IVY_SAC_Revised Version_Jan_2012
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This document proposes a marketing strategy for Svay Rieng Agro Products Cooperative (SAC) to help them differentiate and grow their agro-products. It includes an analysis of SAC's internal strengths and weaknesses as well as external opportunities and threats. The strategy recommends product differentiation, branding, and an integrated marketing communications plan, citing a successful cooperative case study from Thailand.
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IVY_SAC_Revised Version_Jan_2012
- 1. Proposed Marketing Strategy For Svay Rieng Agro Products Cooperative Agro-Products (SAC) Prepared by Mr. Chan SereiRatha – SMEs and Business Consultant January, 2012
- 2. Table of Contents Abbreviation and Acronyms Project Background Methodology Context Analysis 1- Internal Analysis ( SWOT tools) 2- External Analysis (External tools) Market Development Matrix: Planning for Growth Product Strategy: Product Differentiation Analysis for SAC’s case study Branding: why branding is important ? Integrated Marketing Communication Tools SamSunng Cooperative Case Study (Thailand) Appendices Acronyms - PP: Phnom Penh City PP: - SVR: Svay Rieng Province SVR: - SWOT: Strengths, Weaknesses, Opportunities, Threats - PDA: Provincial Department of Agriculture - IVY: International Volunteers of Yamagata - PEST: Political , Economic, Social , Technology PEST: - VWA: Village Women's Association - BTB: Boeung Trabek Market