The document describes a team called AJEJE that is developing a mobile application to help tourists in Jeju Island, South Korea find places to visit based on their preferences and interests. The app will ask users a series of questions to determine their food tastes, interests, and mood preferences and return a customized list of recommended locations. The team is collecting data from various sources like Google Places API, online forms submitted by local business owners, and data mining of tourist trends to provide more detailed information on each location recommendation. Their goal is to help tourists save time by connecting them directly with places that match their preferences.

1. Team
AJEJE

2. WE ARE AJEJE
Arthur
Designer
Jay
Web
Developer
Eric
iOS
Developer
Erin
Designer
Jason
Android
Developer

3. ON THE GROUND RESEARCH
“Feel free to play in Jeju Island
for 5 hours!”

4. Vague Keyword…
PROBLEM

5. PROBLEM

6. See 20+ Links to
Go to one restaurant
PROBLEM
OMG
OMG
OMG

7. Just answer 10 Questions
What is your food
taste?
SOLUTION
Which theme do
you like ?
What kind of
mood do you like?

8. I am here
to find your taste! Harbang Boy

9. DEMO
TIME

10. USER FLOW
1. Questions 2. Custom List 3. Detail
Simple 3 steps

11. All that
Location information
from google place API
DATA SOURCES

12. BUT
How can we know that place is
Kids
Friendly?
Provide
Vegan Foods?
Relaxing
Mood?
BUT

13. ON-LINE FORM FOR LOCAL OWNER
Checked by place owner
What kind of mood
your place have?
Relaxation Activity Hipster
Drive Water SportsWalkingPhotograpic
Which theme does
your place have?
Seafood VegeterianMeat Lover
What does your
restaurant serve?

14. DATA MINING
Machine
learning
Trends of
tourist in Jeju
Marketing/
Target event

15. 1. People from Malaysia
prefer relaxing
EXAMPLE OF TRENDS OF TOURISTS
2. Food trend changed
Bibimbap to noodles.

16. One click reservation / Coupon
Connect people who fits your shop
BUSINESS MODEL
13,000,000+
Visitors per year
(2015, by Jeju travel association)

17. TIME IS MONEY
No more wasting time on streets.
Get the information right away

18. THANK
YOU