Joan Turley is an expert on developing business relations between China and the UK. She has shared her expertise with high levels of the UK and Chinese governments and many leading organizations. She has received numerous endorsements from influential business and political leaders in both countries. Turley has written books and articles on China-UK business and presented her knowledge to government committees, universities, and corporations.

1. In addition to the success of
Connecting with China, which was
published by Wiley in 2010, Joan‟s
wisdom and passion, her
knowledge and expertise for
developing and writing about the
strength of connection has led her
to share her ideas with the highest
echelons of government and
business in the UK and China.
In 2011, Joan presented to the
House of Commons, Business
Innovation and Skills Committee.
Reporting directly to the Prime
Minister, this committee were
tasked with contributing to the
White Paper on Re-Balancing the
UK Economy. In her capacity as an
expert on developing business in
China, Joan was invited to present
to this committee. Her
presentation was a key component
in the writing and completion of
the China section of this particular
government white paper.
Moreover, Joan‟s knowledge and
wisdom has been shared with and
highly regarded by some of the
worlds leading organisations. UK
Trade and Investment, Cathay
Pacific, Cazenove plc, Lloyds
Market Association, The Institute
of Directors and The Institute of
Practitioners in Advertising are
amongst some of those
organisations.
More specifically, Joan has gained
endorsements for her work and
writings on China by key
individuals. These include Ian
Rogers, head of Asia Pacific HSBC,
Alex Mitchell, head of Influencer
Relations at the Institute of
Directors, Barry Allaway: CEO,
WWMD (Backed by WHSmiths and
Menzies), Chen Wu: China Desk,
China Britain Business Council,
Rebecca Eleanor: Editorial
Director, Supply Management
(official magazine of Chartered
Institute of Purchasing and
Supply), Janet Hull: Consultant
Head, Marketing and Reputation
Management, Institute of
Practitioners and Advertising,
Eifion Morris: Partner, Stephenson
Harwood (Law Firm of the year
2009).
At the invitation of The Society for
Anglo-Chinese Understanding and
the China Institute of Kings
College London, Joan has also
presented on UK-Chinese relations
and the power of connection.
In addition, Joan‟s approach, work
and writings have received
recognition from The Provincial
Government of the Province of

2. Liaoning (one of the largest
provinces in China). It is fair to say
that those who can claim to have
received endorsement from the
Chinese Government at secretary
to governor level are privileged,
however Joan can proudly mention
this particular accolade.
Joan has also been interviewed for
China Eye, a widely respected
magazine giving an independent
view of all aspects of China. Most
recently Joan has been featured
by the London Sorority for her
knowledge and wisdom.
To understand a little about the
value of Joan‟s work, we have
collated a series of comments
from some of the more influential
individuals in business in the UK.
You can read first hand what they
have said about Joan Turley and
draw your own conclusion about
the quality, capability and
credibility of Joan‟s work.
“In Q4 2007, Joan conducted a
well-attended and highly engaging
Master Class on the subject of
transacting business in the USA
and China. Joan‟s talk was
entitled “Bourbon and Rice Wine -
Working with the superpowers
present and future (USA &
China)”.
Without a doubt, Joan Turley,
working with the LMA on behalf of
the Lloyd‟s Market, enhanced her
own personal reputation in a way
which produced genuine benefits
for her audience as they seek to
build their own business
relationships and networks in both
the West and the East”.
Terry Hayday, BA MBA FCII, Manager:
Professional Standards, Lloyd's Market
Association
“Joan's immense knowledge and
understanding of the Chinese
culture from both a business as
well as personal perspective helps
guide the keen but initiated
through the complex maze of
building relationships and doing
business in China".
Barry Allaway Managing Director - WWMD
Ltd and British Magazines Direct
“What I admire most is her
precise, professional and profound
study on how to promote the
business relations between China
and the UK, which is her
permanent goal of pursuit and has
scored remarkable achievements.
Dizun Chen, Director of the General Office of
Liaoning Provincial Party Committee.
“It is rare to meet a Westerner
with such insight and knowledge
about the business practices and
traditions of various Chinese
industries. Her wide ranging
knowledge allows us to develop a
very targeted approach to specific
audiences with fantastic results.
Her enthusiasm and determination
is an example to us all and China
should be very proud to have her
as such an advocate”.
David Paice, Marketing Manager, Cathay
Pacific
“The feature required minimal
input editorially and was precisely
what I wanted for the readership”.
Rebecca Ellinor, Deputy editor, Supply
Management

3. Professional Engagements
Westminster Oral and written
evidence, given by Joan Turley to
the Parliament of Great Britain:
House of Commons; Business,
Innovation and Skills Committee.
Oral Evidence link: Full televised
presentation, Joan Turley;
contribution beginning at
11:59:00.
Link to Publications:
Rebalancing the economy: trade
and investment, seventh report
volume one and volume two.
Trade and Investment: China
Eighth report of session 2012-2012
Review of presentation given at
King’s College London.
Relationships: drivers of business
success in and with China
China Speaker’s Bureau
Joan Turley; Addition to
prominent China speaker‟s bureau
and list of key known speakers.
Sorority Wisdom: Sharing Female
Knowledge: Contribution by Joan
Turley, Article on „Doing Business
in China‟, 10/01/2012
Prime Time China Television
Coverage (CCTV)
CCTV Prime Time China
Television Coverage,
China's equivalent of the BBC
most prominent 7PM news slot,

4. where Joan appeared amongst
other senior writers businessmen
educationalists and civic leaders,
covering the UK developments of
the prestigious Pheonix Publishing
and Media group (PPMG).
16-04-2013, Available from:
http://news.cntv.cn/2013/04/16/VIDE1
366112041592394.shtml
The Sunday Times, Business
Section: China‟s foot in the door,
article on China by Carly
Chynoweth, where Joan
contributed her views and
expertise on China, 07 November
2010
Supply Management (Chartered
Institute of Purchasing and
Supply), Joan Turley‟s
Contribution on China
Master Class Series to Bank of
America: Diversity Council.
Content highly confidential but
references on performance
effectiveness available under NDA.
China-Europe/Business
Particular business opportunities
under China’s new leadership by
Cecily Liu (chinadaily.com.cn)
BDO Seminar for which Joan
Turley was podium speaker.
including other speakers like Xie
Songxin; head of China Daily
Europe, Fu Xiaolan; professor of
technology and international
development at Oxford University,
Jeff Cao, head of Asia Pacific at
London & Partners, London's
government investment agency,
Jason Yang, managing director of
ZTE UK, Su Lei, account manager
of Mindray UK. Date 2013-04-20

5. Most recent publication:
Human Capital Review, Africa‟s
most prestigious Human Resource
Journal
Recent Books
and Publications
Connecting with China
Business Success through Mutual
Benefit and Respect, Joan Turley,
published by John Wiley & Sons
ISBN: 978-0-470-74841-1
278 pages
March 2010
Business Insights China
Editor: Jonathan Reuvid, Chapter
9, Joan Turley on Culture
Partnership, publication: Kogan
Page, 2011
People Management Strategy in
Organisations
Edited by Johan Herholdt,
published by Knowres South
Africa, ISBN: 9781869221775
Contact Joan at
E: Joan@joanturley.com
M: 07533 996445
www.joanturley.com