This document summarizes the first day of a 5-part English CEO seminar on elevator pitches and investor concerns. The seminar was led by Ryan Huddleston on August 22nd, 2011 and focused on defining elevator pitches, what investors care about, and examples of effective pitches. Participants were assigned to complete the introductory sections of their own elevator pitch for homework to be submitted before the next seminar.

1. English CEO Seminar Day 1: August 22nd, 2011 Topic: Elevator Pitch, Investor Concerns Ryan Huddleston

2. Seminar Curriculum 5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11 Class Hours: 7:00-9:00pm Location:Nulikum Square Ryan Huddleston

3. Introduction Ryan Huddleston From Tennessee, United States Been in Korea 1 and a half years Majored in Economics and International Business Ryan Huddleston

4. Seminar Focus Elevator Pitch Presenting Effectively to Venture Capitalists Learning Cultural Differences Increased Ability to Freely Talk in English Ryan Huddleston

5. Day 1 Focus Definition of an Elevator Pitch What do Investors Care About? Examples of Effective Elevator Pitches Why is this important to you? Ryan Huddleston

13. Matches finders with seekers

14. Two, conference: offered rooms

15. Travelers, Renters

16. Design, Variety, Security

17. 2010: $10 mil, value: $1.3 billion

18. 2010: 800% growth, $112 mil. Inv.Yourself Company Team Market Advantage Profits Conclusion Description: We are a global online marketplace allowing anyone to rent out extra space. Ryan Huddleston

19. Example: SONGZA Ryan Huddleston

20. Preparing an Elevator Pitch Elevator Pitch should: Be Simple and Short Avoid Jargon (전문용어) Be Organized and Direct Be Greed Provoking Be Convincing Make a Story, Make Sense Sell a part of your company, not your product Be Reward Oriented, not Accomplishment “Be clear, be brief, be seated” Ryan Huddleston

21. Preparing an Elevator Pitch You have Two Options: Be Comfortable = Seemingly Structured and Natural Mostly Memorized = Structured and Seemingly Natural Ryan Huddleston

22. Purpose of an Elevator Pitch? Make sure you stand out So they remember your Company. Emphasize your competitive advantage. Do NOT overstate your strengths Sell your company and passion. Ryan Huddleston

23. Example Elevator Pitch Company: Ning What is Ning? Let’s Deconstruct… Ryan Huddleston

24. More Examples: Kongregate Ryan Huddleston

27. Investor point of view

28. Presenting Effectively

29. IR TimelineRyan Huddleston