The document outlines an international business plan for an office in Piedras Negras, Mexico. The mission is to develop an income-producing real estate and financial business offering value to Mexican and American clients. The objectives are to establish effective processes, start generating profits in the short term, gradually consolidate the business in the medium term, and carry out successful real estate investments in the long term. A SWOT analysis identifies strengths like experience, opportunities like potential real estate markets, weaknesses like newness, and threats like competition and instability. The strategy is to get capital from banks for U.S. investments and offer returns of 12-15% to Mexican individuals and institutions.