Intercomm Presentation - Social Networking
•Download as KEY, PDF•
0 likes•224 views
This document discusses social networking tools for business purposes. It begins by introducing social networking and some of the common tools used, such as websites, blogs, and videos. It then discusses how the new rules of social networking require focusing messaging through these new channels, with websites, blogs, and videos now being how customers can access a business's message. The document emphasizes that the value of each social networking user is different, and businesses need to understand this. It also profiles Gary Vaynerchuk as an example of someone using social networking successfully for marketing. The document ends by discussing developing goals and messaging for social networking, as well as understanding customer personas.
More Related Content
Viewers also liked
Similar to Intercomm Presentation - Social Networking
Similar to Intercomm Presentation - Social Networking (7)
Intercomm Presentation - Social Networking
- 1. The New Rules Social Networking for Business Seminar 1 WowWebWorks 1
- 2. The New Rules Social Networking for Business Seminar 1 Did You Know? WowWebWorks 2
- 3. Some of the Tools You Have 3
- 4. Can you name the movie? 4
- 5. Butch Cassidy and the Sundance Kid 5
- 7. Remember the Dialogue? Before riding the bicycle Etta Place: Do you know what you’re doing? 7
- 8. Remember the Dialogue? Before riding the bicycle Etta Place: Do you know what you’re doing? Butch: Theoretically 8
- 9. 9
- 10. So why would I choose Frazz to illustrate an important point to start? 10
- 11. New Tools Require New Rules 11
- 12. Rules? Harvey: Guns or knives? ✦ 12
- 13. Rules? Harvey: Guns or knives? ✦ Butch: No, no, not yet. Not ✦ until me and Harvey get the rules straightened out. 13
- 14. Rules? Harvey: Guns or knives? ✦ Butch: No, no, not yet. Not ✦ until me and Harvey get the rules straightened out. Harvey: Rules? In a knife ✦ fight? No rules. 14
- 15. Today’s Purpose I could start headlong here into all the things you can do on SN sites But our purpose here today is NOT to help you flail away and waste time Your purpose today is to get help so you can be eective using them Just showing you how to use them will NOT accomplish that goal 15
- 16. Old Rules 16
- 17. Old Rules Customers Your Business Message 17
- 18. Old Rules Customers Newspaper Ads Your Business Message 18
- 19. Old Rules Customers Newspaper Ads Your Business Message 19
- 20. Old Rules Customers Newspaper Ads Radio Ads Your Business Message 20
- 21. Old Rules Customers Newspaper Ads Radio Ads TV Ads Your Business Message 21
- 22. Old Rules Customers Newspaper Ads Radio Ads TV Ads Newspaper PR Your Business Message 22
- 23. Old Rules Customers Newspaper Ads Radio Ads TV Ads Newspaper PR Your Business Yellow Message Pages 23
- 24. Old Rules Customers Newspaper Ads n io d pt se ru Radio Ads Ba ter In TV Ads Newspaper PR Your Business Yellow Message Pages 24
- 25. Old Rules Customers Newspaper Ads n io d pt se ru Radio Ads Ba ter In ng TV Ads li el s ut bo a ly ve Your Business si ts Yellow Message lu uc xc d E ro Pages p 25
- 26. New Rules Website Blog Video Customers Your Business Message 26
- 27. New Rules Website Blog Video Customers Your Business Message 27
- 28. New Rules Website Blog Video Your Business Message 28
- 29. New Rules The value of each viewer/user/customer is NOT THE SAME! After meeting with more and more marketing agencies it has become clear to me that people don’t understand a internet user, one that uses tools to spread their passions and interests, they are VERY dierent the a TV watcher that takes in the content and goes to sleep! All consumers are not equal and the quicker Brands understand that and use this nugget they will be able to distance themselves from their competition. Gary vay – ner – chuk Let’s hear it from him: garyvaynerchuck.com 29
- 30. New Rules Last December ’08, seeking to enhance sales, Gary oered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers. No wonder he loves the online approach and is in demand as a consultant by businesses as large as Disney and as small as neighborhood hardware stores. His Story: http://bit.ly/YuzS 30
- 31. Developing Your Organizational Goals Message 31
- 32. Create Website and Blog/Vlog Developing Your Organizational Goals Message 32
- 33. Create Website and Blog/Vlog Reveal the Message Goals Developing Your Organizational Goals Message 33
- 34. Picking Your Tools Create Website and Blog/Vlog Reveal the Message Goals Developing Your Organizational Goals Message 34
- 35. Active Participation Picking Your Tools Create Website and Blog/Vlog Reveal the Message Goals Developing Your Organizational Goals Message 35
- 36. Developing Your Organizational Goals Message 36
- 37. Developing Your Organizational Goals Message To tell people about your great, industry leading, cutting edge, next generation, out of the box, high demand, leading edge, paradigm shifting... product! 37
- 38. Developing Your Organizational Goals Message To tell people about your great, industry leading, cutting edge, next generation, out of the box, high demand, leading edge, paradigm shifting... product! 38
- 39. Developing Your Organizational Goals Message To tell people about your great, industry leading, cutting edge, next generation, out of the box, high demand, leading edge, paradigm shifting... product! GET OVER IT CUT THE GOOBLDYGOOK 39
- 40. Developing Your Organizational Goals Message Develop Your Goals Increase Revenue by 20% Get more votes in Kalamazoo Country Increase donations online by 35% Increase membership by 15% this year Increase applications for the school by 10% Write them down - make them measurable 40
- 41. Customer Personas and Your Organization Think About Who Your Customers Are Developing Your Organizational Goals Message 41
- 42. Customer Personas and Your Organization Developing Your Organizational Goals Message 42
- 43. Customer Personas and Your Organization Developing Your Organizational Goals Message 43
- 44. Customer Personas and Your Organization Developing Your Organizational Goals Message 44
- 45. Customer Personas and Your Organization micotargets Developing Your Organizational Goals Message 45
- 46. Customer Personas and Your Organization micotargets target persona profiles Developing Your Organizational Goals Message 46
- 47. The Next Big Thing? 47
- 48. The Next Big Thing? 48
- 49. Dominant Players Hulu.com Apple TV YouTube.com Ted.com (High Quality Video) Viddler.com 49
- 50. Current Big Things Twitter.com Facebook.com Facebook Company Web Pages Advanced LinkedIn set ups 50
- 52. Extended Seminars http://tinyurl.com/wowevents The New Rules April 7 - 9-12 (Sold Out) May 19 - Tuesday 9-12 (Repeats #1) May 7 - Taking Back Control of Your Website 52
- 53. Using Your Signature John Clark Wow Web Works (269) 321-5041 o (269) 599-7482 c LInkedIn: http://www.linkedin.com/in/ wowwebworks Twitter: http://twitter.com/wowwebworks My Facebook: http://tinyurl.com/Johns- Facebook Wow Facebook Page: http://tinyurl.com/ wowfacebook WowBlog: http://tinyurl.com/WowBlog YouTube Channel: http://www.youtube.com/ 53 user/WowWebWorks
Editor's Notes
- the problem here is what to do with all these tools - and more.
- Remember this scene?
- Remember this scene?
- So, I theoretically know what I’m talking about in Social Media Many so called experts out there - all self proclaimed as there are not certifications At issue is know what to do with the tools once in your hand
- Two issues 1. To hesitant to enter the game 2. Entering headlong and not having an action plan to do it Results - wasting a LOT of time and effort
- Two issues 1. To hesitant to enter the game 2. Entering headlong and not having an action plan to do it Results - wasting a LOT of time and effort
- Now - when it comes to RULES - I choose that term with some hesitation
- The problem here is 40 minutes long - Upcoming Social Networking Seminar=9 hours
- Now - let’s look at the OLD RULES
- If you wanted to get your message to the customer you had to go through the gate keepers
- Mass Media
- Now - let’s look at the OLD RULES
- Now - let’s look at the OLD RULES
- Now - let’s look at the OLD RULES
- Now - let’s look at the OLD RULES
- Now - let’s look at the OLD RULES
- Interruption Based - Stop what you wanted to do to see annoying things
- Outbound Advertising - Boosting about what you are or have
- If you can engage them in something they like - they give you feedback They then broadcast what they like to others
- If you can engage them in something they like - they give you feedback They then broadcast what they like to others
- If you can engage them in something they like - they give you feedback They then broadcast what they like to others
- See how exciting it is to simply read that? Now compare it with the passion of a VIDEO Which will have more impact?
- Tested Results
- In order to make it all work - these are the fundamentals you need to work out We will detail this in this first class more than the last two classes - MOST IMPORTANT PART
- Once you’ve developed that message - Then design/structure your web presence to reflect that
- This will be the foundation base from which to launch your efforts We will cover some very basic elements of this
- You need to educate yourself on the tools Create a Tool Kit Combo to best get your message out there and establish yourself YOU CAN’T USE THEM ALL - Cherry Pick from the assortment
- Get wet! Jump In and begin establishing your grubstake in the Wild!