This document summarizes the first day of a 5-part English CEO seminar on elevator pitches and investor concerns. The seminar was led by Ryan Huddleston on August 22nd, 2011 and focused on defining elevator pitches, what investors care about, and examples of effective pitches. Participants were assigned to complete the introductory sections of their own elevator pitch for homework to be submitted before the next seminar.

1. English CEO SeminarDay 1: August 22nd, 2011Topic: Elevator Pitch, Investor ConcernsRyan Huddleston

2. Seminar Curriculum5 Part English SeminarPart 1: 8/22/11Part 2: 8/29/11Part 3: 9/05/11Part 4: 9/19/11Part 5: 9/26/11Class Hours: 7:00-9:00pmLocation:Nulikum SquareRyan Huddleston

3. IntroductionRyan HuddlestonFrom Tennessee, United StatesBeen in Korea 1 and a half yearsMajored in Economics and International BusinessRyan Huddleston

4. Seminar FocusElevator PitchPresenting Effectively to Venture CapitalistsLearning Cultural DifferencesIncreased Ability to Freely Talk in EnglishRyan Huddleston

5. Day 1 FocusDefinition of an Elevator Pitch What do Investors Care About?Examples of Effective Elevator Pitches Why is this important to you? Ryan Huddleston

6. What is an Elevator Pitch?Briefly explain your company

7. Within the time you are on the elevator (Maximum - 2 minutes)Purpose = Get AttentionRyan Huddleston

8. Getting StartedDescribe your business in one sentence!Ex. Facebook: We are an internet based, social networking serviceIf not, Keyword: game developer, search engine, etc…_________________________________________Ryan Huddleston

9. What do VC’s Care About?심사원의 궁금한 점: 문제점해결방안사업모델핵심역량(근원적 비법)마케팅과 판매경력경쟁사 구도경영진 향후 계획과거와 현 상태 종합적인 분석 VC’s care about:ProblemYour solutionBusiness ModelUnderlying technologyMarketing and salesCompetitionTeamProjections and MilestonesStatus and TimelineSummary and Call to ActionRyan Huddleston

10. Elevator Pitch를 할때 꼭 명심해야 할 사항?1. What is your Product or Service?하는일을 간단하게 설명한다. 2. Who is in your Market?타겟 시장과 산업에 대해 간단하게 설명한다.3. What is your Revenue Model?이사업이 왜 돈이 되는 사업인가를 설명한다. Ryan Huddleston

11. Elevator Pitch를 할때 꼭 명심해야 할 사항?4. Who is behind the company?회사 구성원들과 성과를 간략하게 설명한다. 5. What is you Competitive Advantage?경쟁자들에 비해 우수한 이유가 무엇인가? Ryan Huddleston

12. Structure CEO: Brian Chesky

13. Matches finders with seekers

14. Two, conference: offered rooms

15. Travelers, Renters

16. Design, Variety, Security

17. 2010: $10 mil, value: $1.3 billion

18. 2010: 800% growth, $112 mil. Inv.Yourself Company Team Market Advantage Profits ConclusionDescription: We are a global online marketplace allowing anyone to rent out extra space.Ryan Huddleston