Jerry Novack, who serves as the CFO and SEVP of Bluerock Real Estate, discusses the importance of taking advantage of the advancements in technology and implementing it into the real estate industry.

1. T E C H N O L O G Y: N E W Y O R K C I T Y
J E R O L D E . N O VA C K , C F O & S E V P O F B L U E R O C K R E A L E S TA T E , L L C .

2. T H I S I S T H E A G E O F FA S T,
R E A D I LY AVA I L A B L E I N F O R M AT I O N

3. I N A C I T Y L I K E N E W Y O R K , W H I C H AT T R A C T S
T H E B E S T A N D B R I G H T E S T O F R E A L E S TAT E
P R O F E S S I O N A L S , T H E Y D E S E R V E J U S T T H AT I N
T E R M S O F T E C H N O L O G Y: T H E B E S T A N D T H E
B R I G H T E S T.

4. B O T H O N T H E C O M M E R C I A L A N D
R E S I D E N T I A L S C A L E , O N L I N E
P L AT F O R M S C A N A S S I S T I N
E F F I C I E N T LY A N D I N T E L L I G E N T LY
C O M P L E T I N G W O R K . A N A LY Z I N G
T R E N D S B E C O M E S I M P L E R , M A R K E T
C H A N G E S A R E E A S I E R T O D E T E C T,
R E S U LT I N G I N M O R E C O N C R E T E
A D V I C E D E R I V E D F R O M S O L I D
F O R R E A L E S TA T E
P R O F E S S I O N A L S …

5. T H E M A R R I A G E O F R E A L E S TAT E A N D
T E C H N O L O G Y I S E X PA N D I N G T O A L L FA C E T S
O F T H E I N D U S T RY, W I T H N E W Y O R K R E A L
E S TAT E I N V E S T O R S S U R G I N G A P P R O X I M AT E LY
$ 6 2 M I L L I O N I N T O P L AT F O R M S A I M E D T O
E N H A N C E T H E S Y S T E M F O R B O T H R E S I D E N T I A L
A N D C O M M E R C I A L R E A L E S TAT E .

6. That $62 million is almost 20 percent of the $322.5 million
that has been invested in tech companies globally in 2015,
the majority of that money–$221.8 million–has gone towards
tech companies focusing exclusively on commercial real
estate. The remaining $100.7 million went towards companies
dealing with residential real estate.

7. A B O U T 8 5 P E R C E N T O F T H O S E
W O R K I N G I N C O M M E R C I A L R E A L
E S TAT E S A I D T H E Y W E R E TA K I N G
T H E T I M E T O U N D E R S TA N D H O W
T H E S E N E W P L AT F O R M S H AV E
P O T E N T I A L I M PA C T O N T H E I R
B U S I N E S S . O V E R A L L , 4 5 P E R C E N T O F
T H O S E P O L L E D B E L I E V E T H E I R
B R O K E R A G E I S I N T E R E S T E D I N
F O L D I N G N E W R E A L E S TAT E
T E C H N O L O G Y I N T O T H E I R B U S I N E S S
S T R AT E G Y.
O F T H E F I V E - H U N D R E D
C O M M E R C I A L A N D R E S I D E N T I A L
R E A L E S TAT E P R O F E S S I O N A L S
P O L L E D F O R T H E R E : T E C H
R E P O R T

8. A N D I T ’ S A S M A R T D E C I S I O N T O M A K E : N Y C -
B A S E D R E A L E S TAT E T E C H C O M PA N I E S R A K E D I N
$ 2 8 M I L L I O N I N T H E F I R S T Q U A R T E R O F 2 0 1 5 ,
A N D $ 3 4 M I L L I O N I N T H E S E C O N D .

9. H T T P : / / J E R RY N O VA C K . B I Z /
WA N T T O D I S C O V E R R E S O U R C E C R O W D F U N D I N G P L A T F O R M S ?
L E A R N M O R E O N J E R RY N O VA C K ’ S A S S E T M A N A G E M E N T B L O G