This document summarizes consumer behavior and demographics in Ukraine. It provides statistics on population structure, GDP, car purchases, bank deposits, income levels, and consumer spending patterns. The document also segments Ukrainian consumers into those who purchase from catalog companies, e-commerce sites, and TV shops. Catalog company consumers tend to be women living in smaller cities, while e-commerce consumers are men in large cities. TV shop consumers are impulse buyers, often women aged 35-45 in large cities. Overall, the document uses data from various research organizations to paint a picture of the Ukrainian consumer landscape.
Ukraine National Municipal Survey, March 2015 by IRIIlya Ponomarev
This document summarizes the results of a survey conducted in 22 regional capitals of Ukraine between March 2-20, 2015. Some key findings:
- 68% see corruption as a significant problem in their city
- 60% see nepotism as a significant problem
- 57% think Ukraine should join the EU if it could only join one economic union
- 47% would vote for Ukraine to join NATO if a referendum were held
- 35% think their city authorities are making efforts to reduce corruption at the municipal level
The survey involved over 17,000 respondents and provides insights into citizen attitudes about local governance, services, and reforms in Ukraine.
Economic reforms will help eliminate corruption in UkrainePublic Debate
The debate centered around whether economic reforms or reducing corruption should come first in Ukraine. Those for the motion argued that effective economic reforms could help reduce corruption by shrinking the shadow economy and increasing transparency. However, those against the motion insisted that corruption was too systemic and would sabotage reforms unless addressed through political will and anti-corruption measures first. The audience was initially split but fewer remained undecided after the debate. Economic reforms aim to improve Ukraine's development, but there was disagreement on the proper sequencing of reforms versus anti-corruption efforts.
El documento describe repetidamente las acciones de encender y apagar una luz, alternando entre las dos acciones múltiples veces antes de encender la luz por última vez para regresar a Jenlexito's.
The document discusses several rules and techniques of photography composition, including the rule of thirds, framing, leading lines, balancing elements, symmetry and patterns, and depth of field. The rule of thirds involves dividing the frame into thirds and placing subjects at the lines or intersections to create a balanced composition. Framing uses other elements in the scene to draw attention to the main subject. Leading lines guide the viewer's eye through the photograph. Balancing elements prevents empty space by adding secondary subjects. Symmetry and patterns can make visually interesting compositions. Depth of field refers to the zone of sharp focus that extends in front and behind the main subject.
Major League Marketing on a Minor League BudgetIsaac La Buguen
Whether you're an entrepreneur, small business or freelance contractor, you understand the importance of allocating budgets and dialing up big results on limited resources. Discover how to build your brand, get found and spread influence in the marketplace without breaking the bank.
Roger Williams University partnered with the Town of Bristol, Rhode Island on the Walley School Reuse Project. Students and faculty from RWU's architecture, law, business, and arts programs collaborated with the town on plans to convert the vacant Walley Elementary School into a new community center. The project involved public engagement activities, architectural design plans from RWU students, and construction management assistance from RWU clubs. Similarly, the University of Connecticut partnered with the Town of Mansfield on various projects including the creation of a new downtown, parks and recreation spaces, infrastructure improvements, and environmental planning studies. Both examples showcase higher education institutions and municipalities working together on community development initiatives.
The document discusses various options for distance selling companies that are not residents of Ukraine to conduct business activities in Ukraine. The main options are: 1) through a registered legal entity in Ukraine, 2) through a group of business entities using a simplified tax system, or 3) without registering a business in Ukraine by importing goods through international postal consignments. Registering a legal entity has tax disadvantages like high tax burdens and frequent audits. Using a group under the simplified tax system caps annual revenue. Importing through postal consignments has restrictions on price and quantity but avoids VAT and duties. The document analyzes the advantages, disadvantages, risks, and tax implications of each option.
Ukraine National Municipal Survey, March 2015 by IRIIlya Ponomarev
This document summarizes the results of a survey conducted in 22 regional capitals of Ukraine between March 2-20, 2015. Some key findings:
- 68% see corruption as a significant problem in their city
- 60% see nepotism as a significant problem
- 57% think Ukraine should join the EU if it could only join one economic union
- 47% would vote for Ukraine to join NATO if a referendum were held
- 35% think their city authorities are making efforts to reduce corruption at the municipal level
The survey involved over 17,000 respondents and provides insights into citizen attitudes about local governance, services, and reforms in Ukraine.
Economic reforms will help eliminate corruption in UkrainePublic Debate
The debate centered around whether economic reforms or reducing corruption should come first in Ukraine. Those for the motion argued that effective economic reforms could help reduce corruption by shrinking the shadow economy and increasing transparency. However, those against the motion insisted that corruption was too systemic and would sabotage reforms unless addressed through political will and anti-corruption measures first. The audience was initially split but fewer remained undecided after the debate. Economic reforms aim to improve Ukraine's development, but there was disagreement on the proper sequencing of reforms versus anti-corruption efforts.
El documento describe repetidamente las acciones de encender y apagar una luz, alternando entre las dos acciones múltiples veces antes de encender la luz por última vez para regresar a Jenlexito's.
The document discusses several rules and techniques of photography composition, including the rule of thirds, framing, leading lines, balancing elements, symmetry and patterns, and depth of field. The rule of thirds involves dividing the frame into thirds and placing subjects at the lines or intersections to create a balanced composition. Framing uses other elements in the scene to draw attention to the main subject. Leading lines guide the viewer's eye through the photograph. Balancing elements prevents empty space by adding secondary subjects. Symmetry and patterns can make visually interesting compositions. Depth of field refers to the zone of sharp focus that extends in front and behind the main subject.
Major League Marketing on a Minor League BudgetIsaac La Buguen
Whether you're an entrepreneur, small business or freelance contractor, you understand the importance of allocating budgets and dialing up big results on limited resources. Discover how to build your brand, get found and spread influence in the marketplace without breaking the bank.
Roger Williams University partnered with the Town of Bristol, Rhode Island on the Walley School Reuse Project. Students and faculty from RWU's architecture, law, business, and arts programs collaborated with the town on plans to convert the vacant Walley Elementary School into a new community center. The project involved public engagement activities, architectural design plans from RWU students, and construction management assistance from RWU clubs. Similarly, the University of Connecticut partnered with the Town of Mansfield on various projects including the creation of a new downtown, parks and recreation spaces, infrastructure improvements, and environmental planning studies. Both examples showcase higher education institutions and municipalities working together on community development initiatives.
The document discusses various options for distance selling companies that are not residents of Ukraine to conduct business activities in Ukraine. The main options are: 1) through a registered legal entity in Ukraine, 2) through a group of business entities using a simplified tax system, or 3) without registering a business in Ukraine by importing goods through international postal consignments. Registering a legal entity has tax disadvantages like high tax burdens and frequent audits. Using a group under the simplified tax system caps annual revenue. Importing through postal consignments has restrictions on price and quantity but avoids VAT and duties. The document analyzes the advantages, disadvantages, risks, and tax implications of each option.
This document summarizes the similarities and differences between business promotion using the internet in Ukraine and the United States. It finds that the search engine market is dominated by Google in the US, while Google and Yandex share the market in Ukraine. The average cost per click of a visitor is much lower in Ukraine than the US for most keywords. In social media, Facebook is more popular and expensive for ads in the US, while VKontakte is dominant in Ukraine at a lower cost. The document analyzes case studies showing the financial benefits of SEO and PPC strategies in Ukraine. It concludes the Ukrainian market remains immature but offers opportunities for companies to grow with relatively small investments.
MagFashion is an innovative SaaS platform that allows trading companies to create, edit, and manage digital publications for the fashion industry and e-commerce. The platform offers online tools to quickly build interactive publications with features like audio/video, forms, galleries, analytics, and integration with social networks. MagFashion clients include publishers, e-commerce companies, catalog companies, and brands seeking to digitize their publications.
Ukrposhta is Ukraine's national postal operator with over 98,000 employees and 4,229 vehicles delivering mail. Consignment is an international postal service that allows distance sellers to regularly send mailings from one country to another or several countries through a central collection and distribution point. Using consignment, catalog companies can send orders to Ukrposhta which then delivers the parcels to customers in Ukraine without payment of customs duties or VAT. Ukrposhta has consignment agreements with several European postal operators and introduced a new service between Ukraine and Russia allowing purchases from Russian shops. Consignment offers advantages over direct import like no certification requirements but longer delivery times, while direct import is faster but requires certification and payment
Ukraine presents opportunities for distance selling businesses due to contrasts in the country. While average wages are low, demand is growing for goods like cars, clothing, and electronics. The distance selling market in Ukraine was worth €1.4 billion in 2012 and was growing over 30% annually. Success factors include large distances between retailers, developed infrastructure and payment systems, and a consumer mentality receptive to online shopping. Contact centers, logistics, and payment processing are established industries supporting the distance selling market in Ukraine.
1) Customs clearance of goods shipped via international mail takes 1 day or less and is not subject to customs duties or taxes unlike single cargo shipments which can take 3 weeks and are subject to high customs fees.
2) Using consignment shipping through Globex Post provides insurance for goods in storage and flexibility to return unsold goods while monitoring international mail.
3) Customs procedures for international mail sent through postal channels are regulated by global standards and less dependent on changing Ukrainian laws compared to single cargo shipments.
This document discusses client service in Ukrainian contact centers. It identifies four main vectors to focus on: 1) reducing informational calls through alternative communication channels, 2) analyzing past activity to forecast fluctuations and allocate resources efficiently, 3) implementing quality control methods to improve agents' work, and 4) using contact centers for additional sales opportunities. Proper handling of these vectors can lead to reduced expenses, higher service quality, increased loyalty and sales. The acceptable working hours for agents in Ukraine are listed as well as typical call volume breakdowns and average call durations and costs.
This document discusses features of B2C delivery services. It notes that modern customers expect high quality services like those provided by companies like McDonalds and Federal Express. The document then outlines some key customer expectations for deliveries, such as being fast, convenient, safe, inexpensive, and having simple return procedures. It also lists some common customer complaints about couriers, such as late or missed deliveries, lack of communication about delays, and poor customer service from couriers.
This document provides advice for organizing work with contractors and logistics properly in Ukraine. It recommends selecting contractors based on important criteria, setting clear goals and timelines, and integrating processes smoothly. It also advises controlling logistics by hedging risks with multiple contractors and monitoring performance. Finally, it emphasizes the importance of not being afraid to address bureaucratic issues like taxation, customs, and compliance with regulations. Working closely with partners and occupying new market opportunities are keys to success in Ukraine's developing e-commerce market.
This document discusses logistics in Ukraine. It provides an overview of Ukraine's ranking in logistics performance compared to other countries like Germany and Russia. It also discusses the main operators in Ukraine's logistics market, including transportation, warehouse, and forwarding companies. Finally, it analyzes some of the challenges facing Ukraine's logistics sector, such as outdated transportation infrastructure and a lack of skilled professionals.
The document discusses marketing strategies between Western and Eastern markets. It focuses on the marketing strategies of Book Club "Family Leisure Club" in Ukraine. The marketing strategy focuses on unique products, multi-channel distribution including direct mail, retail shops, online, and trade. There are five key differences in marketing between Western and Eastern markets: customer demographics, shopping criteria, creative materials, additional catalog offerings, and marketing staff experience and resources.
This document summarizes the similarities and differences between business promotion using the internet in Ukraine and the United States. It finds that the search engine market is dominated by Google in the US, while Google and Yandex share the market in Ukraine. The average cost per click of a visitor is much lower in Ukraine than the US for most keywords. In social media, Facebook is more popular and expensive for ads in the US, while VKontakte is dominant in Ukraine at a lower cost. The document analyzes case studies showing the financial benefits of SEO and PPC strategies in Ukraine. It concludes the Ukrainian market remains immature but offers opportunities for companies to grow with relatively small investments.
MagFashion is an innovative SaaS platform that allows trading companies to create, edit, and manage digital publications for the fashion industry and e-commerce. The platform offers online tools to quickly build interactive publications with features like audio/video, forms, galleries, analytics, and integration with social networks. MagFashion clients include publishers, e-commerce companies, catalog companies, and brands seeking to digitize their publications.
Ukrposhta is Ukraine's national postal operator with over 98,000 employees and 4,229 vehicles delivering mail. Consignment is an international postal service that allows distance sellers to regularly send mailings from one country to another or several countries through a central collection and distribution point. Using consignment, catalog companies can send orders to Ukrposhta which then delivers the parcels to customers in Ukraine without payment of customs duties or VAT. Ukrposhta has consignment agreements with several European postal operators and introduced a new service between Ukraine and Russia allowing purchases from Russian shops. Consignment offers advantages over direct import like no certification requirements but longer delivery times, while direct import is faster but requires certification and payment
Ukraine presents opportunities for distance selling businesses due to contrasts in the country. While average wages are low, demand is growing for goods like cars, clothing, and electronics. The distance selling market in Ukraine was worth €1.4 billion in 2012 and was growing over 30% annually. Success factors include large distances between retailers, developed infrastructure and payment systems, and a consumer mentality receptive to online shopping. Contact centers, logistics, and payment processing are established industries supporting the distance selling market in Ukraine.
1) Customs clearance of goods shipped via international mail takes 1 day or less and is not subject to customs duties or taxes unlike single cargo shipments which can take 3 weeks and are subject to high customs fees.
2) Using consignment shipping through Globex Post provides insurance for goods in storage and flexibility to return unsold goods while monitoring international mail.
3) Customs procedures for international mail sent through postal channels are regulated by global standards and less dependent on changing Ukrainian laws compared to single cargo shipments.
This document discusses client service in Ukrainian contact centers. It identifies four main vectors to focus on: 1) reducing informational calls through alternative communication channels, 2) analyzing past activity to forecast fluctuations and allocate resources efficiently, 3) implementing quality control methods to improve agents' work, and 4) using contact centers for additional sales opportunities. Proper handling of these vectors can lead to reduced expenses, higher service quality, increased loyalty and sales. The acceptable working hours for agents in Ukraine are listed as well as typical call volume breakdowns and average call durations and costs.
This document discusses features of B2C delivery services. It notes that modern customers expect high quality services like those provided by companies like McDonalds and Federal Express. The document then outlines some key customer expectations for deliveries, such as being fast, convenient, safe, inexpensive, and having simple return procedures. It also lists some common customer complaints about couriers, such as late or missed deliveries, lack of communication about delays, and poor customer service from couriers.
This document provides advice for organizing work with contractors and logistics properly in Ukraine. It recommends selecting contractors based on important criteria, setting clear goals and timelines, and integrating processes smoothly. It also advises controlling logistics by hedging risks with multiple contractors and monitoring performance. Finally, it emphasizes the importance of not being afraid to address bureaucratic issues like taxation, customs, and compliance with regulations. Working closely with partners and occupying new market opportunities are keys to success in Ukraine's developing e-commerce market.
This document discusses logistics in Ukraine. It provides an overview of Ukraine's ranking in logistics performance compared to other countries like Germany and Russia. It also discusses the main operators in Ukraine's logistics market, including transportation, warehouse, and forwarding companies. Finally, it analyzes some of the challenges facing Ukraine's logistics sector, such as outdated transportation infrastructure and a lack of skilled professionals.
The document discusses marketing strategies between Western and Eastern markets. It focuses on the marketing strategies of Book Club "Family Leisure Club" in Ukraine. The marketing strategy focuses on unique products, multi-channel distribution including direct mail, retail shops, online, and trade. There are five key differences in marketing between Western and Eastern markets: customer demographics, shopping criteria, creative materials, additional catalog offerings, and marketing staff experience and resources.
3. Ukraine: population structure*
More than 60 years
Less than 15 years
ru ru
men
women
From 15 to
59 years
rural
population
urban
population
*Source: State Statistics Services of Ukraine
4. The Ukrainians: GDP per capita per year *
грн.
*Source: State Statistics Services of Ukraine
5. Dynamics of new car purchases*
Purchases of cars, thousand units
*Source: Autoconsalting
6. Dynamics of individual deposits in banks *
Individual deposits, billion UAN
*Source: National Bank of Ukraine
7. Ukraine: social structure*
High income rate
Average income rate
Less than average rate
*Source: GfK Ukraine
8. The Ukrainians: population and income rate*
% percentage of population
Average wage in region that
is higher than average wage
in Ukraine – 2722 UAN
Average wage as of January 2012
*Source: State Statistics Services of Ukraine
9. The Ukrainians: consumer basket*
year year year year year
Non-consumer expenditure Services
Nonfoods Foods
*Source: GfK Ukraine
*Источник: ГфК Юкрейн
10. Consumer segmentation
Consumers of catalogue companies
Consumers of e-commerce companies
Consumers of TV shops
11. Consumers of catalogue companies
Woman, with a probability of 75-80%
Lives in the city with a population of less than 100 thousand people, town,
village , with a probability of 50-55%
On average makes 2 purchases per year
Average bill per order is 45 euros (15 euros)
12. Consumers of catalogue companies
The basic incentives of purchase
Inability to buy necessary and desired goods (poorly developed regional retail)
The desire to buy something original, something that nobody has
13. The number and structure of internet users
in Ukraine*
Regular internet users, % percentage of population older than 16 years Growth rate of internet audience as compared to previous year
mln
mln
mln
mln
mln
*Source: GfK Ukraine
*Источник: ГфК Юкрейн
14. Growth rate of internet audience 2011/2008:
pensioners, small and medium-sized cities are leading*
16-19 20-29 30-39 40-49 50-59 60 years
village City up to City 51-100 City 101- City more
years years years years years and more
50 th th 500 th than 500 th
*Source: GfK Ukraine
*Источник: ГфК Юкрейн
15. Purpose of Internet use in different types of
settlements 1st quarter 2012 *
Category more often than others (% of users of this service)
Village 16% - Searching for study
City up to 50 th 24% - Internet- telephony (Skype and others)
City 51-100 th 7% - Searching for study
City 101-500 th 32% Watching TV-programms, on-line video and
radio
City more than 500 th 45% buying/selling in internet
*Source: GfK Ukraine
*Источник: ГфК Юкрейн
16. Consumers of catalogue companies
This is a man at the age of 26-41 years old (with a probability of 55-60%)
Lives in Kiev or in the city with population over one million (with a probability
of 55-60%)
Average bill per order - 30 euro
17. Consumers of catalogue companies
The main incentives of purchase
To buy goods at a lower price
Buy a unique product that others do not have
Save time by visiting the traditional store and the delivery of goods from it
Detailed information about the product and its characteristics
18. Consumers of TV shops
This is a woman aged 35-45 years (with a probability of 60-70%)
Lives in Kiev or another city with population over one million (with a probability
of 60-70%)
Makes repeated purchase - 30%
Average bill per order - 80-100 Euro
19. Consumers of TV shops
The main incentives of purchase
Impulsive nature - buy here and now, to buy a very useful thing for the economy
or health
20. Jaroslav Pelykh
marke
/044/ 501 37 63
/068/ 251 23 87
pelikh@nsbc.kiev.ua
www.nsbc.kiev.ua
While writing wereused research findings of UNICEF, GFK, Research & Branding Group, Gorshenin Institute, the Institute of Sociology of NAS of Ukraine, the State
Statistics Committee of Ukraine, the Fund "Democratic Initiative" namedIlka Kucheriva, Ukrainian Institute for Social Research named. A.Yaremenko.
Editor's Notes
Ukraine's population is gradually aging the main cause of the decline in population of Ukraine continues to be low birth rate.
For decades, women (53,87%) in Ukraine more than men (46.13%). This ratio for decades does not change significantly. The average life expectancy for men is - 62.5 years, women - 74.3 years (2007 - 2008). Despite the gradual increasing of birth rate population is gradually aging. Thus, according to the State Statistics Services of Ukraine's population of over 60 years with 18.66% in 1991, gradually increased to 20.91% in 2011, also increased the population aged 15-59 years, from 58.56% in 1991 to 63.80% in 2011, and the population in the age of 0-15 years has decreased from 22.78% in 1991 to 15.30% in 2011 The urban population in Ukraine grew from 67.4% in 2001 to 68.42% in 2011, the process of urbanization is still going on in the country. Today, more than two thirds of the population live in urban areas.
A significant part of the Ukrainian economy is in the shade. Indirectly, the real incomes of Ukrainians can be estimated by the dynamics of purchases of new cars, the dynamics of individual deposits in the banks and the number of travelers abroad.
-
- Forced to save on food - 11% - Enough money for food but for clothing and shoes to save money or lend - 27% The middle class is people who have money to buy food, clothing and small household appliances. Rich are people who can buy a car or apartment without borrowing money
- The richest regions in Ukraine continue to be Kiev, Donetsk and Dnipropetrovsk However, this gap in income such as Russia, between residents of Moscow and St. Petersburg and the rest of the country in Ukraine is not observed. Kiev rather first among equals.
The average Ukrainian spends up to 55% of their monthly income on food Another 20% of their monthly income to spend on clothes and essentials On entertainment and leisure account for only 10% of income
1. Even if men's clothing is purchasing, orders are still made by woman. The initiator of purchase through catalogs basically a woman.
In the 1st quarter of 2012 the number of regular Internet users has reached 38% Internet audience continues to grow
Comparing rates of growth of Internet audience 2011/2008 pensioners, small and medium-sized cities are leading. Most people use the Internet at home - 79% in Q1 2012
In cities with a population of over 500 thousand - 46% of Internet users use the Internet to buy / sell
Women are 21% of customers, but every year the number of women is increasing by 1-2% The average buyer of internet shop is getting older The core of Internet users shifted to regional centers and cities with a population of less than 100 thousand people - this is due to the penetration of the Internet in the district centers http://ecommerce.upc.ua/uk/news.html - news from 14.06.2012 average order in May 2012 = € 30
- Most likely in the family is already children. Percentage of female shoppers already have children - up to 80%