The document provides tips for small businesses to optimize their website for organic search engine results. It recommends choosing descriptive domain names like .com and .net, focusing on keywords relevant to the business and industry, including those keywords throughout website content, and getting backlinks from other sites through partnerships and social media. It also stresses the importance of regularly updating website content with new pages, blogs, and information and using email campaigns, paid search ads, and other online marketing to drive traffic to the optimized site.
The document discusses marketing research results for the Sparkle brand. It found significant growth in email database subscriptions and sweepstakes entries. A survey showed 74% of respondents expressed purchase interest in Sparkle, which had a 13 point higher velocity score than competitors. 82% of respondents rated Sparkle in their top two choices, with 63% choosing it as their top choice. Sparkle saw double digit growth in small case pack sales when timed with the Scooby-Doo movie release. It is also the number one primetime holiday special every year featuring Rudolph. African American and low-income rural buyers were key demographic groups for Sparkle, with indexes above 125 for each.
This white paper discusses the rise of the occasion-based shopper and how retailers and brands need to adapt. It notes that most shoppers think about meals and occasions like breakfast, lunch, dinner, and snacks rather than individual products. The paper recommends that retailers and brands understand shoppers' needs for different occasions and work together to create solutions tailored to occasions rather than just marketing individual brands. It provides examples of how occasions like lunchbox packing and dinners change throughout the year. The paper concludes that both retailers and brands must learn more about shoppers and their occasions in order to create a seamless shopping experience and drive sales.
This document outlines key marketing considerations across 14 "P's" including Performance, Positioning, Product, Price, Place, Promotion, Public Relations, Packaging, Proliferation, Placement, People, Projection, Programming, and a global perspective. It emphasizes setting measurable objectives, understanding the target consumer, differentiating the product, extending the brand appropriately, integrating promotional strategies, leveraging PR opportunities, selecting effective media, and tailoring the approach globally and regionally. Placement within retail stores is also addressed.
Social media in conflict situations - Ushahidi, Twitter and Morespieli
The presentation analyses with the different views on how social media are used in conflict related situations, comparing the arguments of Evgeny Morozov and Clay Shirky. Examples used are the "Green Uprising" in Iran, the Sichuan Earthquake in China and the Minsk Flash Mobs.
Citizen Journalism and Mainstream Media in Germanyspieli
Citizen journalism has a long history in Germany dating back to 1977 with Radio Dreyeckland. This was followed by the founding of taz newspaper in 1978 as an alternative to mainstream media. More recently, blogs, crowdsourcing projects, and independent news sites like Indymedia have emerged. However, mainstream media in Germany has been slow to adopt practices like crowdsourcing and has at times criticized blogs. While citizen journalism plays a growing role, traditional mainstream media still maintains an important role in covering and interpreting news.
The document discusses human rights practices in Kyrgyzstan and Central Asia. It covers Kyrgyzstan's 1993 constitution that prioritized individual interests, power usurpations from 1994 to 2003, civil society development, changes of government in 2005 and 2010 that did not improve human rights, issues of ochlocracy and nationalism, the need for judicial reform due to unfair courts, and the roles of freedom and social networks in discussing reforms. The author concludes by thanking the audience and providing contact information.
The document summarizes recent tax reforms in Georgia. It provides background on Georgia's economy and notes that GDP growth has averaged over 10% in recent years due to market-oriented reforms. It also indicates that Georgia has improved its ease of doing business and economic freedom according to international rankings, having risen from 112th in 2005 on the economic freedom index. The reforms have helped create a more favorable market environment.
The document provides tips for small businesses to optimize their website for organic search engine results. It recommends choosing descriptive domain names like .com and .net, focusing on keywords relevant to the business and industry, including those keywords throughout website content, and getting backlinks from other sites through partnerships and social media. It also stresses the importance of regularly updating website content with new pages, blogs, and information and using email campaigns, paid search ads, and other online marketing to drive traffic to the optimized site.
The document discusses marketing research results for the Sparkle brand. It found significant growth in email database subscriptions and sweepstakes entries. A survey showed 74% of respondents expressed purchase interest in Sparkle, which had a 13 point higher velocity score than competitors. 82% of respondents rated Sparkle in their top two choices, with 63% choosing it as their top choice. Sparkle saw double digit growth in small case pack sales when timed with the Scooby-Doo movie release. It is also the number one primetime holiday special every year featuring Rudolph. African American and low-income rural buyers were key demographic groups for Sparkle, with indexes above 125 for each.
This white paper discusses the rise of the occasion-based shopper and how retailers and brands need to adapt. It notes that most shoppers think about meals and occasions like breakfast, lunch, dinner, and snacks rather than individual products. The paper recommends that retailers and brands understand shoppers' needs for different occasions and work together to create solutions tailored to occasions rather than just marketing individual brands. It provides examples of how occasions like lunchbox packing and dinners change throughout the year. The paper concludes that both retailers and brands must learn more about shoppers and their occasions in order to create a seamless shopping experience and drive sales.
This document outlines key marketing considerations across 14 "P's" including Performance, Positioning, Product, Price, Place, Promotion, Public Relations, Packaging, Proliferation, Placement, People, Projection, Programming, and a global perspective. It emphasizes setting measurable objectives, understanding the target consumer, differentiating the product, extending the brand appropriately, integrating promotional strategies, leveraging PR opportunities, selecting effective media, and tailoring the approach globally and regionally. Placement within retail stores is also addressed.
Social media in conflict situations - Ushahidi, Twitter and Morespieli
The presentation analyses with the different views on how social media are used in conflict related situations, comparing the arguments of Evgeny Morozov and Clay Shirky. Examples used are the "Green Uprising" in Iran, the Sichuan Earthquake in China and the Minsk Flash Mobs.
Citizen Journalism and Mainstream Media in Germanyspieli
Citizen journalism has a long history in Germany dating back to 1977 with Radio Dreyeckland. This was followed by the founding of taz newspaper in 1978 as an alternative to mainstream media. More recently, blogs, crowdsourcing projects, and independent news sites like Indymedia have emerged. However, mainstream media in Germany has been slow to adopt practices like crowdsourcing and has at times criticized blogs. While citizen journalism plays a growing role, traditional mainstream media still maintains an important role in covering and interpreting news.
The document discusses human rights practices in Kyrgyzstan and Central Asia. It covers Kyrgyzstan's 1993 constitution that prioritized individual interests, power usurpations from 1994 to 2003, civil society development, changes of government in 2005 and 2010 that did not improve human rights, issues of ochlocracy and nationalism, the need for judicial reform due to unfair courts, and the roles of freedom and social networks in discussing reforms. The author concludes by thanking the audience and providing contact information.
The document summarizes recent tax reforms in Georgia. It provides background on Georgia's economy and notes that GDP growth has averaged over 10% in recent years due to market-oriented reforms. It also indicates that Georgia has improved its ease of doing business and economic freedom according to international rankings, having risen from 112th in 2005 on the economic freedom index. The reforms have helped create a more favorable market environment.