Frost & Co. Ltd is a Belarusian company established in 1997 that extracts, bottles, and distributes natural mineral and drinking water from wells located in protected land in Belarus. The company has a range of 16 water products that are marketed nationally and exported internationally. Frost & Co. prides itself on using natural spring water without artificial amendments and on its quality control and production processes. The company has received numerous awards for its products and brand. It engages in marketing activities and sponsorship and also offers private label production services.

1. Frost & Co» Ltd.
MINERAL AND DRINKING WATERS

2. І. About us
ІІ. Mission Statement
ІІІ. Competitive advantage
IV. Assortment
V. Planograms
VI. Market shares
VII.The “FROST™” brand
VIII. Marketing
IX. Private Label production
X. Sales accelerating equipment,
accessories and merchandise
XI. Certificates
XII.Contacts
JE «Frost& Co.» Ltd.

3. JE «Frost & Co.» Ltd.
• Established in
August 1997
•Belarusian - Russian
Joint Venture
JE “Frost & Co” Ltd.
•Extraction, production,
bottling and distribution of
high quality natural mineral water without any amendments to its
natural balance of elements (salt, mineralization, filtration) on the
territory of a National Sanctuary in v. Khomsk, Belarus.
•Four different wells on site:
187m and 195 m – extraction of drinking water,
283m and 285 m – extraction of mineral water.
•More than 273,000,000 bottles sold over 15 years:

4. ІІ. Mission statement
In the core base of our production process lays an old traditional Belarusian
saying: “everything that you do in life, you do for yourself”. There is
therefore no surprise in the fact that not only the company employees and
our business partners, but in truth anyone who has ever tasted “Frost”
mineral water really value it as the best…»
« We have some very strong grounds for pride – we offer people
a product so unique and healthy, that could only be
created by the very nature itself. Our water fills a
human being with eternal internal happiness,
confidence, stimulates crystal clean feelings,
ideal tastes and a true experience of clean
water joy – an experience as beautiful
as life altogether. »
First Chairman of the Board of Directors JE
“Frost & Co” Ltd.
Mr. Yury Moroz, August 1997
JE «Frost & Co.» Ltd.

5. 21.09.2011
Absolute quality – secret of success:
•Natural mineral water without artificial mineralization, extracted from a
3000 year old well.
•Classic composition, without any negative indications:
sodium, potassium, magnesium, calcium, chloride, sulfate, hydrocarbons.
•Relatively low mineralization level: 1,0 — 2,4 g/Lt.
•Healthy qualities and good taste of mineral water “Frost” preserve for a
long time even after the bottle has been opened.
•Is produced without any salt balance amendments from wells, based in the
sanctuary in place of stratification basalt rocks – the most reliable of all the
world’s natural filters.
•Highest quality modern production and packaging equipment from Poland
and Italy guarantee the best possible end product.
•The most up-to-date bottling workshop together with a 24 hour laboratory
for the water composition and quality control.
•Good professional team of 199 employees, mostly based
in the friendly and solicitous local region of Brest District.

6. IV. Assortment
FROST – MINERAL WATER
Assortment:
- mineral carbonated 0,5lt.
- mineral carbonated 1,5lt.
- mineral still 0,5lt.
- mineral still 1,5lt.
TOTAL: 4 SKU
FROST CLASSIC – DRINKING WATER
Assortment :
- drinking still
0,5lt.; 0,5lt. sport-cap; 1lt.; 2lt.; 6lt.
- drinking mildly carbonated
1lt.; 2lt.
- Drinking iodine and selenium enriched
0,5lt. 1,5lt.
TOTAL: 9 SKU
FROST «FOR KIDS AGED 3+» –
DRINKING WATER
Assortment :
- drinking still
0,33lt. sport-cap
- drinking still 1lt.
- drinking still 6lt.
ТOTAL: 3 SKU

7. V. Planograms
Планограмма полка

8. VI. Market shares
Top left:
Market share in the “mineral and drinking waters” segment in the Republic of Belarus
Top right:
Market share in the “mineral waters” segment in the Republic of Belarus
Bottom:
Market share in the “mineral and drinking water” segment in each region of the Republic of Belarus
Ministry of Statistics and Analysis of the Republic of Belarus 2012.

9. VII. The «FROST» brand
Over the last few years products under the trade mark
“FROST” had been constantly nominated and collected
numerous international prizes, diplomas, certificates, and
marks for production and distribution in the Republic of
Belarus, Russian Federation, Baltic States and the European
Union.

10. VIII. Marketing
• Constant marketing activities in all sorts of
media platforms and forms of communication
• Hundreds of successful sponsorship projects
realized over the years
• All-year powerful BTL techniques aimed at all
sorts of market segments

11. IX. Private Label Production
JE “Frost & Co” Ltd. offers its experience and expertise in design and production of labels,
working closely during all stages (design, coloring, print quality, embossing, stamping, ironing,
etc.) with the potential partner.
Examples of labels “FROST”,
produced in respect to the celebrations of:
• the Great victory of the World War II;
• the 150th anniversary of the Belarusian Railway;
• the 1150th Anniversary of the legendary
city of Polatsk (Belarus)

12. X. Sales accelerating equipment, accessories and merchandise

13. ХI. Certificates

14. ХII. Contacts
Main office and production:
52 Sovetskaya st., v. Homsk, Drogichinsky district,
Brestskaya Oblast, Republic of Belarus. 225620
Tel./fax.: +375 1644 77 444,
Тел.: +375 1644 77 445, 77 446, 77 447
E-mail: frost@frost.by
Export dealer in Latvia:
SIA “Belpisceprom”
Latvia, RIGA, Elijas st. 21 LV-1050
Tel. +371 674 088 93
Fax. +371 674 088 99
www.frost.by
JE «Frost & Co.» Ltd.
Minsk sales and marketing office:
60 Babushkina st., Minsk,
Republic of Belarus. 220024.
Тел.: +375 17 310 2914, 310 3139
Факс: +375 17 310 2874
E-mail: minsk@frost.by
Export dealer in Russian Federation:
“Mormet” Ltd. 199004.
Office 1, 8th liniya 61, V.O.
Russia, Saint-Petersburg.
Tel./Fax.: +7 (812) 323-70-65
E-mail: artemmoroz@mail.ru
Export dealer in Lithuania:
UAB “Arli Baltic”
Lithuania, Vilnius, Antakalnio g.98, LT-10205
Tel. +370 523 42 772
Fax. +370 374 06 520

15. t h e t ast e o f sp rin g w at er f ro m Belaru s
the taste of spring water from Belarust h e t a s t e o f s p r i n g w a t e r f r o m B e l a r u s
t h e t a s t e o f s p r i n g w a t e r f r o m B e l a r u s
www.frost.by
JE “Frost & Co.” Ltd.
W e r e s p e c t y o u r w h a t y o u d o f o r a l i v i n g .
We b rin g t o yo u r b u sin ess t h e u n f o rg et t ab le t ast e
of the natural spring water from Belarus.
the taste of spring water from Belarust h e t a s t e o f s p r i n g w a t e r f r o m B e l a r u s