The document outlines a user-centered approach to design, emphasizing the importance of understanding user experiences and business needs. It details a process that includes concept development, user flows, prototyping, and visual design, leading to improved product quality and market share. The final stages involve launching the product, gathering user feedback, and making necessary adjustments.

1. JAMES MOLE MCCONNELL
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2. my brother
Me
my granny
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3. PROCESS
(or the path to a magical user experience)
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4. Wednesday, October 3, 12

5. USER EXPERIENCE
the quality of experience
someone has when interacting
with a design. It’s about how
they feel.
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6. Wednesday, October 3, 12

7. HOW DO WE GET TO THE
MAGICAL PLACE?
CONCENTRATE ON THE USER.
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8. WE NEED A SERVICE
technical
perspective
business
perspective
let’s make it from a ...
MAKE IT
RELEASE IT
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9. the user centered model
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10. OUCH!
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11. who?
why?
what?
when?
where?
how?
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12. I’m the user. When you see me, involve me.
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13. BUSINESS NEED OR OPPORTUNITY
Adding value for customers,
or a gap in the market?
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14. CONCEPT / IDEA
‣ Core function
‣ Differentiator
‣ Scalability
‣ Concept development
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15. EXISTING SOLUTIONS
‣ Moodboards
‣ Mapping competitors
‣ Break it down -
features, usability,
ratings etc.
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16. PEOPLE & PERSONAS
‣ Who will use it?
‣ Why will they use it?
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17. CONTEXT OF USE
‣ Where will they use it?
‣ What factors will
affect how they use it?
‣ Scenario storyboards
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18. REQUIREMENTS
‣ Functions
‣ Characteristics
‣ Goals
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19. USER FLOWS
‣ Structure the content
‣ Map the app
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20. KNOWLEDGE
‣ UI guidelines
‣ Design patterns
‣ iPhone SDK
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21. PROTOTYPING
‣ Sketching
‣ Paper prototypes
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22. WIREFRAMING
‣ Lo-fi / Hi-fi
‣ Interactive
Big button
Alert!
Continue with presentation?
Cancel OK
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23. VISUAL DESIGN
‣ The final layer of
beauty
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24. DEVELOPMENT?
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25. BENEFITS
‣ Risk Management: Avoids costly errors
‣ Improve Value: Better products lead to greater
market share
‣ Reduced support, training and maintenance costs.
‣ UX design contributes to longer product shelf life
‣ Meeting user goals helps differentiate product
‣ UX design reduces testing and quality assurance cost
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26. REQUIREMENTS
CONTEXT OF USE
BUSINESS NEED OR OPPORTUNITY
CONCEPT / IDEA
EXISTING SOLUTIONS
USER FLOWS
PEOPLE & PERSONAS
PROTOTYPING
KNOWLEDGE
WIREFRAMING
VISUAL DESIGN
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27. - LAUNCH
- LISTEN & LEARN
- REITERATE
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28. - GET THEM IN
- KEEP THEM
- CHANGE THEM
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29. REQUIREMENTS
CONTEXT OF USE
BUSINESS NEED OR OPPORTUNITY
CONCEPT / IDEA
EXISTING SOLUTIONS
USER FLOWS
PEOPLE & PERSONAS
PROTOTYPING
KNOWLEDGE
WIREFRAMING
VISUAL DESIGN
- GET THEM IN
- KEEP THEM
- CHANGE THEM
James McConnell
UX & Interaction Designer
+46 7 3333 7216 (mobile)
+46 8 21 21 66 (office)
www.screeninteraction.com
Wednesday, October 3, 12