In Your Pocket is a publisher of city guides for over 120 cities across 24 European countries. They produce print mini guides and online city guides that are used and trusted by millions of international visitors each year to find information on places to sleep, eat, drink, shop and things to do. The guides are an effective way for businesses to advertise and reach new customers.

1. ONLINE
MOBILE
PRINT
Europe’s biggest publisher of locally produced city guides
In Your Pocket
the best way to reach
foreign visitors
since 1992

2. In Your Pocket is Europe’s leading city guide in pocket format.
Readers of In Your Pocket guides are visitors to unfamiliar
cities looking for answers to questions: Where will I sleep?
Eat? Drink ? Shop? They use and trust In Your Pocket
to provide them with answers to their questions.
In one year In Your Pocket
• Produced content to more than 120 towns and cities in
24 countries
• More than 4.5 million guides were printed and
distributed
• Over 9 million readers were reached by our print guides
THE MINI GUIDE IS MORE THAN JUST A MAP
Mini guides are more useful than standard tourist maps and
besides the detailed city centre map they also contain infor-
mation about tourist sites, upcoming cultural events and the
best places to eat, drink and party!
Put yourself on the map of Europe!
Don’t miss the opportunity to feature your business in the
In Your Pocket mini guide.
Our high-quality and thoroughly-researched content, com-
bined with an excellent distribution programme, ensure our
advertisers reach and attract new high spending customers
time and time again. The readers have the money. Our clients
have the products and services. In Your Pocket brings the two
groups together.
• 98% said In Your Pocket influenced how they spent their
money while abroad;
• 84% of our readers use In Your Pocket website
• 65% of our readers download the PDF file from In Your
Pocket website before traveling
• 98% of our readers check if there is In Your Pocket for their
next destination
• 86% of our readers keep the copy of In Your Pocket and
take it home
Print

3. ONLINE
• All our content is available at InYourPocket.com
• Our online guides are easy to navigate and offer thousands
of pages of information
• Guides can be downloaded free of charge
• Users can post comments about any of our venues
or features
• More than 2,500,000 unique visitors use inyourpocket.com
each year
• More than 14 million visits for 2014
In naming inyourpocket.com as one of the
world’s top travel websites, The Guardian said:
“In Your Pocket is brilliant for winkling out
weird, esoteric or just plain wonderful places in
European cities, especially Eastern Europe.”
Paid listing
• photo gallery with up to 8 photos or a mixture of
photos plus video
• background top image (minimum 1500 pixel wide)
• full contact details for your company
• social media icons with links to your social media
profiles
• links to your websites
• Editor’s review about your business
Plus!
• your listing is uploaded as‘Featured’in the relevant
category
• Promotion of your business on our Facebook page

4. PRINT
Technical Specifications
Format: 42 х 68.5 cm
Folded Size: 8.5 х 21 cm
Colour: Full colour
Paper: 100 g/m2
chrome matt
Quantity: 7000 (bimonthly)
ONLINE
BASIC EXTRA
Online/mobile listing 1 year 90 leva 200 leva
• Featured listing
 Enhanced position in search results
• Header photo  
• Photo gallery
 
• Banner
25 000 impressions
• Facebook promotion

Banner sizes
All banners CPM 8 leva (1000 impressions)
Banner size in pixels Desktop Mobile
300 x 250 medium rectangle  
336 x 280 large rectangle  
728 x 90 leaderboard 
320 x 50 mobile leaderboard 
468 x 60 banner 
250 x 250 square  
200 x 200 small square  
Technical Requirements
Banners should be in RGB colour mode, 72 dpi resolu-
tion, and file format GIF or JPG.
RATES*
*All prices are without VAT.
Back cover 1200 leva
Logo first cover 800 leva
Full panel 900 leva
1/2 panel 500 leva
1/3 panel 350 leva
1/6 panel 250 leva
Paid listing - only in Directory and Shopping 100 leva
FREQUENCY DISCOUNTS
2 editions 5%
3 editions 10%
4 editions 15%
5 editions 20%
6 editions 25%
Technical Requirements
Print advertising materials should be in CMYK colour
mode, min. 300 dpi resolution, and one of the following
file formats: AI, EPS, JPG, TIFF, PDF. All texts should be
convertedtooutlines.Fullpaneladsshouldbleed5mm.
Please ask for your special combined discount for ad-
vertising in InYour Pocket and Sofia the insider’s guide.
frontcover
back cover
8.5 x 21 cm
(+ 5 mm bleed)
1/2 panel
8 x 10.5 cm
1/3 panel
8 x 5 cm
1/6 panel
8 x 3.5 cm
Bonus: All 12 month print advertising
contracts include a free online listing
for the period of the contract.
In Your Pocket BULGARIA
Christine Milner
0884 864 820
christine.milner@inyourpocket.com
Paromita Sanatani
0888 408 647
paromita.sanatani@inyourpocket.com
Milena Stefanova
0888 151 256
bulgaria@inyourpocket.com
full panel
8.5 x 21 cm
(+ 5 mm bleed)