The document outlines the significant global growth of whiskey, highlighting a rise from 500,000 cases to almost 6 million over 27 years. It notes a 2% CAGR for Irish whiskey, with increases in Scotch (10% CAGR) and American whisky (52% market share). The statistics indicate a diverse marketplace with Japanese whiskey at 4% and other varieties at 7%.

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FROM 500,000 TO ALMOST
6 MILLION CASES
Global Success: 27 Years Of Continuous Growth
0.0
1.0
2.0
3.0
4.0
5.0
6.0
90 93 96 99 02 05 08 11 16
Millions
c/e

3. GLOBAL RISE OF IRISH WHISKEY
+2%
CAGR 10-15
+10%
CAGR 10-15
Scotch
Whisky
52%American
Whisky
37%
Japanese
Whisky
4%
Irish Whiskey
7% Other
> 1%

4. THE RISE OF IRISH WHISKEY

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