This document provides information about new Virginia lottery games launching in June 2016 and an upcoming enhanced lottery subscription system on the Virginia lottery website. It lists the odds of winning the top prize for several scratcher games and notes an extra chances promotion for scratchers purchased between January and June 2016. Retailers are instructed to activate and sell new scratcher games by June 9th. Statistics are also presented on consumer shopping habits at convenience stores and how lottery customers typically make additional purchases when buying tickets.

1. ASalesGuideforVirginiaLotteryRetailers
June 2016
NEW JUNEGAMES!

2. Playbook is published monthly for retailers and other partners of theVirginia Lottery.
©2016 Virginia Lottery • 900 East Main Street • Richmond, VA 23219
Virginia Lottery Executive Director Paula I. Otto
Retailer Hotline 1-800-654-2500
we’re game
Oddsofwinningtop prize in each game: Cupcake Cash: 1 in X,XXX; Cash Vault: 1 in XX,XXX;
Rolling Dice: 1 in 1,224,000; Super Red Hot Crossword: 1 in XXX,XXX; Frogger: 1 in X,XXX,XXX;
Golden Spades: 1 in X,XXX,XXX.
Odds of winning any prize in the eXTRA Chances Promotion depend on
the total number of entries received.
For additional information visit valottery.com/retailer
Playbook is published monthly for retailers and other partners of theVirginia Lottery.
©2016 Virginia Lottery • 900 East Main Street • Richmond, VA 23219
Virginia Lottery Executive Director Paula I. Otto
Retailer Hotline 1-800-654-2500 For additional information visit valottery.com/retailer
we’re game Oddsofwinningtopprizeineachgame:Fast$50’s:1in489,600;CashinaFlash:1in1,224,000;Double
DollarFortune:1in1,060,800;MoneyBagDoubler:1in1,049,143;$1,000,000Bankroll:1in1,305,600.
Odds of winning the $500,000 Grand Prize Drawing or Daily Cash Prizes in the eXTRA Chances
Promotion depend on the total number of entries received.
LAST
MONTH
TO
ENTER!
ENHANCED SUBSCRIPTIONS COMING SOON TO VALOTTERY.COM
This summer, theVirginia Lottery will launch a new, enhanced subscriptions system on valottery.com.
This is a long-planned modernization of our Internet subscriptions program, that launched in 2005.
Two games will be offered at launch: MegaMillions and Powerball. Players can subscribe from two
weeks to a year, and they can upgrade their subscriptions with Megaplier and Power Play.
To subscribe, users must have a validVirginia mailing address and be at least 18 years old. Identity and age will be verified through
the system’s software, and geolocation technology will confirm that players are present inVirginia when they log on to subscribe.
Responsible gaming limits will be in place to discourage excessive spending, and a self-exclusion option will be available for players
with gambling problems.
The Lottery looks forward to cross-promoting this exciting new web feature to drive subscribers back to Lottery retailers.
Some advertising is planned for later this year.
LOOK FOR SCRATCHERS WITH
FOR 2 EXTRA CHANCES TO WIN
$500,000DRAWING 7.1.16
GRAND PRIZE
& UP TO 150 DAILY CASH PRIZES ON VALOTTERY.COM
Don’t forget, all Scratchers with the eXTRAChances logo purchased
between January and June are eligible for entry.*
Help your players look for Scratchers with and remind them to enter on
valottery.com for a chance to win.
* Entries received after 6/27/16 will be entered into next quarter’s Grand Prize Drawing.
$500,000 GRAND PRIZE DRAWING
We’llalsobegivingaway100CashCardsranging
from$25 – $100
EntryPeriod:3/29/16–6/27/16
DrawDate:7/1/16

3. Oddsofwinningtopprizeineachgame:Fast$50’s:1in489,600;CashinaFlash:1in1,224,000;
DoubleDollarFortune:1in1,060,800;MoneyBagDoubler:1in1,049,143;$1,000,000Bankroll:1in1,305,600.
©2016 Virginia Lottery. valottery.com
PLEASE ACTIVATE AND PUT OUT FOR SALE BY
JUNE9,2016
playresponsibly. Mustbe18oroldertoplay.
VirginiaProblemGamblingHelpline:1-888-532-3500
we’re game
CASH IN A FLASH
#1658
$2 Game
UPC: 617189 016588
Pull Game:
BIN #:
2nd Display:
Vending:
Notes:
FAST $50’S
#1656
$1 Game
UPC: 617189 016564
Pull Game:
BIN #:
2nd Display:
Vending:
Notes:
JUNE SCRATCHERSLAUNCHING JUNE7
$1,000,000 BANKROLL
#1642
$10 Game
UPC: 617189 016427
Pull Game:
BIN #:
2nd Display:
Vending:
Notes:
MONEY BAG DOUBLER
#1602
$5 Game
UPC: 617189 016021
Pull Game:
BIN #:
2nd Display:
Vending:
Notes:
DOUBLE DOLLAR FORTUNE
#1559
$5 Game
UPC: 617189 015598
Pull Game:
BIN #:
2nd Display:
Vending:
Notes:

4. we’re
DID YOU KNOW?OVER160MILLIONPEOPLEVISITACONVENIENCESTOREEVERYDAY.
25%
38%
19%
7%
11%
ALMOST EVERY DAY
2-3 TIMES A WEEK
ONCE A WEEK
ABOUT ONCE A MONTH
2-3 TIMES A MONTH
HOW OFTEN DO CONSUMERS SHOP AT CONVENIENCE STORES?
of surveyed Shoppers visit a c-store
at least 2-3 times per week
visit at least 1 time per week
57%
82%
FUN FACTS
Lottery customers purchased at least one other merchandise
product in addition to lottery tickets during 95% of store visits.95%
Customers purchasing lottery tickets spend $10.35 on purchases,
on average, compared with $6.29 for a non-lottery shopper.$10.35
Data provided by Convenience Store News
Data provided by NACS (National Association of Convenience Stores)