This document discusses ABSL, a security brokerage company in Bangladesh. It provides information about ABSL, including that it was incorporated in 2009 and is a subsidiary of ABBL. The document also includes a performance analysis showing ABSL's operating income and operating profit from 2008 to 2011. It then lists findings about reasons for market falls such as immature investors and lack of price monitoring. Recommendations are provided like raising investor awareness and establishing strict rules. A SWOT analysis of ABSL is presented addressing strengths like goodwill and weaknesses like insufficient employees. Recommendations for ABSL include concentrating on human resource management, marketing, training programs, research and development, and automating customer relationship management.

1. SECURITY BROKERAGE IN
BANGLADESH
Sadia Afrin
ID: 082011094

2. ABOUT ABSL
 Incorporated in 2009
 Subsidiary Company of ABBL
 Corporate Member of DSE & CSE
 Agent Broker of ABIL
 Gives All Brokerage Services to the Clients
 Head Office at Motijheel in Dhaka
 Having Three Branch Offices

3. PERFORMANCE ANALYSIS OF ABSL
0
5
10
15
20
25
30
35
40
2008 2009 2010 2011
Operating Income Operating Profit
(Figures are in Crores Tk.)

4. FINDINGS
(REASONS BEHIND MARKET FALL)
 Immature Investors
 Excess Margin Loan
 Market Rumors
 Lack of Regular Price Monitoring
 Carelessness of Regulating Bodies
 Lack of Proper Valuation
 Corruption
 Market Followers
 Political Unrest
 Lack of Sensibility about Comments

5. RECOMMENDATION
 Raising Awareness among Investors
 Establishment of Strict Rules
 Reducing Political Unrest
 Executing Inquiries & Investigations
 Regular Price Monitoring
 Regulating Bodies Carefulness about New Entrants
 Study Foreign Capital Market Progress

6. SWOT ANALYSIS OF ABSL
 Goodwill & Good
Reputation
 Good Number of Clients
 Support of AB Bank
 Best Equipments &
Technology
 Well Balanced with the
Branch Offices
 Efficient Employees
 Organized Management
Team
 No Assistance about
Making Investment
Decisions
 Insufficient Number of
Employees
 Unsatisfactory Research &
Development
 Lack of Training Programs
(Regarding Int. Market)
 Lack of Marketing Team
Support & Marketing Plan
 Manual CRM Functions
Strengths Weaknesses

7. SWOT ANALYSIS OF ABSL
 Progressive Number of
Clients
 Prosper Business by
Providing Quality
Services in the
Branches
 New Ideas of Prosper
Business with New
Services for the Clients
 Growth of Other
Brokerage houses
 High Competition in
Market
 Bad Political Effects of
Our Country
 Unstable Market
Position
Opportunities Threats

8. RECOMMENDATION REGARDING ABSL
 Concentrate in HRM
 Start Marketing Activities
 Launch Training Programs
 Concentrate in R&D
 Launch Automated CRM Process

9. THANK YOU
Any Question?