Online shopping offers infinite choices, convenience, and various economic benefits while being available 24/7. Major platforms like Amazon, eBay, and Flipkart have emerged over the years, significantly shaping this market, with innovations like cash-on-delivery and user-friendly interfaces catering to customer satisfaction. Despite concerns over privacy and the inability to physically inspect products before purchase, the online retail industry in India is projected to grow rapidly, driven by increasing internet usage and consumer preferences.