The document describes the 7th International Defence & HLS Expo (ISDEF) trade show in Israel. Some key details: - ISDEF has been held since 2007 and is the premier international defense and security exhibition in Israel. - The 2015 edition will be held June 2-4 and is expected to include 250 exhibitor companies and attract 12,000 visitors from over 90 countries. - The goal of ISDEF is to facilitate business opportunities and cooperation between defense companies, promote access to third markets, and expose attendees to innovative security technologies.

1. THE 7TH INTERNATIONAL DEFENCE & HLS EXPO
ISDEF is the premier international defence and security exhibition in Israel, facilitating business opportunity and promoting
cooperation since 2007. Our mission at ISDEF is to initiate and encourage cooperation between companies, facilitate
access to 3rd markets, increase export potential for Israeli companies and promote cutting edge technology, innovative
products and systems which reflect the defence and security industry's ability to adapt and meet new challenges.
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO
JUNE 2-4
MILITARY POLICE SPECIAL FORCES HOMELAND SECURITY COUNTER - TERRORISM

2. THE RIGHT PLACE
THE RIGHT TIME
THE RIGHT PEOPLE About
UsISDEF’s Key Capabilities:
Israel’s status as a leading provider of defence and security systems in the global market,
coupled with ISDEF’s position as the premier international exhibition in Israel, provides exhibitors
with the ability to enter the Israeli market, maintain local relationships, form joint-ventures and
create third market opportunities. Israeli Companies are important end-users are involved in
100’s of projects throughout the world. This makes ISDEF’s international market opportunity a
very effective business platform, no less than the domestic market. Companies that participate
at ISDEF are more likely to be considered for projects and win compared to companies that
do not make a presence. Exhibitors are granted access to end-users and key decision makers
that would otherwise be nearly impossible to reach. These benefits are further enhanced for
SMEs [international & local]- whom generally do not have the means to travel abroad promoting
their products - giving them the advantage to generate business, increase exports and establish
presence in the global market.
What to Expect:
The 7th edition of ISDEF is to take place June 2-4, 2015. With an expected 250 exhibiting
companies, among them small to medium size enterprises as well as major contractors from the
Defence and HLS sector and 12,000 visitors from more than 90 nations, ISDEF will maintain its
position as the largest defence and security exhibition in Israel and the only international trade
show for the defence and security industry. Foreign companies will constitute nearly 50% of the
exhibitors and more than 85% of attendees have buying power. Decision makers from around the
world; including Ministers of Defence, Chiefs of Staff, Chiefs of Police, Ministers of Interior and
technical officers who are responsible for testing products attend ISDEF. ISDEF 2015 will include
National Pavilions, an SME zone, industry workshops and live demonstrations. Interoperability
will be among the focuses at ISDEF 2015. Due to the complexity of the region, the sharing of
expertise and knowledge is imperative in addressing future threats on a global level. Participation
of civil and military officials at the decision-making level is essential as the strategic environment
at ISDEF depends on strong cooperation with allies and partners.
Our Goals:
Are to maintain and further ISDEF’s effectivity as a business platform, a strategic environment
for international cooperation and dialogue and to ensure that end users are exposed to more of
the latest technological innovations, products and systems that could be implemented and used
in an operational capacity.
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO
ISDEF is the premier
international defence and
security exhibition in Israel.
Since 2007, ISDEF has
catered to the needs of
the Military, Police, Special
Forces and Homeland
Security Organizations by
exposing them to the products
and solutions provided by
innovative defence and
security companies. The 7th
edition of ISDEF will take
place June 2-4, 2015 in hall
#1 of Israel Trade Fairs and
Convention Center.

3. THE 7 TH INTERNATIONAL 7TH DEFENCE & HLS EXPO

4. ICA – Industrial Cooperation Authority
The ICA calls on Israeli Companies and the International Industry to participate at ISDEF
2015. ISDEF is a significant international defense and security exhibition in Israel, the 7th
edition is promising to be even bigger, with more international visitors and more professional
seminars than the previous ones.
ISDEF is an excellent platform to identify new and innovative technologies from Israel and
other countries. Technologies that will give your organization an added value in the global
market and solutions to challenges you are facing.
ICA initiates, coordinates, promotes and monitors Industrial Cooperation activities to be
carried out by foreign companies in Israel. Aimed at exposing the technological and
innovative capabilities of the Israeli industry, the ICA supports ISDEF by bringing in
potential buyers from some of the largest defense companies world wide.
The Industrial Cooperation Authority, ICA is an Israeli Government entity, operating within
the Ministry of Economy. ICA’s policy is aimed at developing new markets for high quality
competitive goods and creating a framework for bilateral or multilateral industrial and trade
cooperation between the Company or its subsidiaries and Israeli industry.
Industrial Cooperation with Israel may be your company’s introduction to one of the world’s
most advanced industries and economies.
On behalf of the ICA, I look forward to meeting you at ISDEF 2015.
Gabriel Golomb
Acting Director General
Industrial Cooperation Authority
Ministry of Industry, Trade and Labor
86 Menachem Begin Rd., P.O Box 36049, Tel Aviv 67138, Israel
Tel. +972-3-7347513/4, Fax +972-3-7347639, www.ica.gov.il
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

5. ICA – Industrial Cooperation Authority
The ICA calls on Israeli Companies and the International Industry to participate at ISDEF
2015. ISDEF is a significant international defense and security exhibition in Israel, the 7th
edition is promising to be even bigger, with more international visitors and more professional
seminars than the previous ones.
ISDEF is an excellent platform to identify new and innovative technologies from Israel and
other countries. Technologies that will give your organization an added value in the global
market and solutions to challenges you are facing.
ICA initiates, coordinates, promotes and monitors Industrial Cooperation activities to be
carried out by foreign companies in Israel. Aimed at exposing the technological and
innovative capabilities of the Israeli industry, the ICA supports ISDEF by bringing in
potential buyers from some of the largest defense companies world wide.
The Industrial Cooperation Authority, ICA is an Israeli Government entity, operating within
the Ministry of Economy. ICA’s policy is aimed at developing new markets for high quality
competitive goods and creating a framework for bilateral or multilateral industrial and trade
cooperation between the Company or its subsidiaries and Israeli industry.
Industrial Cooperation with Israel may be your company’s introduction to one of the world’s
most advanced industries and economies.
On behalf of the ICA, I look forward to meeting you at ISDEF 2015.
Gabriel Golomb
Acting Director General
Industrial Cooperation Authority
Ministry of Industry, Trade and Labor
86 Menachem Begin Rd., P.O Box 36049, Tel Aviv 67138, Israel
Tel. +972-3-7347513/4, Fax +972-3-7347639, www.ica.gov.il
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

6. 3DAYS 2015
12,000 VISITORS FROM OVER
90 COUNTRIES
250 E XHIBITORS FROM ACROSS THE GLOBE
80 DELEGATIONS
3rd MARKET OPPORTUNITIES
75MEDIA OUTLETS
5,000 SQM OF SPACE
+ NATIONAL PAVILIONS
LIVE DEMONSTRATIONS
WORKSHOPS AND SEMINARS
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

7. Water Purification Systems
Parachutes/Guided Parachute Water HLS
Purification Systems
Interoperability
ISDEF ISDEF
Counter-Terrorism
Joint Ventures
Tactical Vehicles
LIC LIC
PPE
PPE
Ground Forces
Tactical Logistics
UGV
UGV
PPE
PPE
PPE
New Innovations SOF
SOF
SOF
Missile Defense
SOF
Security
Asymmetrical Warfare
SOF
Cyber Warfare
Joint Ventures
C-IED
Counter-Terrorism
Soldier Modernization
Rapid-response
Missile Defense
Ground manoeuvring capabilities
Oil & Gas
Perimeter Protection
Surveillance
Cyber Warfare
Missile Defense
Non-conventional warfare
Police
Police
Police
ISDEF
ISDEF
ISDEF
Security
Fire Detection
Fire Detection
Fire Detection
Fire Detection
Fire Command and
Patrol Vehicles
Command and Patrol Vehicles
Tactical Vehicles
SME’s
Interoperability: Defence and Security
Ground Forces
SAR
Intelligence
Military
Military
CBRNe
UAS
Emerging Security Challenges
Civil Emergency Planning
C-IED
C4ISR
C4ISR
Simulation
Simulation
Unmanned
Systems
SME's
Jamming Devices
Thermal Imaging Devices
Energy Saving Solutions
Parachutes/Guided Parachute Systems
UAV
UAV
UAV
Soldier
Modernization
Tactical logistics
Tactical logistics
C4ISR
C4ISR
C-IED
C-IED
Event:
ISDEF
Dates:
June 2-4
2015
Location:
Israel Trade Fairs,
Tel-Aviv, Israel
Website:
www.isdefexpo.comEvent
Info
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

8. Gain
Access to
THE ISRAELI MARKET:
Defence and security in Israel are more than just exportable commodities, they are of
national priority. Foreign companies have an array of market opportunities in Israel which
range from Homeland Security applications to Defence systems. ISDEF is the only
international exhibition in which technical and field officers from the IDF attend. These
officers are a crucial part of the acquisition process in the IDF. ISDEF provides them with
exposure to a wide array of international companies and the opportunity to meet with the
manufacturer, maximizing business potential for the exhibiting company.
INDUSTRIAL COOPERATION:
The majority of the global defence industry is comprised of SME’s, which
play a pivotal role in the economic development of countries worldwide
because of their innovative capabilities, flexibility, and lower costs.
ISDEF provides a platform for foreign companies to enter the Israeli
market and form alliances defined by joint ventures and industrial
cooperation that fulfil the demands of end users in Israel and also
account for 3rd market opportunities.
3RD MARKET OPPORTUNITIES:
Third market access and new-to-market opportunities derived from
participating at ISDEF are inherent. 3rd market opportunities for companies
are the result of the large number of foreign attendees and cooperation with
companies who are working on projects abroad and seeking partners and
suppliers. In 2013, ISDEF had visitors from 93 nations, 74 foreign delegations,
33 from the private sector and 41 official delegations. Exhibiting companies
represented 14 countries and the overall international attendance was 1,500.
86% of all attendees have buying power-making ISDEF a significant event
for business on a global scale.
END USERS AND DECISION MAKERS:
ISDEF presents an inside look at the capabilities and
strategic developments of the region and highlights the
defence & security industry’s ability to adapt to new
challenges and provide effective solutions that meet the
requirements of end users. Significant opportunities
exist for manufactures to interact with potential clients,
generate business and form relationships with key
decision makers. Exhibitors have full exposure to
Israeli end users, manufacturers, foreign delegations
and meet with top ranking officials from the MOD,
IDF, SOF, Police, SAR Authorities and Civil Security
Agencies.
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

9. What to
Expect
Provides a
venue for
international
strategic
cooperation
and dialogue
Initiates and
encourages
cooperation
between
industry and
end-users
SME’s
Increases
exporting
prospects for
companies
Enhances
business
opportunities
and strengthens
relationships for
both the exhibitors
and visitors
Facilitates
access to 3rd
markets and
joint-ventures
12,000
VISITORS
250
EXHIBITORS
86%
BUYING POWER
25
80
presentations DELEGATIONS
90+
NATIONS
WHERE
BUSINESS
HAPPENS
NATIONAL
PAVILIONS
Embraces the
achievements
and strengths
of Israel
LIVE
DEMONSTRATIONS
ISDEF 2013 REVIEW:
In 2013, International companies represented 43% of exhibitors at ISDEF Exhibitors were
composed of companies from 14 countries ISDEF 2013 included two National Pavilions:
USA and Poland 48% of participating companies were returning exhibitors
ISDEF 2015:
Exposure to the Israeli & international defence and security market 12,000 visitors from over
90 countries 250 exhibitors from across the globe 80 delegations Networking & face to
face interaction with end users and suppliers 3rd market Opportunities National pavilions
International and local media coverage on over 75 outlets Live demonstrations 5,000 sqm
of space Workshops and Seminars
7,200
1,500
74
146
63
93
PRODUCT CATEGORIES:
Cyber Security/Warfare
SAR Solutions
Robotic Platforms
Tactical Logistics
Soldier Modernization
C4ISR
Tactical Long Range
Communication
Systems
PPE
Water Purification Systems
Tactical Vehicles
Command and Patrol Vehicles
12,000
2,000
Parachutes/Guided Parachute
Systems
Energy Saving Solutions
Thermal Imaging Devices
Fire Detection
Jamming Devices
Air/Land/Sea Defence
Capabilities
Homeland Security Applications
Counter-Terrorism
Unmanned Systems: UGV’s/
UAV’s
Simulation Systems
Weapon (Systems) and
Accessories
C-IED
CBRNe
Non-Conventional Warfare
SOF
Combat Equipment
Electronic Warfare Systems
Vehicle Protection
Border Protection
Textiles
Emerging Security Challenges
Civil Emergency Planning
Interoperability: Defence and
Security
Buyers
International Visitors
Delegations
Exhibitors
Overseas Exhibitors
Participating Countries
80
250
113
95
2013
2015
GROWTH
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

10. Facts &
Figures
Total overall growth since 2007: +400%
Foreign Delegations
2011 2013 2015
35 74 80
25
32
65
83
Visitors
Visitors from
93 nations
Exhibitors
2013 included exhibitors
from 14 countries
146
250
90
2007 2008 2009 2010 2011 2013 2015
2015
2013
5,000 2011
7,200
12,000
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

11. Exhibitor Profile
Decision makers from the IDF, MOD, Police, Prison
Authorities & Israel Emergency Services
Senior Israeli defence procurement and defence
capability staff
Top level international delegations
CEO’s, business development and R&D executives
Buyers
Distributors & Agents
Investors
Engineers
Consultants
Press
TOP INDUSTRY
SECTORS AT ISDEF
Naval
Armaments/Ballistics
C4ISR
CBRNe/ EOD
Counter-Terrorism
Cyber Security/Electronic Warfare
Hi-Tech
Homeland Security
Interoperability: Defence and Security
Law Enforcement
Military
64% of products & systems had dual use
capabilities for defence and security applications
Special Purpose Vehicles
Night Vision/Optics
Perimeter Security
PPE
SAR
SOF
Soldier Modernization
SWAT
Tactical Gear
Training & Simulation
Unmanned Systems
Weapons/Accessories
Detection
ATTENDEE QUALITY 86% of visitors
have buying
power
Industry Military
Government &
Ministries Police &
Prison Authorities
International
Sectors and categories are based on market trends
and forecasts for 2015-2017 and the highest rated
exhibitor categories from ISDEF 2013
48% Returning Exhibitors
52% New Exhibitors
Main factors driving change in business
strategies: New Market Opportunities
43% International Companies
57% Israeli Companies
biggest drivers for company revenue
growth over the next three years:
Joint Ventures 50%
HLS & Security sector
Defence Sector
45% 55%
36% 64%
Dual Use Applications
Defence / HLS Security
55% of exhibiting companies at ISDEF 2013
were from the security and HLS sector
Attendee Profile
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

12. Workshops
ISDEF 2015 will include
interactive workshops exclusively
for exhibitors. This unique feature
is not only suitable for the
presentation of new products but
also a good opportunity to raise
awareness of the capabilities and
applications of existing products. The
Workshops are a forum for companies
to present and discuss product development,
modernization and integration in real-time to
a professional audience that includes end
users, key industry figures, government
officials and buyers.
HOMELAND
SECURITY
Critical infrastructure protection
Early Warning systems
Disaster Response and Disaster Relief
Search and Rescue (SAR)
Managing Large-Scale Disasters and
Mass Casualties
Command and Control (C2)
Economic and Business Continuity
Smart technology
PROTECTING
ISRAEL’S
ECONOMIC ZONES
Protecting Maritime Economic Zones
Ensuring Security of Territorial Waters:
The Role of Maritime Security and
Aerial
Surveillance Operations
Oil and Gas: Solutions to Common
Challenges
Infrastructure Protection
Guarding Natural Resources
INTEROPERABILITY:
DEFENCE &
SECURITY
Multi-Purpose technologies
Homeland Security and Defence
Collaboration
Civilian Applications
Detection and Response
Operational Capabilities: Air, Land, Sea
Cyber Warfare
CBRNe
C-IED
C4ISR
THE BUSINESS
OF DEFENCE:
New Innovations
SME’s and Third Markets
Offset Policies
INFLUENCE OF THE
MEDIA ON CONFLICT
ISIS
Terrorism and Social Media
FUTURE SOLDIER
Modern Warfare
High-Technology Uniforms & Equipment
Light-Weight Tactical PPE
Unmanned Systems
Operational Kits
OPERATION
PROTECTIVE EDGE
Technologies and Tactics Deployed in
Operation Protective Edge
From Technology and Operations
to Diplomacy
ENERGY SAVING
SOLUTIONS
Green Defence
Tactical and Mobile Power Solutions
Energy Saving Defence Technologies
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

13. Live Demonstrations
A unique opportunity for companies to operate and demonstrate
products and systems to a wide audience comprising of key figures
from the defence and security industry, decision makers and
procurement capability staff.
THE DEMO AREA IS IDEAL FOR:
UGV’s
UAV’s
Operational capabilities
Surveillance systems
Weapon displays
EOD demonstrations
CQB
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

14. 2013
POST
SHOW
ISDEF 2013 which took place June 4-6, in Tel-Aviv, was the largest defence and security event to ever take place in Israel.
Last year's International Defence and Security Expo (ISDEF), not only marked the 6th edition of the event but it also solidified
ISDEF as the major defence and security exhibition in Israel.
Quality over quantity is an appropriate phrase to summarize the 6th edition of ISDEF. It is important to note the sizable
achievements depicted at this year’s exhibition. The attendance figure has been confirmed. 7,200 visitors attended ISDEF from
93 nations.
ISDEF 2013 was home to the largest display of defence and HLS products,
which featured systems and technologies from 146 exhibiting companies
that represented 14 countries from across the globe. National Pavilions
and industry specific pavilions were also part of ISDEF 2013, making this
edition a truly global affair.
In addition to the tradeshow, the event program involved 5 professional
conferences which focused on current trends in security and defence. Over
the course of ISDEF, Workshops were held, which gave the opportunity to
companies and official organizations a chance to present their products
and solutions to an audience of professionals and decision makers. The
Live Demonstration facility let companies use their products and systems
in various scenarios by allowing them to present their capabilities in real-time.
June 4th celebrated the commencement of ISDEF 2013. Inspector General of the Israel National Police, Yohanan Danino,
Deputy Director of Economic Affairs for the Ministry of Foreign Affairs, Ms. Irit Ben-Abba and President of ISDEF, Mr. Tomer
Avnon all delivered remarks at the Opening Day Ceremony to an audience comprised of Official Delegations, Foreign Diplomats
(Ambassadors and Defense Attaches), industry figures as well as Military & Government Officials from Israel and abroad.
41 Foreign Official delegations participated at ISDEF this year
and included; the State Secretary for Public Security of Mato
Grosso (Brazil), Commander of the Bulgarian Land Forces,
Officials from the Ministry of Defence of Colombia, Permanent
Secretary of the Ministry of Defence of Cyprus, Commander of
GsG9 (Germany), Director of the Crisis Management Division
of the Ministry of Public Order and Citizen Protection of Greece,
Vice-minister of National Defence of the Republic of Lithuania,
Deputy Chief of the General Staff of the Polish Armed Forces,
Chief Commissioner of the Macau Prison Authority, Deputy
Chief of Staff for the Armed Forces of the Philippines.
THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO

15. THE 7TH INTERNATIONAL DEFENCE & HLS EXPO
Contact ISDEF for more information on: Space rates, floor plan, national pavilions
sponsorships, workshops,live demonstrations, the delegation program and registration.
INTERNATIONAL SALES AGENTS
WWW.ISDEFEXPO.COM
Media Partners
CYPRUS
DBDC
11 Zinonos Sozou str, Office 103,
CY-1075 Nicosia, Cyprus,
Tel : 00357- 22475406,
Fax: 00357- 22475606,
Contact: Dimitris Angelopoulos M. Sc.
Email: dbdc.defence@gmail.com
dbdc@skynet.be
www.dbdcgroup.com
CHINA
Loulan Expo Services Ltd.
5th Floor, Hanking International
Plaza,
Nanshan District, Shenzhen
0755-26093497
http://www.loulanexpo.com
Email: echo@loulanexpo.com
INDIA
MediaTransasia India Ltd
323 Udyog Vihar, Phase 4
Gurgaon 122016, Haryana
Tel : +91 124 475 9500
Fax : +91 112 981 0281
Mobile : +91 99 1082 5151
E-mail : vishal@mediatransasia.com
ITALY
Ediconsult Internazionale srl
Piazza Fontane Marose 3
Genova 16123
Tel : +39 010 583684
Fax : +39 010 566578
Contact: Chiara Giulia Arienti
E-mail : fiere@ediconsult.com
USA
Oak Overseas, Ltd.
112 Cabarrus Avenue East
Concord, NC 28025 USA
704.837.1980 x304
Contact: Ms. Karina Snyder
ksnyder@oakoverseas.com
www.oakoverseas.com
GERMANY
CCO Creative Consulting GmbH
Exhibition Marketing
Sonnenstrasse 10, Feldkirchen
Munich D-85622, GERMANY
Tel : +49 89 90 09 833
Contact : Nico Baumbach
E-mail: nico.baumbach@cco-germany.eu
MANAGING DIRECTOR
Ms. Harte feldman
T: +972 3 691 4564
F: +972 3 691 4567
h.feldman@isdefexpo.com
EXTERNAL AFFAIRS
Mr. Mitchell Kramer
T: +972 3 691 4564 ext 300
M: +972 54 993 8648
mitchel l@isdefexpo.com
SALES
Mr. Jonas Zolkén
T: +972 3691 4564 ext 300
M: +972 52 288 3633
jonas@isdefexpo.com
THE RIGHT PLACE
THE RIGHT TIME
THE RIGHT PEOPLE
Supported By