Customer centricity across the digital landscape: Models and best in class ex...YVON MOYSAN
Conférence « Customer Week » organisée par l'EFMA, le 25 avril 2013. Présentation du modèle Customer Centric, résultat d'une étude approfondie des meilleures pratiques en terme de Customer Centricity tous secteurs confondus avec un focus particulier sur les secteurs Banque et Assurance. Cette étude s'appuie sur différents travaux de recherche académiques sur la relation client et notamment ceux réalisés par le Professeur Ranjay Gulati de l'Université d'Harvard, et également sur différentes interviews de professionnels en charge de la relation client au sein de Banques et Assurances en France comme à l'Etranger. Ce modèle met en exergue les leviers stratégiques qui permettent à une entreprise de passer d'un positionnement "Product Centric" à un positionnement "Customer Centric".
Efma distribution summit 2015 physical channels - how wearables can both im...YVON MOYSAN
Internet of Things: international Banking and Insurance wearable apps
Glasses, watches, wristbands, virtual reality headset, iBeacon or even wearable suits… Which bank or insurer have already launched a wearable app and why? What are the features of these apps dedicated to customers or employees? What are customers’ needs and expectations? What are customers’ fears? What are primary customers’ uses ? What are the app features that banks and insurers have already abandoned? What are the future app features or devices that banks and insurers expect to focus on? What are the Internet of Things key figures and projected trends?
This study includes more than 150 slides and covers the major wearables app that banks and insurers have developed so far. More than 70 of them are indeed analyzed. The objectives of the bank or the insurer are presented and illustrated by CEO or Digital Marketing Director verbatim, the main current and future features of the app and first customers’ feedbacks are detailed. In addition, the study includes several relevant links to press articles and videos illustrating the bank or insurer wearable app.
Efma distribution summit 2015 - banking on wearables how does it differ compa...YVON MOYSAN
Internet of Things: international Banking and Insurance wearable apps
Glasses, watches, wristbands, virtual reality headset, iBeacon or even wearable suits… Which bank or insurer have already launched a wearable app and why? What are the features of these apps dedicated to customers or employees? What are customers’ needs and expectations? What are customers’ fears? What are primary customers’ uses ? What are the app features that banks and insurers have already abandoned? What are the future app features or devices that banks and insurers expect to focus on? What are the Internet of Things key figures and projected trends?
This study includes more than 150 slides and covers the major wearables app that banks and insurers have developed so far. More than 70 of them are indeed analyzed. The objectives of the bank or the insurer are presented and illustrated by CEO or Digital Marketing Director verbatim, the main current and future features of the app and first customers’ feedbacks are detailed. In addition, the study includes several relevant links to press articles and videos illustrating the bank or insurer wearable app.
Customer centricity across the digital landscape: Models and best in class ex...YVON MOYSAN
Conférence « Customer Week » organisée par l'EFMA, le 25 avril 2013. Présentation du modèle Customer Centric, résultat d'une étude approfondie des meilleures pratiques en terme de Customer Centricity tous secteurs confondus avec un focus particulier sur les secteurs Banque et Assurance. Cette étude s'appuie sur différents travaux de recherche académiques sur la relation client et notamment ceux réalisés par le Professeur Ranjay Gulati de l'Université d'Harvard, et également sur différentes interviews de professionnels en charge de la relation client au sein de Banques et Assurances en France comme à l'Etranger. Ce modèle met en exergue les leviers stratégiques qui permettent à une entreprise de passer d'un positionnement "Product Centric" à un positionnement "Customer Centric".
Efma distribution summit 2015 physical channels - how wearables can both im...YVON MOYSAN
Internet of Things: international Banking and Insurance wearable apps
Glasses, watches, wristbands, virtual reality headset, iBeacon or even wearable suits… Which bank or insurer have already launched a wearable app and why? What are the features of these apps dedicated to customers or employees? What are customers’ needs and expectations? What are customers’ fears? What are primary customers’ uses ? What are the app features that banks and insurers have already abandoned? What are the future app features or devices that banks and insurers expect to focus on? What are the Internet of Things key figures and projected trends?
This study includes more than 150 slides and covers the major wearables app that banks and insurers have developed so far. More than 70 of them are indeed analyzed. The objectives of the bank or the insurer are presented and illustrated by CEO or Digital Marketing Director verbatim, the main current and future features of the app and first customers’ feedbacks are detailed. In addition, the study includes several relevant links to press articles and videos illustrating the bank or insurer wearable app.
Efma distribution summit 2015 - banking on wearables how does it differ compa...YVON MOYSAN
Internet of Things: international Banking and Insurance wearable apps
Glasses, watches, wristbands, virtual reality headset, iBeacon or even wearable suits… Which bank or insurer have already launched a wearable app and why? What are the features of these apps dedicated to customers or employees? What are customers’ needs and expectations? What are customers’ fears? What are primary customers’ uses ? What are the app features that banks and insurers have already abandoned? What are the future app features or devices that banks and insurers expect to focus on? What are the Internet of Things key figures and projected trends?
This study includes more than 150 slides and covers the major wearables app that banks and insurers have developed so far. More than 70 of them are indeed analyzed. The objectives of the bank or the insurer are presented and illustrated by CEO or Digital Marketing Director verbatim, the main current and future features of the app and first customers’ feedbacks are detailed. In addition, the study includes several relevant links to press articles and videos illustrating the bank or insurer wearable app.