This document summarizes a study conducted on awareness of blockchain events. A questionnaire was distributed to attendees of a blockchain event to collect primary data. Key findings include: - 51% of respondents heard about the event through Instagram and 39% through Facebook. - The most exciting speakers were Inna Braverman (33%), Alexey Markov (42%), and Joe Seunghyun Cho (25%). - 68% felt the location was excellent and 76% had not attended the event before. - The most anticipated events were the ICO pitching (22%) and conference meeting (32%). 56% were interested in the conference and 23% in participating in an event competition.

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2. Problem Statement &
ObjectivesProblem Statement: - Players in the market are unaware about the events taking
place related to it. And the advertisements relating to such events generally turns out
to be scam and fraudulent. In such scenario it becomes very difficult to stick out from
a rest and build a image that’s not tarnished easily by other incompetent brands in
the industry, indulging in malpractices.
OBJECTIVES OF THE STUDY
TO STUDY THE AWARENESS ABOUT BLOCKCHAIN EVENT
SCOPE OF THE STUDY
To target markets by types of visitors.

3. Methodology
Research Design : The research design used for the study is the
descriptive research design.
Questionnaire: for the purpose of this study a questionnaire was prepared in discussion
with my guide. The questionnaire consist of 7 questions and it is circulated among who
is coming in the Block chain event.
Primary data is data that is collected by a researcher from first-hand sources, using methods
like surveys, interviews, or experiments. It is collected with the research project in mind, directly
from primary sources.
The primary data was collected through the following methods:

4. 39%
FACEBOOK
51%
INSTAGRAM
8%
BLOG
2%
OTHER
How did you hear about the
event

5. 33%
Inna Braverman
(CEO Wave Power)
42%
Alexey Markov
(Managing partner
unitied Traders)
25%
Joe Seunghyun Cho
(Founding CEO at
Lattice)
Which are the speakers are you most excited
about

6. 68%
EXCELLENT
12%
AVERAGE
17%
GOOD
3%
POOR
How do you feel about the location of the
event

7. 76%
YES
24%
NO
Have you attended this event before

8. 88%
YES
12%
NO
Are you staying at one of the suggested
hotels

9. 13%
YATCH PARTY
22%
ICO PITCHING
15%
KEY NOTE
11%
Unconference
Meeting
7%
POOL SIDE CHATS
32%
Conference
Meeting
Which of the events you are most
excited

10. 23%
ICO PITCHING
56%
CONFERENCE
21%
NO
Are you interested to participate in event
Competition

11. • Conclusion
• Recommendations
• Learning Outcomes
Conclusion
bility to reach specific
s. It is a benefit that
to the breadth of
media is quickly
s.
pping out a clear block
g event activities that
e next great step in the
Recommendations
on
LearningOutcomes
ure.
onnaire

12. THANK YOU
BY SIMSON TOPPO
BBA/4514/2016