This document summarizes JoyTunes, an app that aims to revolutionize music education by making it engaging, fun, and easy through digital tools. The $10 billion music education market is ripe for disruption as traditional lessons often fail to retain students beyond the first year due to a lack of enjoyment in practice. JoyTunes uses accurate audio recognition to turn musical instruments like pianos into controllers for an app, allowing students to learn through games. After a successful beta with over 1 million downloads and 25 million songs played, the company aims to scale up its introductory piano app and expand to other instruments. The founder and a team of experienced musicians, engineers, and animators believe JoyTunes can empower more people to pursue

1. 1
Revolutionizing Music Education

2. Music Education Goes Digital
2
Traditional
Industry
JoyTunes will be the way
people learn and practice music
(The Rosetta Stone of Music Education)
Consumer
“I luv this game it is the best game in the universe so thank you for
making this game who ever you are” --Ayessa

3. Market Opportunity
Over $10B Music Education Market
Involved in music
programs
Households with at
least 1 music player
77% 58%
Piano
• 20 million players in the US
• Estimate of 20 million in Europe
• Lesson price - $25-40
3
“Awesome! This is a blast. We haven't stopped playing since we downloaded
it. My six year old loves it (and so do I).” --john

4. Customer Pain: Gap between Fantasy & Skill
We love music
85%Want to be able to play
“It's the perfect balance of fun and educational and you get to practice on a
real piano if you'd like.” –Local Lou
We hate practice
90%Dropout within 1st year
* NAMM music report, 2009. School Musician Survey, Music Trades, 2009
4

5. Solution
• Engaging and fun forms of practice
• Natural & easy – activated by real instruments
5
Empowering people to realize their musical aspirations and creativity
“This app is amazing! Get it NOW!!!
Seriously, stop reading this and download the app.” –The Cragan

6. Technological Barrier to Entry
• Highly accurate polyphonic transcription engine
• GPU accelerated for game standards latency
• Patent Pending
6
“I think this app is fantastic. I used my own keyboard and thought it was great how
the iPad knew what key I was on” –loll1986

7. First Step: Piano Introduction App
“Insanely addictive! So much so that I'm starting to wish i'd never installed it :)”
-- Phaidaux
1M downloads
25 Million
Songs Played
Open Beta
0%
20%
40%
60%
v1.0.0 v1.0.1 v1.0.2 v1.1 v1.1.1
Real Piano
All Users
60%
Real Piano
One Month Retention
Benchmark (15%)
7

8. User Feedback
8
★★★★★
Top 10 Music App
in countries70
Awards
Parents’ Choice
United Nations WSA
NAMM Awards
“I just love this app. Well thought out, great interface, excellent learning tool
with fantastic characters. Good fun! Get this app!” --MusicEdTech

9. Vision Roadmap
“I'm an absolute beginner. This application gently eased me into piano playing
…Three words, simple / elegant / efficient.” --MalcBaldy 9
Immediate Focus: Intro level to medium
Scaling: Instruments (guitar), audiences

10. Team
Yuval Kaminka
CEO
Award winning officer
in army intelligence
Yigal Kaminka
Music Director
Pro
musician, primary
oboe player
Roey Izkovsky
CTO
Signal analysis expert.
Code wizard and hacker
Yoni Tsafir
Senior Dev
Composer for
children’s plays
Sivan Baron
Animator
Specializing in
kid’s animations
Liran Tam
Research
Signal analysis
expert. Former
CTO of Neocraft
Noam Gat
Senior Dev
European champion
at Tekken…
“These guys are hitting the fun/education spot right on! Way to go! Every
household should have dust buster on their piano. Seriously!” --flutefarm
10
Advisors
- Dana Messina Steinway
- Eran Egozy Harmonix (Rock Band)
- Dr. Jim Frankel Korg, Music Sales, TIME

11. Revolutionizing Music Education
11
Yuval Kaminka
yuval@joytunes.com