Marketing principles viracocha - candy bar project
Kabang Energy Candy Power Point Presentation 2016
1.
2. KABANG Energy Candy
#1 Energy Candy in the World!
Kabang Energy Candy is a delicious, juicy, fruity, hard shelled, sweet, sour,
candy with an exploding center. It comes in 4 awesome flavors. Cherry,
Watermelon, Grape, & Apple. Kabang contains 100% of the RDA of
Vitamins B6, B12, C plus Ginseng. Kabang contains only 3 grams of Sugar
only 15 Calories, only 5 Carbs, and Kabang contains No Caffeine.
3. Kabang Energy Candy
is Ranked #11 in the candy category
for North America.
Industry insiders and analysts who gathered in Chicago for North
America's largest candy trade show say the odd pairing of candy and
fitness might just make economic sense. Consumers are scooping up
more than $3 billion a year in "energy" gels, bars and drinks, and the
crowded, $25 billion confection industry must continue to innovate if it's
going to sweeten the bottom line. Kabang Energy Candy, which
launched in 2010 is the undisputed leader in the field. “And when you
consider that more than 60 percent of adults say they exercise, the
products stand a good chance…”, said Harry Balzer, vice president of a
consumer marketing firm that tracks the food industry.
4. Who enjoys KABANG?
Kids, Teens, Adults, Seniors, Fitness Fans, Energy Fans, Candy
Fans, Diabetics, Nutritious, and Health Conscious.
EVERYONE!
Fitness
Consumers
30%
Energy
Consumers
40%
Kids 5-17
30%
5. Stats
#1 on Google for Energy Candy
#1 on Social Media for Energy Candy
5 Years Selling in Walgreens
5 Years 5 Star Rating on Amazon.com
6 Years Selling in Rite Aid
5 Years selling in Wilco Hess gas stations
Over 1,000 gas stations and convenient stores worldwide!
And More!
6. KABANG is sold by the piece & by
the box.
Local Gyms
Sports Teams
Yoga Studios
Salon & Spas
Hotels
Small
businesses
Health
Enthusiasts
Households
Offices
7. In addition to our Unique, Caffeine
Free Energy product
We Stand Out…
Marketing and Social Media
Specializing in driving traffic to the locations where
our loyal fans can get KABANG!
Including: Google, Facebook, Instagram, YouTube,
New York Times Square, NASCAR, All Major Rock
Concerts in North America, and much much more!
$50,000 in monthly marketing!
8. What’s Next?
We would like to start as a vendor in your locations to
satisfy the high demand of our customers.
We receive an overwhelming volume of requests from our
fans everywhere demanding KABANG!
9. Item Info
50 pieces per display box 6 3/4 x 4 1/2 x 2 3/4
24 display boxes per case
KABANG candy wrapper UPC 855105004015
KABANG Box UPC 855105004022
KABANG display box UPC 855105004022
KABANG case CODE # 10855105004029
Case 14.5" L x 14.25" W x 12.25"H 22 pounds
Case cube 1.465
1080 display boxes per pallet, 45 cases per pallet
9 cases per block 5 tier high
10. Fans of all ages love the
Natural Energy from
KABANG Energy Candy!