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Kas yra media agentūra ir
kaip jai pateikti rėmimo pasiūlymus
KAROLIS RIMKUS
.com/in/karolisrimkus
KŪRYBOS
AGENTŪRA
• Promo ag.
• POS ag.
• Digital ag.
• PR ag.
• Social ag.
TYRIMŲ
AGENTŪROS
$$$$$
KĄ DARO MEDIA AGENTŪRA?
NESTANDARTŲ
SKYRIUS
STANDATRINIAI
NESTANDARTAI
Egzistuojantys kanalai
O NESTANDARTŲ SKYRIUS?
STANDARTINIAI NESTANDARTAI
STANDATRINIAI
NESTANDARTAI
NESTANDARTINIS
PANAUDOJIMAS
Egzistuojantys kanalai TV
Radijo
Lauko reklamos
Spaudos
Digital
panaudojimas nestandartiškai
O NESTANDARTŲ SKYRIUS?
NESTANDARTINIS PANAUDOJIMAS
NESTANDARTINIS PANAUDOJIMAS
Dalyvio paraiška konkursui
„Papasakok savo istoriją!“
Mano gyvenimas tekejo yprasta tekme,
kol nusipirkau lapkricio menesio
Cosmo…kaip visada pirmiausiai
perskaiciau vienises dienorasti, idomiau
ei idomu kiap sekasi herojai  taciau
paskutiniame lape rasta balta plunksna
buvo kazkas tikrai netiketo  kilo tik
viena mintis ka su ja veikti – tiesiog
paivairinti savo meile. Tai kazkas naujo ir
beprotiskai jaudinantis…
NESTANDARTINIS PANAUDOJIMAS
https://vimeo.com/138951832
STANDATRINIAI
NESTANDARTAI
NESTANDARTINIAI
NESTANDARTAI
NESTANDARTINIS
PANAUDOJIMAS
Egzistuojantys kanalai Kanalų kūrimas
Promo aktyvacijos
Renginiai
Projektai
PR Aktyvacijos
TV
Radijo
Lauko reklamos
Spaudos
Digital
panaudojimas nestandartiškai
O NESTANDARTŲ SKYRIUS?
NESTANDARTINIAI NESTANDARTAI
Kanalų kūrimas
Promo aktyvacijos
Renginiai
Projektai
PR Aktyvacijos
Renginiai
Tiksliau, jų rėmimo pasiūlymai
KAIP ATRODO PASIŪLYMAI?
(viešai prieinamas pavyzdys)
INTRO
Nuotaiką perteikiantis vaizdelis
APIE
Renginio aprašymas, istorija, skaičiai
KAIP ATRODO PASIŪLYMAI?
(viešai prieinamas pavyzdys)
KAIP VYKS
Scenos, varžybos, veiklos
PAKETAS
Kokią mediją gauna rėmėjas (čia nekoks pvz)
KAIP ATRODO PASIŪLYMAI?
(viešai prieinamas pavyzdys)
PAPILDOMOS VERTĖS
Ką rėmėjas gali veikti renginio viduje
KONTAKTAI
3 7 11 10 aaaa
KAIP ATRODO PASIŪLYMAI?
AKADEMINIAI PER ILGI
„LOGOTIPO INTEGRACIJA“
„MATYSITĖS ŽINIASKLAIDOJE“
LOGO
KAIP PATEIKTI VERTES?
OK VARIANTAS
Pozicija Generalinis Rėm. Rėmėjas
TV (TV3) – 100 5s logo/video 2s logo/video
Radija (RC, M-1) – 200 3s -
Spauda (Lrytas, V. Ekspresas, Panelė, Žmonės, Laima ) –
20
Logo integracija Logo partnerių juostoje
Plakatai (A1/A2) – 1000 Logo integracija Logo partnerių juostoje
ACM ekranai 5s logo 2s logo
Baneriai (Delfi.lt, tiketa.lt, laikas.lt, autoplius.lt, ve.lt, music.lt,
ore.lt, shilta.lt)
X X
Reklama ant bilietų X X
Galimybės pardavimo vietoje X Atskiru susitarimu
KAIP PATEIKTI VERTES?
LIUKS VARIANTAS
Eil.
Nr.
Media kanalas Pozicija
Plotis
(mm/px)
Aukštis
(mm/px)
Plotas
(cm2
)
Plotas
rėmėjui
(%)
Plotas
rėmėjui
(cm2
,
sekundės)
Kartai/
Kiekis
TV
ratingai
TV
GRP
Kaina cm2
,
sekundės
(Lt.)
Nuolaida
(%)
Vertė(Lt.)
Auditorija
bendra
1
Programėlės
10% visos programėlė ploto; formatas
210x210mm; sulankstoma į 4 dalis 210,00 210,00 441 10,00% 44,10 10.000 0,03 Lt 0,00% 250,00 Lt 10.000
2
Programėlių gamyba
10% visos programėlė ploto; formatas
210x210mm; sulankstoma į 4 dalis 210,00 210,00 441 10,00% 44,10 10.000 0,00 Lt 0,00% 0,00 Lt 0
3
Plakatai (miestuose)
10% viso plakato ploto; formatas B3 =
353x500mm 353,00 500,00 1.765 10,00% 176,50 20.000 2,91 Lt 0,00% 58.100,00 Lt 1.426.577
4
Maketai spaudoje
Kauno diena-Menas ir pramogos; 10%
viso maketo ploto; formatas
103x134mm 103,00 134,00 138 10,00% 13,80 192 12,00 Lt 35,00% 20.669,88 Lt 206.000
5
Maketai spaudoje
Sekundė-šeštadienio vidiniai psl.; 10%
viso maketo ploto; 104,00 135,00 140 10,00% 14,04 1 10,80 Lt 40,00% 90,98 Lt 44.000
6
TV (TV3/LNK) 10" x 150 transliacijų
10,00 150 3,75
562,5
0 28,93 Lt 50,00% 81.365,63 Lt 2.332.243
7TV (Lietuvos ryto TV) 3" x 150 transliacijų 3,00 150 0,50 75,00 28,01 Lt 50,00% 3.151,13 Lt 798.714
Iš viso: 163.627,60 Lt
Cost Per Contact (CPC) with Audience (2'332'243 Lithuanians): 0,07 Lt
KAIP PATEIKTI VERTES: TV
IDEALIU ATVEJU: TA SKAIDYMAS
JEI MEDIA VERTĖ VIRŠIJA KAINĄ
Vertė: 500 000 EUR
Generalinio rėmėjo paketo
kaina 10 000 EUR
Vertė: 9 000 EUR
Teisė vartoti renginio pavadinimą
komunikacijoje: 3 000 EUR
Renginio vardo vertė: 4 500 EUR
GALUTINĖ vertė: 16 500 EUR
Generalinio rėmėjo paketo kaina: 10 000 EUR
JEI NE
KOKIAS NAUDAS GALI TURĖTI
NAUJAS, MAŽAS RENGINYS?
NIŠA
pvz.: Metų Ūkio apdovanijomai, Nėščiųjų
kursai, Mokymai medikams
PARUOŠTA INTEGRACIJA
Statysit skardinių piramidę?
Bus bulvyčių valgymo konkursas?
PASKAIČIUOTA VERTĖ
Kad ir maža, bet paskaičiuota.
ATASKAITA. KAM? SAU.
Kiek išėjo spaudos pranešimų?
Kiek apsilankė svetainėje?
Kiek apsilankė renginyje?
Kokia FAKTINĖ priemonių vertė?
Geros skaitinės ataskaitos iškarpa
KAROLIS RIMKUS
.com/in/karolisrimkus
AČIŪ

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Kas yra media agentūra ir kaip jai pateikti rėmimo pasiūlymus