The document outlines a media plan for Walls' Homes and Gardens to advertise in the Times-News newspaper. It recommends running ads 3 times a week to target homeowners and focus on specific seasons to promote building materials, garden supplies, and home furnishings. The proposed annual ad budget is $61,875 to run over 4,000 inches of ads in the daily and Sunday papers. The plan aims to increase revenues for Walls' Homes and Gardens by getting their name out through the trusted newspaper source and targeted promotions.

1. *Welcome to Time-News’ Media Plan for Walls’ Homes and Gardens (Burlington, NC)

2. *Walls’ Homes and GardensWhat do we know?Increase contractor business

3. Increase revenues (dropped in lumber, hardware, garden supplies)

4. Appliances  sell it with home furnishings/building materials (increase promos)2008 sales: $2,225,000Sales/week: $42,788Sales/day (309 days): $7,201Sales History 2008:Lumber - $275,000 (down from $295,699)Bldg. mats. - $400,000Hardware - $600,000 (down from $631,578)Garden and supplies - $750,000 (down from $765,306)Appliances - $200,000Talk about co-op later on.

6. *Who are the customers?-56% males-44% females-All ages-People who need to fix things-People who garden-People who have homes So now, how do we get you those eyeballs?

7. *Times-News: Who are you reaching?

8. *What does it mean?-Smart people in Alamance County-Comfortable middle class-Homeowners-Regular newspaper readersOBJECTIVE: INCREASE REVENUE-Get your name out there-Remain relevant in the market-Newspaper is still a trusted source for information- easy production schedule- quick results

10. *General Guideline:Help you exceed your goals

11. *Approximate Sales Potential for Building Materials and Supplies DealersBurlington, NC - 68,000 HH

12. *Approximate Sales Potential for Home Furnishing Stores Burlington, NC - 68,000 HH

13. *Ad budget according to % of ad-to-sales for:

14. *Monthly Percentage of Sales:

15. *General Ad Schedule for Times-News:Annual contact: 4,000 inches at $15.28/column inch (daily) and $15.50/column inch (Sunday)

16. Run 3X week (2X on weekdays, 1X on Sunday)To get your contractor business up (garden/lawn supplies): Heavy runs during Spring and Summer March  HBA Home & Garden Show

17. May  From House to Home, Summer Savings

18. June Father’s Day

19. August  From House to Home, Living Here (newcomers)To keep your retail strong: Heavy runs during Fall and Winter-September  Fall Home Improvement-October  Parade of Homes-November  From House to Home, Holiday Lifestyles-December  Gift Guide

20. *General Ad Price Breakdown:Annual contract: 4,000 inches at $15.28/column inch (daily) and $15.50/column inch (Sunday)