3. There are two versions of
this video, both directed by
Jonas Åkerlund; a day
version and a night
version.
In the day version, Rihanna
is an a rainbow fantasy. In
the night, in a gothic
nightmare.
4. Jonas Åkerlund’s music videos do not
tend to follow a particular style, but a
style which suits the artist and works
for the video.
Some of his work has been criticized
for containing explicit and
inappropriate content, however his
videos do have a great effect on its
viewers.
Because Åkerlund has worked with
a wide range of artists he has
gained the ability to explore many
ideas available with working under
completely different styles of
music. This is why none of his
videos correspond with one
another.
5. Åkerlund’s style of music video tends to be either dark
or quirky. His work can be described as post-modern.
It contains disturbing and strange images.
