SlideShare a Scribd company logo
iPress 
DIGITAL CONTROL ROOM 
FOR THE INFORMATION 
and COMMUNICATION 
INDUSTRY 
29/10/14 Pioneers 2014
iPress Filter. Communicate. Engage. 
Starting from TV, radio, paper and online clippings 
we "filtered" influencer for each sector. 
You’ll get a dynamic profile that crosses data from 
Amazon on the books that he or she has 
written, from Twitter, Facebook, 
Linkedin and Google+, from 
Youtube … 
29/10/14 Pioneers 2014
COMMUNICATION 
& MEDIA INDUSTRY 
What is the Problem? 
29/10/14 Pioneers 2014
Journalists against PRs and Communicators spam since 
ever 
1998 
“PR, I can’t stand you anymore. Really. 
The editorial staff complains, surrounded by 
useless faxes and calls.” 
Source: Italia Oggi 
We were born for PR professionals, 
journalists and bloggers. 
TODAY we are very important also for 
Marketing, Social Media Experts and 
Influencers of every field. 
29/10/14 Pioneers 2014
29/10/14 Pioneers 2014
29/10/14 Pioneers 2014
There is evidence that the traditional common methods in 
PR and Communication sector have always been perceived 
as 
spamfrom the community of journalists and influencers 
29/10/14 Pioneers 2014
Our lives are always connected in the world where 
reality and virtuality coexist 
Paper, Radio, TV 
media Online, Social media 
the new Klout 
which merges the influence from new and traditional media
iPress is the solution for 
INFORMATION OVERLOAD ... 
29/10/14 Pioneers 2014
…and allows you to discover and engage directly with 
journalists and influencers through social networks 
who are really 
interested in 
your topic, 
less TIME to 
reach more 
ATTENTION 
29/10/14 Pioneers 2014
Media outlets are dynamically profiled 
Today they are 
More than 4.000 
and constantly 
growing 
29/10/14 Pioneers 2014
INFLUENCER PROFILE 
Example of the full profile of a journalist 
synchronized with the press reviews 
Today they are 
More than 20.000 
and constantly growing 
29/10/14 Pioneers 2014
New way to engage influencer 
Thanks to iPress you can reach every 
influencer in the world! 
The story continued with 
publication in a national 
magazine. From digital 
to social to paper. 
29/10/14 Pioneers 2014
Social reading to engage writers 
29/10/14 Pioneers 2014
iPress Traction and 
Italian Market Test 
• 20.000 journalists and bloggers 
have been dynamically mapped 
through LinkedIn, Twitter and 
Amazon 
• 4.000 outlets have been 
dynamically profiled through 
LinkedIn, Twitter and Facebook 
• More than 1.000 communicators 
(PRs, Social Media Experts and 
Marketing Managers) have tested 
the platform in beta version 
29/10/14 Pioneers 2014
Some of our 
customers 
29/10/14 Pioneers 2014
International Journalism Festival: 
iPress technological partner of the event 
ATTENDEES 
SYNCHRONIZATION WITH MAIN 
WEBSITE 
29/10/14 Pioneers 2014
Synchronization with Books 
PressLIVE synchronized from Amazon all books written by 
the speakers, all their conversations from Twitter and 
YouTube interventions. 
In a real digital library, the books of more than 891.500 
speakers are all available online directly from the website 
of the Festival. 
www.festivaldelgiornalismo.com/speaker-list/2014 
29/10/14 Pioneers 2014
State of the Net: 
iPInr Teriesstse, otveer c20h jonurnoallisotsg haivce al partner of the event 
personally followed the event, while 
over 100 did it live online and in 
podcasts. 
http://www.ipresslive.it/Events/10/state-of- 
the-net 
PRESS COVERAGE 
29/10/14 Pioneers 2014
The Italian Startup Ecosystem 
29/10/14 Pioneers 2014
Digital Venice 
29/10/14 Pioneers 2014
Matteo Renzi US Mission 
29/10/14 Pioneers 2014
Amazon 
29/10/14 Pioneers 2014
iPress Team 
29/10/14 Pioneers 2014
iPress works in every language 
After the Italian Market Test 
we are ready to become 
global. 
We need seeding for this 
important step. 
2000 Idea 
2010 Beta Version 
2012 Silicon Valley Incubation 
2014 Italian Market Test 
2015 Global Development 
29/10/14 Pioneers 2014
HOW TO REACH US 
Facebook, Twitter, Linkedin e Google+ 
Website: www.ipresslive.com 
Founder: Marisandra Lizzi 
marisandra@ipresslive.com 
Phone: +390524574708 Mobile: +3483615042 
29/10/14 Pioneers 2014

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iPress at #Pioneers14

  • 1. iPress DIGITAL CONTROL ROOM FOR THE INFORMATION and COMMUNICATION INDUSTRY 29/10/14 Pioneers 2014
  • 2. iPress Filter. Communicate. Engage. Starting from TV, radio, paper and online clippings we "filtered" influencer for each sector. You’ll get a dynamic profile that crosses data from Amazon on the books that he or she has written, from Twitter, Facebook, Linkedin and Google+, from Youtube … 29/10/14 Pioneers 2014
  • 3. COMMUNICATION & MEDIA INDUSTRY What is the Problem? 29/10/14 Pioneers 2014
  • 4. Journalists against PRs and Communicators spam since ever 1998 “PR, I can’t stand you anymore. Really. The editorial staff complains, surrounded by useless faxes and calls.” Source: Italia Oggi We were born for PR professionals, journalists and bloggers. TODAY we are very important also for Marketing, Social Media Experts and Influencers of every field. 29/10/14 Pioneers 2014
  • 7. There is evidence that the traditional common methods in PR and Communication sector have always been perceived as spamfrom the community of journalists and influencers 29/10/14 Pioneers 2014
  • 8. Our lives are always connected in the world where reality and virtuality coexist Paper, Radio, TV media Online, Social media the new Klout which merges the influence from new and traditional media
  • 9. iPress is the solution for INFORMATION OVERLOAD ... 29/10/14 Pioneers 2014
  • 10. …and allows you to discover and engage directly with journalists and influencers through social networks who are really interested in your topic, less TIME to reach more ATTENTION 29/10/14 Pioneers 2014
  • 11. Media outlets are dynamically profiled Today they are More than 4.000 and constantly growing 29/10/14 Pioneers 2014
  • 12. INFLUENCER PROFILE Example of the full profile of a journalist synchronized with the press reviews Today they are More than 20.000 and constantly growing 29/10/14 Pioneers 2014
  • 13. New way to engage influencer Thanks to iPress you can reach every influencer in the world! The story continued with publication in a national magazine. From digital to social to paper. 29/10/14 Pioneers 2014
  • 14. Social reading to engage writers 29/10/14 Pioneers 2014
  • 15. iPress Traction and Italian Market Test • 20.000 journalists and bloggers have been dynamically mapped through LinkedIn, Twitter and Amazon • 4.000 outlets have been dynamically profiled through LinkedIn, Twitter and Facebook • More than 1.000 communicators (PRs, Social Media Experts and Marketing Managers) have tested the platform in beta version 29/10/14 Pioneers 2014
  • 16. Some of our customers 29/10/14 Pioneers 2014
  • 17. International Journalism Festival: iPress technological partner of the event ATTENDEES SYNCHRONIZATION WITH MAIN WEBSITE 29/10/14 Pioneers 2014
  • 18. Synchronization with Books PressLIVE synchronized from Amazon all books written by the speakers, all their conversations from Twitter and YouTube interventions. In a real digital library, the books of more than 891.500 speakers are all available online directly from the website of the Festival. www.festivaldelgiornalismo.com/speaker-list/2014 29/10/14 Pioneers 2014
  • 19. State of the Net: iPInr Teriesstse, otveer c20h jonurnoallisotsg haivce al partner of the event personally followed the event, while over 100 did it live online and in podcasts. http://www.ipresslive.it/Events/10/state-of- the-net PRESS COVERAGE 29/10/14 Pioneers 2014
  • 20. The Italian Startup Ecosystem 29/10/14 Pioneers 2014
  • 21. Digital Venice 29/10/14 Pioneers 2014
  • 22. Matteo Renzi US Mission 29/10/14 Pioneers 2014
  • 24. iPress Team 29/10/14 Pioneers 2014
  • 25. iPress works in every language After the Italian Market Test we are ready to become global. We need seeding for this important step. 2000 Idea 2010 Beta Version 2012 Silicon Valley Incubation 2014 Italian Market Test 2015 Global Development 29/10/14 Pioneers 2014
  • 26. HOW TO REACH US Facebook, Twitter, Linkedin e Google+ Website: www.ipresslive.com Founder: Marisandra Lizzi marisandra@ipresslive.com Phone: +390524574708 Mobile: +3483615042 29/10/14 Pioneers 2014