Ihmisten tekemä kaupunki - Läpi elinkeinojen, kuluttamisen ja suunnittelun su...Demos Helsinki
Talentum Events ja YIT järjestivät joulukuussa 2013 Asuminen ja lähiöt SUMMITin, jossa Aleksi Neuvonen piti oheisen esityksen. Esitys esittelee viime vuosien tärkeimpiä kokeiluja, joissa kaupunkilaiset on saatu mukaan kehittämään uudenlaista, elinvoimaista kaupunkia. Kalvoissa esitellään myös useita Demos Helsingin aloitteita: HOASLab, Peloton ja Proof of Concept.
Dokumen tersebut membahas tentang perlunya mengurangi emisi karbon dan polusi udara untuk menjaga lingkungan. Langkah awal yang dianjurkan adalah mengurangi penggunaan kendaraan bermotor dan beralih ke energi terbarukan.
Ihmisten tekemä kaupunki - Läpi elinkeinojen, kuluttamisen ja suunnittelun su...Demos Helsinki
Talentum Events ja YIT järjestivät joulukuussa 2013 Asuminen ja lähiöt SUMMITin, jossa Aleksi Neuvonen piti oheisen esityksen. Esitys esittelee viime vuosien tärkeimpiä kokeiluja, joissa kaupunkilaiset on saatu mukaan kehittämään uudenlaista, elinvoimaista kaupunkia. Kalvoissa esitellään myös useita Demos Helsingin aloitteita: HOASLab, Peloton ja Proof of Concept.
Dokumen tersebut membahas tentang perlunya mengurangi emisi karbon dan polusi udara untuk menjaga lingkungan. Langkah awal yang dianjurkan adalah mengurangi penggunaan kendaraan bermotor dan beralih ke energi terbarukan.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
juho kiuru_maantieteen_päivät
1. Innovaatioklustereiden syntyminen
lähelle luovan luokan asuinalueita –
spatiaalinen regressioanalyysi pääkaupunkiseudun
postinumeroalueista
MAANTIETEEN PÄIVÄT 29.10.2015 – TALOUDEN LIIKENTEEN JA
INNOVAATIOIDEN MAANTIEDE II
JUHO KIURU - TOHTORIKOULUTETTAVA, HELSINGIN YLIOPISTO
2. Ihmispääoma / luova luokka
innovatiivisen kasvun alustana
Ihmispääoman ja innovaatioiden välinen yhteys todistettu valtioiden, maakuntien ja
kaupunkiseutujen välillä (Florida 2012, Makkonen & Inkinen 2013, 2015)
Kaupunkiseudun sisäistä yhteyttä ei kuitenkaan ole tutkittu
regressioanalyysi pääkaupunkiseudun postinumeroalueista
Toisaalta muiden kuin tutkittavan alueen ihmispääoma saattaa olla merkittävämpi (Simonen &
McCann 2008)
spatiaalinen regressioanalyysi, joka ottaa huomioon myös tutkittavan alueen naapurialueet
3. Innovaation mittareita
Patentit, T&K menot sekä tietointensiivisten työpaikkojen määrä käytetyimpiä innovaatioiden
mittareita (esim. Doms et al. 2010, Glaeser et al. 2010, Makkonen & Inkinen 2013)
Pääkaupunkiseudusta tehty 150m ruututarkastelu, jonka KIBS-luokittelua käytetään tässäkin
tutkimuksessa (Inkinen & Kaakinen 2015)
Mielenkiintoinen lähestymistapahtuma tutkimuksessa oli sekä KIBS työpaikkojen suhteellisen
että absoluuttisen määrän tarkastelu
Koottiin joukko aiemmassa tutkimuksessa käytettyjä indikaattoreita, joista tehtiin indeksit 0-100
Tehtiin faktorianalyysi selvittämään mitkä kaikki mittaavat samaa ilmiötä
Merkitsevän arvon faktorianalyysissa saaneista mittareista tehtiin yksi innovaatioindeksi 0-100
4. Innovaation mittareita
Faktorianalyysi potentiaalisista
(saatavilla olevista) mittareista
Tekes, Patentti- ja
rekisterihallitus, HSY Seutu CD
Sekä absoluuttiset että
suhteelliset muuttujat
merkitsevät
KIBS II suhteellinen osuus ainoa
jolla ei merkittävyyttä
KIBS työpaikat yhteensä ja T&K
projektien määrä
merkitsevimmät indikaattorit
Patentit yllättäen heikoin
indikaattori
Component Matrixa
Component
1 2 3
R&D Projects (Number) 0,908 -0,243 -0,120
R&D Projects (Euros) 0,879 -0,259 -0,126
KIBS I (IT) abs. 0,884 -0,139 -0,038
KIBS II (R&D, education) abs. 0,613 0,371 -0,487
KIBS III (Business services) abs. 0,867 -0,190 -0,099
KIBS I-III abs. 0,966 -0,139 -0,119
KIBS I (IT) prop. 0,672 0,068 0,313
KIBS II (R&D, education) prop. 0,095 0,827 -0,430
KIBS III (Business services) prop. 0,386 0,366 0,681
KIBS I-III prop. 0,592 0,749 0,273
PATENTS abs. 0,505 -0,131 0,315
Extraction Method: Principal Component Analysis.
a. 3 components extracted.
5. ZIP CODE NAME R&D
abs
Index
R&D
euros
Index
Patent
abs
Index
KIBS I
(IT)
abs.
Index
KIBS II
(R&D)
abs.
Index
KIBS III
(Business
services) abs.
Index
KIBS I-
III abs.
Index
KIBS I
(IT)
prop.
Index
KIBS III
(Business
services)
prop. Index
KIBS I-
III
prop.
Index
Innovation
Index
00180 Ruoholahti 71 91 44 67 86 59 83 46 45 52 100
00100 Helsinki center 100 91 11 44 59 100 100 14 35 29 90
02150 Otaniemi 74 100 44 70 26 25 55 78 30 56 86
00380 Pitäjänmäki
industrial area
28 37 12 100 60 22 70 89 22 58 77
02130 Pohjois-Tapiola 28 23 15 26 37 8 22 100 35 77 58
02600 Etelä-Leppävaara 41 42 2 48 7 33 49 53 42 51 57
00520 Itä-Pasila 4 1 0 39 100 15 38 60 26 54 52
00330 Munkkiniemi 6 4 71 17 6 7 14 78 38 61 47
00130 Kaartinkaupunki 17 12 100 7 8 27 24 12 53 39 46
00510 Etu-Vallila 29 36 2 41 27 13 32 44 16 32 42
02630 Nihtisilta 17 16 36 35 5 7 23 60 14 37 39
00120 Punavuori 22 20 0 6 36 28 26 11 57 45 39
02200 Niittykumpu 7 19 59 21 1 20 25 30 33 34 39
00210 Vattuniemi 19 28 2 16 2 17 21 39 48 48 37
00150 Eira 16 15 0 7 9 17 17 21 55 45 31
00440 Lassila 4 2 0 29 2 5 18 77 14 44 30
00530 Kallio 3 3 2 6 63 16 19 11 30 30 28
00290 Meilahti hospital
area
1 5 0 0 65 0 5 0 3 100 28
02110 Otsolahti 4 2 0 1 0 1 1 41 67 61 28
02100 Tapiola 6 2 5 6 5 18 17 18 56 44 27
Innovaatioindeksi
- Samat alueet kuin
Inkisen ja Kaakisen
tutkimuksessa
-> Jo KIBS työpaikat
kuvaavat innovatiivisuutta
hyvin, jolloin päästään
tarkastelussa tarkempaan
aluejakoon
6. Luovan luokan mittareita
Ihmispääoma: työvoiman koulutus, tieto ja taito (Alquèzar, Sabadie & Johansen 2010)
Luova luokka: työvoiman taito ja suvaitsevaisuus (Florida 2012)
Tietointensiivisten alojen (KIBS) ammattilaisten määrä (HSY Seutu CD)
Kolmannen asteen tutkintojen määrä (Tilastokeskus Paavo)
35-44 vuotiaiden määrä (Tilastokeskus Paavo)
Opiskelijoiden määrä (Tilastokeskus Paavo)
Äärioikeiston kannatus (Tilastokeskus StatFin)
8. Luovan luokan mittareita
Alueen innovaatiokapasiteettia selittävät alueen ja naapurialueiden
I. opiskelijoiden suhteellinen määrä,
II. äärioikeiston äänien suht. määrä,
III. kolmannen asteen tutkintojen abs. määrä,
IV. IT-ammattilaisten abs. ja suht. määrä,
V. rahoitus- ja vakuutustoiminnan alan ammattilaisten suht. määrä,
VI. tieteen ja tekniikan ammattilaisten abs. ja suht. määrä
Sen sijaan taiteilijoiden absoluuttinen määrä korreloi negatiivisesti innovatiivisuuden kanssa
35-44-vuotiaiden abs. eikä suht. määrä korreloi innovatiivisuden kanssa
9. Zip Code City Name STUDENTS
PROP
EXTREME
PROP
TERTIARY
ABS
IT
ABS
IT
PROP
FINANCE
PROP
RD
ABS
RD
PROP
Human Capital
Index
00100 HELSINKI Helsinki Center 19 96 100 100 20 32 100 29 100
02150 ESPOO Otaniemi 100 91 9 58 29 1 61 45 80
00180 HELSINKI Ruoholahti 21 84 48 70 33 19 62 42 77
00240 HELSINKI Länsi-Pasila 22 74 15 93 69 18 11 12 63
00510 HELSINKI Etu-Vallila 17 80 25 44 31 83 15 16 63
00150 HELSINKI Eira 16 94 50 25 45 2 19 50 61
00210 HELSINKI Vattuniemi 11 88 37 21 45 6 19 57 57
00380 HELSINKI Pitäjänmäki
industrial area
19 71 11 92 54 12 12 10 57
00500 HELSINKI Sörnäinen 18 82 38 12 15 100 4 7 56
00120 HELSINKI Punavuori 16 95 38 22 21 26 24 33 55
02600 ESPOO Etelä-
Leppävaara
20 58 33 47 35 8 33 35 55
02130 ESPOO Pohjois-Tapiola 22 79 34 26 63 0 10 36 54
00300 HELSINKI Pikku
Huopalahti
20 72 19 11 22 53 17 49 53
00440 HELSINKI Lassila 20 69 12 30 57 46 4 12 50
02100 ESPOO Tapiola 17 88 20 5 8 93 3 7 49
00130 HELSINKI Kaartinkaupunki 19 100 9 13 11 24 28 33 48
02200 ESPOO Niittykumpu 18 75 41 22 21 19 16 22 47
00330 HELSINKI Munkkiniemi 19 93 45 12 37 3 4 18 47
00540 HELSINKI Kalasatama 58 90 1 0 12 0 2 67 46
00200 HELSINKI Lauttasaari 17 92 75 1 4 4 5 30 46
00590 HELSINKI Kaitalahti 18 77 2 0 31 0 0 100 46
00140 HELSINKI Kaivopuisto 18 99 45 6 22 2 5 31 46
00520 HELSINKI Itä-Pasila 19 73 19 37 28 2 21 23 45
00530 HELSINKI Kallio 18 82 69 11 7 6 16 14 45
00340 HELSINKI Kuusisaari-
Lehtisaari
27 95 10 1 44 10 1 33 45
02160 ESPOO Westend 21 90 19 1 12 6 3 57 42
Luovan luokan indeksi
10. ”Alisuorittavat”
alueet
Area Zip
Code
Municipality Innovation
Index
Prop.
Predicted
Prop. Residual
Jätkäsaari 00220 Helsinki 1,5 29,3 -31,6
Kaitalahti 00590 Helsinki 7,9 38,6 -29,1
Kulosaari 00570 Helsinki 4,1 33,5 -27,2
Pikku Huopalahti 00300 Helsinki 10,1 36,5 -26,5
Länsi-Pasila 00240 Helsinki 17,5 40,0 -22,9
Martinlaakso
industrial area
01770 Vantaa 17,5 39,7 -22,8
Kuusisaari-Lehtisaari 00340 Helsinki 20,2 35,1 -19,4
Sörnäinen 00500 Helsinki 19,1 36,7 -17,6
Laajalahti-Friisinmäki 02140 Espoo 10,7 20,9 -14,7
Jokiniemi 01370 Vantaa 2,9 16,4 -13,9
Kaivopuisto 00140 Helsinki 12,4 25,0 -13,1
Pajamäki 00360 Helsinki 20,4 28,0 -11,6
Otsolahti 02110 Espoo 27,7 33,6 -10,4
Lassila 00440 Helsinki 30,2 40,1 -9,3
Lintuvaara 02660 Espoo 7,0 15,3 -9,0
Puolarmetsä 02280 Espoo 5,4 13,9 -8,2
Eira 00150 Helsinki 31,3 40,3 -8,1
Kruununhaka 00170 Helsinki 11,7 17,4 -8,0
Koskela-Helsinki 00600 Helsinki 2,1 9,5 -7,1
Lauttasaari 00200 Helsinki 15,4 18,2 -7,0
Area Zip
Code
Municipality Innovation
Index
Abs.
Predicted
Abs.
Residual
Länsi-Pasila 00240 Helsinki 17,5 48,9 -31,1
Jätkäsaari 00220 Helsinki 1,5 19,5 -17,1
Pikku Huopalahti 00300 Helsinki 10,1 26,5 -17,0
Lauttasaari 00200 Helsinki 15,4 25,0 -10,2
Laajalahti-
Friisinmäki
02140 Espoo 10,7 19,1 -9,9
Mankkaa 02180 Espoo 7,4 15,3 -9,7
Eira 00150 Helsinki 31,3 41,1 -8,3
Kaivopuisto 00140 Helsinki 12,4 21,2 -8,2
Kulosaari 00570 Helsinki 4,1 10,9 -7,6
Kilo 02610 Espoo 5,7 11,5 -7,4
Kivihaka 00310 Helsinki 1,3 11,7 -7,0
Koskela-Helsinki 00600 Helsinki 2,1 8,7 -6,7
Jokiniemi 01370 Vantaa 2,9 9,3 -6,3
Kruununhaka 00170 Helsinki 11,7 16,9 -5,5
12. Johtopäätökset – kansainvälinen
konteksti
Innovaatiota, ihmispääomaa ja näiden välistä yhteyttä mitattaessa tarvitaan sekä absoluuttisia
että suhteellisia mittareita
35-44-vuotiaiden määrä ainut testatuista mittareista, joka ei korreloi innovatiivisuuden kanssa
Uutena keskusteluun nostettu äärioikeiston suosio näyttäisi toimivan suvaitsevaisuuden
indikaattorina
Absoluuttiset luovan luokan mittarit selittävät jopa 79 % alueen innovatiivisuudesta
Kun tarkastellaan myös naapurialueiden ihmispääomaa, selitysaste nousee 83 prosenttiin
13. Johtopäätökset – paikallinen konteksti
Rakenteilla olevien Jätkäsaaren, Pasilan, Kruunuvuorenrannan, Jokiniemen, Keran ja Mankkaan
potentiaalinen vetovoima jo nykyisen ihmispääoman suhteen erinomainen
Kantakaupungin etelä- ja pohjoisosassa potentiaaliset innovatiivisen kasvun vyöhykkeet
myös kantakaupungin laajentamisella bulevardisoimalla kysyntää
Pelkästään suhteellisen tai absoluuttisen ihmispääoman suhteen potentiaalisia innovatiivisen
kasvun alueita Keski-Espoossa ja Pohjois-Helsingissä/Etelä-Vantaalla