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© 2000 Manoj Chawla
Case Study
Shaving
© 2000 Manoj Chawla
Shaving
 Requirements
 Grooming
 Look/Quality
 Safety
 Speed
 Cost
© 2000 Manoj Chawla
Straight Blade
•Required constant sharpening
•Very unsafe to use/transport
•Difficult to use
© 2000 Manoj Chawla
Modularity
 Component/Modularise the elements
 Replace blades rather than whole
instrument
 Aim to avoid uneven wear between
components
 Reduces costs
© 2000 Manoj Chawla
Safety Razor
 Single blade
 Easier to use
 Increases usability to home
© 2000 Manoj Chawla
Barber Home
© 2000 Manoj Chawla
Transition to bi & poly systems
1 Blade
2 Blades
3 Blades
© 2000 Manoj Chawla
Single Blade
Fixed Head
Disposable
Double Blade
Flexible Head
Disposable
Double Blade
Flexible Head
Permanent Handle
Lubra-strip
Double Blade
Flexible Head
Permanent Handle
Lubra-strip
Gripped Handle
Triple Blade
Flexible Head
Permanent Handle
Lubra-strip
Gripped Handle
Wear Indicator
Grip Strip
Evolution of Product
© 2000 Manoj Chawla
Advanced Features
 Lubricating strip
 Indicator of blade life
 Grip strip
© 2000 Manoj Chawla
 Multiple blades
 Fewer strokes
 Less time
 Less energy
© 2000 Manoj Chawla
 Specific Need
 Travelling
 Disposable razors
 Cheap blades
 Plastic handles
 One-time-use
 All-in-one kit
 Bundling
 Fully disposable
© 2000 Manoj Chawla
Evolution
Evolution of subsystems….
© 2000 Manoj Chawla
Increasing usability
 Expansion of usage of technology
 Women’s shavers
 Use same blades with different handles

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k03shaving-sent

  • 1. © 2000 Manoj Chawla Case Study Shaving
  • 2. © 2000 Manoj Chawla Shaving  Requirements  Grooming  Look/Quality  Safety  Speed  Cost
  • 3. © 2000 Manoj Chawla Straight Blade •Required constant sharpening •Very unsafe to use/transport •Difficult to use
  • 4. © 2000 Manoj Chawla Modularity  Component/Modularise the elements  Replace blades rather than whole instrument  Aim to avoid uneven wear between components  Reduces costs
  • 5. © 2000 Manoj Chawla Safety Razor  Single blade  Easier to use  Increases usability to home
  • 6. © 2000 Manoj Chawla Barber Home
  • 7. © 2000 Manoj Chawla Transition to bi & poly systems 1 Blade 2 Blades 3 Blades
  • 8. © 2000 Manoj Chawla Single Blade Fixed Head Disposable Double Blade Flexible Head Disposable Double Blade Flexible Head Permanent Handle Lubra-strip Double Blade Flexible Head Permanent Handle Lubra-strip Gripped Handle Triple Blade Flexible Head Permanent Handle Lubra-strip Gripped Handle Wear Indicator Grip Strip Evolution of Product
  • 9. © 2000 Manoj Chawla Advanced Features  Lubricating strip  Indicator of blade life  Grip strip
  • 10. © 2000 Manoj Chawla  Multiple blades  Fewer strokes  Less time  Less energy
  • 11. © 2000 Manoj Chawla  Specific Need  Travelling  Disposable razors  Cheap blades  Plastic handles  One-time-use  All-in-one kit  Bundling  Fully disposable
  • 12. © 2000 Manoj Chawla Evolution Evolution of subsystems….
  • 13. © 2000 Manoj Chawla Increasing usability  Expansion of usage of technology  Women’s shavers  Use same blades with different handles