The document outlines a movie promotion partnership between Paramount Pictures and The Sacramento Bee to promote the premiere of Ironman 2 in May 2010. Key elements of the promotion include: 1) Inserting 50,000 Ironman 2 movie posters into copies of The Sacramento Bee newspaper distributed to over 1,200 locations. 2) Randomly inserting "Golden Tickets" that can be redeemed for screening passes into copies of the newspaper distributed at 7-11 stores between May 1-5. 3) Promoting the partnership and ticket giveaway on The Sacramento Bee's websites and through print advertising in the weeks leading up to the film's premiere.