Boots and Cats is the only all-female a cappella group at the University of Nebraska-Lincoln, established in 2011 with 15 undergraduate women. While well-known groups like Bathtub Dogs and Pitch, Please! have larger followings, Boots and Cats' strengths include diversity of members' majors and Greek involvement. However, they are not as recognized and face stigma around all-female groups. To promote their upcoming fall show, Boots and Cats created owned media like a new website and social media posts using professional photos to build their brand and follower base.

1. SQUΔD™
Abby, Brenna, Brittany, Dean,
Ory, Maddie, Maggie, Angela

2. Boots and Cats
“Boots and Cats is the first and only
female a cappella group at the
University of Nebraska-Lincoln.
Established in 2011, the group
consists of fifteen undergraduate
women from all areas of campus.
The cats sing a variety of styles,
ranging from jazz to top 40 music.
In their free time, they enjoy beat
boxing lessons and indulging in a
slice of pie or two.” -Boots and Cats
and Facebook page

3. SWOT Analysis
STRENGTHS:
● Boots & Cats is the only all-female a
cappella group on campus
● Girls are involved in many different
majors/programs
● Half of the group is involved in the Greek
system
WEAKNESSES:
● Not as well known as Bathtub Dogs
● Stigma about all-female a cappella groups
OPPORTUNITIES:
● Use social media to spread the word
about the group
● Upcoming fall performance
● Album to be released this spring
THREATS:
● Bathtub Dogs, Rocktavo, Pitch, Please!
● BTD and Pitch, Please! had fall shows the
week before, people could have had
enough a cappella by dead week

4. Problem
Boots & Cats is not as well known as
other similar groups on campus, and
they need help promoting themselves
and their upcoming fall show.

5. Owned Media
● By creating our own media, we have more control over the content
○ Create our own brand image, uphold relations with stakeholders
● Involves more work, but cheaper than paid media and easier to maintain
than earned
● Establishes a strong online base that we can work on expanding (through
earned and paid media) in the future

6. Strategy
● The group got professional photographs taken, to be used for marketing
purposes
○ Used a student through the J-School to make it cheaper
● We incorporated those photos into a new website for the group
● Also used the photos for Instagram/Facebook features on new members of
the group to promote the upcoming winter show
○ Gained 50 new Instagram followers in two days

7. Strategy (Cont.)
● Include links to the group’s social media profiles on the website
● Following random UNL students on social media encourages them to follow
back and keep informed about upcoming events
● Trivia questions in class to promote the group’s fall show (TOMORROW!!)

8. Creative
Boots & Cats Website

9. Finances
● We wanted to keep the cost as low as possible
○ Fairly new group
○ Limited funds
○ Opportunity to use the money in future campaigns
● Cost of website
○ $8 per month through Squarespace
● Cost of pictures
○ $200
● Cost of ticket giveaway
○ $5 per ticket
● Total Spent: $210 + $8 per month after

10. FALL SHOW
December 9th @ 8:00
Union Ballroom
$5 .00

11. ● What Year was Boots and Cats founded?
○ 1991
○ 2001
○ 2011
○ 2007
Ticket Giveaway

12. ● How many women are in Boots and Cats?
○ 7
○ 11
○ 15
○ 21
Ticket Giveaway