Rafael Rozendaal is an artist who uses the internet as a canvas to create interactive and moving pieces. Many of his works are colorful "dances" or simple interactive experiences accessed through websites. While not all of his art is online, Rozendaal focuses exhibitions on turning screens into immersive experiences. By using the internet as a medium, he opens up new possibilities for art and changes the experience from one viewer to the next based on their choices.

1. RAFAEL
ROZENDAAL
Presentation by NoelJohnson

2. The Internet
as a Canvas
• Provides a moving and/or interactive piece for the
audience
• Many of his works are brightly colored “dances” or
pleasantly simple and sometimes silly interactive
experiences
• http://oozemove.com/
• http://www.goodbyefarewell.com/
• http://dismagazine.com/discussion/73124/rafael-
rozendaal-abstract-browsing/
• http://www.fillthisup.com/
• http://www.lookingatsomething.com/

3. Experience Screens
• Not all artworks are
displayed solely on the
internet. Rozendaal does
participate in exhibitions as
well.
• Main focus of Exhibitions:
Turn “the screen” into an
immersive experience.

4. Importance
to New
Media as a
Whole
• By using the internet as a medium he opens up entirely
new possibilities for audiences and the art experience
as a whole. It may bring up questions as to what
qualifies as art, but the most influential aspect may just
be the unpredictable element of audience choice,
changing the experience from viewer to viewer.
• http://www.nosquito.biz/

5. References • https://www.youtube.com/watch?v=eR5ITqKx_9c
• https://vimeo.com/57523716
• http://www.newrafael.com/exhibitions/
• (all other links previously provided in this presentation)