1. JAVIS OGDEN
2353 MISSION ROAD, APT. E6, TALLAHASSEE, FL |305.788.0867 | JAVISOGDEN@GMAIL.COM | WWW.CONSCIOUSAPPROACH.COM |
DROPBOX: http://bit.ly/2x6fnjv  |LINKEDIN: HTTPS://WWW.LINKEDIN.COM/IN/JAVISOGDEN
Creative, detail-oriented, and personable digital coordinator, copywriter, and content creator with
experience enhancing publications, navigating social media, and collaborating with writers and teams to
produce high-traffic, professional content. Possess valuable combination of editing and project
management skills. Thrive in fast-paced environments and consistently meet deadlines.
AREAS OF EXPERTISE
▪ Creative Campaign Strategy
▪ Copywriting
▪ Analytical Writing
▪ Public Relations
▪ Account Management
▪ Technical Writing
▪ Public Speaking
▪ Social Media
▪ Content Management
▪ Account Planning
▪ Content Creation
▪ SEO Optimization
▪ CMS Expertise
▪ Prose-style Writing
▪ Email Marketing
SELECT PROJECTS AND EXPERIENCE
DIRECTOR OF COMMUNICATIONS AND MARKETING
Membership Services, Inc. March 23, 2016 - September 30, 2017
Concepted, developed, and oversaw communications for three associations in the state of Florida: The
Florida Chapter of the American Society of Landscape Architects (FL ASLA), the Professional Insurance
Agents of Florida (PIA of FL), and the Florida Association of Housing and Redevelopment Officials
(FAHRO); thus promoting the welfare, significance, and advancements of the associations with respect to
their industries via regional trainings, annual conferences, webinars, email campaigns, and digital and
physical publications.
▪ Timely execution of planned email campaigns to communicate regional trainings, membership
marketing/promotions, annual conference promotion and spotlights, and special programs and
events.
▪ Conception, content mapping, editing, and implementation of organizational publications; including
membership directories, magazines, membership promotion campaigns, and bi-monthly telegrams.
▪ Creation of digital artwork to bolster the above efforts using various tools, such as Photoshop,
inDesign, and Microsoft Publisher.
▪ Conception, content mapping, editing (assisting the video editors), and implementation of video
productions to promote special programs at annual conference meetings.
▪ The coordination and communication of special programs and events within the scope of the annual
meetings, including two awards and recognition programs, and a statewide invitational basketball
tournament.
▪ Organized webinars for remote education sessions.
o Incorporated YourMembership (Content Management and membership CMS for associations)
and GoToWebinar.
WRITING/EDITING AND COPYWRITING FOR PUBLICATIONS AND PROJECTS
Created content, as needed, and edited content for official association publications.
FL ASLA
o The Florida Landscapes Magazine - 2014-2016 Edition - Click here to view in DropBox.
o 2017 Design Awards ceremony video production - Click here to view in DropBox.
FAHRO
o 2017 Membership Directory and Buyer’s Guide - Click here to view in DropBox.

2. Javis Ogden Resume / Page 2
o FAHROGram bi-monthly newsletter (editing only) - Click here to view Sept./Oct. 2017 edition
in DropBox.
PROMOTIONAL DESIGN AND ARTWORK FOR ASSOCIATION OUTREACH
Created/updated designs and documents for email marketing and organizational promotions and
events.
FL ASLA
o Design Awards Postcard (updated) - Click here to view in DropBox.
o Design Awards Certificates (updated) - Click here to view in DropBox.
o Design Awards Ceremony Program (updated) - Click here to view in DropBox.
FAHRO
o Promotional flyer for FAHRO Statewide Invitational Basketball Tournament (created) - Click
here to view in DropBox.
PIA of Florida
o “4 Reasons to Exhibit” promotional piece for PIA of Florida’s annual conference, Agent Expo
2017 (created; email marketing) - Click here to view in DropBox.
o “Boldly Going” promotional piece for PIA of Florida’s annual conference to promote
registration (created; email marketing) - Click here to view in DropBox.
o “Money Tree” promotional piece to increase membership (created) - Click here to view in
DropBox.
o “PIA 500 Campaign Mailing Envelope” Design created to be placed on 10X13 envelopes that
were mailed out to promote and increase membership (created) - Click here to view in
DropBox.
o “Cyber Security” promotional piece to promote PIA of FL’s Cyber Security Services (created;
email marketing) - Click here to view in DropBox.
o “House of Progress” promotional piece to promote PIA of FL’s Advocacy outreach (created;
email marketing) - Click here to view in DropBox.
o “$100 Off” promotional postcard to entice Agent Expo 2017 registration and attendance
(created) - Click here to view in DropBox.
COPYWRITER AND CONTENT MANAGEMENT
Created website copy and content to develop and establish branding.
FL ASLA
o FLASLA.org
FAHRO
o FAHRO.org
PIA of Florida
o PIAFL.org
DIGITAL COORDINATOR
Onyx Creative Group May 6, 2013 - August 31, 2015
Oversaw the design and orchestration of creative campaign content within all social media marketing as
well as email marketing, blogging, copywriting, content management, and writing traditional advertising
script.
▪ Utilized a variety of interfaces to convey information to large audiences, continued to improve
communications through Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Google Plus.
▪ Created blogs and video blogs and incorporate newswriting and editing to provide compelling copy
and utilize Constant Contact and MailChimp for email marketing.

3. Javis Ogden Resume / Page 3
▪ Created and developed an official Onyx personality and acted in such capacity for podcasts and
original content programming.
▪ Effectively navigated back-end Content Management Systems
o Incorporated WordPress, Drupal, and Perch.
TELEVISION AND RADIO SCRIPTWRITER
Created professional and relatable social media campaigns for utilization on FaceBook, YouTube,
Google+, LinkendIn, and for Email Marketing purposes.
Barineau AC
o "The Waiting Game"
o "Total Comfort Service Agreement"
Nic's Toggery
o "Welcome to Your New Chapter"
Awards4U, Recognition 4U Campaign
o "A Whole Lot of Love to Give"
COPYWRITER AND CONTENT MANAGEMENT
Created website copy and content to develop and establish branding.
Barineau AC
o Barineauac.com
Nic's Toggery
o Nicstoggery.com
Awards4U, Recognition 4U Campaign
o Awards4u.com
ADDITIONAL SKILLS
▪ Microsoft Office Suite
▪ Visio
▪ Project
▪ SPSS
▪ Hootsuite
▪ Communications Draft Content
▪ Adobe Photoshop*
▪ Adobe inDesign*
*NOTE: My Adobe Creative Suite knowledge is limited to basic Photoshop and inDesign
applications. Skills that I have acquired in both have been done so on a self-taught basis
throughout my work experience. I can work well with pre-existing templates, concepts, and
artwork. At this time, I am not equipped with advanced design creation skills or expertise.
EDUCATION
Master of Arts, Integrated Marketing and Communication Management
Florida State University, Tallahassee, FL
Bachelor of Arts, Communication Studies
Florida State University, Tallahassee, FL

4. JAVIS OGDEN
2353 MISSION ROAD, APT. E6, TALLAHASSEE, FL |305.788.0867 | JAVISOGDEN@GMAIL.COM | WWW.CONSCIOUSAPPROACH.COM |
DROPBOX: http://bit.ly/2x6fnjv  |LINKEDIN: HTTPS://WWW.LINKEDIN.COM/IN/JAVISOGDEN
Social Media, Writing, and Campaign Work Samples
My previous employer, Onyx Creative Group, re-positioned itself as a business consultancy that specializes
in Business and Life Design with an emphasis on teaching small business owners and entrepreneurs how to
discover the coveted happy medium between doing the work that you love and living the life that you want
to live simultaneously. This was serviced through custom training, 1 on 1 coaching, and comprehensive
workshops. I spearheaded work on various original visual marketing materials across all of our social media
platforms, including infographics, pictographs and flowcharts. I then worked to leverage Facebook, Twitter,
Instagram, and LinkedIn to help promote these programs using the aforementioned originally designed
materials. Work consisted of gathering background information and research on various concepts
associated with business, and working with my designers to turn the research into design pieces meant to
engage and promote Onyx services:

6. JAVIS OGDEN
2353 MISSION ROAD, APT. E6, TALLAHASSEE, FL |305.788.0867 | JAVISOGDEN@GMAIL.COM | WWW.CONSCIOUSAPPROACH.COM |
DROPBOX: http://bit.ly/2x6fnjv  |LINKEDIN: HTTPS://WWW.LINKEDIN.COM/IN/JAVISOGDEN
Professional Writing and Communications Samples
I have included links to samples of my writing in different capacities.
● Scriptwriting
○ One of the clients that we had on retainer with Onyx Creative Group was Barineau Heating
and Air Conditioning, a local HVAC service provider in Tallahassee. The voiceover for these
two ads, which promoted Barineau's Total Comfort Service Agreement, began as scripts that
were drafted, written and edited by myself on behalf of Onyx Creative Group. I had to write
these ads for the purposes of effectively communicating the intended message while
adhering to broadcast rules and regulations, and a 30-second time frame.
■ 1. Barineau Heating and Air Conditioning - "The Waiting Game"
■ 2. Barineau Heating and Air Conditioning - "Cheap Date"
● Blogging
○ The following links are blog posts that were written and edited by myself and officially
published on behalf of Awards4U for the purposes of organization promotion and
communications.
■ “The Importance of Motivating Volunteers.”
■ “Keeping Your Workforce Happy.”
● Website Copy
○ At Onyx, most web work was project-based (even though a few of our retainer clients did
utilize our web development services. My role was in the initial content direction of the
projects (inputting and concepting content via a conjunctive effort with the client) and the
ongoing back-end content management of the web pages for the clients that we held on
retainer. These are links to sites that I actively managed and produced content for.
■ Awards4U (Including blog)
■ The Gabor Agency (Copy and Content Management)
■ Boma Legacy (Content Management)
● Creative Campaigning
○ Much of my purview also included concepting and execution for creative social media
campaigns, including this campaign on behalf of Awards4U, a small business recognition and
award retailer in the local Tallahassee area. After multiple meetings, the team devised a
campaign strategy to be executed across social media channels that positioned Awards4U as
a recognition destination that specialized in all forms of recognition, not just the ordinary
(sports, academic achievement, etc.). Called “Recognition 4 Everyone,” work consisted us
asking willing participants to briefly talk about who they wanted to recognize in their lives
and why, and what special award would you give them if you could. The videos and

7. accompanying images were placed on Facebook, Twitter, and Youtube, as well as the
Awards4U blog. These are a few of the campaign videos. I played a key role in the
conception of the theme and the execution of the campaign itself, both on-site and in digital
sharing.
■ Recognition 4 Everyone - Introduction to Campaign
■ Recognition 4 Everyone - The Wisdom Award
■ Recognition 4 Everyone - The Endless Love Award
Lastly, in my estimation, if you would like to gain the best understanding of my writing and creative talent,
I invite you to visit my website, Conscious Approach. It is a creative endeavor of mine that helps to fuel my
juices for cultural commentary and societal analysis. It speaks to the very heart of what I am passionate
about and how my appreciation for the written word has helped to cultivate a lasting desire to create
content that is meaningful and valuable. The content is personal in nature, but I stand by the idea that it is
the best showcase of my writing abilities.