙ
900 гр.
09/01
разтворим чай
Ristora Италия
лайка с лимон
09/06
разтворим чай
лимон
Nestea
09/03 чай Simat мента
09/04 чай Gianmarco
лайка
09/05 чай Satro горски
плодове
09/02
разтворим чай ICS
Холандия
09/02/001 лимон
09/02/002 праскова
500 гр. 10 бр./кашон 1 кг 10 кг/кашон 1 кг 10 кг/кашон 1 кг 10 кг/кашон
16. ПРОДУКТИ И КОНСУМАТИВИ ЗА КАФЕ АВТОМАТИ
10 РАЗТВОРИМО КАФЕ 3 В 1
10/01
нес кафе 3в1
Nestle
10/02
Gianmarco
нес кафе 3в1
10/03
нес кафе 3в1
с уиски ICS Холандия
10/04
нес кафе 3в1
1 кг 10 кг/кашон 1 кг 10 кг/кашон 1 кг 10 кг/кашон 1 кг 10 кг/кашон
11 ЧАШИ ЗА КАФЕ АВТОМАТИ
11/001
чаши пластмасови
цветни за кафе
автомати 166 мл
11/004 11/005
чаши пластмасови
цветни за кафе
автомати 166 мл
чаши картонени
Lavazza за кафе
7 oz
11/002-166 мл
11/003-180 мл
чаши пластмасови
ббееллии ззаа ккааффее ааввттооммааттии
100 бр./стек 30 стека/кашон 100 бр./стек 30 стека/кашон 100 бр./стек 30 стека/кашон 100 бр./стек 30 стека/кашон
11/009-166 мл
11/010-200 мл
чаши обикновени
166 мл / 200мл
11/006
чаши картонени за
кафе автомати
7 oz
11/007
чаши картонени
за кафе
Covim
автомати 7 oz
11/008
чаши картонени
за кафе
Zarra
автомати 7 oz
100 бр./стек 30 стека/кашон 100 бр./стек 30 стека/кашон 100 бр./стек 30 стека/кашон 100 бр./стек 30 стека/кашон