This document outlines six principles ("Alignment", "Accountability", "Analytics", "Automation", "Alliances", "Assessment") that top-performing "A" marketing organizations follow to increase marketing ROI and contribution. It describes each principle in detail, providing mantras, challenges to address, and action steps to implement. The principles involve aligning marketing and business goals, using metrics and data to make fact-based decisions, collaborating across departments, and continuously benchmarking and improving performance.
Team System - Metodologias ágeis e conceitos - scrum, msf, xp (TechDays 2007)Bruno Camara
Promover a comunicação e a adaptação às mudanças são princípios centrais das metodologias ágeis. O documento descreve Scrum, XP e MSF Agile, abordando papéis, artefactos e práticas como planeamento iterativo, envolvimento do cliente e valorização do software funcionando sobre a documentação. As metodologias promovem o desenvolvimento de software de forma colaborativa e adaptável às necessidades dos utilizadores.
The document provides an overview of the international real estate market in the United States. It summarizes data from a 2013 survey on international home buying activity. Some key points:
- In 2012-2013, international buyers spent $68.2 billion on residential real estate in the US, accounting for 6.3% of total spending.
- The top countries that international buyers come from are Canada, Mexico, the UK, India, and China. Canadian buyers make up 23% of international buyers.
- International buyers typically purchase detached single family homes to use as a primary residence or vacation home. They pay higher prices on average - $354k in 2013 versus the overall US average of $228k.
Does Digital Media Advertising Make $en$e?Damian Davila
Digital media advertising can make sense as part of a well-planned customer acquisition strategy if certain conditions are met. An effective strategy requires understanding who the target audience is for a product or service and where those potential customers spend time online. Testing different advertising approaches is important to find the most effective messaging and placement. The objective should be developing a scalable sales model focused on reaching clients that are already aware of a problem and actively seeking a solution.
Develop a process of contacting existing users to determine the necessary client interaction (e.g. customer life-cycle) to provide a clear idea why these users were willing to use a service/product that still needs some tweaking.
This document outlines six principles ("Alignment", "Accountability", "Analytics", "Automation", "Alliances", "Assessment") that top-performing "A" marketing organizations follow to increase marketing ROI and contribution. It describes each principle in detail, providing mantras, challenges to address, and action steps to implement. The principles involve aligning marketing and business goals, using metrics and data to make fact-based decisions, collaborating across departments, and continuously benchmarking and improving performance.
Team System - Metodologias ágeis e conceitos - scrum, msf, xp (TechDays 2007)Bruno Camara
Promover a comunicação e a adaptação às mudanças são princípios centrais das metodologias ágeis. O documento descreve Scrum, XP e MSF Agile, abordando papéis, artefactos e práticas como planeamento iterativo, envolvimento do cliente e valorização do software funcionando sobre a documentação. As metodologias promovem o desenvolvimento de software de forma colaborativa e adaptável às necessidades dos utilizadores.
The document provides an overview of the international real estate market in the United States. It summarizes data from a 2013 survey on international home buying activity. Some key points:
- In 2012-2013, international buyers spent $68.2 billion on residential real estate in the US, accounting for 6.3% of total spending.
- The top countries that international buyers come from are Canada, Mexico, the UK, India, and China. Canadian buyers make up 23% of international buyers.
- International buyers typically purchase detached single family homes to use as a primary residence or vacation home. They pay higher prices on average - $354k in 2013 versus the overall US average of $228k.
Does Digital Media Advertising Make $en$e?Damian Davila
Digital media advertising can make sense as part of a well-planned customer acquisition strategy if certain conditions are met. An effective strategy requires understanding who the target audience is for a product or service and where those potential customers spend time online. Testing different advertising approaches is important to find the most effective messaging and placement. The objective should be developing a scalable sales model focused on reaching clients that are already aware of a problem and actively seeking a solution.
Develop a process of contacting existing users to determine the necessary client interaction (e.g. customer life-cycle) to provide a clear idea why these users were willing to use a service/product that still needs some tweaking.
2. Fabuła
Cel: skuteczna promocja zapachów Puma Jamaica 2,
odświeżenie wizerunku marki
Duża
Muzyka Zasięg
społeczność
Czas trwania kampanii: 26.05 – 22.06.2008r.
3. Sekcja specjalna – landing page
Branding logo oraz nowy element
menu (ROS) – niestandardowe
rozwiązania gwarantowały
wysoką zauważalność.
Głównymi elementami
umieszczonymi na obrandowanej
stronie były 2 gry flash, spot
video oraz link do kanału
radiowego PUMA – strona była
centrum karaibskich działań ☺
4. Gry flash
Gra ‘Totem’ – zadaniem użytkownika
było skomponowanie własnej
piosenki reggae z poszczególnych
sylab wyrażenia „PUMA JAMAICA”
Gra ‘Kokosy’ – gra zręcznościowa
ciesząca się dużą popularnością
wśród użytkowników – średni czas gry
na użytkownika – 40 min
5. Wysoka popularność gier flash
GRY – ‘Totem’ i ‘Kokosy’
zostały umieszczone na
międzynarodowej stronie
www.pumafragrances.com
wraz z innymi gadżetami
6. Produktowy kanał radiowy
Kanał radiowy PUMA JAMAICA 2:
Na potrzeby kampanii został stworzony
nowy kanał radiowy, z muzyką
reggae/ragga/dancehall/dub.
Karaibska muzyka doskonałe oddawała Średni czas słuchania:
egotyczny i pozytywny klimat JAMAJKI
1,5h dziennie na
Kanał radiowy cieszył się dużą jednego unikalnego
popularnością, już po kilku dniach znalazł się słuchacza
w pierwszej dziesiątce w rankingu
słuchalności!
7. Podsumowanie
Użytkownicy Klient
• łatwe dotarcie do grupy docelowej
• wzrost świadomości marki wśród
użytkowników poprzez częsty i długi kontakt
• zbudowanie zasięgu dla kampanii dzięki
z brandem
komunikatorowi Gadu‐Gadu, radiu OpenFM
• dużo zabawy dostarczanej przez gry flash oraz witrynom grupy
(dodatkowo możliwość zdobycia nagród w
formie zapachów) • efektywny i skuteczny branding – realizacja
produkcyjna po stronie GG Network
• kanał muzyczny jako medium
towarzyszące, wywołujące pozytywne
• wsparcie promocji w mediach branżowych
emocje, umilające czas
(m.in. MediaRun, WirtualneMedia)
