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Positioning -Slogan Development & Brand Visualization for a Club
This document has been developed for the repositioning of a social club in Nigeria.
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The Club has entered a stage in its lifecycle, where decline has to be arrested and a new lease of life injected -call it Rebirth, Rebranding, Repositioning, Rejuvenation, etc. There is a need to inject life into the club and make it more vibrant
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Recommended
Positioning -Slogan Development & Brand Visualization for a Club
This document has been developed for the repositioning of a social club in Nigeria.
Change is the only constant factor in life. The socio-cultural, political and economic contexts within which Ivory League of Progress was established over 2 decades ago have changed.
The Club has entered a stage in its lifecycle, where decline has to be arrested and a new lease of life injected -call it Rebirth, Rebranding, Repositioning, Rejuvenation, etc. There is a need to inject life into the club and make it more vibrant
3. HOW BRANDS WORK
The document discusses how brands work from both the perspective of purchasers and brand owners. For purchasers, brands simplify choices and act as influencers based on their beliefs, promises, and perceptions. For brand owners, brands are strategic marketing tools that differentiate products and services, attract loyalty, and create value. Successful brands are positioned uniquely to distance themselves from competitors.
Field Sales Supervisor's Manual for Tiffany Biscuits
This document provides guidance for field sales promoters selling Tiffany Digestive biscuits in Lagos, Nigeria. It outlines the product details, sales team structure, mode of operations including recruitment, sales area segmentation, profit margins, and sales targets. Field sales supervisors are responsible for recruiting and managing field sales promoters, maintaining sales records, and meeting weekly sales quotas of 30 cartons. Field sales promoters are expected to use recommended sales tactics, maintain safety, and meet remuneration targets through commissions tied to sales achievements. The goal is to attract consumers and effectively promote and sell the Tiffany biscuit product over a 2-3 month initial project duration.
Js reg正则表达式
This document discusses regular expressions in JavaScript, including how to define regular expressions using literals or the RegExp constructor, how to match literal characters, character classes, and repetition. It provides examples of regular expressions to match numbers, strings, and perform validation and also explains how to use regular expression methods like test, match, replace, search and split on strings.
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Js reg正则表达式
This document discusses regular expressions in JavaScript, including how to define regular expressions using literals or the RegExp constructor, how to match literal characters, character classes, and repetition. It provides examples of regular expressions to match numbers, strings, and perform validation and also explains how to use regular expression methods like test, match, replace, search and split on strings.
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This chapter discusses CSS (Cascading Style Sheets) and how it separates a document's structure from its presentation. CSS allows a single rule to control styling for all elements in a document. There are three main ways to apply CSS styles: via the link tag, @import rule, or inline styles. The chapter also covers CSS concepts like the cascade, comments, element types (replaced, non-replaced, block, inline), selectors, declarations, keywords, grouping selectors and declarations, class and ID selectors, attribute selectors, document structure selectors, and pseudo-classes and pseudo-elements.
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