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Sejak kapankah manusia
mengenal ‘kursi’
kreasi

subjek

objek

manusia

lingkungan

Need, Want,
and desire
Mari kita tengok sedikit tenta

HAS RAT

Botol coca cola
telah didesain th 1899
KREASI adalah salah satu CIRI yang membedakan
manusia dengan makhluk lain ….
Dan sejarah membuktikan bahwa potensi manusia senantiasa

berkembang dalam menghasilkan karya
History – pra modern
mitis
manusia

lingkungan

Form follows meaning
Proto modern - modern
ontologis
manusia

lingkungan

Form follows function
Pasca modern
fungsionil
manusia

lingkungan

Form preceded function
Pasca modern
fungsionil
manusia

lingkungan

Form follows fun
PERGESERAN PRODUK ?
Nilai nilai senantiasa bergeser….

TEKNOLOGI, SAINS, DAN SENI

TEKNOLOGI, SAINS, DAN SENI
BERUBAH, PERILAKU TETAP

NILAI 7
NILAI 4

NILAI

NILAI 6

3

NILAI 5
NILAI 1

NILAI 2

TEKNOLOGI, SAINS, DAN SENI
TIDAK BERUBAH, PERILAKU
BERUBAH

PERILAKU MASYARAKAT
Setiap kondisi yang berbeda memungkinkan
Nilai nilai yang berlaku juga berbeda….
PERBEDAAN NILAI ?
Bagaimana Dengan Nilai-nilai Dibawah Ini
LUCU
ELEGAN
CHIC
CASUAL

FORMAL
MODERN
AHEEK….. BANGET
KEREN BANGET

COCIKS
NILAI

SIKAP

FAKTOR INTERNAL

FAKTOR EKSTERNAL

PERILAKU
MOTIVASI
ORIENTASI
KARAKTER PRIBADI

TINDAKAN

LINGKUNGAN
BUDAYA
SOSIAL
EKONOMI
AGAMA
Faktor internal yang membentuk karakteristik
Personal, termasuk usia dan jenis kelamin
Karakteristik Pengetahuan yang dimiliki
Karakteristik Lingkungan sosial
Karakteristik lingkungan geografis

OBJEK
Karakteristik Industri
Karakteristik Produksi

Karakteristik lingkungan budaya
Karakteristik Ekonomi

Karakteristik Politik
Karakteristik Norma dan Agama

Karakteristik material
Karakteristik Pembanding, lingkungan visual

Unsur visual dan perseptual

SUBJEK
OBJEK
Unsur visual dan perseptual
OBJEK
Karakteristik Industri
Jenis Industri
Brand Industri

Manual
masinal
Semi masinal
OBJEK
Karakteristik Industri
Jenis Industri
Brand Industri

Manual
masinal
Semi masinal
OBJEK
Karakteristik Produksi
OBJEK
Karakteristik material
OBJEK
Karakteristik Pembanding, lingkungan visual
ESTETIKA
Istilah ini dipopulerkan oleh Alexander Gottlieb Baumgarten (1714 1762) melalui beberapa uraian yang berkembang menjadi ilmu
tentang keindahan
Adalah cabang dari filsafat
Yang menitik beratkan perhatian pada analisis konsep dan solusi permasalahan
Yang muncul pada diri seseorang
Ketika seseorang mengkontemplasi objek-objek estetik (John Hospers)
Estetik dapat dipahami sebagai
Nilai-nilai yang muncul pada diri seseorang
Ketika ia berhubungan (memperhatikan, mengamati, mendengarkan, dan
sebagainya)
Dengan sebuah objek cerapan ( objek visual, musik, bau, dan sebagainya )
Dikarenakan bekerjanya alat indra terhadap objek tersebut
pada bidang visual Estetik dapat dipahami sebagai

Kualitas Visual ....... yang dimiliki oleh sebuah objek
Nilai yang muncul....... Ketika
Objek ....... Di interpretasi, ditafsirkan, diamati, diapresiasi......
......menimbulkan REAKSI
......REAKSI

EMOSIONAL

Reaksi emosional yang muncul diharapkan memiliki nilai positif
OBYEK

342 - 270, Epicurus - pengalaman
keindahan dan perasaan senang
Plato - idea , indah - kalos - baik pantas

SUBJEK

532 - sistem proporsi Phytagoras yang matematis
384 - 322, Aristoteles, keindahan adalah
keberaturan, perulangan ukuran dan kepastian
354 - 430 SM - Agustinus, keindahan adalah
atribut Tuhan - terdapat hubungan antara
keteraturan dan kompleksitas

Vitruvius - keberaturan,sintaks, euritmi, simetri dan efesiensi

1225 - 1274 , Thomas Aquino, keindahan berkaitan dengan pengetahuan
1404 - 1472, Leon Batista Alberti, menekankan aspek formal dari bangunan
1452 - 1519, Leonardo Da Vinci - ketelitian dalam pelaksanaan
1475 - 1564, Buonarotti Michelangelo - studi perspektif geometris dan
proporsi manusia
1471 - 1528, Albercht Duerer, melanjutkan ajaran Da Vinci dan Michelangelo

1510 - 1570, Philibert de l’Orme - psikologi modern dan persepsi
1673 - Claude Perrault, Keindahan tidaklah absolut, dapat diperoleh melalui kebiasaan atau belajar
1750 - Baumgarten menggunakan istilah estetika, dihubungkan dengan persepsi
1790 - Immanuel Kant, keindahan adalah segala sesuatu yang menyenangkan mata
1893, Benedetto Croce, estetika empiris
1924- Collingwood memasukan art sebagai salah satu dari lima dasar pengetahuan tentang
kebenaran
1896 - George Santayana, sense of Beauty, keindahan adalah suatu nilai yang dirasakan dan
digemari orang

1892 - David Birkhoff, Estetika dan matematik

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introduction

  • 2.
  • 4. Mari kita tengok sedikit tenta HAS RAT Botol coca cola telah didesain th 1899
  • 5. KREASI adalah salah satu CIRI yang membedakan manusia dengan makhluk lain …. Dan sejarah membuktikan bahwa potensi manusia senantiasa berkembang dalam menghasilkan karya
  • 6. History – pra modern mitis manusia lingkungan Form follows meaning
  • 7. Proto modern - modern ontologis manusia lingkungan Form follows function
  • 10.
  • 11. PERGESERAN PRODUK ? Nilai nilai senantiasa bergeser…. TEKNOLOGI, SAINS, DAN SENI TEKNOLOGI, SAINS, DAN SENI BERUBAH, PERILAKU TETAP NILAI 7 NILAI 4 NILAI NILAI 6 3 NILAI 5 NILAI 1 NILAI 2 TEKNOLOGI, SAINS, DAN SENI TIDAK BERUBAH, PERILAKU BERUBAH PERILAKU MASYARAKAT Setiap kondisi yang berbeda memungkinkan Nilai nilai yang berlaku juga berbeda….
  • 13.
  • 14.
  • 15. Bagaimana Dengan Nilai-nilai Dibawah Ini LUCU ELEGAN CHIC CASUAL FORMAL MODERN AHEEK….. BANGET KEREN BANGET COCIKS
  • 16. NILAI SIKAP FAKTOR INTERNAL FAKTOR EKSTERNAL PERILAKU MOTIVASI ORIENTASI KARAKTER PRIBADI TINDAKAN LINGKUNGAN BUDAYA SOSIAL EKONOMI AGAMA
  • 17. Faktor internal yang membentuk karakteristik Personal, termasuk usia dan jenis kelamin Karakteristik Pengetahuan yang dimiliki Karakteristik Lingkungan sosial Karakteristik lingkungan geografis OBJEK Karakteristik Industri Karakteristik Produksi Karakteristik lingkungan budaya Karakteristik Ekonomi Karakteristik Politik Karakteristik Norma dan Agama Karakteristik material Karakteristik Pembanding, lingkungan visual Unsur visual dan perseptual SUBJEK
  • 19. OBJEK Karakteristik Industri Jenis Industri Brand Industri Manual masinal Semi masinal
  • 20. OBJEK Karakteristik Industri Jenis Industri Brand Industri Manual masinal Semi masinal
  • 24. ESTETIKA Istilah ini dipopulerkan oleh Alexander Gottlieb Baumgarten (1714 1762) melalui beberapa uraian yang berkembang menjadi ilmu tentang keindahan Adalah cabang dari filsafat Yang menitik beratkan perhatian pada analisis konsep dan solusi permasalahan Yang muncul pada diri seseorang Ketika seseorang mengkontemplasi objek-objek estetik (John Hospers) Estetik dapat dipahami sebagai Nilai-nilai yang muncul pada diri seseorang Ketika ia berhubungan (memperhatikan, mengamati, mendengarkan, dan sebagainya) Dengan sebuah objek cerapan ( objek visual, musik, bau, dan sebagainya ) Dikarenakan bekerjanya alat indra terhadap objek tersebut
  • 25. pada bidang visual Estetik dapat dipahami sebagai Kualitas Visual ....... yang dimiliki oleh sebuah objek Nilai yang muncul....... Ketika Objek ....... Di interpretasi, ditafsirkan, diamati, diapresiasi...... ......menimbulkan REAKSI ......REAKSI EMOSIONAL Reaksi emosional yang muncul diharapkan memiliki nilai positif
  • 26. OBYEK 342 - 270, Epicurus - pengalaman keindahan dan perasaan senang Plato - idea , indah - kalos - baik pantas SUBJEK 532 - sistem proporsi Phytagoras yang matematis 384 - 322, Aristoteles, keindahan adalah keberaturan, perulangan ukuran dan kepastian 354 - 430 SM - Agustinus, keindahan adalah atribut Tuhan - terdapat hubungan antara keteraturan dan kompleksitas Vitruvius - keberaturan,sintaks, euritmi, simetri dan efesiensi 1225 - 1274 , Thomas Aquino, keindahan berkaitan dengan pengetahuan 1404 - 1472, Leon Batista Alberti, menekankan aspek formal dari bangunan 1452 - 1519, Leonardo Da Vinci - ketelitian dalam pelaksanaan 1475 - 1564, Buonarotti Michelangelo - studi perspektif geometris dan proporsi manusia 1471 - 1528, Albercht Duerer, melanjutkan ajaran Da Vinci dan Michelangelo 1510 - 1570, Philibert de l’Orme - psikologi modern dan persepsi 1673 - Claude Perrault, Keindahan tidaklah absolut, dapat diperoleh melalui kebiasaan atau belajar 1750 - Baumgarten menggunakan istilah estetika, dihubungkan dengan persepsi 1790 - Immanuel Kant, keindahan adalah segala sesuatu yang menyenangkan mata 1893, Benedetto Croce, estetika empiris 1924- Collingwood memasukan art sebagai salah satu dari lima dasar pengetahuan tentang kebenaran 1896 - George Santayana, sense of Beauty, keindahan adalah suatu nilai yang dirasakan dan digemari orang 1892 - David Birkhoff, Estetika dan matematik