ISPECTRUM 
MAGAZINE Issue 10/November - December 2014 
10 
CHANGE, INOVATION 
AND CREATIVITY 
DARK TOURISM 
OUR OBSESSION WITH DEATH 
Ocimum sanctum 
A potent weapon 
against cancer 
Cracking the code 
The emotional language of 
music
1 
Features 
03 
DARK TOURISM: 
OUR OBSESSION WITH DEATH 
05 What Is Dark Tourism? 
08 What drives us to seek out 
horror? 
15 
CHANGE, INNOVATION AND 
CREATIVITY:AN INTERVIEW 
WITH KATHRYN JABLOKOW 
19 What is intelligent fast failure? 
26 Plan your future. 
30 
Ocimum sanctum:A potent 
weapon against cancer 
31 Tulasi gives protection from 
harmful radiation 
33 Effect of tulasi on various 
cancers 
37 Is the tulasi safe for humans? 
39 
Cracking the code: 
the emotional language 
of music 
43 The Theory of Musical 
Equilibration 
44 The tonal characters of musical 
harmonies 
59 A new way of understanding 
music 
CONTENTS 
15 
39 
26 30 
3
2 
Mado Martinez 
Editorial Director 
Published Bimonthly ISSN 2053-1869 
Editorial Director 
Mado Martinez, 
madomartinez@ispectrummagazine.com 
Art Director 
Rayna Petrova 
raynapetrova@ispectrummagazine.com 
Contributing Editors 
Matt Loveday 
mattloveday@ispectrummagazine.com 
Jennifer James 
Ravinder Dhindsa 
Contributing Writers 
Rob Hutchinson 
Dr. Vishwas B. Chavan 
Bernd and Daniela Willimek 
Images 
www.commons.wikimeadia.org , 
www.morguefile.com , 
www.freeimages.com 
editorial 
Ispectrum 
magazine 
Issue number 10 means 10 reasons 
to be happy. Hold tight because we are 
celebrating it with amazing featured 
contents. For starters, our expert in 
Psychology, Rob Hutchinson, talks about 
Dark Tourism. Over the past few years 
visiting sights of death and destruction 
has been growing in popularity. What 
powers our desire to go and see the 
places where many people have suffered 
terrible deaths? 
In our traditional section of interviews, 
Dr. Kathryn Jablokow, Electrical Engineer 
and a leading expert in creative prob-lem 
solving, shares with us the secrets 
of change, innovation and creativity and 
how we can apply this knowledge to our 
quotidian life and our profession. 
In turn, Dr. Wishwas B. Chavan introduc-es 
us to Holy Basil (Ocinum Tenuiflorum), 
a plant with many different medicinal 
properties. Its effect on cancer treatment 
has been studied extensively in recent 
years and it looks like this plant may be 
a potent weapon against cancer. 
And for closing this issue, the research-ers 
Bernd and Daniel Willimek wonder; 
how it possible for music to evoke emo-tions? 
The odd correlation between music 
and emotions is not something we think 
much about until we actively consider 
what music really is. Strictly speaking, 
music is nothing more than a series of 
molecules in the air that are made to 
oscillate and make their way to the ear. 
But what do these oscillating molecules 
of air have to do with our feelings? 
Enjoy reading! 
www.ispectrummagazine.com 
admin@ispectrummagazine.com 
+44 7938 707 164 (UK) 
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DARK TOURISM: 
OUR OBSESSION WITH DEATH 
3 
by 
Rob Hutchinson 
website 
www.ispectrummagazine.com
ver the past few years dark 
tourism - visiting sights of 
death and destruction - has 
been growing in popularity. 
O 
So much so that there are special-ist 
travel operators who now offer 
package deals to tour places of 
ethnic cleansing and radioactive 
catastrophes. A trip to Chernobyl 
or the Killing Fields can now easily 
be arranged by a travel agent, and 
the business is booming. But what 
powers our desire to go and see 
the places where many people have 
suffered terrible deaths? And how 
ethical is it? 
4
5 
Dark tourism is now 
such a significant topic 
that it is now a recognized 
field of academic study, 
with The Institute for 
Dark Tourism Research 
(iDTR) serving as a cen-ter 
for scholarships, arti-cles 
and research. As 
dark tourism crosses 
the boundaries between 
tourism, sociology, psy-chology 
and culture, it 
has become an entirely 
distinct field of study, 
essentially combining an education 
of death with a holiday. 
Dark tourism, however, does not 
represent death itself in its most 
basic form; only certain kinds of 
death. The distinction is important. 
Here, death is packaged up (would 
you like to go all inclusive on your 
trip to the Killing Fields?), and com-mercialised, 
even referred to as a 
‘contemporary mediating institution’ 
between the living and the dead. 
Dark tourism is now responding 
to huge demand. Look at the Twin 
Towers now - there is a visitor center, 
bus tours and hawkers selling maps 
and conspiracy theory books on the 
corner. Why has the memorialization 
of those who lost their lives warped 
into a tourist attraction? Because the 
demand exists. For me, leaving the 
gaping hole where the towers were 
would have been a far better memo-rial 
than the visitor center that exists 
What Is Dark 
Tourism?
today - a raw, horrific reminder of 
the evil that is in the world. But the 
majority of visitors who want this 
dark tourism experience do not want 
something so painful; they want that 
‘packaging up’ of death. 
For example, in The Killing Fields in 
Cambodia you can crawl across the 
ground whilst live bullets are fired 
6 
over your head. A tacky adrenaline 
rush that insults those who lost their 
lives crawling through those same 
fields? Why not even send a post-card? 
This is not to say that all dark 
tourists want this experience - many 
are compelled to reach out to these 
sights so as to not forget tragedy, to 
be aware of their heritage or to pay 
their respects. 
The Anne Frank Museum or 
the concentration camps 
are strong examples of this 
type of tourism. Paying to 
stay in a Latvian prison 
and be treated like a pris-oner 
is on the opposite 
end of the scale. The iDTR 
claims that dark tourism 
is far more than a simple 
fascination with death - 
that it is a complicated 
study of the interrelation-ships 
of society and cul-ture. 
But for some of those 
who feel the pull of the 
macabre it is solely a curi-osity 
of death that moti-vates 
them. Where does 
this curiosity come from?
7 
Dark tourism is noth-ing 
new - it has existed 
in a basic form for cen-turies. 
In the Middle 
Ages and before, peo-ple 
would go to wit-ness 
public executions, 
and for many it was a 
day out with the fam-ily. 
Curiosity was the 
pull for these people 
- especially when the 
unfortunate person 
sentenced to death 
was well known. Even 
now, where the peo-ple 
who died might be 
nameless, the more 
famous the atrocity 
the more visitors there 
will be. Tourists in gen-eral 
today (and even 
historically) have been 
motivated by push and 
pull factors - the push 
of psychological factors 
to do something and 
the pull of the external 
motivators of a desti-nation. 
Generally, pull 
factors have been con-sidered 
more important 
with push factors being 
attributed solely to the 
desire to escape from 
everyday life. 
However, research has 
proven that push fac-tors 
are equally as 
important as the pull 
factors, with facilita-tion 
of social interac-tion 
and socio-psycho-logical 
reasons sig-nificant 
contributors. 
Interestingly, Uzzell 
(1984) claimed that 
tourists visit places 
according to their psy-chological 
needs, which 
would raise interesting
Almost all animals 
exhibit curiosity, so it is 
no wonder that it plays 
a part in our motivation 
to seek out new expe-riences. 
Our curiosity 
to seek out dark tour-ism 
may hinge upon 
wanting to investigate 
death or to feel our 
own mortality. Either 
way, it is curiosity that 
serves as the psycho-logical 
push factor that 
begins our journey. 
If curiosity is human 
nature, then it is human 
nature to be drawn to 
places that satisfy this 
need to explore the 
darker side of human-ity. 
Dark tourism helps 
separate a maca-bre 
curiosity from the 
harsh reality of death 
and make it morally 
acceptable to visit a 
8 
site of an atrocity, a 
buffer as such between 
witnessing death and 
dying itself. 
Curiosity can be linked 
to novelty, or a desire 
to be different. If you 
are sick of the standard 
holiday on a beach, or 
want to stand out from 
the crowd, then dark 
tourism has a certain 
allure. We are all inter-ested 
in new experi-ences 
- remember once 
going to a beach was a 
novel experience, but 
after many years it is 
nothing new. Once we 
were curious of the 
beach, but now as we 
have grown up, our 
curiosity reaches for 
more abstract places. I 
am sure you can think 
of a friend or acquain-tance 
who loves to be 
the center of attention 
questions regarding the 
psychological needs of 
dark tourists. A burn-ing 
desire to connect 
with other people´s 
suffering? Or simply a 
perverse interest in the 
pain of others? Push 
and pull factors both 
involve motivation, but 
what motivates dark 
What drives us to seek 
out horror?
or brag about their experiences, and 
here dark tourism again satisfies 
that craving. A thrill seeker might 
bungee jump or climb a mountain, 
but for those who seek adrenaline 
without the physical danger a dark 
tourism site provides the answer. 
One key factor that runs through 
all visitors, whether they are con-scious 
9 
of it or not, is remember-ing 
the ordeals that happened at 
that place. Some people specifi-cally 
go on a sort of pilgrimage, 
to remember those from their own 
community, country or religion who
10 
have perished, such as Jews paying 
their respects at Auschwitz, or out 
of guilt for the acts of their fellow 
countrymen and ancestors. 
Either way, both visit for that poi-gnant 
remembrance. For others, 
who go for the thrill and uniqueness 
of the holiday, they cannot fail to be 
touched at some moment and fall 
into a contemplative silence imag-ining 
the horrors of the past that 
occurred at their very feet so many 
years ago. Going hand in hand with 
the theme of remembrance is that 
of death. This is a more cultural 
factor. In the Western world, where 
talk of death is frowned upon and 
nobody really, really considers their 
own mortality until it is too late, 
dark tourism offers them an outlet 
to view death in all its bareness, in 
the open light of day, and to con-template 
what death really means. 
We cannot talk about death over an 
evening meal, or with our friends, 
and it is almost a taboo subject. 
Death may enter our mind one 
morning, but thoughts of our mor-tality 
are unpleasant, and it is soon 
pushed back into the depths of our 
mind. However, it remains there, 
and some people may choose to 
act on it, to seek it out and face 
death by confronting the death of 
others. 
Psychologically, it may do people a 
huge amount of good to go out and 
investigate mortality through the 
deaths of others. Dark tourism may 
be taking that idea to the extreme, 
but it’s not like you can go down to 
your local morgue to explore death 
- and being ‘parcelled up’ and pre-sented 
to you with the darkest 
parts cut off (no dead bodies lying
Educating the young about the mistakes of 
the past is one of the best ways to avoid 
them in the future 
11 
in the fields 
for example) 
dark tourism becomes 
a viable option. In 
other parts of the world 
where death is a more 
open topic and people 
are not slaves to liv-ing, 
where moderniza-tion 
has not taken hold 
and family and com-munity 
ties are more 
important than what 
the latest version of 
the iphone is, people 
have an interest and 
reverence of death, 
an acceptance which 
motivates them to pay 
their respects to others 
who have died, a mix 
of remembrance and 
death combined. 
Another factor that can 
play an important role 
in dark tourism is edu-cation. 
Educating the 
young about the 
mistakes of the 
past is one of 
the best ways 
to avoid them in 
the future. And if 
you tell a student 
they are going 
on an excur-sion 
to visit a 
place where evil 
or tragedy hap-pened 
they are 
certainly going 
to remember it 
more than a trip 
to a museum, 
and the effect 
of them using 
their imagina-tion 
whilst look-ing 
at an ordi-nary 
everyday 
scene that contained 
so much violence in 
the past is far more 
impacting than reading 
a textbook on it. Soon 
the majority of those 
who lived through some 
of the most harrowing 
and evil events of the 
21st century will be
dead, and it will up to 
the future generations 
to honour victims and 
remember to not com-mit 
the same mistakes 
again. The Holocaust 
was a terrible event, 
and this can be trans-mitted 
through watch-ing 
films and reading 
books, but a visit to 
Auschwitz, for exam-ple, 
leaves the impres-sion 
of a lifetime. It 
is not only the young 
that go to be educated. 
Adults go to try and 
understand why these 
terrible events hap-pened, 
or how desper-ate 
the victims were. 
Some go for closure 
or answers, which can-not 
always be found or 
provided, but it is this 
curiosity that we seek 
to educate. 
With media coverage 
now twenty-four hours 
a day and tragedies 
covered live on TV, in a 
sense we have become 
desensitized to vio-lence 
and death. There 
is death on the news or 
in the papers everyday. 
The media have almost 
12
an obsession with death. So when 
dark tourism became slightly more 
well-known the media jumped on 
it. 
A vacation to visit death? What 
a great story! The BBC has had 
reports, podcasts and videos on 
many aspects of dark tourism. 
This free publicity has made many 
more people aware of its existence, 
13 
and if the nice man on the BBC is 
reporting from on death’s doorstep 
with all those normal looking peo-ple 
snapping photos behind him, 
what’s there to fear? Sure, it’s a 
little weird, but what an idea for 
my next holiday! 
The media have helped to reduce 
the stigma attached to viewing 
death and in a way helped dark
14 
tourism to grow and become more 
accepted. It is still a niche mar-ket 
but in twenty years more it 
could become mainstream tourism. 
Everybody remembers viewing the 
Twin Towers going down on the 
news and it is an image that will 
stay with us forever. It is a hard 
hitting one, and can affect people 
to such an extent that they can 
feel the pain of others and be moti-vated 
to visit Ground Zero and pay 
their respects, remember the trag-edy, 
look for answers and educate 
themselves. The media gives them 
this merely by reporting the live pic-tures. 
We can see how intertwined 
the media is with dark tourism. We 
watch death on TV with a morbid 
curiosity, and now we can actually 
go and relive it in our minds in the 
very same place. 
Whether dark tourism appeals to 
you or not, enough people have 
the curiosity to explore it and it is 
undeniably a big money business. 
Maybe this curiosity exists in us 
all and we only need a little push. 
With the myriad of factors that are 
contributing to dark tourism I can 
only see it flourishing. Clearly other 
people do too - once the Fukushima 
Daiichi Power Plant - hit by the 9.0 
magnitude earthquake and follow-ing 
tsunami in 2011 - is free of 
radiation, the authorities hope to 
open it up as the latest dark tour-ism 
attraction.
CHANGE, INNOVATION AND CREATIVITY: 
AN INTERVIEW WITH 
KATHRYN JABLOKOW 
15 
Dr. Kathryn Jablokow 
he moved to the 
Philadelphia region 
in 1996, where she 
joined the full-time 
S 
Engineering faculty at Penn 
State Great Valley, then went 
on to graduate from The Ohio 
State University with B.S., M.S. 
and Ph.D. degrees in Electrical 
Engineering. Since then, Dr. 
Jablokow’s research and 
teaching expertise in problem 
solving and creativity have 
expanded, and she is now rec-ognized 
as one of the leading 
experts in this field as it applies 
to science and engineering.
16 
by 
mado martinez 
website 
www.madomartinez.com 
MM. Is everybody creative? 
KJ. Yes, and that is definitely not 
the common view in many places. 
Many people say only certain peo-ple 
are creative. As I talked about in 
the book, they will separate people 
in many different ways, into these 
piles of creative and non-creative 
people. And when I started to think 
about it and started to read about 
a few psychologists and a few sci-entists 
who disagree, who say that 
everyone is creative, I found their 
reasoning to be very sensible. If 
you think about what we have 
accomplished, as human beings 
on the planet, we couldn’t have 
accomplished what we have done 
if only a few people were creative. 
It just doesn’t make sense. But we 
have to be able to describe the rea-son 
that we don’t think the same 
way, because we clearly don’t think 
the same way. So somehow how do 
you put those two things together? 
Everyone is creative but we don’t all 
create things in the same way. And 
so that was when I started study-ing 
some of the psychologists who 
have done so much work in creativ-ity 
and realised that we could put 
these two things together and they 
could both be true. But you have to 
look at creativity as something that 
is different from person to person. 
And once you make that assump-tion 
it actually falls into place very 
quickly. 
MM. Can you give an example of 
two different creative people? 
KJ. You have sort of the popular 
view of a creative person as some-one 
who is overflowing with ideas 
and those ideas are pretty radi-cal, 
they push the limits of things,
17 
they may bend the rules, they may 
break the rules, and their ideas 
are kind of splashy and they fail a 
lot because their ideas are break-ing 
rules and that doesn’t always 
work but they don’t mind because 
they have a hundred more. And 
that’s one style of creativity and it’s 
absolutely a style of creativity so 
I’m not denying that those people 
are creative, but that’s one way of 
being creative. 
And then you have people who are 
creative by taking something and 
picking it apart to the point that 
they understand absolutely every 
detail of it and who then, because 
they understand those details, can 
create something within that sys-tem 
or within that domain that 
nobody else can see because they 
don’t understand the details the 
way this person does. So I can be 
creative in a big splashy breaking 
the rules kind of way but I can also 
be creative by really following the 
rules and exploring how those rules 
make things possible. 
Those are just two ways that I can 
talk about creativity. I can also 
say somebody is creative and they 
have a talent for art, so their cre-ativity 
in art is at a very high level 
because they know a lot about it
18 
and they have a lot of potential for 
it, and someone else is creative in 
science because they have a special 
potential for that, so their creativity 
in science is more developed. So 
there are different ways of giving 
you these examples. 
MM. If you have an idea and 
you don’t pay attention to it, 
what happens? 
KJ. It is a pity. It’s a terrible pity. I 
have a quote that I like to use with 
my students when I say you need 
to write down your ideas because 
the problem with just making a 
mental note is that the ink fades 
very, very quickly. We forget some-thing 
that we just write down in 
our head. It goes away because we 
have so many things coming into 
our minds. So much information all 
the time. So recording those ideas, 
however you do it, is an important 
part of making sure you don’t lose 
them, and making sure that you 
digest them properly. You know, 
I want to digest my ideas, I want 
to see them next to each other 
because that could give me anoth-er 
idea. I want to share them with 
people. 
I can’t do that if I’ve forgotten 
them. So yes, I think recording 
them is critical. This is my ideas
19 
book. I have probably 
a dozen of them here 
in my office at work 
and another dozen at 
home. I carry one with 
me wherever I go, even 
if I go to a meeting 
and I think this meet-ing’s 
going to be really 
boring, I always have 
one with me because 
it’s amazing how many 
ideas come out of a 
boring meeting. 
MM. Do you think 
people have low self-esteem 
and that’s 
why they don’t log 
their potential? 
KJ. Yes, I think many 
people don’t get the 
encouragement. They 
may not get encourage-ment 
as a child which is 
very sad. Maybe there’s 
no-one at home who’s 
really listening to their 
ideas when they have 
them, or it may be their 
friends. I have a ten-year- 
old son and he’ll 
come home and he’ll be 
upset because he had 
an idea and told his 
friends, and his friends 
all said it was silly. So 
even children with each 
other are already dis-couraging 
each other 
about ideas sometimes. 
So I think we have to 
learn even from a very 
young age to be open 
to the ideas of other 
people, even if we don’t 
agree with them 
MM. What is intelli-gent 
fast failure? 
KJ. Intelligent fast fail-ure 
says that I’m not 
going to succeed every 
time. I know I’m not, the 
world doesn’t work that 
way. We always fail at 
something, and when it 
happens we tend to say 
‘that means that some-thing’s 
wrong with me, 
I failed because there’s 
something wrong with 
me, my ideas must be
‘I didn’t fail a thousand times, I 
learned a thousand ways not to do 
bad’. Instead, say ‘no, 
wait a minute, by trying 
something and failing I 
can now learn some-thing 
that I couldn’t 
have learned if I’d suc-ceeded, 
perhaps’. 
something’ 
Use Thomas Edison. In 
the United States we 
use Thomas Edison. 
He tried literally thou-sands 
of materials in 
one of the inventions 
he was working on, and 
he failed thousands of 
times. It was the wrong 
material, it was the 
wrong example. But he 
persevered, and there’s 
a famous quote of his 
that goes: ‘I didn’t 
fail a thousand times, 
I learned a thousand 
20 
ways not to do some-thing’. 
So intelligent fast fail-ure 
is noticing that I’m 
not happy that I failed, 
but not thinking there 
must be something 
wrong with me because 
of it; rather, focusing 
on what I learned from 
that failure, because 
that learning thing is 
what I’m going to walk 
away with. I’m not going 
to walk away with the
21 
failure, that’s behind 
me, that’s gone, but 
what did I learn? And 
that’s the thing I write 
down, I write down in 
my journal that I tried 
this, it didn’t work, but 
this is what I learned. 
And then I might get a 
new idea. You don’t do 
it stupidly. It’s not stu-pid 
fast failure – that’s 
a bad thing. I don’t 
want to do things that 
make no sense at all 
- that’s not what it’s 
about. But it’s to take 
the information I have 
and make the good 
judgement of some 
things I should try. And 
then if they fail, mark 
down what I learned, 
and say I failed, but it’s 
like treating everything 
like an experiment. All 
of life is an experiment 
if you think this way. 
MM. The more we 
fail, the more chanc-es 
we have to suc-ceed? 
KJ. Sometimes. I mean, 
I can’t say that I won’t 
get there if I don’t; I 
may have no failures 
and get to the solu-tion, 
and that would 
be OK too. But I think 
if you look at intelli-gent 
fast failure, you 
may find places where 
you couldn’t have pro-ceeded 
any other way. 
You explore spaces 
you may have missed 
otherwise. If you look 
at some of the prob-lems 
we have to solve 
in our world today, 
they’re very difficult, 
they’re very challeng-ing, 
they’re very com-plicated. 
We’re going to 
have to explore every 
space we can to find 
the solutions to some 
of these things. 
MM. Are we better 
when we work alone 
or when we work in 
teams? 
KJ. You make a very 
good point. There are 
times when working 
alone is actually the 
better thing to do. So 
we shouldn’t think we 
have to work in a team 
to get things done, but 
we have to learn to 
work in teams because 
many of the things we 
want to do we can’t do 
alone, and if we can’t 
do it alone we need to 
learn how to collabo-rate. 
Collaborating is 
not something humans 
beings know how to do 
when they’re born but 
if you watch little chil-dren 
they know how 
to do it to a certain 
extent. 
And then at some point 
it’s ‘no, that’s my car, 
that’s my toy, that’s my 
bunny rabbit’, or what-ever. 
So you have to
teach them. So when 
we get to be adults it’s 
the same, we have to 
learn to work in teams 
at a different level now 
we’re more advanced. 
For example, if I think 
about all the things in 
our book there is no 
way that any one of 
us has the resources 
to [write that book] 
alone, and the benefit 
is we have all these 
different perspectives 
on something and I 
continue to learn as I 
work with these other 
people, and they bring 
knowledge to the table 
that I have never seen, 
and they bring scales 
to the table that I have 
never used. 
And in the end, com-bining 
all that after 
we navigate our dif-ferences, 
that’s the 
trick. The product can 
be so much more, and 
so much better than I 
could have done alone. 
I don’t remember which 
video it was where I 
talk about problem 
A and problem B. So 
problem A is the thing 
that we’re trying to do 
22
together. And problem B is the fact 
that I have to manage the differ-ence 
with you, and you with me, 
so every time I work with someone 
I always have two problems: the 
thing we’re trying to do together, 
and managing our differences. 
MM. Let’s talk about resistance. 
What can we do when we find 
resistance in our time or in the 
person we are working with? 
KJ. There are a number of things 
we need to do. The first is to take 
a step back and take a deep breath 
because if we stay emotional about 
it we stop thinking clearly. I have 
many colleagues who think differ-ently 
to me and if I come in after 
being very emotional about it then 
we just get conflict, so the first 
thing is to step back and remove 
the emotion from the situation. 
The second thing is to think about 
what it is, what’s that problem that 
the two of us are actually trying 
to solve together, because that’s 
really more important. 
23 
It’s more important that we solve 
this than whether I agree with the 
other person. So, what does this 
shared problem need from me and 
what does it need from the other 
person? And how can I see that 
what they’re saying, their resis-tance 
to me, has value for this 
thing we’re trying to do? It’s very 
rare really that people resist you 
and have no sense about it. It’s 
usually not nonsense. There’s usu-ally 
some value in that resistance, 
there’s a good reason. It’s kind 
of like failure again, every time 
someone pushes back at me. If I 
can take the emotion out and think 
‘wait a minute, it may be tiny but 
there’s something in that, that I 
can learn from, from what they’re 
saying, from their resistance’, it will 
help me move forward. 
So, a professional example, from 
me: because I’m a professor we 
have to write proposals to get 
money, we do it all the time, and 
they tell us the statistics are ten to 
one, that I’ll have to submit a pro-posal 
ten times before they say yes, 
so I submit it and they come back
24 
with resistance; this was wrong, 
that was wrong, we don’t like this, 
we don’t like that, why do you want 
to do this? If I just say “oh, then 
forget it”, I won’t get anywhere. 
So I have to look and say they’re 
resisting my idea, what is it in their 
resistance that has value that I can 
use, that I can feed back into my 
proposal and make my proposal 
better? And that’s how you get the 
money. 
MM. What about the customers, 
readers, public, etc… what’s 
the importance of their opinion 
in our creativity process? 
KJ. In a way everyone is your cus-tomer. 
A customer for new ideas. 
My husband is my customer. If 
it’s an idea about doing things at 
home, he’s my customer. My kids 
are my customers. My mother is 
my customer. So are the people I 
work with. So are the people you 
write for. In a way every person I 
meet, that I do more than just say 
hello to, is a potential customer.
25 
So learning to listen and to think 
‘now what is it that they demand? 
What is it they need?’ I might not 
have it, I may not be able to give 
them what they want. But I need to 
understand what they want before 
I can make that decision. So when 
I’m writing a proposal for a book or 
some other thing, there are prob-ably 
times when I say I’m just not 
going to send it over there because 
I know that’s not what they want. 
So I make a better decision, I send 
it over here because it’s more likely 
my proposal will be accepted here. 
But if we don’t listen we don’t know 
how to make that choice. 
MM. How do you define empa-thy? 
KJ. Empathy has a lot of different 
levels to it. So there’s an emotion-al 
level to empathy which can be 
valuable, particularly if I’m talking 
to people that I’m close to, like my 
family. If I’m listening with empa-thy 
it’s that emotional connection. 
When I listen to my children I’m 
looking and feeling for their feel-ings 
because their feelings are just 
forming, they’re children and they 
need to understand. If it’s a profes-sional 
relationship my empathy is 
more about motivation; what moti-vates 
them and their thinking, their 
ideas; so I’m listening for how they 
see the situation. 
How do they see the problem? And 
let’s say this tea cup is what I’m 
trying to make for them. How do 
they see this tea cup? I may think 
it’s beautiful and they may look at it 
and go ‘god, I hate white tea cups, 
I’ve never liked white tea cups, 
why would they make me a white 
tea cup?’ And if I’m not listening to 
their perspectives I’m gonna miss 
out. 
MM. What is a strategic plan? 
KJ. A strategic plan is basically 
thinking about your path, your tra-jectory, 
where you are and what 
you want that path forward into the 
future to look like. And you can say 
to yourself I’m going to look very 
far out. Where do I want to
26 
be in twenty years? And where do I 
want to be in ten years? Where do I 
want to be in five 
years? Where do I want to be in a 
year? Where do I want to be next 
month? 
I can’t predict everything. A stra-tegic 
plan isn’t about predicting 
everything absolutely, it’s about 
making choices and knowing how 
you want to make choices. So if I 
look, for example, at the key com-ponents 
of my life, those need to 
be part of my strategic plan; so my 
faith is a part of my strategic plan, 
my family is part of my strategic 
plan, my profession is part of my 
strategic plan, and so every deci-sion 
I’m going to make is a stra-tegic 
decision. I need to make 
sure that I’ve thought about all 
those key components so that 
they’re all tracking 
in the direction 
they want to go. 
MM. So you’re telling 
me that I should plan 
my future? 
KJ. You need to plan it. 
MM. Everyone should do it? 
KJ. Everybody should do it.
27 
Everybody should 
think about where 
they want to be and 
what are some of the 
things they’re going 
to need to do to get 
there. Understanding 
that there’s no con-trol. 
Ultimately there’s 
no control. Planning 
doesn’t mean control-ling, 
it means plan-ning, 
that’s it. It means 
if everything goes my 
way I’ll do this. If it 
doesn’t go my way, I’ll 
do that. 
MM.How can we 
track our progress, 
how do we know if 
we’re doing it right 
or wrong or if we’re 
going to profit? 
KJ. Well, we talk in the 
book about measuring 
things, about metrics, 
about how to mea-sure 
things and there 
are many different 
things you may need 
to measure, to track 
your life and to track 
what you’re doing and 
each of them may take 
very different kinds of 
measurements. So for 
example if I’m mea-suring 
my professional 
life then I’ll use metrics 
like ‘am I rising in posi-tion 
in my company or 
my job?’ 
Some people keep track 
of how much money 
they make. Some peo-ple 
keep track of how
28 
many options they 
have. They can work 
at five places or they 
could work at ten. 
Those metrics relate to 
your professional life. 
For me, as a profes-sor, 
it’s about research, 
it’s about my teach-ing, 
about where I am 
in the university. But 
if I’m measuring my 
progress with my fami-ly, 
I’m not going to use 
the same metrics. With 
my family it’s going to 
be, again, much more 
emotional, much more 
intuitive. When I walk 
into my home do I feel 
a sense of peace or 
do I feel conflict? Are 
my children settled in 
school? Are they doing 
well in school? Do my 
husband and I have 
enough time together 
to do the things we 
want? 
The metrics are differ-ent, 
but I need to be 
aware of those met-rics, 
even if I don’t 
write them down. Now 
of course I would say, 
you know, you need to 
write them down, right? 
So that you can look 
back and say oh, that’s 
where I was a year ago, 
that’s right, wow, look, 
I really have come far. 
And that gives me con-fidence 
that my plan is 
working, I’m measur-ing 
things well. Or, I 
look and say I haven’t 
come as far as I wanted 
to - what can I change? 
What should I do dif-ferently? 
Otherwise, 
it’s just trial and error, 
and that doesn’t work 
very well. 
MM. Encouragement 
is a tool? 
KJ. Yeah, from child-hood. 
And I think you 
start with the peo-ple 
around you. You 
start small. If you only 
encourage one person 
in life to be creative 
who wasn’t before, 
you’ve made a huge 
mark, you really have. 
I’ve had students come 
to my classes who are 
maybe thirty-five years
old - I teach masters students who 
are older than that - and they say, 
’ you know I didn’t know I was cre-ative’. 
And I think, good lord, that’s 
sad. And they walk out a different 
person. And I hope that everybody 
in the world is going to turn around 
and find somebody that they can 
now say to, wait a minute, you are 
a creative person just the way you 
are, you don’t have to change to 
29 
be creative, you already are. And 
help them to realize the ideas they 
have.
30 
Ocimum sanctum: 
A potent weapon against 
cancer 
“Tulsi Flower” Photo credit: Vaikoovery is licensed under CC-BY-SA-3.0
by 
Dr. Vishwas B. Chavan 
ulasi (Ocimum tenuiflorum, 
Ocimum sanctum or Holy 
basil) is a plant of the family 
Lamiaceae. 
T 
Long considered as sacred, tulasi 
has many medicinal properties. And 
the most important medicinal prop-erty 
getting the attention of the medi-cal 
community is that which can 
fight against one of our most dread-ed 
diseases… cancer. Cancer has 
little or vague complaints in the early 
stages, and is diagnosed frequently 
at advanced stages. Treatments are 
costly and have many side effects, 
and have a profound effect on the 
patient and his/her family. 
31 
It was assumed that our ances-tors 
considered many plants sacred 
because of their extraordinary 
medicinal properties. Nothing is 
more appropriate than the exam-ple 
of tulasi. Though this plant 
has many medicinal properties, its 
effect on cancer has been studied 
extensively only in recent years. 
Some of the main chemical con-stituents 
of tulasi are: eugenol, 
oleanolic acid, ursolic acid, ros-marinic 
acid, carvacrol, linalool, 
β-caryophyllene, β-elemene, and 
germacrene D [1]. 
Tulasi gives protec-tion 
from harmful 
radiation 
Pre-clinical studies have shown 
that tulasi and some of its con-stituents 
like eugenol, rosmarinic 
acid, apigenin, myretenal, luteo-lin, 
β–sitosterol, and carnosic acid
32 
prevented chemical-induced 
skin, liver, oral, 
and lung cancers by 
increasing the antioxi-dant 
activity, altering 
the gene expressions, 
inducing apoptosis, 
and inhibiting angio-genesis 
and metasta-sis. 
Eugenol, rosma-rinic 
acid, apigen-in, 
and carnosic 
acid are also 
shown to pre-vent 
radiation-induced 
DNA 
damage [2]. 
Another study confirms 
the possible radio-pro-tective 
effect of tulasi 
against high-dose (131) 
Iodine exposure [3]. 
In a study by Monga J 
et al, the 50% alcoholic 
aqueous extract of 
different spe-cies 
of tulasi, 
was admin-i 
s t e r e d 
orally in 
mice and 
resulted 
in significant reduction in 
tumor volume, increase 
in average body weight, 
and the survival rate 
of mice. The various 
extracts showed modu-latory 
influence against 
lethal irradiation doses 
of gamma radiation 
in terms of radiation-induced 
chromosomal 
damage, while at the 
same time induced an 
increase in reduced glu-tathione 
level (an anti-oxidant) 
and GST activ-i 
t y [4].
Further confirming this, 
an extract from tulasi 
is found to protect one 
from harmful nuclear 
radiations. The active 
constituents of tulasi 
are now being turned 
into a drug at a Gujarat 
facility. The drug could 
be a boon for cancer 
patients to alleviate the 
side effects of radio-therapy 
treatment. The 
human clinical trials are 
nearing completion at 
the Advanced Center 
for Treatment Research 
and Education at the 
Tata Memorial Centre in 
Mumbai. [5] 
Effect of tulasi on various 
cancers 
Chandrakanth Emani, 
assistant professor of 
plant molecular biology 
at Western Kentucky 
University-Owensboro 
(WKU-O) in the US said 
that the tulasi plant 
could serve as a store-house 
of anti-cancerous 
compounds like euge-nol 
33 
[6]. 
Effect of tulasi on 
pancreatic cancer: 
Pancreatic cancer is 
one of most aggressive 
cancers and has one 
of the highest fatality 
rates among all can-cers 
(5-year survival is 
estimated as less than 
5%) [7]. Scientists 
have shown in vitro that 
extracts of tulasi leaves 
inhibit the proliferation, 
migration, invasion, 
and induce apoptosis 
of pancreatic cancer 
cells. The expression of 
genes that promote the 
proliferation, migration 
and invasion of pancre-atic 
cancer cells includ-ing 
activated ERK-1/2, 
FAK, and p65 (subunit 
of NF-κB), was down 
regulated in pancreatic 
cancer cells after treat-ment 
with tulasi. Intra-peritoneal 
injections 
of the aqueous extract 
significantly inhibited 
the growth of ortho-topically 
transplanted 
pancreatic cancer cells 
in vivo (p<0.05) [8].
Effect of tulasi on 
prostate cancer: 
As of 2011, prostate 
cancer is the second 
most frequently diag-nosed 
cancer and the 
sixth leading cause of 
cancer death in males 
worldwide [9]. In a 
study done in USA, fla-vonoid 
vicenin-2 (VCN- 
2), an active constitu-ent 
of tulasi, effectively 
induces anti-prolifera-tive, 
anti-angiogen-ic 
and pro-apoptotic 
effect in prostate cancer 
cells. This study pro-vided 
strong evidence 
that VCN-2 is effective 
against prostate cancer 
progression in andro-gen- 
independent pros-tate 
cancer. [10] 
Effect of tulasi on 
lung cancer: 
Worldwide, lung can-cer 
is the most common 
cancer in terms of both 
incidence and mortal-ity. 
In a Korean study, 
results demonstrate 
that ethanol extracts 
of Ocimum sanctum 
(EEOS) induces apop-tosis 
in human non-small 
cell lung carcino-ma 
(NSCLC) A549 cells 
via a mitochondria cas-pase- 
dependent path-way 
and inhibits the in 
vivo growth of Lewis 
lung carcinoma (LLC) 
animal model, suggest-ing 
that EEOS can be 
applied to lung carci-noma 
as a chemo-pre-ventive 
candidate [11]. 
Effect of tulasi on 
other cancers: 
In an Indian study, 
tulasi leaves signifi-cantly 
decreased the 
incidence of both B[a] 
P-induced neoplasia 
and 3’MeDAB-induced 
hepatomas in mice 
[12]. In 
a n o t h - 
er Indian 
s t u d y , 
adminis-tration 
of 
ethanolic 
tulasi leaf 
e x t r a c t 
r e d u c e d 
the inci-dence 
of 
N-methyl- 
N ’ - n i t r o N - 
n i t r o s o g u a n i d i n e 
(MNNG) -induced gas-tric 
carcinomas in rats 
[13]. 
34
Anti-cancer mechanisms of tulasi 
In a study done by 
Industrial Toxicology 
Research Centre, 
Lucknow, on the pro-tective 
effect of tulasi, 
effects of the alcoholic 
extract of the leaves 
of tulasi on 3-methyl-cholanthrene 
(MCA), 
7,12-dimethylbenzan-thracene 
(DMBA) and 
aflatoxin B1 (AFB1) 
induced skin tumorigen-esis 
in a mouse model 
were investigated. It 
was concluded that leaf 
extract of tulasi pro-vides 
protection against 
chemical carcinogen-esis 
in one or more 
of the following mech-anisms: 
(i) by acting 
as an antioxidant; (ii) 
by modulating phase I 
and II enzymes; (iii) by 
exhibiting anti-prolifer-ative 
activity [14] 
35
Metastasis sites for common cancers 
36 
Another study conclud-ed 
that free radical scav-enging 
appears to be 
a likely mechanism of 
radiation protection by 
tulasi flavonoids orien-tin 
and vicenin in mice 
[15]. 
Effect on metasta-sis: 
Metastasis (spread 
of cancer cells to dis-tant 
organs) is always 
a problem in cancer 
treatments. Tumor cells 
detaches from primary 
tumor and spread to 
another organ in the 
body. There they form a 
new tumor, complicat-ing 
the disease process 
and treatment options. 
It was found that tula-si 
has anti-metastatic 
effect exerted through 
inactivation of matrix 
metalloproteinase-9 
and enhancement of 
anti-oxidant enzymes 
[16].
37 
Toxicity or safety study of tulasi: 
In a study by Chandrasekaran CV et 
al, scientists employed the standard 
battery of in vitro genotoxicity tests, 
namely bacterial reverse muta-tion, 
chromosome aberration and 
micronucleus (MN) tests, to assess 
the possible mutagenic activity of 
tulasi on rats. Tulasi extract did not 
show structural chromosomal aber-rations 
or increase in MN induc-tion, 
with and without S9, at the 
tested dose range in both 4-h and 
18-h exposure cell cultures. Thus, 
it was concluded that tulasi extract 
is not genotoxic in bacterial reverse 
mutation, chromosomal aberration 
and micronucleus tests. In an acute 
oral toxicity test, rats were treat-ed 
with 5 g/kg of OciBest™ and 
observed for signs of toxicity for 14 
days and the results did not show 
any treatment-related toxic effects 
to Wistar rats [17]. 
Thus, we can say that this won-der 
plant Tulasi (Ocimum Sanctum 
or Holy Basil) can offer a ray of 
hope for cancer patients. Still, large 
numbers of randomized clinical tri-als 
are needed to establish tulasi as 
effective weapon against one of the 
deadliest enemy of humanity, can-cer. 
We, as scientists, should use 
this opportunity effectively which 
Mother Nature has offered to us. 
Is the tulasi safe 
for humans?
38 
References: 
1. http://en.wikipedia.org/wiki/Ocimum_ 
tenuiflorum 
2. Baliga et al (2013) Ocimum Sanctum L 
(Holy Basil or Tulsi) and Its Phytochemicals 
in the Prevention and Treatment of Cancer. 
Nutrition and Cancer; Volume 65, Supplement 
1, pages 26-35. 
3. Joseph LJ et al. Radioprotective effect 
of Ocimum sanctum and amifostine on the 
salivary gland of rats after therapeutic radio-iodine 
exposure. Cancer Biother Radiopharm. 
2011 Dec;26(6):737-43. 
4. Monga J et al. Antimelanoma and radio-protective 
activity of alcoholic aqueous extract 
of different species of Ocimum in C(57)BL 
mice. Pharm Biol. 2011 Apr; 49(4): 428-36. 
5. http://timesofindia.indiatimes.com/city/ 
ahmedabad/Wonder-drug-from-tulsi-extract-may- 
be-your-answer-to-cancer/article-show/ 
11970923.cms 
6. http://www.ndtv.com/article/india/tul-si- 
enters-us-lab-to-fight-cancer-472623 
7. http://www.who.int/tobacco/research/ 
cancer/en/ 
8. Shimizu T et al. Holy Basil leaf extract 
decreases tumorigenicity and metastasis of 
aggressive human pancreatic cancer cells 
in vitro and in vivo: potential role in ther-apy. 
Cancer Lett.2013 Aug 19; 336(2): 
270-80(cancer cells in vitro and in vivo: 
potential role in therapy. 
9. Jemal A, et al (2011). “Global cancer sta-tistics”. 
CA – A Cancer Journal for Clinicians. 
2011:61 (2): 69–90. 
10. N agaprashantha LD et al, Anti-cancer 
effects of novel flavonoid vicenin-2 as a 
single agent and in synergistic combination 
with docetaxel in prostate cancer. Biochem 
Pharmacol. 2011 Nov 1;82(9):1100-1109. 
11. Magesh V et al, Ocimum sanctum induc-es 
apoptosis in A549 lung cancer cells and 
suppresses the in vivo growth of Lewis 
lung carcinoma cells. Phytother Res. 2009 
Oct;23(10):1385-1391. 
12. Aruna K, Anti-carcinogenic effects of 
some Indian plant products. Food Chem 
Toxicol. 1992 Nov; 30(11): 953-956. 
13. Manikandan P et al. Proliferation, angio-genesis 
and apoptosis-associated proteins 
are molecular targets for chemoprevention 
of MNG-induced gastric carcinogenesis 
by ethanolic Ocimum sanctum leaf extract. 
Singapore Med J. 2007 Jul; 48(7): 645-651. 
14. Rastogi S et al, Protective effect of 
Ocimum sanctum on 3-methylcholanthrene, 
7,12-dimethylbenz(a)anthracene and afla-toxin 
B1 induced skin tumorigenesis in mice. 
Toxicol Appl Pharmacol. 2007 Nov 1; 224(3): 
228 -240. 
15. Uma Devi P et al. Radiation protection 
by the ocimum flavonoids orientin and vicen-in: 
mechanisms of action. Radiat Res. 2000 
Oct;154(4):455-460. 
16. Kim SC et al. Ethanol extract of Ocimum 
sanctum exerts anti-metastatic activity 
through inactivation of matrix metallopro-teinase- 
9 and enhancement of anti-oxidant 
enzymes. Food Chem Toxicol.2010 Jun; 
48(6): 1478-1482. 
17. Chandrasekaran CV et al. Evaluation of 
the mutagenic potential and acute oral toxic-ity 
of standardized extract of Ocimum sanc-tum 
(OciBest™). Hum Exp Toxicol. 2013 Sep; 
32(9): 992-1004.
Cracking the code: 
the emotional language 
of music 
The Theory of Musical Equilibration 
answers an age-old question 
by 
Bernd and Daniela Willimek 
translated from German by Laura Russell 
ow is it possible for music to 
evoke emotions? This is a ques-tion 
we often do not even ask 
ourselves: it seems completely 
natural for our feelings to be stirred 
up by music. The odd correlation 
between music and emotions is not 
something we think much about until 
39 
we actively consider what music really 
is. Strictly speaking, music is nothing 
other than a series of molecules in the 
air that are made to oscillate and make 
their way to the ear. But what do these 
oscillating molecules of air have to do 
with our feelings? 
H
Studies on the effects of music are as 
old as music itself, and over the years 
different branches of science have 
focused on analyzing this issue. Back 
in the 19th century, a field known as 
‘tone psychology’ took up the cause, 
followed by the 20th-century disci-plines 
of music psychology and music 
physiology, which studied how the 
brain processes music. However, any-one 
40 
who had hoped that these devel-opments 
would contribute to solving 
the puzzle ended up disappointed. 
Nowadays we even use highly sophis-ticated 
equipment and systematically 
structured research projects but we 
have yet to resolve the key question: 
how and why does music produce 
feelings?
No progress despite highly sophisticated equipment 
41 
For quite some time, 
the Theory of Musical 
Equilibration has aston-ished 
people with its 
assertion that music 
cannot convey emo-tions 
directly; instead, 
it simply expresses 
processes of the will 
with which the listener 
can identify. The the-ory 
states that identi-fying 
with these pro-cesses 
gives them an 
emotional content. 
For example, when we 
hear a major chord, we 
identify with a process 
of the will that says, 
‘Yes, I want to’, where-as 
in a minor chord the 
message is, ‘No more’. 
This process of the will 
that states ‘No more’ 
can be experienced 
as something sad or 
angry, depending on 
whether the minor 
chord is played quietly 
or loudly. The distinc-tion 
here is the same 
as if someone were to 
whisper the words ‘No 
more’ quietly or if they 
were to shout them at 
the top of their voice. 
The words sound sad 
when whispered and 
furious when shouted. 
The minor chord is the 
same: a quiet minor 
chord sounds resigned 
and a loud one, angry.
These kinds of pro-cesses 
of identifying 
with something are not 
only found in music. 
Something very simi-lar 
can be observed 
when we watch televi-sion 
and identify with 
the processes of will 
that our favorite char-acter 
expresses. Here 
too, relating to these 
processes generates 
emotions in us. All 
attempts to find the 
root cause of emotions 
in music itself failed 
until we realized that a 
‘detour’ was involved, 
which led through will. 
The Theory of Musical 
Equilibration offers a star-tling 
new insight: 
Music cannot communicate 
emotions directly; 
instead, it communicates 
processes of the will 
42
43 
How can we envision what a pro-cess 
of the will is like in music? It is 
related to the phenomena that ear-lier 
music-theory experts described 
in terms of suspended notes, lead-ing 
notes and the urge towards 
musical resolution. As we listen to 
music, we sometimes anticipate 
the way one chord will lead to the 
next. The processes of the will are 
probably anchored in overtones – 
notes which also resonate when 
music is played, but as a rule they 
are not actively perceived and can 
have different impacts on the way 
we experience music. 
The Theory of Musical 
Equilibration 
Developed by music theorist Bernd 
Willimek, the Theory of Musical 
Equilibration (die Strebetendenz- 
Theorie) is the world’s first well-structured 
approach used to outline 
the emotional character of differ-ent 
musical harmonies, and it is the 
first to postulate the rationale for 
the emotional effect they have. It 
was initially published in 1998 in the 
journal Tonkünstler-Forum Baden- 
Württemberg, Stuttgart (Germany), 
and presented in lectures, including 
one held in 1997 at the University 
of Rostock. The Theory of Musical 
Equilibration has yet to be refuted, 
and to date there is no equivalent sci-entific 
hypothesis. 
The basic statement of the theory is 
that experiencing music emotionally 
has its roots in the listener identify-ing 
with processes of the will which 
are encoded in the music. The harmo-nies 
which are heard and anticipated 
interact with each other, presenting 
opportunities the Theory of Musical 
Equilibration has categorized sys-tematically 
in such a way that even 
more complex and concrete processes 
of the will can be musically depicted. 
The manuscript ‘Music and Emotions 
- Research on the Theory of Musical 
Equilibration’ can be downloaded free 
of charge through the link > 
http://www.willimekmusic.de/music-and- 
emotions.pdf 
Overtones yield the 
processes of will in 
music
The Theory of Musical Equilibration 
hypothesizes that, to date, the 
effect of overtones has been mis-understood. 
Despite earlier beliefs 
to the contrary, it is not that we 
perceive changes in the notes: 
instead, we identify with the will 
that they express, and unlike pre-vious 
premises, the notes want 
to remain unchanged. Something 
else remarkable is the fact that the 
notes are not perceived as what 
they really are – frequencies – but 
as something vague and uncertain. 
The fundamental principle of the 
Theory of Musical Equilibration is 
quite simple at first. Chords are tra-ditionally 
described in many text-books 
as having ‘striving’ notes, 
i.e. notes that want to be resolved. 
This sense of striving, however, is 
a contradictory desire. For exam-ple, 
the real musical experience 
we have when we hear a C-major 
44 
Determining the emotional 
character of emotions 
In 1996, Bernd and Daniela Willimek 
began conducting surveys to learn 
how children judged the effects of dif-ferent 
chords. They used these data 
as the basis for a wide-scale study in 
which over 2100 children from four 
continents have participated in musi-cal 
preference tests. These tests were 
designed to find correlations between 
scenes from fairy tales and musical 
selections that described emotional 
terms. The most well-known partici-pants 
in the tests included members 
of the Vienna Boys’ Choir and the 
Regensburg Cathedral Choir. 
Overall there was an 86% match, 
i.e. 86% of the participants corre-lated 
the musical selection to the 
emotion outlined by the Theory of 
Musical Equilibration as being the 
best match. As a supplement to the 
tests, the Willimeks also researched 
the repertoire of classical music and 
film scores to explore further links 
between music and emotions. Here 
they found conspicuous parallels 
which further confirmed their find-ings. 
The tonal characters 
of musical harmonies
45 
chord is not the effort 
of the E to resolve. 
Instead, the defining 
musical experience is 
identifying with the 
will for the E not to 
change – to allow it to 
keep resonating as it 
is. If we want to apply 
this idea with great- 
The Theory of Musical 
Equilibration states 
that when we hear a 
major chord, we iden-tify 
with a process of 
the will that says, ‘Yes, 
I want to’. In emotional 
terms, we can describe 
this process of the will 
as ‘identifying with a 
feeling of sober-mind-ed 
contentment with 
the present moment’, 
a sense of satisfaction. 
er nuance in a musi-cal 
context, we may 
also need to take into 
account the preceding 
or subsequent harmo-nies, 
if not also the 
harmonies anticipated. 
Below we will discuss 
the nature of some of 
the chords as deter- 
There are, howev-er, 
other qualities the 
major chord can evoke 
mined by the Theory of 
Musical Equilibration. 
More information on the 
interpretation of these 
emotional characters 
can be found in the 
manuscript ‘Music and 
Emotions - Research on 
the Theory of Musical 
Equilibration´. 
as well: we will address 
those below. 
Why do major chords 
sound cheerful? 
Major chord 
A major chord 
can express a 
feeling of being 
content
Why have we always associated minor 
chords with a sense of sorrow? 
46 
Why do minor chords 
sound sad? Several 
music theorists do not 
regard the minor chord 
as a harmonic inter-val 
of its own; instead, 
they see it as a ‘sup-pressed’ 
or clouded 
major chord, since the 
third in the chord is 
simply lower than in 
the major chord. If we 
apply this thought to 
the Theory of Musical 
Equilibration, that 
means a suppressed 
version of the major 
chord leads to a ‘cloud-ed’ 
feeling of being con-tent 
with the present 
moment. Contentment 
turns into discontent-ment, 
a sense of ‘no 
more’. The minor chord 
thus seems sad when 
played quietly and full 
of anger when played 
loudly. If a minor chord 
is first repeated quietly 
and then at increas-ing 
speed and volume, 
you can experience a 
remarkable transfor-mation 
from hearing an 
expression of sorrow to 
an expression of anger. 
Minor chord 
Play this chord several times, first 
quietly and then at increasing volume 
and speed. You will notice the strik-ing 
shift from a sense of sorrow to a 
sense of fury.
Major chords can sound 
just as sad as minor chords 
47 
Musicology has not yet managed 
to find an explanation as to why 
minor chords feel sad, and conse-quently 
it was truly overwhelmed 
when it came to analyzing why 
major chords can also sound mourn-ful. 
Major chords can seem sad if a 
sorrowful-sounding minor chord is 
used as their dominant. 
If the chords below are repeated 
several times, the listener begins 
to anticipate the minor chord as 
the major chord is still sounding, 
resulting in the major chord taking 
on the character of a minor chord. 
It then seems just as sad as a 
minor chord. 
Dominant Minor chord 
Alternate between quietly playing the chord on the left and the chord on the right several 
times. As you do so, pay attention to the effect of the major chord on the right. You will 
notice that after a short while, this chord sounds just as sad as the minor chord on the 
left, despite the fact that it is a major chord. Here the major chord assumes the character 
of a minor chord.
48 
Minor chords can evoke emotions 
other than sorrow and anger. The 
music from the movie Pirates of the 
Caribbean is a well-known exam-ple: 
the theme is played in minor, 
or more specifically in what is called 
natural minor. This harmonic mode 
sounds adventurous and coura-geous. 
Children who were asked 
their impressions of this chord used 
words such as ‘excitement’, ‘Wild 
West’ and ‘thriller’. The terms they 
used kept revolving around the 
ideas of adventure, courage and 
danger. 
Nearly every TV thriller uses the 
impact of the minor chord to gen-eral 
tension in the theme music and 
in exciting scenes. Beyond that, this 
harmonic device is what shapes the 
downright bold-sounding charac-ter 
of natural minor when used in 
rock and pop music (Deep Purple, 
Santana). In commercial esoteric 
music for meditation, this chord is 
played at low volume to express 
a sense of letting yourself go and 
embarking on a meditative adven-ture. 
The courage-inspiring effect 
of the chords is intended to evoke 
responsiveness to our feelings and 
new spiritual experiences. 
Natural minor is the 
perfect match for 
high tension 
Natural minor 
Play the highlighted notes in whatever 
sequence you like. When you play them 
quietly, they will remind you of a medi-tative 
adventure, whereas when they 
are played loudly, they can be used to 
accentuate an exciting thriller.
49 
When a major chord 
is alternated with a 
dominant chord (see 
image below right), the 
listener receives infor-mation 
that seems con-tradictory. 
It resolves 
this conflict by inte-grating 
both impres-sions 
into an impres-sion 
of forward motion. 
Nearly every wander-ing 
song uses this har-monic 
progression to 
create a sense of mov-ing. 
Major chord 
Dominant 
The dominant chord brings 
motion into music 
Alternate between these chords many times, and you 
will have a sense of being part of forward motion.
The subdo minant is the 
sound of tranquility 
Major chord Subdominant 
Start by playing the chord on the left several times to get used to the key. Then play the chord on 
the right and allow it to unfold its effect. You will sense your mood brightening. 
50 
The subdominant chord 
(image below right) is 
used in classical and 
pop music to commu-nicate 
a relaxed and 
untroubled mood. It 
is frequently used at 
melodic high points. 
Passages with subdom-inant 
chords in songs 
of different kinds were 
also described in sur-veys 
as being the most 
‘untroubled’ and ‘joy-ful’. 
This sentiment goes 
well with moments of 
lightheartedness, such 
as those which occur 
in a rapturous state 
or after a victory. That 
means that the sub-dominant 
is also excel-lent 
for songs sung 
at cheerful occasions, 
and its use is wide-spread 
in this con-text. 
The subdominant 
is also well-suited to 
depicting a light-heart-ed 
mood in children’s 
songs. In many nation-al 
anthems, the sub-dominant 
emphasizes 
the emotional apex of 
the song.
Major chord Subdominant major 7th 
First play the chord on the left a few times to establish the key. Then play the chord on the right, 
and you will notice a sense of wistfulness. Every musical epoch from the Baroque era onward has 
taken advantage of this effect. 
The subdominant with a 
major seventh conveys 
wistfulness 
51 
This chord clearly illustrates that 
the emotional effect of harmonies 
has remained fundamentally the 
same across the centuries. The 
subdominant with a major seventh 
sounds downright wistful, regard-less 
of whether it occurs in the 
Johann Sebastian Bach’s Air, the 
choral piece ‘Abschied vom Walde’ 
by Felix Mendelssohn Bartholdy 
or in Elton John’s ‘Your Song.’ In 
many pieces, this harmonic device 
is a means of generating a sense of 
pensiveness.
The seventh chord was part 
of the countercultural 
revolution 
When a seventh chord (see image 
below) is played at a loud volume, 
it creates a sensation of being 
rebellious and defiant. In the 20th 
century, this musical device provid-ed 
a new way for the younger gen-eration 
to revolt against the values 
of the establishment. Prior to that, 
the spirit of rebellion it expressed 
was aimed across racial lines in 
North America. The blues patterns, 
which are built on these harmo-nies, 
sound rebellious and defiant 
52 
through their chords alone. 
The explosive musical effect of what 
was once considered an anti-estab-lishment 
anthem, the Rolling Stones’ 
‘(I Can’t Get No) Satisfaction’, came 
from the sevenths in the chords 
and the melody. If these sevenths 
were removed from the melody 
and replaced with another note, 
the melody would suddenly lose 
its revolutionary nature, and at 
best it would be suitable as a rock 
anthem. By contrast, if the seventh 
were to be played quietly, the piece 
would take on an entirely different 
character. It would come across as 
plaintive, weepy or weak. 
If you play the highlighted notes of this chord at a loud 
volume, they have the character of rebellion or revolt. At 
a lower volume they feel more weepy or weak. 
Seventh chord
The added sixth in a major chord expresses 
warmth and security 
53 
The added sixth in a 
major chord, can con-vey 
profound togeth-erness, 
a feeling of 
warmth and emotional 
solace. Even Ludwig 
van Beethoven made 
use of this effect, and in 
today’s pop music, the 
chord continues to cre-ate 
the same impres-sion. 
The chord does not 
always have this effect, 
however. There is a 
small trick which inverts 
its character, however 
when this happens, the 
chord does not express 
comfort, but a feeling 
of being forlorn. The 
decisive point here is 
the listener’s orienta-tion 
towards the key of 
the piece. The follow-ing 
examples demon-strate 
the point: 
Portrait of Ludwig van Beethoven
Play the chord on the left a few times to establish the tonic. Then play the chord on the right and 
see how it affects you. You can almost envision a mental image of being cuddled up next to a cozy 
fire with someone you love, enjoying a sense of contentment and security. 
54 
Added sixth (major) 
Added sixth (major) 
Major chord (D-major) 
Major chord (F-major) 
Here again, play the chord on the left to establish the key as a baseline. When you play the chord 
on the right, something surprising will happen. Even though this is exactly the same chord as in the 
previous example, its emotional impact has changed completely. The same notes no longer seem to 
express warmth and comfort: they convey the very opposite, a sense of feeling lost.
The added sixth in a 
minor chord represents 
heartbreak 
In a minor chord, the added sixth 
has exactly the opposite emotional 
effect of the added sixth in major. 
It is employed to express painful 
loneliness and heartbreak. Franz 
Schubert effectively deployed this 
chord as well: it appears at the 
beginning of his sorrowful song 
cycle Winterreise during the first 
words, ‘Fremd bin ich eingezogen’. 
Minor chord Added sixth (minor) 
First play the chord on the left to become acclimatized to the key. When you hear the chord on the 
right, you can relate to a sense of loneliness. 
55
The diminished seventh 
chord communicates 
fright and despair 
56 
The diminished seventh chord 
When you play a diminished seventh quietly, 
it is reminiscent of melancholy brooding. If it 
is played at a louder volume, it is can be used 
to underscore the scenes in horror movies in 
which shocking things occur. 
The diminished seventh chord is 
a solid device for creating a feeling 
of fright in listeners. Tense scenes 
of horror in movies are height-ened 
with diminished sevenths, 
and this happens frequently in 
scores. When children were asked 
what this chord made them think 
of, they responded with answers 
such as ‘something horrible’, ‘some-body 
having a nervous breakdown’ 
or ‘someone running away from a 
monster in the forest’. The frightful 
effect of this chord was familiar as 
far back as Johann Sebastian Bach. 
In St. Matthew’s Passion, he used 
this harmony at the very moving 
moment when Pontius Pilate asked 
the crowd who should be released, 
Jesus or the criminal Barrabas, and 
the crowd screams, ‘Barrabas!’. The 
same chord can be heard at the 
word “tears” in Stevie Wonder’s 
song ‘Joy Inside My Tears’. When 
the chord is played quietly, a spirit 
of melancholy brooding is evoked.
A miracle happening – the augmented chord 
is full of astonishment 
57 
The defining char-acteristic 
of an aug-mented 
chord (see 
image below) is that 
it contains dissonance 
which wants to resolve, 
but the resolution it 
seeks cannot be read-ily 
identified. Applying 
the Theory of Musical 
Equilibration thus leads 
to an equally unclear 
outcome: identify-ing 
with processes of 
the will is a vague and 
unclear procedure. The 
listener assumes the 
role of a questioner and 
identifies with a feeling 
of astonishment and 
amazement. This also 
describes the emotion-al 
character of the aug-mented 
chord. 
In movies, this is an 
effective way of calling 
attention to miraculous 
things happening in the 
story. In cartoons in 
particular, augmented 
chords can frequently 
be heard when magic is 
performed in the story. 
In Winterreise, Franz 
Schubert uses the aug-mented 
chord at the 
very moment the word 
‘wunderliches’ is sung 
in the ‘Die Krähe’ (‘The 
Crow’). 
Augmented chord 
With its combination of consonance and dissonance, the 
augmented chord conveys a feeling of surprise because 
the three notes of its triad cannot be clearly interpreted. 
In film scores this chord can be heard when something 
remarkable or magical takes place.
The whole-tone scale 
feels weightless 
58 
The whole-tone scale, 
which is commonly 
used in Impressionist 
music, can yield a feel-ing 
of weightlessness. 
In film scores, these 
chords are primarily a 
way to musically illus-trate 
states of floating 
such as scenes that 
take place under water, 
in space, or in a subjec-tively 
buoyant state: 
dreams. 
The whole-tone scale 
In Impressionism, the whole-tone scale is used to convey a feel-ing 
of weightlessness. If you play the highlighted notes in any 
given sequence, you will notice a sense of floating.
59 
The minor sixth 
expresses a sense of 
fear 
A feeling can be inspired in the 
listener not only with a chord: two 
notes can also be enough to gener-ate 
this effect. If you play a minor 
sixth (see image below) quietly, the 
dyad can create an unusual sense 
of fearfulness 
Minor sixth 
A minor sixth can generate a mood of 
fearfulness 
A new way of 
understanding music 
The issue of the emotional 
effects that musical harmo-nies 
have is as relevant as ever. 
Centuries of composers have 
been using harmonic structures 
in keeping with the observa-tions 
described in the Theory 
of Musical Equilibration, which 
is quite remarkable. This gives 
researchers an endless field of 
new activities and a wide range 
of opportunities due to the rich 
scope of untapped material. The 
Theory of Musical Equilibration 
is to inspire further interest in 
one of the most exciting aspects 
of musicology: the emotional 
response to musical harmonies.
“I didn’t fail a thousand times, I learned a thousand ways 
not to do something” 
- Thomas Edison 
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www . ispectrummagazine . c o m 
60

Ispectrum magazine #10

  • 1.
    ISPECTRUM MAGAZINE Issue10/November - December 2014 10 CHANGE, INOVATION AND CREATIVITY DARK TOURISM OUR OBSESSION WITH DEATH Ocimum sanctum A potent weapon against cancer Cracking the code The emotional language of music
  • 2.
    1 Features 03 DARK TOURISM: OUR OBSESSION WITH DEATH 05 What Is Dark Tourism? 08 What drives us to seek out horror? 15 CHANGE, INNOVATION AND CREATIVITY:AN INTERVIEW WITH KATHRYN JABLOKOW 19 What is intelligent fast failure? 26 Plan your future. 30 Ocimum sanctum:A potent weapon against cancer 31 Tulasi gives protection from harmful radiation 33 Effect of tulasi on various cancers 37 Is the tulasi safe for humans? 39 Cracking the code: the emotional language of music 43 The Theory of Musical Equilibration 44 The tonal characters of musical harmonies 59 A new way of understanding music CONTENTS 15 39 26 30 3
  • 3.
    2 Mado Martinez Editorial Director Published Bimonthly ISSN 2053-1869 Editorial Director Mado Martinez, madomartinez@ispectrummagazine.com Art Director Rayna Petrova raynapetrova@ispectrummagazine.com Contributing Editors Matt Loveday mattloveday@ispectrummagazine.com Jennifer James Ravinder Dhindsa Contributing Writers Rob Hutchinson Dr. Vishwas B. Chavan Bernd and Daniela Willimek Images www.commons.wikimeadia.org , www.morguefile.com , www.freeimages.com editorial Ispectrum magazine Issue number 10 means 10 reasons to be happy. Hold tight because we are celebrating it with amazing featured contents. For starters, our expert in Psychology, Rob Hutchinson, talks about Dark Tourism. Over the past few years visiting sights of death and destruction has been growing in popularity. What powers our desire to go and see the places where many people have suffered terrible deaths? In our traditional section of interviews, Dr. Kathryn Jablokow, Electrical Engineer and a leading expert in creative prob-lem solving, shares with us the secrets of change, innovation and creativity and how we can apply this knowledge to our quotidian life and our profession. In turn, Dr. Wishwas B. Chavan introduc-es us to Holy Basil (Ocinum Tenuiflorum), a plant with many different medicinal properties. Its effect on cancer treatment has been studied extensively in recent years and it looks like this plant may be a potent weapon against cancer. And for closing this issue, the research-ers Bernd and Daniel Willimek wonder; how it possible for music to evoke emo-tions? The odd correlation between music and emotions is not something we think much about until we actively consider what music really is. Strictly speaking, music is nothing more than a series of molecules in the air that are made to oscillate and make their way to the ear. But what do these oscillating molecules of air have to do with our feelings? Enjoy reading! www.ispectrummagazine.com admin@ispectrummagazine.com +44 7938 707 164 (UK) Follow Us
  • 4.
    DARK TOURISM: OUROBSESSION WITH DEATH 3 by Rob Hutchinson website www.ispectrummagazine.com
  • 5.
    ver the pastfew years dark tourism - visiting sights of death and destruction - has been growing in popularity. O So much so that there are special-ist travel operators who now offer package deals to tour places of ethnic cleansing and radioactive catastrophes. A trip to Chernobyl or the Killing Fields can now easily be arranged by a travel agent, and the business is booming. But what powers our desire to go and see the places where many people have suffered terrible deaths? And how ethical is it? 4
  • 6.
    5 Dark tourismis now such a significant topic that it is now a recognized field of academic study, with The Institute for Dark Tourism Research (iDTR) serving as a cen-ter for scholarships, arti-cles and research. As dark tourism crosses the boundaries between tourism, sociology, psy-chology and culture, it has become an entirely distinct field of study, essentially combining an education of death with a holiday. Dark tourism, however, does not represent death itself in its most basic form; only certain kinds of death. The distinction is important. Here, death is packaged up (would you like to go all inclusive on your trip to the Killing Fields?), and com-mercialised, even referred to as a ‘contemporary mediating institution’ between the living and the dead. Dark tourism is now responding to huge demand. Look at the Twin Towers now - there is a visitor center, bus tours and hawkers selling maps and conspiracy theory books on the corner. Why has the memorialization of those who lost their lives warped into a tourist attraction? Because the demand exists. For me, leaving the gaping hole where the towers were would have been a far better memo-rial than the visitor center that exists What Is Dark Tourism?
  • 7.
    today - araw, horrific reminder of the evil that is in the world. But the majority of visitors who want this dark tourism experience do not want something so painful; they want that ‘packaging up’ of death. For example, in The Killing Fields in Cambodia you can crawl across the ground whilst live bullets are fired 6 over your head. A tacky adrenaline rush that insults those who lost their lives crawling through those same fields? Why not even send a post-card? This is not to say that all dark tourists want this experience - many are compelled to reach out to these sights so as to not forget tragedy, to be aware of their heritage or to pay their respects. The Anne Frank Museum or the concentration camps are strong examples of this type of tourism. Paying to stay in a Latvian prison and be treated like a pris-oner is on the opposite end of the scale. The iDTR claims that dark tourism is far more than a simple fascination with death - that it is a complicated study of the interrelation-ships of society and cul-ture. But for some of those who feel the pull of the macabre it is solely a curi-osity of death that moti-vates them. Where does this curiosity come from?
  • 8.
    7 Dark tourismis noth-ing new - it has existed in a basic form for cen-turies. In the Middle Ages and before, peo-ple would go to wit-ness public executions, and for many it was a day out with the fam-ily. Curiosity was the pull for these people - especially when the unfortunate person sentenced to death was well known. Even now, where the peo-ple who died might be nameless, the more famous the atrocity the more visitors there will be. Tourists in gen-eral today (and even historically) have been motivated by push and pull factors - the push of psychological factors to do something and the pull of the external motivators of a desti-nation. Generally, pull factors have been con-sidered more important with push factors being attributed solely to the desire to escape from everyday life. However, research has proven that push fac-tors are equally as important as the pull factors, with facilita-tion of social interac-tion and socio-psycho-logical reasons sig-nificant contributors. Interestingly, Uzzell (1984) claimed that tourists visit places according to their psy-chological needs, which would raise interesting
  • 9.
    Almost all animals exhibit curiosity, so it is no wonder that it plays a part in our motivation to seek out new expe-riences. Our curiosity to seek out dark tour-ism may hinge upon wanting to investigate death or to feel our own mortality. Either way, it is curiosity that serves as the psycho-logical push factor that begins our journey. If curiosity is human nature, then it is human nature to be drawn to places that satisfy this need to explore the darker side of human-ity. Dark tourism helps separate a maca-bre curiosity from the harsh reality of death and make it morally acceptable to visit a 8 site of an atrocity, a buffer as such between witnessing death and dying itself. Curiosity can be linked to novelty, or a desire to be different. If you are sick of the standard holiday on a beach, or want to stand out from the crowd, then dark tourism has a certain allure. We are all inter-ested in new experi-ences - remember once going to a beach was a novel experience, but after many years it is nothing new. Once we were curious of the beach, but now as we have grown up, our curiosity reaches for more abstract places. I am sure you can think of a friend or acquain-tance who loves to be the center of attention questions regarding the psychological needs of dark tourists. A burn-ing desire to connect with other people´s suffering? Or simply a perverse interest in the pain of others? Push and pull factors both involve motivation, but what motivates dark What drives us to seek out horror?
  • 10.
    or brag abouttheir experiences, and here dark tourism again satisfies that craving. A thrill seeker might bungee jump or climb a mountain, but for those who seek adrenaline without the physical danger a dark tourism site provides the answer. One key factor that runs through all visitors, whether they are con-scious 9 of it or not, is remember-ing the ordeals that happened at that place. Some people specifi-cally go on a sort of pilgrimage, to remember those from their own community, country or religion who
  • 11.
    10 have perished,such as Jews paying their respects at Auschwitz, or out of guilt for the acts of their fellow countrymen and ancestors. Either way, both visit for that poi-gnant remembrance. For others, who go for the thrill and uniqueness of the holiday, they cannot fail to be touched at some moment and fall into a contemplative silence imag-ining the horrors of the past that occurred at their very feet so many years ago. Going hand in hand with the theme of remembrance is that of death. This is a more cultural factor. In the Western world, where talk of death is frowned upon and nobody really, really considers their own mortality until it is too late, dark tourism offers them an outlet to view death in all its bareness, in the open light of day, and to con-template what death really means. We cannot talk about death over an evening meal, or with our friends, and it is almost a taboo subject. Death may enter our mind one morning, but thoughts of our mor-tality are unpleasant, and it is soon pushed back into the depths of our mind. However, it remains there, and some people may choose to act on it, to seek it out and face death by confronting the death of others. Psychologically, it may do people a huge amount of good to go out and investigate mortality through the deaths of others. Dark tourism may be taking that idea to the extreme, but it’s not like you can go down to your local morgue to explore death - and being ‘parcelled up’ and pre-sented to you with the darkest parts cut off (no dead bodies lying
  • 12.
    Educating the youngabout the mistakes of the past is one of the best ways to avoid them in the future 11 in the fields for example) dark tourism becomes a viable option. In other parts of the world where death is a more open topic and people are not slaves to liv-ing, where moderniza-tion has not taken hold and family and com-munity ties are more important than what the latest version of the iphone is, people have an interest and reverence of death, an acceptance which motivates them to pay their respects to others who have died, a mix of remembrance and death combined. Another factor that can play an important role in dark tourism is edu-cation. Educating the young about the mistakes of the past is one of the best ways to avoid them in the future. And if you tell a student they are going on an excur-sion to visit a place where evil or tragedy hap-pened they are certainly going to remember it more than a trip to a museum, and the effect of them using their imagina-tion whilst look-ing at an ordi-nary everyday scene that contained so much violence in the past is far more impacting than reading a textbook on it. Soon the majority of those who lived through some of the most harrowing and evil events of the 21st century will be
  • 13.
    dead, and itwill up to the future generations to honour victims and remember to not com-mit the same mistakes again. The Holocaust was a terrible event, and this can be trans-mitted through watch-ing films and reading books, but a visit to Auschwitz, for exam-ple, leaves the impres-sion of a lifetime. It is not only the young that go to be educated. Adults go to try and understand why these terrible events hap-pened, or how desper-ate the victims were. Some go for closure or answers, which can-not always be found or provided, but it is this curiosity that we seek to educate. With media coverage now twenty-four hours a day and tragedies covered live on TV, in a sense we have become desensitized to vio-lence and death. There is death on the news or in the papers everyday. The media have almost 12
  • 14.
    an obsession withdeath. So when dark tourism became slightly more well-known the media jumped on it. A vacation to visit death? What a great story! The BBC has had reports, podcasts and videos on many aspects of dark tourism. This free publicity has made many more people aware of its existence, 13 and if the nice man on the BBC is reporting from on death’s doorstep with all those normal looking peo-ple snapping photos behind him, what’s there to fear? Sure, it’s a little weird, but what an idea for my next holiday! The media have helped to reduce the stigma attached to viewing death and in a way helped dark
  • 15.
    14 tourism togrow and become more accepted. It is still a niche mar-ket but in twenty years more it could become mainstream tourism. Everybody remembers viewing the Twin Towers going down on the news and it is an image that will stay with us forever. It is a hard hitting one, and can affect people to such an extent that they can feel the pain of others and be moti-vated to visit Ground Zero and pay their respects, remember the trag-edy, look for answers and educate themselves. The media gives them this merely by reporting the live pic-tures. We can see how intertwined the media is with dark tourism. We watch death on TV with a morbid curiosity, and now we can actually go and relive it in our minds in the very same place. Whether dark tourism appeals to you or not, enough people have the curiosity to explore it and it is undeniably a big money business. Maybe this curiosity exists in us all and we only need a little push. With the myriad of factors that are contributing to dark tourism I can only see it flourishing. Clearly other people do too - once the Fukushima Daiichi Power Plant - hit by the 9.0 magnitude earthquake and follow-ing tsunami in 2011 - is free of radiation, the authorities hope to open it up as the latest dark tour-ism attraction.
  • 16.
    CHANGE, INNOVATION ANDCREATIVITY: AN INTERVIEW WITH KATHRYN JABLOKOW 15 Dr. Kathryn Jablokow he moved to the Philadelphia region in 1996, where she joined the full-time S Engineering faculty at Penn State Great Valley, then went on to graduate from The Ohio State University with B.S., M.S. and Ph.D. degrees in Electrical Engineering. Since then, Dr. Jablokow’s research and teaching expertise in problem solving and creativity have expanded, and she is now rec-ognized as one of the leading experts in this field as it applies to science and engineering.
  • 17.
    16 by madomartinez website www.madomartinez.com MM. Is everybody creative? KJ. Yes, and that is definitely not the common view in many places. Many people say only certain peo-ple are creative. As I talked about in the book, they will separate people in many different ways, into these piles of creative and non-creative people. And when I started to think about it and started to read about a few psychologists and a few sci-entists who disagree, who say that everyone is creative, I found their reasoning to be very sensible. If you think about what we have accomplished, as human beings on the planet, we couldn’t have accomplished what we have done if only a few people were creative. It just doesn’t make sense. But we have to be able to describe the rea-son that we don’t think the same way, because we clearly don’t think the same way. So somehow how do you put those two things together? Everyone is creative but we don’t all create things in the same way. And so that was when I started study-ing some of the psychologists who have done so much work in creativ-ity and realised that we could put these two things together and they could both be true. But you have to look at creativity as something that is different from person to person. And once you make that assump-tion it actually falls into place very quickly. MM. Can you give an example of two different creative people? KJ. You have sort of the popular view of a creative person as some-one who is overflowing with ideas and those ideas are pretty radi-cal, they push the limits of things,
  • 18.
    17 they maybend the rules, they may break the rules, and their ideas are kind of splashy and they fail a lot because their ideas are break-ing rules and that doesn’t always work but they don’t mind because they have a hundred more. And that’s one style of creativity and it’s absolutely a style of creativity so I’m not denying that those people are creative, but that’s one way of being creative. And then you have people who are creative by taking something and picking it apart to the point that they understand absolutely every detail of it and who then, because they understand those details, can create something within that sys-tem or within that domain that nobody else can see because they don’t understand the details the way this person does. So I can be creative in a big splashy breaking the rules kind of way but I can also be creative by really following the rules and exploring how those rules make things possible. Those are just two ways that I can talk about creativity. I can also say somebody is creative and they have a talent for art, so their cre-ativity in art is at a very high level because they know a lot about it
  • 19.
    18 and theyhave a lot of potential for it, and someone else is creative in science because they have a special potential for that, so their creativity in science is more developed. So there are different ways of giving you these examples. MM. If you have an idea and you don’t pay attention to it, what happens? KJ. It is a pity. It’s a terrible pity. I have a quote that I like to use with my students when I say you need to write down your ideas because the problem with just making a mental note is that the ink fades very, very quickly. We forget some-thing that we just write down in our head. It goes away because we have so many things coming into our minds. So much information all the time. So recording those ideas, however you do it, is an important part of making sure you don’t lose them, and making sure that you digest them properly. You know, I want to digest my ideas, I want to see them next to each other because that could give me anoth-er idea. I want to share them with people. I can’t do that if I’ve forgotten them. So yes, I think recording them is critical. This is my ideas
  • 20.
    19 book. Ihave probably a dozen of them here in my office at work and another dozen at home. I carry one with me wherever I go, even if I go to a meeting and I think this meet-ing’s going to be really boring, I always have one with me because it’s amazing how many ideas come out of a boring meeting. MM. Do you think people have low self-esteem and that’s why they don’t log their potential? KJ. Yes, I think many people don’t get the encouragement. They may not get encourage-ment as a child which is very sad. Maybe there’s no-one at home who’s really listening to their ideas when they have them, or it may be their friends. I have a ten-year- old son and he’ll come home and he’ll be upset because he had an idea and told his friends, and his friends all said it was silly. So even children with each other are already dis-couraging each other about ideas sometimes. So I think we have to learn even from a very young age to be open to the ideas of other people, even if we don’t agree with them MM. What is intelli-gent fast failure? KJ. Intelligent fast fail-ure says that I’m not going to succeed every time. I know I’m not, the world doesn’t work that way. We always fail at something, and when it happens we tend to say ‘that means that some-thing’s wrong with me, I failed because there’s something wrong with me, my ideas must be
  • 21.
    ‘I didn’t faila thousand times, I learned a thousand ways not to do bad’. Instead, say ‘no, wait a minute, by trying something and failing I can now learn some-thing that I couldn’t have learned if I’d suc-ceeded, perhaps’. something’ Use Thomas Edison. In the United States we use Thomas Edison. He tried literally thou-sands of materials in one of the inventions he was working on, and he failed thousands of times. It was the wrong material, it was the wrong example. But he persevered, and there’s a famous quote of his that goes: ‘I didn’t fail a thousand times, I learned a thousand 20 ways not to do some-thing’. So intelligent fast fail-ure is noticing that I’m not happy that I failed, but not thinking there must be something wrong with me because of it; rather, focusing on what I learned from that failure, because that learning thing is what I’m going to walk away with. I’m not going to walk away with the
  • 22.
    21 failure, that’sbehind me, that’s gone, but what did I learn? And that’s the thing I write down, I write down in my journal that I tried this, it didn’t work, but this is what I learned. And then I might get a new idea. You don’t do it stupidly. It’s not stu-pid fast failure – that’s a bad thing. I don’t want to do things that make no sense at all - that’s not what it’s about. But it’s to take the information I have and make the good judgement of some things I should try. And then if they fail, mark down what I learned, and say I failed, but it’s like treating everything like an experiment. All of life is an experiment if you think this way. MM. The more we fail, the more chanc-es we have to suc-ceed? KJ. Sometimes. I mean, I can’t say that I won’t get there if I don’t; I may have no failures and get to the solu-tion, and that would be OK too. But I think if you look at intelli-gent fast failure, you may find places where you couldn’t have pro-ceeded any other way. You explore spaces you may have missed otherwise. If you look at some of the prob-lems we have to solve in our world today, they’re very difficult, they’re very challeng-ing, they’re very com-plicated. We’re going to have to explore every space we can to find the solutions to some of these things. MM. Are we better when we work alone or when we work in teams? KJ. You make a very good point. There are times when working alone is actually the better thing to do. So we shouldn’t think we have to work in a team to get things done, but we have to learn to work in teams because many of the things we want to do we can’t do alone, and if we can’t do it alone we need to learn how to collabo-rate. Collaborating is not something humans beings know how to do when they’re born but if you watch little chil-dren they know how to do it to a certain extent. And then at some point it’s ‘no, that’s my car, that’s my toy, that’s my bunny rabbit’, or what-ever. So you have to
  • 23.
    teach them. Sowhen we get to be adults it’s the same, we have to learn to work in teams at a different level now we’re more advanced. For example, if I think about all the things in our book there is no way that any one of us has the resources to [write that book] alone, and the benefit is we have all these different perspectives on something and I continue to learn as I work with these other people, and they bring knowledge to the table that I have never seen, and they bring scales to the table that I have never used. And in the end, com-bining all that after we navigate our dif-ferences, that’s the trick. The product can be so much more, and so much better than I could have done alone. I don’t remember which video it was where I talk about problem A and problem B. So problem A is the thing that we’re trying to do 22
  • 24.
    together. And problemB is the fact that I have to manage the differ-ence with you, and you with me, so every time I work with someone I always have two problems: the thing we’re trying to do together, and managing our differences. MM. Let’s talk about resistance. What can we do when we find resistance in our time or in the person we are working with? KJ. There are a number of things we need to do. The first is to take a step back and take a deep breath because if we stay emotional about it we stop thinking clearly. I have many colleagues who think differ-ently to me and if I come in after being very emotional about it then we just get conflict, so the first thing is to step back and remove the emotion from the situation. The second thing is to think about what it is, what’s that problem that the two of us are actually trying to solve together, because that’s really more important. 23 It’s more important that we solve this than whether I agree with the other person. So, what does this shared problem need from me and what does it need from the other person? And how can I see that what they’re saying, their resis-tance to me, has value for this thing we’re trying to do? It’s very rare really that people resist you and have no sense about it. It’s usually not nonsense. There’s usu-ally some value in that resistance, there’s a good reason. It’s kind of like failure again, every time someone pushes back at me. If I can take the emotion out and think ‘wait a minute, it may be tiny but there’s something in that, that I can learn from, from what they’re saying, from their resistance’, it will help me move forward. So, a professional example, from me: because I’m a professor we have to write proposals to get money, we do it all the time, and they tell us the statistics are ten to one, that I’ll have to submit a pro-posal ten times before they say yes, so I submit it and they come back
  • 25.
    24 with resistance;this was wrong, that was wrong, we don’t like this, we don’t like that, why do you want to do this? If I just say “oh, then forget it”, I won’t get anywhere. So I have to look and say they’re resisting my idea, what is it in their resistance that has value that I can use, that I can feed back into my proposal and make my proposal better? And that’s how you get the money. MM. What about the customers, readers, public, etc… what’s the importance of their opinion in our creativity process? KJ. In a way everyone is your cus-tomer. A customer for new ideas. My husband is my customer. If it’s an idea about doing things at home, he’s my customer. My kids are my customers. My mother is my customer. So are the people I work with. So are the people you write for. In a way every person I meet, that I do more than just say hello to, is a potential customer.
  • 26.
    25 So learningto listen and to think ‘now what is it that they demand? What is it they need?’ I might not have it, I may not be able to give them what they want. But I need to understand what they want before I can make that decision. So when I’m writing a proposal for a book or some other thing, there are prob-ably times when I say I’m just not going to send it over there because I know that’s not what they want. So I make a better decision, I send it over here because it’s more likely my proposal will be accepted here. But if we don’t listen we don’t know how to make that choice. MM. How do you define empa-thy? KJ. Empathy has a lot of different levels to it. So there’s an emotion-al level to empathy which can be valuable, particularly if I’m talking to people that I’m close to, like my family. If I’m listening with empa-thy it’s that emotional connection. When I listen to my children I’m looking and feeling for their feel-ings because their feelings are just forming, they’re children and they need to understand. If it’s a profes-sional relationship my empathy is more about motivation; what moti-vates them and their thinking, their ideas; so I’m listening for how they see the situation. How do they see the problem? And let’s say this tea cup is what I’m trying to make for them. How do they see this tea cup? I may think it’s beautiful and they may look at it and go ‘god, I hate white tea cups, I’ve never liked white tea cups, why would they make me a white tea cup?’ And if I’m not listening to their perspectives I’m gonna miss out. MM. What is a strategic plan? KJ. A strategic plan is basically thinking about your path, your tra-jectory, where you are and what you want that path forward into the future to look like. And you can say to yourself I’m going to look very far out. Where do I want to
  • 27.
    26 be intwenty years? And where do I want to be in ten years? Where do I want to be in five years? Where do I want to be in a year? Where do I want to be next month? I can’t predict everything. A stra-tegic plan isn’t about predicting everything absolutely, it’s about making choices and knowing how you want to make choices. So if I look, for example, at the key com-ponents of my life, those need to be part of my strategic plan; so my faith is a part of my strategic plan, my family is part of my strategic plan, my profession is part of my strategic plan, and so every deci-sion I’m going to make is a stra-tegic decision. I need to make sure that I’ve thought about all those key components so that they’re all tracking in the direction they want to go. MM. So you’re telling me that I should plan my future? KJ. You need to plan it. MM. Everyone should do it? KJ. Everybody should do it.
  • 28.
    27 Everybody should think about where they want to be and what are some of the things they’re going to need to do to get there. Understanding that there’s no con-trol. Ultimately there’s no control. Planning doesn’t mean control-ling, it means plan-ning, that’s it. It means if everything goes my way I’ll do this. If it doesn’t go my way, I’ll do that. MM.How can we track our progress, how do we know if we’re doing it right or wrong or if we’re going to profit? KJ. Well, we talk in the book about measuring things, about metrics, about how to mea-sure things and there are many different things you may need to measure, to track your life and to track what you’re doing and each of them may take very different kinds of measurements. So for example if I’m mea-suring my professional life then I’ll use metrics like ‘am I rising in posi-tion in my company or my job?’ Some people keep track of how much money they make. Some peo-ple keep track of how
  • 29.
    28 many optionsthey have. They can work at five places or they could work at ten. Those metrics relate to your professional life. For me, as a profes-sor, it’s about research, it’s about my teach-ing, about where I am in the university. But if I’m measuring my progress with my fami-ly, I’m not going to use the same metrics. With my family it’s going to be, again, much more emotional, much more intuitive. When I walk into my home do I feel a sense of peace or do I feel conflict? Are my children settled in school? Are they doing well in school? Do my husband and I have enough time together to do the things we want? The metrics are differ-ent, but I need to be aware of those met-rics, even if I don’t write them down. Now of course I would say, you know, you need to write them down, right? So that you can look back and say oh, that’s where I was a year ago, that’s right, wow, look, I really have come far. And that gives me con-fidence that my plan is working, I’m measur-ing things well. Or, I look and say I haven’t come as far as I wanted to - what can I change? What should I do dif-ferently? Otherwise, it’s just trial and error, and that doesn’t work very well. MM. Encouragement is a tool? KJ. Yeah, from child-hood. And I think you start with the peo-ple around you. You start small. If you only encourage one person in life to be creative who wasn’t before, you’ve made a huge mark, you really have. I’ve had students come to my classes who are maybe thirty-five years
  • 30.
    old - Iteach masters students who are older than that - and they say, ’ you know I didn’t know I was cre-ative’. And I think, good lord, that’s sad. And they walk out a different person. And I hope that everybody in the world is going to turn around and find somebody that they can now say to, wait a minute, you are a creative person just the way you are, you don’t have to change to 29 be creative, you already are. And help them to realize the ideas they have.
  • 31.
    30 Ocimum sanctum: A potent weapon against cancer “Tulsi Flower” Photo credit: Vaikoovery is licensed under CC-BY-SA-3.0
  • 32.
    by Dr. VishwasB. Chavan ulasi (Ocimum tenuiflorum, Ocimum sanctum or Holy basil) is a plant of the family Lamiaceae. T Long considered as sacred, tulasi has many medicinal properties. And the most important medicinal prop-erty getting the attention of the medi-cal community is that which can fight against one of our most dread-ed diseases… cancer. Cancer has little or vague complaints in the early stages, and is diagnosed frequently at advanced stages. Treatments are costly and have many side effects, and have a profound effect on the patient and his/her family. 31 It was assumed that our ances-tors considered many plants sacred because of their extraordinary medicinal properties. Nothing is more appropriate than the exam-ple of tulasi. Though this plant has many medicinal properties, its effect on cancer has been studied extensively only in recent years. Some of the main chemical con-stituents of tulasi are: eugenol, oleanolic acid, ursolic acid, ros-marinic acid, carvacrol, linalool, β-caryophyllene, β-elemene, and germacrene D [1]. Tulasi gives protec-tion from harmful radiation Pre-clinical studies have shown that tulasi and some of its con-stituents like eugenol, rosmarinic acid, apigenin, myretenal, luteo-lin, β–sitosterol, and carnosic acid
  • 33.
    32 prevented chemical-induced skin, liver, oral, and lung cancers by increasing the antioxi-dant activity, altering the gene expressions, inducing apoptosis, and inhibiting angio-genesis and metasta-sis. Eugenol, rosma-rinic acid, apigen-in, and carnosic acid are also shown to pre-vent radiation-induced DNA damage [2]. Another study confirms the possible radio-pro-tective effect of tulasi against high-dose (131) Iodine exposure [3]. In a study by Monga J et al, the 50% alcoholic aqueous extract of different spe-cies of tulasi, was admin-i s t e r e d orally in mice and resulted in significant reduction in tumor volume, increase in average body weight, and the survival rate of mice. The various extracts showed modu-latory influence against lethal irradiation doses of gamma radiation in terms of radiation-induced chromosomal damage, while at the same time induced an increase in reduced glu-tathione level (an anti-oxidant) and GST activ-i t y [4].
  • 34.
    Further confirming this, an extract from tulasi is found to protect one from harmful nuclear radiations. The active constituents of tulasi are now being turned into a drug at a Gujarat facility. The drug could be a boon for cancer patients to alleviate the side effects of radio-therapy treatment. The human clinical trials are nearing completion at the Advanced Center for Treatment Research and Education at the Tata Memorial Centre in Mumbai. [5] Effect of tulasi on various cancers Chandrakanth Emani, assistant professor of plant molecular biology at Western Kentucky University-Owensboro (WKU-O) in the US said that the tulasi plant could serve as a store-house of anti-cancerous compounds like euge-nol 33 [6]. Effect of tulasi on pancreatic cancer: Pancreatic cancer is one of most aggressive cancers and has one of the highest fatality rates among all can-cers (5-year survival is estimated as less than 5%) [7]. Scientists have shown in vitro that extracts of tulasi leaves inhibit the proliferation, migration, invasion, and induce apoptosis of pancreatic cancer cells. The expression of genes that promote the proliferation, migration and invasion of pancre-atic cancer cells includ-ing activated ERK-1/2, FAK, and p65 (subunit of NF-κB), was down regulated in pancreatic cancer cells after treat-ment with tulasi. Intra-peritoneal injections of the aqueous extract significantly inhibited the growth of ortho-topically transplanted pancreatic cancer cells in vivo (p<0.05) [8].
  • 35.
    Effect of tulasion prostate cancer: As of 2011, prostate cancer is the second most frequently diag-nosed cancer and the sixth leading cause of cancer death in males worldwide [9]. In a study done in USA, fla-vonoid vicenin-2 (VCN- 2), an active constitu-ent of tulasi, effectively induces anti-prolifera-tive, anti-angiogen-ic and pro-apoptotic effect in prostate cancer cells. This study pro-vided strong evidence that VCN-2 is effective against prostate cancer progression in andro-gen- independent pros-tate cancer. [10] Effect of tulasi on lung cancer: Worldwide, lung can-cer is the most common cancer in terms of both incidence and mortal-ity. In a Korean study, results demonstrate that ethanol extracts of Ocimum sanctum (EEOS) induces apop-tosis in human non-small cell lung carcino-ma (NSCLC) A549 cells via a mitochondria cas-pase- dependent path-way and inhibits the in vivo growth of Lewis lung carcinoma (LLC) animal model, suggest-ing that EEOS can be applied to lung carci-noma as a chemo-pre-ventive candidate [11]. Effect of tulasi on other cancers: In an Indian study, tulasi leaves signifi-cantly decreased the incidence of both B[a] P-induced neoplasia and 3’MeDAB-induced hepatomas in mice [12]. In a n o t h - er Indian s t u d y , adminis-tration of ethanolic tulasi leaf e x t r a c t r e d u c e d the inci-dence of N-methyl- N ’ - n i t r o N - n i t r o s o g u a n i d i n e (MNNG) -induced gas-tric carcinomas in rats [13]. 34
  • 36.
    Anti-cancer mechanisms oftulasi In a study done by Industrial Toxicology Research Centre, Lucknow, on the pro-tective effect of tulasi, effects of the alcoholic extract of the leaves of tulasi on 3-methyl-cholanthrene (MCA), 7,12-dimethylbenzan-thracene (DMBA) and aflatoxin B1 (AFB1) induced skin tumorigen-esis in a mouse model were investigated. It was concluded that leaf extract of tulasi pro-vides protection against chemical carcinogen-esis in one or more of the following mech-anisms: (i) by acting as an antioxidant; (ii) by modulating phase I and II enzymes; (iii) by exhibiting anti-prolifer-ative activity [14] 35
  • 37.
    Metastasis sites forcommon cancers 36 Another study conclud-ed that free radical scav-enging appears to be a likely mechanism of radiation protection by tulasi flavonoids orien-tin and vicenin in mice [15]. Effect on metasta-sis: Metastasis (spread of cancer cells to dis-tant organs) is always a problem in cancer treatments. Tumor cells detaches from primary tumor and spread to another organ in the body. There they form a new tumor, complicat-ing the disease process and treatment options. It was found that tula-si has anti-metastatic effect exerted through inactivation of matrix metalloproteinase-9 and enhancement of anti-oxidant enzymes [16].
  • 38.
    37 Toxicity orsafety study of tulasi: In a study by Chandrasekaran CV et al, scientists employed the standard battery of in vitro genotoxicity tests, namely bacterial reverse muta-tion, chromosome aberration and micronucleus (MN) tests, to assess the possible mutagenic activity of tulasi on rats. Tulasi extract did not show structural chromosomal aber-rations or increase in MN induc-tion, with and without S9, at the tested dose range in both 4-h and 18-h exposure cell cultures. Thus, it was concluded that tulasi extract is not genotoxic in bacterial reverse mutation, chromosomal aberration and micronucleus tests. In an acute oral toxicity test, rats were treat-ed with 5 g/kg of OciBest™ and observed for signs of toxicity for 14 days and the results did not show any treatment-related toxic effects to Wistar rats [17]. Thus, we can say that this won-der plant Tulasi (Ocimum Sanctum or Holy Basil) can offer a ray of hope for cancer patients. Still, large numbers of randomized clinical tri-als are needed to establish tulasi as effective weapon against one of the deadliest enemy of humanity, can-cer. We, as scientists, should use this opportunity effectively which Mother Nature has offered to us. Is the tulasi safe for humans?
  • 39.
    38 References: 1.http://en.wikipedia.org/wiki/Ocimum_ tenuiflorum 2. Baliga et al (2013) Ocimum Sanctum L (Holy Basil or Tulsi) and Its Phytochemicals in the Prevention and Treatment of Cancer. Nutrition and Cancer; Volume 65, Supplement 1, pages 26-35. 3. Joseph LJ et al. Radioprotective effect of Ocimum sanctum and amifostine on the salivary gland of rats after therapeutic radio-iodine exposure. Cancer Biother Radiopharm. 2011 Dec;26(6):737-43. 4. Monga J et al. Antimelanoma and radio-protective activity of alcoholic aqueous extract of different species of Ocimum in C(57)BL mice. Pharm Biol. 2011 Apr; 49(4): 428-36. 5. http://timesofindia.indiatimes.com/city/ ahmedabad/Wonder-drug-from-tulsi-extract-may- be-your-answer-to-cancer/article-show/ 11970923.cms 6. http://www.ndtv.com/article/india/tul-si- enters-us-lab-to-fight-cancer-472623 7. http://www.who.int/tobacco/research/ cancer/en/ 8. Shimizu T et al. Holy Basil leaf extract decreases tumorigenicity and metastasis of aggressive human pancreatic cancer cells in vitro and in vivo: potential role in ther-apy. Cancer Lett.2013 Aug 19; 336(2): 270-80(cancer cells in vitro and in vivo: potential role in therapy. 9. Jemal A, et al (2011). “Global cancer sta-tistics”. CA – A Cancer Journal for Clinicians. 2011:61 (2): 69–90. 10. N agaprashantha LD et al, Anti-cancer effects of novel flavonoid vicenin-2 as a single agent and in synergistic combination with docetaxel in prostate cancer. Biochem Pharmacol. 2011 Nov 1;82(9):1100-1109. 11. Magesh V et al, Ocimum sanctum induc-es apoptosis in A549 lung cancer cells and suppresses the in vivo growth of Lewis lung carcinoma cells. Phytother Res. 2009 Oct;23(10):1385-1391. 12. Aruna K, Anti-carcinogenic effects of some Indian plant products. Food Chem Toxicol. 1992 Nov; 30(11): 953-956. 13. Manikandan P et al. Proliferation, angio-genesis and apoptosis-associated proteins are molecular targets for chemoprevention of MNG-induced gastric carcinogenesis by ethanolic Ocimum sanctum leaf extract. Singapore Med J. 2007 Jul; 48(7): 645-651. 14. Rastogi S et al, Protective effect of Ocimum sanctum on 3-methylcholanthrene, 7,12-dimethylbenz(a)anthracene and afla-toxin B1 induced skin tumorigenesis in mice. Toxicol Appl Pharmacol. 2007 Nov 1; 224(3): 228 -240. 15. Uma Devi P et al. Radiation protection by the ocimum flavonoids orientin and vicen-in: mechanisms of action. Radiat Res. 2000 Oct;154(4):455-460. 16. Kim SC et al. Ethanol extract of Ocimum sanctum exerts anti-metastatic activity through inactivation of matrix metallopro-teinase- 9 and enhancement of anti-oxidant enzymes. Food Chem Toxicol.2010 Jun; 48(6): 1478-1482. 17. Chandrasekaran CV et al. Evaluation of the mutagenic potential and acute oral toxic-ity of standardized extract of Ocimum sanc-tum (OciBest™). Hum Exp Toxicol. 2013 Sep; 32(9): 992-1004.
  • 40.
    Cracking the code: the emotional language of music The Theory of Musical Equilibration answers an age-old question by Bernd and Daniela Willimek translated from German by Laura Russell ow is it possible for music to evoke emotions? This is a ques-tion we often do not even ask ourselves: it seems completely natural for our feelings to be stirred up by music. The odd correlation between music and emotions is not something we think much about until 39 we actively consider what music really is. Strictly speaking, music is nothing other than a series of molecules in the air that are made to oscillate and make their way to the ear. But what do these oscillating molecules of air have to do with our feelings? H
  • 41.
    Studies on theeffects of music are as old as music itself, and over the years different branches of science have focused on analyzing this issue. Back in the 19th century, a field known as ‘tone psychology’ took up the cause, followed by the 20th-century disci-plines of music psychology and music physiology, which studied how the brain processes music. However, any-one 40 who had hoped that these devel-opments would contribute to solving the puzzle ended up disappointed. Nowadays we even use highly sophis-ticated equipment and systematically structured research projects but we have yet to resolve the key question: how and why does music produce feelings?
  • 42.
    No progress despitehighly sophisticated equipment 41 For quite some time, the Theory of Musical Equilibration has aston-ished people with its assertion that music cannot convey emo-tions directly; instead, it simply expresses processes of the will with which the listener can identify. The the-ory states that identi-fying with these pro-cesses gives them an emotional content. For example, when we hear a major chord, we identify with a process of the will that says, ‘Yes, I want to’, where-as in a minor chord the message is, ‘No more’. This process of the will that states ‘No more’ can be experienced as something sad or angry, depending on whether the minor chord is played quietly or loudly. The distinc-tion here is the same as if someone were to whisper the words ‘No more’ quietly or if they were to shout them at the top of their voice. The words sound sad when whispered and furious when shouted. The minor chord is the same: a quiet minor chord sounds resigned and a loud one, angry.
  • 43.
    These kinds ofpro-cesses of identifying with something are not only found in music. Something very simi-lar can be observed when we watch televi-sion and identify with the processes of will that our favorite char-acter expresses. Here too, relating to these processes generates emotions in us. All attempts to find the root cause of emotions in music itself failed until we realized that a ‘detour’ was involved, which led through will. The Theory of Musical Equilibration offers a star-tling new insight: Music cannot communicate emotions directly; instead, it communicates processes of the will 42
  • 44.
    43 How canwe envision what a pro-cess of the will is like in music? It is related to the phenomena that ear-lier music-theory experts described in terms of suspended notes, lead-ing notes and the urge towards musical resolution. As we listen to music, we sometimes anticipate the way one chord will lead to the next. The processes of the will are probably anchored in overtones – notes which also resonate when music is played, but as a rule they are not actively perceived and can have different impacts on the way we experience music. The Theory of Musical Equilibration Developed by music theorist Bernd Willimek, the Theory of Musical Equilibration (die Strebetendenz- Theorie) is the world’s first well-structured approach used to outline the emotional character of differ-ent musical harmonies, and it is the first to postulate the rationale for the emotional effect they have. It was initially published in 1998 in the journal Tonkünstler-Forum Baden- Württemberg, Stuttgart (Germany), and presented in lectures, including one held in 1997 at the University of Rostock. The Theory of Musical Equilibration has yet to be refuted, and to date there is no equivalent sci-entific hypothesis. The basic statement of the theory is that experiencing music emotionally has its roots in the listener identify-ing with processes of the will which are encoded in the music. The harmo-nies which are heard and anticipated interact with each other, presenting opportunities the Theory of Musical Equilibration has categorized sys-tematically in such a way that even more complex and concrete processes of the will can be musically depicted. The manuscript ‘Music and Emotions - Research on the Theory of Musical Equilibration’ can be downloaded free of charge through the link > http://www.willimekmusic.de/music-and- emotions.pdf Overtones yield the processes of will in music
  • 45.
    The Theory ofMusical Equilibration hypothesizes that, to date, the effect of overtones has been mis-understood. Despite earlier beliefs to the contrary, it is not that we perceive changes in the notes: instead, we identify with the will that they express, and unlike pre-vious premises, the notes want to remain unchanged. Something else remarkable is the fact that the notes are not perceived as what they really are – frequencies – but as something vague and uncertain. The fundamental principle of the Theory of Musical Equilibration is quite simple at first. Chords are tra-ditionally described in many text-books as having ‘striving’ notes, i.e. notes that want to be resolved. This sense of striving, however, is a contradictory desire. For exam-ple, the real musical experience we have when we hear a C-major 44 Determining the emotional character of emotions In 1996, Bernd and Daniela Willimek began conducting surveys to learn how children judged the effects of dif-ferent chords. They used these data as the basis for a wide-scale study in which over 2100 children from four continents have participated in musi-cal preference tests. These tests were designed to find correlations between scenes from fairy tales and musical selections that described emotional terms. The most well-known partici-pants in the tests included members of the Vienna Boys’ Choir and the Regensburg Cathedral Choir. Overall there was an 86% match, i.e. 86% of the participants corre-lated the musical selection to the emotion outlined by the Theory of Musical Equilibration as being the best match. As a supplement to the tests, the Willimeks also researched the repertoire of classical music and film scores to explore further links between music and emotions. Here they found conspicuous parallels which further confirmed their find-ings. The tonal characters of musical harmonies
  • 46.
    45 chord isnot the effort of the E to resolve. Instead, the defining musical experience is identifying with the will for the E not to change – to allow it to keep resonating as it is. If we want to apply this idea with great- The Theory of Musical Equilibration states that when we hear a major chord, we iden-tify with a process of the will that says, ‘Yes, I want to’. In emotional terms, we can describe this process of the will as ‘identifying with a feeling of sober-mind-ed contentment with the present moment’, a sense of satisfaction. er nuance in a musi-cal context, we may also need to take into account the preceding or subsequent harmo-nies, if not also the harmonies anticipated. Below we will discuss the nature of some of the chords as deter- There are, howev-er, other qualities the major chord can evoke mined by the Theory of Musical Equilibration. More information on the interpretation of these emotional characters can be found in the manuscript ‘Music and Emotions - Research on the Theory of Musical Equilibration´. as well: we will address those below. Why do major chords sound cheerful? Major chord A major chord can express a feeling of being content
  • 47.
    Why have wealways associated minor chords with a sense of sorrow? 46 Why do minor chords sound sad? Several music theorists do not regard the minor chord as a harmonic inter-val of its own; instead, they see it as a ‘sup-pressed’ or clouded major chord, since the third in the chord is simply lower than in the major chord. If we apply this thought to the Theory of Musical Equilibration, that means a suppressed version of the major chord leads to a ‘cloud-ed’ feeling of being con-tent with the present moment. Contentment turns into discontent-ment, a sense of ‘no more’. The minor chord thus seems sad when played quietly and full of anger when played loudly. If a minor chord is first repeated quietly and then at increas-ing speed and volume, you can experience a remarkable transfor-mation from hearing an expression of sorrow to an expression of anger. Minor chord Play this chord several times, first quietly and then at increasing volume and speed. You will notice the strik-ing shift from a sense of sorrow to a sense of fury.
  • 48.
    Major chords cansound just as sad as minor chords 47 Musicology has not yet managed to find an explanation as to why minor chords feel sad, and conse-quently it was truly overwhelmed when it came to analyzing why major chords can also sound mourn-ful. Major chords can seem sad if a sorrowful-sounding minor chord is used as their dominant. If the chords below are repeated several times, the listener begins to anticipate the minor chord as the major chord is still sounding, resulting in the major chord taking on the character of a minor chord. It then seems just as sad as a minor chord. Dominant Minor chord Alternate between quietly playing the chord on the left and the chord on the right several times. As you do so, pay attention to the effect of the major chord on the right. You will notice that after a short while, this chord sounds just as sad as the minor chord on the left, despite the fact that it is a major chord. Here the major chord assumes the character of a minor chord.
  • 49.
    48 Minor chordscan evoke emotions other than sorrow and anger. The music from the movie Pirates of the Caribbean is a well-known exam-ple: the theme is played in minor, or more specifically in what is called natural minor. This harmonic mode sounds adventurous and coura-geous. Children who were asked their impressions of this chord used words such as ‘excitement’, ‘Wild West’ and ‘thriller’. The terms they used kept revolving around the ideas of adventure, courage and danger. Nearly every TV thriller uses the impact of the minor chord to gen-eral tension in the theme music and in exciting scenes. Beyond that, this harmonic device is what shapes the downright bold-sounding charac-ter of natural minor when used in rock and pop music (Deep Purple, Santana). In commercial esoteric music for meditation, this chord is played at low volume to express a sense of letting yourself go and embarking on a meditative adven-ture. The courage-inspiring effect of the chords is intended to evoke responsiveness to our feelings and new spiritual experiences. Natural minor is the perfect match for high tension Natural minor Play the highlighted notes in whatever sequence you like. When you play them quietly, they will remind you of a medi-tative adventure, whereas when they are played loudly, they can be used to accentuate an exciting thriller.
  • 50.
    49 When amajor chord is alternated with a dominant chord (see image below right), the listener receives infor-mation that seems con-tradictory. It resolves this conflict by inte-grating both impres-sions into an impres-sion of forward motion. Nearly every wander-ing song uses this har-monic progression to create a sense of mov-ing. Major chord Dominant The dominant chord brings motion into music Alternate between these chords many times, and you will have a sense of being part of forward motion.
  • 51.
    The subdo minantis the sound of tranquility Major chord Subdominant Start by playing the chord on the left several times to get used to the key. Then play the chord on the right and allow it to unfold its effect. You will sense your mood brightening. 50 The subdominant chord (image below right) is used in classical and pop music to commu-nicate a relaxed and untroubled mood. It is frequently used at melodic high points. Passages with subdom-inant chords in songs of different kinds were also described in sur-veys as being the most ‘untroubled’ and ‘joy-ful’. This sentiment goes well with moments of lightheartedness, such as those which occur in a rapturous state or after a victory. That means that the sub-dominant is also excel-lent for songs sung at cheerful occasions, and its use is wide-spread in this con-text. The subdominant is also well-suited to depicting a light-heart-ed mood in children’s songs. In many nation-al anthems, the sub-dominant emphasizes the emotional apex of the song.
  • 52.
    Major chord Subdominantmajor 7th First play the chord on the left a few times to establish the key. Then play the chord on the right, and you will notice a sense of wistfulness. Every musical epoch from the Baroque era onward has taken advantage of this effect. The subdominant with a major seventh conveys wistfulness 51 This chord clearly illustrates that the emotional effect of harmonies has remained fundamentally the same across the centuries. The subdominant with a major seventh sounds downright wistful, regard-less of whether it occurs in the Johann Sebastian Bach’s Air, the choral piece ‘Abschied vom Walde’ by Felix Mendelssohn Bartholdy or in Elton John’s ‘Your Song.’ In many pieces, this harmonic device is a means of generating a sense of pensiveness.
  • 53.
    The seventh chordwas part of the countercultural revolution When a seventh chord (see image below) is played at a loud volume, it creates a sensation of being rebellious and defiant. In the 20th century, this musical device provid-ed a new way for the younger gen-eration to revolt against the values of the establishment. Prior to that, the spirit of rebellion it expressed was aimed across racial lines in North America. The blues patterns, which are built on these harmo-nies, sound rebellious and defiant 52 through their chords alone. The explosive musical effect of what was once considered an anti-estab-lishment anthem, the Rolling Stones’ ‘(I Can’t Get No) Satisfaction’, came from the sevenths in the chords and the melody. If these sevenths were removed from the melody and replaced with another note, the melody would suddenly lose its revolutionary nature, and at best it would be suitable as a rock anthem. By contrast, if the seventh were to be played quietly, the piece would take on an entirely different character. It would come across as plaintive, weepy or weak. If you play the highlighted notes of this chord at a loud volume, they have the character of rebellion or revolt. At a lower volume they feel more weepy or weak. Seventh chord
  • 54.
    The added sixthin a major chord expresses warmth and security 53 The added sixth in a major chord, can con-vey profound togeth-erness, a feeling of warmth and emotional solace. Even Ludwig van Beethoven made use of this effect, and in today’s pop music, the chord continues to cre-ate the same impres-sion. The chord does not always have this effect, however. There is a small trick which inverts its character, however when this happens, the chord does not express comfort, but a feeling of being forlorn. The decisive point here is the listener’s orienta-tion towards the key of the piece. The follow-ing examples demon-strate the point: Portrait of Ludwig van Beethoven
  • 55.
    Play the chordon the left a few times to establish the tonic. Then play the chord on the right and see how it affects you. You can almost envision a mental image of being cuddled up next to a cozy fire with someone you love, enjoying a sense of contentment and security. 54 Added sixth (major) Added sixth (major) Major chord (D-major) Major chord (F-major) Here again, play the chord on the left to establish the key as a baseline. When you play the chord on the right, something surprising will happen. Even though this is exactly the same chord as in the previous example, its emotional impact has changed completely. The same notes no longer seem to express warmth and comfort: they convey the very opposite, a sense of feeling lost.
  • 56.
    The added sixthin a minor chord represents heartbreak In a minor chord, the added sixth has exactly the opposite emotional effect of the added sixth in major. It is employed to express painful loneliness and heartbreak. Franz Schubert effectively deployed this chord as well: it appears at the beginning of his sorrowful song cycle Winterreise during the first words, ‘Fremd bin ich eingezogen’. Minor chord Added sixth (minor) First play the chord on the left to become acclimatized to the key. When you hear the chord on the right, you can relate to a sense of loneliness. 55
  • 57.
    The diminished seventh chord communicates fright and despair 56 The diminished seventh chord When you play a diminished seventh quietly, it is reminiscent of melancholy brooding. If it is played at a louder volume, it is can be used to underscore the scenes in horror movies in which shocking things occur. The diminished seventh chord is a solid device for creating a feeling of fright in listeners. Tense scenes of horror in movies are height-ened with diminished sevenths, and this happens frequently in scores. When children were asked what this chord made them think of, they responded with answers such as ‘something horrible’, ‘some-body having a nervous breakdown’ or ‘someone running away from a monster in the forest’. The frightful effect of this chord was familiar as far back as Johann Sebastian Bach. In St. Matthew’s Passion, he used this harmony at the very moving moment when Pontius Pilate asked the crowd who should be released, Jesus or the criminal Barrabas, and the crowd screams, ‘Barrabas!’. The same chord can be heard at the word “tears” in Stevie Wonder’s song ‘Joy Inside My Tears’. When the chord is played quietly, a spirit of melancholy brooding is evoked.
  • 58.
    A miracle happening– the augmented chord is full of astonishment 57 The defining char-acteristic of an aug-mented chord (see image below) is that it contains dissonance which wants to resolve, but the resolution it seeks cannot be read-ily identified. Applying the Theory of Musical Equilibration thus leads to an equally unclear outcome: identify-ing with processes of the will is a vague and unclear procedure. The listener assumes the role of a questioner and identifies with a feeling of astonishment and amazement. This also describes the emotion-al character of the aug-mented chord. In movies, this is an effective way of calling attention to miraculous things happening in the story. In cartoons in particular, augmented chords can frequently be heard when magic is performed in the story. In Winterreise, Franz Schubert uses the aug-mented chord at the very moment the word ‘wunderliches’ is sung in the ‘Die Krähe’ (‘The Crow’). Augmented chord With its combination of consonance and dissonance, the augmented chord conveys a feeling of surprise because the three notes of its triad cannot be clearly interpreted. In film scores this chord can be heard when something remarkable or magical takes place.
  • 59.
    The whole-tone scale feels weightless 58 The whole-tone scale, which is commonly used in Impressionist music, can yield a feel-ing of weightlessness. In film scores, these chords are primarily a way to musically illus-trate states of floating such as scenes that take place under water, in space, or in a subjec-tively buoyant state: dreams. The whole-tone scale In Impressionism, the whole-tone scale is used to convey a feel-ing of weightlessness. If you play the highlighted notes in any given sequence, you will notice a sense of floating.
  • 60.
    59 The minorsixth expresses a sense of fear A feeling can be inspired in the listener not only with a chord: two notes can also be enough to gener-ate this effect. If you play a minor sixth (see image below) quietly, the dyad can create an unusual sense of fearfulness Minor sixth A minor sixth can generate a mood of fearfulness A new way of understanding music The issue of the emotional effects that musical harmo-nies have is as relevant as ever. Centuries of composers have been using harmonic structures in keeping with the observa-tions described in the Theory of Musical Equilibration, which is quite remarkable. This gives researchers an endless field of new activities and a wide range of opportunities due to the rich scope of untapped material. The Theory of Musical Equilibration is to inspire further interest in one of the most exciting aspects of musicology: the emotional response to musical harmonies.
  • 61.
    “I didn’t faila thousand times, I learned a thousand ways not to do something” - Thomas Edison FREE SUBSCRIPTION www . ispectrummagazine . c o m 60