Uploaded byGanesh Rayala
Internal Communication - Case Study: PlantStories
1. Mytrah is an energy company with operations across 19 Indian states and over 40% of employees working in various plants. 2. The company launched an internal "PlantStories" campaign to improve communication between the corporate office and plants located in remote areas, and to recognize the contributions of plant employees. 3. The campaign involved creating short films and case studies highlighting plant employees and their work, holding town hall events to showcase the content produced, and establishing communication platforms like intranets and group chats to better connect all locations.
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Internal Communication - Case Study: PlantStories
- 1. CASE STUDY Internal CommunicationCampaign Addressing the Disconnect Between the Corporate Office and Plants
- 2. THE SITUATION THE SOLUTION 1.Creating common platforms for information sharing JAM (Intranet) WhatsApp Group Tele Conferences Management Visits Town Halls Mytrah as a company has a fairly wide spread footprint, some of the corporate activities are conducted out of Hyderabad, but the larger set of business activities happen across all our plants. With its operations in 19 States and more than 40% of the employees working at the plants it becomes very crucial to have a clear and open communication with plant employees and make them feel inclusive, keeping them happy and rewarding their efforts is mission critical. The challenge was to cover the vast geography and deal with people with different personalities, behaviors and languages. It was also very crucial to select the tools considering the remote locations of the plants. “PlantStories” This initiative aimed to bring together the people across all of these locations and provide a common platform for exchange of experiences , ideas, opinions and also helps us to showcase and celebrate the excellent work being done by our peers and colleagues across all these areas. People across our various plant and offices are the true hero of the Mytrah. The Plant Stories is one such platform which aims to put the spotlight on these hero, a recognition that they richly deserve.
- 3. 2. Brining outthe PlantStories through THE OUTCOME It all began by creating the platforms. Which was the easy part as everything was in control. The toughest part was to create these three videos. These short films were the major tools to showcase the plant employees and their contribution towards company goals. The process begun by making the films by dividing multiple projects across various clusters. Followed by scheduling and executing the shoots; parallelly running the pre-launch campaigns to create hype about the “Plant Stories” across the corporate office. Finally, an entire town hall was themed and organised based on these outcomes. Videos Case Studies Native Content 6000 Hours Geography 9 States Locations Covered 52 Case Studies 6 Distance Traveled 20,000 KM Number of Shoots Days 107
- 4. Three short filmswere created, addressing the objectives of the campaign 1. The human story through “The Power Men of Mytrah”
- 5. 2. The technicalstory through “Mytrah 4.0”
- 6. 3. The stakeholder / community story through “Change – Business & Beyond”
- 7. 6 Case studieswere created based on the findings, these case studies were also segregated into different categories namely This exercise not only gave every employee the understanding about these plants and their functioning but also created huge native content which will help us create customized content. Innovative Solutions Internal Communications Social Media Corporate Branding Social Impact Learning and Development TESTIMONIALS Excellent production values; Involvement of a wide cross section of employees; Conscious effort to make the Town Hall and broader and more inclusive affair The Videography of the Plant Stories was really beautiful, and I feel very proud on Mytrah for CSR activities. This Town always will be memorable The video on the plant stories was amazing. The idea of having the Town Hall like a movie premier was excellent. Also the skits added a fun element, to the otherwise formal meet.
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