The project report on retail anthropometrics at Dezyne E’cole College by Jitesh Thakur focuses on understanding human dimensions crucial for designing public spaces such as retail shops, offices, and restaurants. It emphasizes the importance of appropriate anthropometric data tailored to user characteristics like age and sex, and discusses various interior design elements, including reception spaces and retail layouts, to enhance usability and comfort. The report also addresses the complexities involved in effectively applying anthropometric principles to accommodate diverse body sizes in different commercial contexts.

2. Project report on
Retail Anthropometrics
At
Dezyne E’cole College, Ajmer
Submitted to
Dezyne E’cole College towards
The partial fulfillment of the
Bachelor of science in Interior Designing
BY
Jitesh Thakur
`
Dezyne E’cole College
106/10, civil lines, Ajmer
Tel – 0145 – 2624679
www.dezyneecole.com
2015 - 16

3. ACKNOWLEDGEMENT
I Am Glad That Dezyne E’cole College Has Assigned Me Product Design Project. It gives
me immense pleasure to be associated with this project. The project was a joyous
learning process. The project has been made by the contribution of various people.
First of all, I would like my gratitude to our principal Mrs. Vinita Mathur to her kind
help and encouragement. I am very thankful to her for her advice, assistance and
constant support throughout making Of This Project Portfolio.
I would like to thank all my beloved teachers and my parents for their support and
confidence in me.
Thank You

4. SYNOPSIS
This project has been created on topic to learn the commercial anthropometric. In this I
learn standard human dimensions required for designing public spaces like retail shops,
office, restaurant etc. During the tenure of my study of one year commercial design
diploma, I learnt about different commercial spaces like retail, anthropometric and other
spaces.
The design of commercial interiors included important issues – sustainable design,
security and safety, licensing, ethics in the profession, and professional growth.
Commercial design is the design of any facility that serves business purposes. While
studying anthropometric, i learnt about the standard human body dimension. I have
considered all these points in the anthropometrics and ergonomics space that was
assigned to me.

5. COMMERCIAL ANTHROPOMETRICS
The science dealing specially with the measurement of the human body to determine
differences in individuals, groups, etc., is termed Anthropometry. The anthropometry is
viewed mainly as exercises in simple measurement and nothing more, one might
conclude that the dimensional data could be gathered simply and effortlessly. Nothing,
however, could be further from the truth. There are many complicating factors and
difficulties involved. One such factor is that body sizes vary with age, sex, race, and even
occupational group.
Human body dimensions that impact on the design of interior spaces are of two basic
types – Structural and Functional. Structural dimensions, sometimes referred to as
“static” dimensions, include measurements of the head, torso, and limbs in standard
positions. Functional dimensions, also referred to as “dynamic” dimensions, as the term
suggests, include measurements taken in working positions or during the movement
associated with certain tasks.
Appropriateness
It is essential, due to many variables involved, that the data selected be appropriate to
the user of the space or furniture to be designed. It becomes necessary, therefore, for
the intended user population to be properly defined in term of such factors as age, sex,
occupation, and ethnicity.
Reach, clearance, and Adjustability
The selection of appropriate anthropometric data is based on the nature of the particular
design problem under consideration. If the design requires the user to reach from a
seated or standing position, the 5th percentile data should be utilized.
The design clearance is the primary consideration, the larger or 95th percentile data
should be used. If the design will allow adequate clearance for the user with the largest
body size, it would also allow clearance for those users with smaller body size.
It may be desirable to provide the design with a built-in adjustment capability. The range
of adjustment should be based on the anthropometrics of the user, the nature of the
task, and the physical or mechanical limitations involved.
Range of joint motion
The angle formed by two body segments or by one such segment and vertical or
horizontal plane usually defines the range of joint motion at any given time. The total
range is measured by the angle formed between the two most extreme positions
possible.

6. RECEPTION SPACES
The drawings on the following pages examine the relationship of human dimension to
the design of reception spaces. The three key areas of concern include visitor seating,
the reception desk, and location of graphics or corporate identification. In regard to
seating, the clearances around the seating elements to accommodate circulation are
stressed more than the design of the individual seating unit itself. Of particular
importance is the design of the reception desk in terms of its responsiveness to the
anthropometrics requirements of the seated receptionist and the standing visitor within
the context of a high counter-type arrangement and a conventional desk arrangement.
The depth of the work surface should accommodate the thumb tip reach measurements
of the user of smaller body size so that packages and correspondence can be exchanged.
Of equal importance is eye height sitting to ensure visibility over the counter and eye
contact with the standing visitor. Eye height of both seated and standing person is also
essential in establishing the height and location of corporate signage or other graphic
material to ensure its visibility. Details of such elements of reception space are included
as well as suggested clearances and other dimensions for use in preliminary design
assumptions.

10. CONFERENCE ROOMS
The general approach in establishing conference table sizes is much the same as that
used for dining table. Instead of the place setting used with dining tables, a work zone to
accommodate documents, papers, and other reference materials should be taken under
consideration. The amount of material to be accommodated, may vary greatly depending
upon the nature of the organization involved and the type of meeting. The amount of
perimeter space allocated to each individual should at the very least be adequate to
accommodate the maximum body breath, allow for the extension of the elbows away
from the body, and provide for documents and other material. The other factor to be
considered in conjunction with seat spacing is its effect on sight lines directed at either
end of the table. Clearance around the table for circulation should accommodate the
maximum body breath of the user of larger body size and allow for the space taken up by
chair.

14. RETAIL SPACES
In an interior environment such as a retail space, where customer convenience and comfort are a
matter of corporate policy, the responsiveness of the design to human dimensions and body
sizes is extremely critical. The interface between the user and the various types of sales counter
and self displays must be of high quality. Various counter types for use from both seated and
standing positions, indicating the anthropometric considerations involved and suggested
dimensional clearances for use in making preliminary design assumptions.
Proper visibility of displays both from within and from without is also crucial to the successful
design of a retail space. The eye height of the small and large viewer and the geometric
implications of human vision must be accommodated. The height of a wrapping counter, the size
of a dressing cubicle, the critical dimensions of a shoe department, and circulation around and
between merchandise displays must all accommodate users of varying body size. Illustrations of
these aspects of retail spaces are also among the drawings include in this section, together with
suggested clearances.

21. FOOD STORES
When considering the implication of human dimensions in relation to the design of self-service
food stores, the shopping cart should be viewed as an extension of the human figure and the
combined measurements as a unit to be accommodated for purposes of establishing necessary
clearances. This is more critical in terms of overall length than width considerations, since the
maximum body breath dimension, particularly of those of larger body size, is also sufficient to
accommodate the width of the chart itself. Height of shelving for display of merchandise should
be responsive to the reach limitations of the smaller shopper, and the display of merchandise
should relate to the eye height of the majority of users. Depending on store size and economics,
width of aisles should include an activity zone directly adjacent to the merchandise display unit
adequate to accommodate a standing or kneeling user, who is scanning shelves, selecting goods,
or loading a cart, as well as a circulation zone that could accommodate two lanes of shoppers
with carts. Clearances between checkout booths should be adequate to accommodate a
wheelchair- bound shopper. The situations discussed are included together with dimensional
suggestions for use in making preliminary design assumptions.

25. THANK YOU