This document discusses the evolution of communication patterns from the past to present. It begins by noting how Johannes Gutenberg's movable type press in 1450 enabled mass reproduction and distribution of written text, disrupting the scribal profession. It then discusses how digital technologies have created new communication patterns, moving from traditional broadcast "one to many" to "many to many" interactions online. The document suggests that services like Twitter represent this new many-to-many communication pattern and are changing how information is both created and consumed.

1. lpha
A
Communication
‘2.0’
... or why I’m always blabbering about twitter

2. History lesson

5. What made scribes obsolete?

7. Johannes Gutenberg (ca.1400-1468)
Movable type, ca. 1450

9. Mass reproduction of the written word

11. Johannes Trithenius (1462-1516)
De Laude Scriptorum, 1492

13. Martin Luther (1483-1546)

15. the 95 theses, 1517

16. Mass Amateurization

18. Professional Journalist
“a person who writes for newspapers or
magazines or prepares news to be broadcast
on radio or television”

20. Journalistic privilege is based on the
previous scarcity of publishing

22. Professional Photographer
“someone who makes more than $5,000
a year selling his or her photos”

24. the availability, not the quality

26. Communication Patterns

28. Broadcast media
the one to many pattern

30. Dialogue
the one to one,
few to few
pattern

32. Technology creates a new pattern
the many to many pattern

33. Publish, then filter

34. you

35. The way we used to relate to information

36. you

37. Break-down of the broadcast profession

39. The way we now consume information

40. The borders between communication patterns
are quickly disappearing

41. why twitter?

42. New communication pattern?

43. Thordur Arnason
Director, Technology
Creuna AS