This visual interpretation is one of the selected presentations done by undergraduate students of “Consumer Analysis” from University of Indonesia, the faculty of social and political sciences, communication program of advertising international class 2013. The humble beginnings of Kediri Bertutur originated from a cultural journey: “I am fully aware that to reach quality of life does not mean gaining a higher level of status and wealth. In my journey, I am seeking quality of life based on spiritual humanism that moves my very being on this earth. This lesson I can only gain from a cultural journey,” Kandi Windoe. Inspired by the same spirit, Kediri Bertutur takes the undergraduate students on their own cultural journeys. Kediri Bertutur presents Kanya Kamili’s visual interpretation after taking the journey to Jogja in November 2014.

1. JOGJA TRIP
LOOKING THROUGH THE EYES OF THE UNFAMILIAR
(KANYA KAMILI 1306388805)

2. PLENTHE
PERCUSSION
One word to describe them:
“Passionate”
All of them were SELF-TAUGHT
Still: they can tell us [ in detail and using unfamiliar
terms, but still make sense ] about things not only about
music, but also about sound, technology, and relate
them to psychology

3. ABDI
DALEM
KERATON
One word to describe them:
“HUMBLE”
How come?
• Not money oriented
• Gesture
• Eagerness and willingness to serve
for the Sultan

4. symbolism
“dari rumah dikosongkan”
religious symbol
“sering disuruh-suruh,
tapi jadi tau”
!
“banyak pelajaran,
hidup jadi lebih mudah”

5. Yayasan pamulangan
beksa sasminta mardawa

6. –IBU SITI SUTIYAH
“Menari sudah 12 tahun, sampai sekarang ‘baru’ 56 tahun.”
“Dengan belajar menari, nilai sosialnya tinggi. Di sanggar, yang penting kebersamaan.”
“Diajak Ayah saya lihat tarian di Keraton, saya ingin belajar dan masuk konservatori tari.”

7. Desainer Ing
Kampung in
Salaman,
Magelang
One word to describe them:
“Capability”
Despite all of their limitations
!
[ graphic designers all over the
world rely on high-end software
to create their design ]
!
They are not struggling and able
to create designs with
the same quality as professionals

8. SANGGAR TARI ANGGUK,
IBU SRI KULONPROGO
[ some of the girls that
I interviewed ]

9. INTERESTING POINTS
AFTER INTERVIEW
The mind was constructed by
the media:
!
“Highly influence on the Korean
Culture”:
- Some of them learn to dance
in order to have a good body shape
(Preference: KPop Girlband)
- They wish to be like Koreans in
terms of modernity in technology
“Salah satunya saya nari pingin punya badan bagus.”
“Pinginnya sih kayak yang di girlband korea itu.”

10. GERABAH, KASONGAN
One Word To Describe:
“Collaboration”
Online Marketing
+
Art Crafting
Important lesson:
Family heritage must be preserved
Craft it into something new
Engage people, create strategy
———————————————+
A way to succeed

11. SIMILARITIES BETWEEN ALL
RESPONDENTS
• Willingness to learn despite all of the limitations
• Would rather dedicate themselves into something they are
so passionate about
• They realised that their learning is a journey, they embrace
everything
!

12. all respondents
vs
jakarta

13. “EPIPHANY”?
Yogyakarta, Solo, Magelang
Youth: engage in creative and culture
Jakarta Still creative, but craving for something
instant
Learning is a journey
Youth in 3 cities
Youth in 1 city
Jakarta is a Minority
BE MORE LIKE THEM