Sara Winter founded Squag to build a safe platform for kids on the autism spectrum to make meaningful connections. Squag aims to reach many families so their children's social experiences are understood, generate profit to attract talent, and collect data to help researchers. The platform will be beautiful, scalable, and customizable for inputting and outputting valuable research data. Squag expects to have over 130,000 users generating $12.9 million in revenue by 2017 while employing 35 people. It is seeking $500,000 to fund operations and launch the tablet version.
Gerencia Pública y Privada - Mapa ConceptualEnrique Rodrig
Mapa Conceptual, referente a la gerencia publica y privada.
Autor: Ing. Ramón Prieto
Estudiante de la Universidad Fermin Toro
Maestria en Gerencia Empresarial
Gerencia Pública y Privada - Mapa ConceptualEnrique Rodrig
Mapa Conceptual, referente a la gerencia publica y privada.
Autor: Ing. Ramón Prieto
Estudiante de la Universidad Fermin Toro
Maestria en Gerencia Empresarial
Chris has also kindly given The UX Blog permission to include examples of his work from his time as Director, UX and Creative Services as SCI Group. Permissions have been granted by Chris Lahiri for redistribution of this content. The UX Blog or Nicholas Tenhue do not own or did not create any of the materials in this presentation.
Stempowerment is funded by National Institutes of Health (NCI) via the Federal small business innovation program (R41CA168107). PIs McLaughlin, Peterson, Askins, Zhang.
Are you in search of information related to brain health? Do you care for a person with a form of dementia like Alzheimer's, Lewy Body, Vascular, or Frontotemporal? Looking for a way to support someone caring for another with dementia?
Then please check out our Brain Health Bulletin! Please feel free to forward this to anyone who may find benefit in receiving it! The Brain Health Bulletin is designed to be your quick reference to the latest information about brain health, dementia research, technology, cultural awareness for effective, inclusive, and compassionate dementia treatment, care partner tools, and more!
The first "Talks on Tuesdays" explored the new Early Intervention website for Virginia's Integrated Training Collaborative. "Talks on Tuesdays" is a new professional development forum to explore evidence-based research and to share information and knowledge. Held the first Tuesday of each month from 12-1 p.m. Eastern, the speakers include national consultants, Part C staff, EI training staff, and experts in the field.
How Primary Care ODs can Profit from Pediatric PracticeDominick Maino
I wrote "How Primary Care ODs can Profit from Pediatric Practice" some time ago....but its basic premise is still true today and you may find this useful.
Please enjoy our Brain Health Bulletin #7! Please feel free to forward this to anyone who may find benefit in receiving it! The Brain Health Bulletin is designed to be your quick reference to the latest information about brain health information, research, technology, cultural awareness for effective, inclusive, and compassionate treatment, care partner tools, and more!
To catch the latest episode of our new podcast, go to The Resilient Caregiver: Empowering Those Who Serve People Diagnosed with Dementia • A podcast on Anchor
A presentation given by Prof. Phil Robinson at The Journey, CHA Conference 2012, in the 'Innovations in Mental Health Care for Children and Young People' stream.
Possible Solution for Managing the Worlds Personal Genetic Data - DNA Guide, ...DNA Compass
World DNA Day and Genome Day, Dalian China 2011
"Possible Solution for Managing the Worlds Genetic Data" given by Alice Rathjen, Founder & President DNA Guide, Inc.
Proposes genetic tests be given a rating for quality of science, medical utility and viewing risk so as to facilitate the flow of genetic information in a responsible manner from the lab to the physician and patient. Explains how technology combined with public policy could enable both privacy and personalized medicine to thrive. Advocates individual ownership over personal genetic data and suggests the genome as a data format could provide the foundation for digital human rights.
tags: DNA, genetic testing, privacy, personalized medicine, FDA regulation
ADHD+ Distribution Strategy (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
One way of researching if you are able to be competent for caring .docxcherishwinsland
One way of researching if you are able to be competent for caring for a client of a diverse culture is to utilize a tool. One such tool is the CCSE, available on the APA website, which stands for Cultural Competence Self-Evaluation Form. Take a look at the link, which contains the form, and list some pros and cons to using such a tool.
http://www.apa.org/international/pi/2011/10/critical-issues.aspx
1. What are some of the vulnerable populations we may see as clinicians? How can one ensure that an informed consent is not coerced from vulnerable populations? What safeguards should be in place to ensure that the consent is truly voluntary? What difficulties do you anticipate encountering in regards to these vulnerable clients and what actions will you take?
2. Why is the selection of culturally neutral assessment tools so critical to the ethical practice of psychology? What can potential harm result if assessment materials are culture-bound? What potential limitations do you foresee encountering with culturally neutral assessment tools?
3. With so much information available online, what does the APA offer as guidelines regarding informed consent and the Internet? What 'social network' contact do you feel would be appropriate with clients and why?
4. According to the APA Ethics Code, what conditions would justify termination of therapy? Do you agree with the prohibitions? Why or why not? What steps would you need to take to assist the client with the termination?
5. There are many things that we have assumptions about. Becoming a professional means we need to challenge those assumptions and educate yourself to best treat our clients. What are your thoughts about these? See the attached link
website: http://www.cptc.edu/stereotype/bias/lessonbuilder_files/Stereotypes_and_Bias_print.html had this list about groups or individuals that we may have stereotypes about. What are your thoughts about these?
6. This past year there was a big uproar as Supreme Court Justice Anthony Scalia (now deceased) indicated that African Americans were being set up for failure if sent to a highly prestigious school and should be sent to an 'easier' school where they could be successful. Many people took this to mean that the speaker felt African Americans were less intelligent overall. What is your view on this type of stereotype. See the attached link.
Here is a link to what he said: http://www.motherjones.com/politics/2015/12/justice-scalia-suggests-blacks-belong-slower-colleges-fisher-university-texas
7. What do you think about this issue? What is the impact of nature vs nurture? How, as a psychologist, can you address such stereotyping as still keeps raising its ugly head? See the Attached article on intelligence and culture for your review. It is attached seperately
·
· 9. Using family or friends as an interpreter can have its drawbacks. What if the family member tries to protect the client so does not give you all the information? .
ADHD+ Revenue Model (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
Chris has also kindly given The UX Blog permission to include examples of his work from his time as Director, UX and Creative Services as SCI Group. Permissions have been granted by Chris Lahiri for redistribution of this content. The UX Blog or Nicholas Tenhue do not own or did not create any of the materials in this presentation.
Stempowerment is funded by National Institutes of Health (NCI) via the Federal small business innovation program (R41CA168107). PIs McLaughlin, Peterson, Askins, Zhang.
Are you in search of information related to brain health? Do you care for a person with a form of dementia like Alzheimer's, Lewy Body, Vascular, or Frontotemporal? Looking for a way to support someone caring for another with dementia?
Then please check out our Brain Health Bulletin! Please feel free to forward this to anyone who may find benefit in receiving it! The Brain Health Bulletin is designed to be your quick reference to the latest information about brain health, dementia research, technology, cultural awareness for effective, inclusive, and compassionate dementia treatment, care partner tools, and more!
The first "Talks on Tuesdays" explored the new Early Intervention website for Virginia's Integrated Training Collaborative. "Talks on Tuesdays" is a new professional development forum to explore evidence-based research and to share information and knowledge. Held the first Tuesday of each month from 12-1 p.m. Eastern, the speakers include national consultants, Part C staff, EI training staff, and experts in the field.
How Primary Care ODs can Profit from Pediatric PracticeDominick Maino
I wrote "How Primary Care ODs can Profit from Pediatric Practice" some time ago....but its basic premise is still true today and you may find this useful.
Please enjoy our Brain Health Bulletin #7! Please feel free to forward this to anyone who may find benefit in receiving it! The Brain Health Bulletin is designed to be your quick reference to the latest information about brain health information, research, technology, cultural awareness for effective, inclusive, and compassionate treatment, care partner tools, and more!
To catch the latest episode of our new podcast, go to The Resilient Caregiver: Empowering Those Who Serve People Diagnosed with Dementia • A podcast on Anchor
A presentation given by Prof. Phil Robinson at The Journey, CHA Conference 2012, in the 'Innovations in Mental Health Care for Children and Young People' stream.
Possible Solution for Managing the Worlds Personal Genetic Data - DNA Guide, ...DNA Compass
World DNA Day and Genome Day, Dalian China 2011
"Possible Solution for Managing the Worlds Genetic Data" given by Alice Rathjen, Founder & President DNA Guide, Inc.
Proposes genetic tests be given a rating for quality of science, medical utility and viewing risk so as to facilitate the flow of genetic information in a responsible manner from the lab to the physician and patient. Explains how technology combined with public policy could enable both privacy and personalized medicine to thrive. Advocates individual ownership over personal genetic data and suggests the genome as a data format could provide the foundation for digital human rights.
tags: DNA, genetic testing, privacy, personalized medicine, FDA regulation
ADHD+ Distribution Strategy (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
One way of researching if you are able to be competent for caring .docxcherishwinsland
One way of researching if you are able to be competent for caring for a client of a diverse culture is to utilize a tool. One such tool is the CCSE, available on the APA website, which stands for Cultural Competence Self-Evaluation Form. Take a look at the link, which contains the form, and list some pros and cons to using such a tool.
http://www.apa.org/international/pi/2011/10/critical-issues.aspx
1. What are some of the vulnerable populations we may see as clinicians? How can one ensure that an informed consent is not coerced from vulnerable populations? What safeguards should be in place to ensure that the consent is truly voluntary? What difficulties do you anticipate encountering in regards to these vulnerable clients and what actions will you take?
2. Why is the selection of culturally neutral assessment tools so critical to the ethical practice of psychology? What can potential harm result if assessment materials are culture-bound? What potential limitations do you foresee encountering with culturally neutral assessment tools?
3. With so much information available online, what does the APA offer as guidelines regarding informed consent and the Internet? What 'social network' contact do you feel would be appropriate with clients and why?
4. According to the APA Ethics Code, what conditions would justify termination of therapy? Do you agree with the prohibitions? Why or why not? What steps would you need to take to assist the client with the termination?
5. There are many things that we have assumptions about. Becoming a professional means we need to challenge those assumptions and educate yourself to best treat our clients. What are your thoughts about these? See the attached link
website: http://www.cptc.edu/stereotype/bias/lessonbuilder_files/Stereotypes_and_Bias_print.html had this list about groups or individuals that we may have stereotypes about. What are your thoughts about these?
6. This past year there was a big uproar as Supreme Court Justice Anthony Scalia (now deceased) indicated that African Americans were being set up for failure if sent to a highly prestigious school and should be sent to an 'easier' school where they could be successful. Many people took this to mean that the speaker felt African Americans were less intelligent overall. What is your view on this type of stereotype. See the attached link.
Here is a link to what he said: http://www.motherjones.com/politics/2015/12/justice-scalia-suggests-blacks-belong-slower-colleges-fisher-university-texas
7. What do you think about this issue? What is the impact of nature vs nurture? How, as a psychologist, can you address such stereotyping as still keeps raising its ugly head? See the Attached article on intelligence and culture for your review. It is attached seperately
·
· 9. Using family or friends as an interpreter can have its drawbacks. What if the family member tries to protect the client so does not give you all the information? .
ADHD+ Revenue Model (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
ADHD+ Revenue Model (Technology Entrepreneurship, Stanford University)
Squag Inc.
1.
2. Who We Are
Sara Winter (founder) has worked with kids on the BNOTIONS (technology partner) ) is a socially
autism spectrum at home and at school for over a conscious Toronto-based development and internet
decade. She writes for The Huffington Post, Autism strategy firm. They are also the team behind the
Speaks, and Friendship Circle International. Her work Yorkville Media Centre. A selected list of clients
has been published in The Autism File Global, and includes: BMW, TEDx,TELUS
Autism Asperger’s Digest. She is a client of MaRS Mobility, YouPhonics, Sears, Mercedes, Proctor &
Discovery District and is part of the team bringing Gamble, Microsoft, Labatt, TIFF, Rogers, Fujifilm and
Specialisterne, a technology company that employs talent The David Suzuki Foundation.
from the ASD community, to Canada.
3. Why Are We Here?
To Build To Reach
a safe, beautiful
as many families as
platform for kids on
we can so that their
the autism
social/emotional
spectrum that
experiences are
allows them to
recorded and
make meaningful
understood
connections
To To Collect
Generate invaluable data that
will help
sufficient profit that researchers identify
will attract top powerful solutions
talent and great for improving the
returns for our lives of autistic
shareholders children
4. The Disconnect
Millions of kids are affected by neurodevelopmental
disorders and mental health issues. Groundbreaking
work is being done by the research community yet
families living with these conditions are not yet seeing
the direct impact on their daily lives.
5. The Autism Challenge
Social communication is the defining factor of an
Autism Spectrum Disorder, yet most environments are
not conducive to how these kids communicate. The
understanding of their social/emotional experience is
key to developing treatment solutions to improve quality
of life, sustain meaningful employment, and maintain
healthy relationships.
6. What’s the answer?
Transparency. Understanding. Data.
Technology that empowers both families
and professionals by bridging the gap
between deep scientific understanding and
deep experiential understanding. Through
enriched knowledge translation, patients can
be heard and researchers can respond.
8. User Market
1 in every 50 children
age 6-17 have an ASD
(Autism Spectrum
Disorder). Incidence is
increasing 10-17%
every year.
Parents spend $70K on
average each year in
costs related to their
child’s autism.
15-20% of children in Canada
will have a diagnosable mental
health issue before they reach
the age of 18.
* Centre For Disease Control & Prevention, Health Canada, and Harvard University.
9. Research Market
Total Spend On Autism Research In The United States
$408,000,000
$237,000,000
$144,000,000
2008 2009 2010
*All statistics from the Interagency Autism Coordinating Committee (IACC), a subsidiary of the U.S. Department of Health and Human Services
10. Value Proposition
Researchers gain Our platform is Kids are
patient engagement beautiful, scalable calm, engaged, and
in larger numbers and customizable; safe to be
and enrich the perfect themselves. Their
knowledge environment for both social/emotional
translation to better the input and the experiences are
inform treatment output of valuable captured and
solutions. research data. highlighted for them
and their parents.
11. How Do We Do It?
Work with our
research partners Rally community
to determine through
their data needs marketing and PR
Engage medical
professionals and offer Release into app
Squag as part of the stores and preloaded
intake process. kids tablets
Integrate with other
health platforms in resale
partnerships.
12. Business Model
A dual revenue model based on subscriptions from users
and tools and data for the research community.
Parent/Child Premium Research
Sponsorship
SquagpadTM version organizations
$200K per year
Donate a premium
Cost Free $10/month long service
SquagpadTM
agreement
Basic version – a Basic version + Input and output of Subscription fee
curated experience peer-to-peer feature research data can be donated by
Features
for kids and their set an individual or
parents corporation
Three distribution Three distribution Service Affiliate program
channels: direct, channels: Direct, agreement through the
Acquisition indirect and app Indirect and App Affiliate program Exclamation
stores. Stores. Foundation
13. Competitive Landscape
Translate
Social important data
Communication
Connectio Curated space to improve the Price
Tool
n lives of kids with
ASD
SquagTM
$9.99
X X X X
monthly
Autismate
A therapy tool and $149 to
augmentative X X
communication device download
that you can customize
Social Express
A therapy tool that uses
video modeling to help $19.99
X X
kids assess social
situations. Clubhouse
monthly
forum for members.
Current Research
Tools
surveys and clinical X
trials.
16. Opportunity
We are seeking $500,000 to fund both capital
expenditures and working capital to:
• Staff CEO position and other key
management roles
• Build our analytics platform
• Launch our marketing campaign
• Release tablet version
• Release premium feature set
17. Testimonial
“ When we came home I told my son if he finished his homework he could try
SquagTM. We have had huge problems the computer took it away for a long time.
He and my husband set SquagTM up with his photos, his likes and his interests.
He loved writing in the journal and wrote with great confidence, building messages
about himself and told his feelings about about being bullied.
I started to cry, it was the first time he was happy about himself in a real
way, not just distracted by the computer to forget the sadness.
Thank-you for giving my son this gift. He and others like him need to find safety
to talk about how they feel with like-minded kids and connect using social media
without being bullied on it.”
Sincerely,
Deanna Pidwerbeski, Singapore
20. Community Partners
The Ontario Brain Institute is a government-funded, not-for-profit initiative whose scope spans the
entire continuum of brain science and treatment. As a virtual research centre, their projects are focused
on data that can be shared with the world, commercialization of new treatments and improved patient
care. Squag Inc. is working with their POND team to enrich knowledge translation and
increase patient engagement.
MaRS helps create successful global businesses from Canada’s science, technology and social innovation.
They provide resources to ensure that critical innovation happens. Their strategic goals are to build great
companies, develop a vibrant innovation hub, and strengthen Canada’s global innovation brand. Squag
Inc is a client of the MaRS Social Finance division and a certified B Corporation.
The Art Of Autism is a social-entrepreneurship project that connects international artists of all ages on
the autism spectrum with opportunities and venues to showcase their varied talents. Squag Inc.
employs their artists as contributors to our blog and purchases their work to showcase in
our Squagpads to encourage and mentor our young users’ emerging talents.
Specialisterne Canada (The Specialists) is a Danish company that uses the characteristics of people
with ASD as a competitive advantages in the business market. They provide software testing, quality
control and data conversion, and train people with ASD to meet the requirements of the business sector.
Our founder, Sara Winter is involved in the team bringing Specialisterne to Canada, and
using Squag Inc. as a precursor to identifying strengths and talents that will lead to
meaningful employment.
21. Advisory Board
• Daniel Sawaya co-founded Trajectory Brands and Strajectory Consulting Inc. He is the
former President of Cinram Canada, and spent five years in senior roles at Canada Post.
Before Canada Post, Daniel honed his management know-how with the Mega Brands toy
company and for 17 years with senior roles at PepsiCo Inc. in Canada, the USA, Middle
East and Europe, as well as The Procter & Gamble Company. He completed a degree from
the Harvard Business School’s advanced management program, holds a graduate degree
from the University of Ottawa and has attended Europe’s INSEAD business school.
• Marc Lavine is founder and CEO of Exclamation Investments, was co-founder and
chairman of The Chrysalis Capital Group and co-founder/director of Cyberplex. He co-
founded and is still Chairman of PUBLIC Inc. whose purpose is to create
fundraising, advocacy and volunteer engagement campaigns for worthwhile causes.
• Sheri Levy is a director at Bell Canada and was previously a director for Gartner
Consulting’s Technology Industry Practice. Prior to Gartner, Sheri worked at Reuters
Media as a Director of Business and Channel Development where she was responsible for
managing strategic partnerships with leading financial online portals including WSJ.com
and Yahoo Finance with a focus on negotiating partnerships, creating channel
strategy, and new product development.
22. Subscription Assumptions
TOTAL REVENUE SUBSCRIPTIONS
$12,000,000.00 140,000
$10,000,000.00 120,000
100,000
$8,000,000.00
80,000
$6,000,000.00
60,000
$4,000,000.00 40,000
$2,000,000.00 20,000
$- -
Year 1 Year 2 Year 3 Year 4 Year 5 Year 1 Year 2 Year 3 Year 4 Year 5
DIRECT INDIRECT APP STORE
AND TABLETS
23. Distribution Channels
Direct - Subscription
Autism Speaks, Autism Ontario, Geneva Centre, Ability Online
Total Members 300,000
Year 1 Year 2 Year 3 Year 4 Year 5
Conversion Rate 1% 3% 4% 5% 6%
Premium (peer-to-peer) members 3,000 9,000 12,000 15,000 18,000
Revenue Share 90% 90% 90% 90% 90%
Total Revenue $323,676.00 $971,028.00 $1,294,704.00 $1,618,380.00 $1,942,056.00
Indirect - Licensing/Resale
My Autism Team, ApplePeak, CareZone, U.S. Military, Home School Buyers Coop
Total Members 35,000 150,000 200,000 250,000 300,000
Year 1 Year 2 Year 3 Year 4 Year 5
Conversion Rate 20% 20% 20% 20% 20%
Premium (peer-to-peer) members 7,000 30,000 40,000 50,000 60,000
Revenue Share (Squag share 7- 70% 70% 70% 70% 70%
Total Revenue $587,412.00 $2,517,480.00 $3,356,640.00 $4,195,800.00 $5,034,960.00
App Store and Tablets - Subscription with Revenue Share
SnappCloud
North American Market Size 15,000,000 Kids in North America
Year 1 Year 2 Year 3 Year 4 Year 5
Conversion Rate 0.1% 0.3% 0.3% 0.3% 0.4%
Premium (peer-to-peer) members 15,000 37,500 45,000 48,750 52,500
Total Revenue $1,258,740.00 $3,146,850.00 $3,776,220.00 $4,090,905.00 $4,405,590.00
Average cost to acquire a customer - $30