2. I believe that well designed solutions don’t come
from thin air. We are joined author in the solution
we make. We have to understand the language of
your market, define the desired position of the brand
and be aware of what your customer accepts and
does not.
Know the rules, then break them and together we will
realize remarkable solution while bringing your
strategy to life.
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
casual stijlgroepen in de markt straatbeeld N=600
trendy
7%
klassiek
3%
gewoon
23%
populair
20%
daring
relaxed
steady
safe
degelijk
5%
style
2%
modern
18%
verzorgd
22%
3. The approach
1 Inventory
2 Definition
3 Concept
4 Development
5 Implementation
6 Maintenance
A thorough process does not give any guarantee
for a successful end product. I therefor don’t
believe in a standard solution .
Although; in every creative process, certain steps
simply have to be made to create successful
output. It is our job to recognize those milestones
and to incorporate them in a manageable structure.
casual stijlgroepen in de markt straatbeeld N=600
klassiek
degelijk
gewoon
trendy
populair
SPORT
style
modern
verzorgd
daring
relaxed
steady
safe
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
4. What can I do for you;
. Brand positioning
. Brand architecture
. Brand platform
. House style development
. House style management
Branding
A strong brand is a crucial factor for success.
To communicate a brand effectively you need
a strong corporate or brand identity.
The very nature of a brand is; what it stands for;
the essence; how it behaves; heritage and
what direction it is headed. This is expressed in the
Look & Feel and Design & Behavior, in each case
exhibiting a consistent tone in communication.
Icon
Legendary
Authentic
Limited
Quirky
Functional
Mature
Charismatic
Stylish
Personality
Relaxed
Comfort
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
5. What can I do for you;
. Product portfolio management
. New product management
. Photography management
. Product re-launches
. Product development
. Product packaging
. Brand extensions
. Line extensions
Fashion design
With Fashion Design & Product Branding
we focus on the design of lifestyle collections and
stand-alone products, all related to the
identity of the brand packaging and focused
primarily to the end consumer.
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
The new Van Gils identity
6. What can I do for you;
. Concept design
. Technical design
. 2D & 3D computer design
. Retail material
. In-store promotion
Retail design
A perfect retail environment should fit the
identity and boost the image of the brand in a total
package defined as retail communication,
shop design and shop decoration.
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
The Jaguar retail concept
7. What can I do for you;
. Interior concept design
. 2D & 3D presentation management
. Concept sketches & technical drawings
. Process management
. Contractors management
In & exterior design
It is my vision that your interior dream should
fit your personal style and it is just my simple job
to focuses on your ideas and to bring them alive
in a complete environment of matching elements,
functional details and one.....style
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
The North Shore beach house
8. What can I do for you;
. Interior product design
. Fashion product design
. Sketches & technical drawings
. Production sourcing
. Production management
Product design
The product is the leading factor in every concept.
It is a surplus of many details mostly hidden under
the hood and it can brake or boost every strategy
because at the end it is all about the choice of
the consumer to buy a product that creates desire
and..... assurances.
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
9. Marketing
If you don’t have a face don’t show it.
A clear brand identity, a focused target group
a workable strategy and a razor sharp execution
are the essence for a marketing concept.
But being successful is all about bringing
remarkable new ideas alive.
What can I do for you;
. Strategy development
. Budgeting
. Consumer research
. Concept development
. Communication & advertising management
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
The Van Gils campaign
10. Interactive design
In the Solution & Experience age, interaction
between brands and stakeholders has become
increasingly important, impacting on the brand’s
image and identity.
Interactive media is an essential part of marketing
and business process.
Online presents is not sufficient anymore.
Therefor interactivity must be looked at as
an intrinsic part of brand development
What can I do for you;
. Interactive concept
. Internet design management
. Mobile branding
. Digital television solutions
. Interactive campaign management
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
The new Dobber teaser campaign
11. Portfolio examples
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
Re-loading a formal menswear brand
following the wheel tracks of Jaguar cars
. Re-design the brand values
. Re-Position the brand
. Re-load the product identity
. Develop a retail concept
Premium emotional quality’s
Cashmere, wool & silk, super 120 wool
Individual aspects
Limited edition details, exclusive fabric designs
Delightful details
Quirky linings and interior details
Distinctive style
Soft tailoring in sharp athletic silhouettes.
Contemporary design
Authentic inspirations, contemporary designs
Product values
Positioning
Gucci
Armani
Paul Smith
Burberry
Corneliani
Ralph Lauren
Zegna
Exclusive
Hugo
Hugo Boss
JaguarGant
Mc Gregor
Highprice
InnovativeContemporary
Mediumprice
Classic
Fillipe K
Ted Baker
Van Gils
Sand
Tommy
MENSWEAR
12. Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
Re-loading a formal menswear brand
following the wheel tracks of jaguar cars
. Design new B2B introductions
. Develop a new photography concept
Portfolio examples
MENSWEAR
13. Portfolio examples
Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
MARIEUX
INTERIOR TREASURESMARIEUX
NAUTICAL TREASURES
Part II
CRUISING IN THE CARIBBEAN
Design & production of interior projects for
residential villa’s, retail shops, exclusive hotels
and private yachts.
. Design new Marketing tools
. Re-structure the operations
. Boost new business in the super yacht industry
14. Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
Design & production of interior projects for
residential villa’s, retail shops, exclusive hotels
and private yachts.
. Boost joint promotion events
. Develop a retail collection
Portfolio examples
MARIEUX
INTERIOR TREASURES
15. Jos Steenbrugge
Staatsbaan 76, 2360, Oud-Turnhout, Belgium
Tel: +32 492 615212
jos.steenbrugge @ telenet.be
Design a fictional total interior in three different
style options to support sales development.
. Total interior solutions in 3 style options
. 2D floorplans with different use options
. 3D computer visuals
Portfolio examples
HEJA
PROJECT DEVELOPERS
Computer visuals
