ravi patel, ravi patel rims bangalore, brand, brand strength, 10 principles of strong brand, interbrand's brand strength.

1. BEST
GLOBAL
BRANDS
2 1
Interbrand’s
Brand
Strength
WWW.BESTGLOBALBRANDS.COM

2. “ The art of marketing
is the art of brand
building. If you are not
a brand, you are a
commodity. Then price
is everything and
the low-cost producer
is the only winner.”
– Philip kotler, kellogg

3. TODAYʼS BRANDS CANʼT
HIDE ANYTHING FROM
CONSUMERS
NOW CUSTOMERS CAN LET THE
WORLD KNOW HOW THEY FEEL
IT IS A RISKY LANDSCAPE FOR
TODAY'S BRANDS

4. 1. MAKING A PROMISE
2. COMMUNICATING YOUR PROMISE
3. KEEPING YOUR PROMISE
4. STRENGTHENING YOUR PROMISE
Copyright © 2003, 2005, 2008, 2009 Idris Mootee 60-Minute Brand Strategist – Limited Edition

5. 10 PRINCIPLES OF
STRONG BRANDS

6. 1 COMMITMENT

7. 2 PROTECTION

8. 3 CLARITY

9. 4 RESPONSIVENESS

10. 5 AUTHENTICITY

11. 6 RELEVANCE

12. 7 UNDERSTANDING

13. 8 CONSISTENCY

14. 9 PRESENCE

15. 10 DIFFERENTIATION

17. ! # " ' & ( $
BEST
2 9 Rank 1 2 9 Rank 2 2 9 Rank 3 2 9 Rank 7 2 9 Rank 4 2 9 Rank 6 2 9 Rank 9
7 ,452 $m + 2% 64,727 $m + 7% 6 ,895 $m + 7% 43,557 $m + 36% 42,8 8 $m -1 % 33,578 $m + 4% 32, 15 $m + 4%
COCA COLA IBM MICROSOFT GOOGLE GE MCDONALD’S INTEL
GLOBAL
BRANDS ) 2
29,495 $m
9 Rank 5
- 15%
* 2
28,731 $m
9 Rank 1
+ 1%
!% 2
26,867 $m
9 Rank 11
+ 12%
!! 2
26,192 $m
9 Rank 8
- 16%
!# 2
25,179 $m
9 Rank 12
+ 6%
!"
23,298 $m
2 9 Rank 13
+ 2%
!'
23,219 $m
2 9 Rank 14
+ 5%
2 1
NOKIA DISNEY HP TOYOTA MERCEDES BENZ GILLETTE CISCO
The Definitive Ranking of the !& 2 9 Rank 15 !( 2 9 Rank 16 !$ 2 9 Rank 2 !) 2 9 Rank 17 !* 2 9 Rank 19 #% 2 9 Rank 18 #! 2 9 Rank 21
World‘s Most Valuable Brands 22,322 $m
BMW
+ 3% 21,86 $m
LOUIS VUITTON
+ 4% 21,143 $m
APPLE
+ 37% 19,961 $m
MARLBORO
+ 5% 19,491 $m
SAMSUNG
+ 11% 18,5 6 $m
HONDA
+ 4% 16,136 $m
H&M
+ 5%
## 2 9 Rank 24 #" 2 9 Rank 23 #' 2 9 Rank 22 #& 2 9 Rank 26 #( 2 9 Rank 27 #$ 2 9 Rank 25 #) 2 9 Rank 28
14,881 $m + 9% 14, 61 $m + 3% 13,944 $m - 7% 13,7 6 $m + 4% 12,756 $m + 5% 12,753 $m - 4% 12,487 $m + 4%
ORACLE PEPSI AMERICAN EXPRESS NIKE SAP NESCAFÉ IKEA
#* 2 9 Rank 37 "% 2 9 Rank 3 "! 2 9 Rank 31 "# 2 9 Rank 32 "" 2 9 Rank 33 "' 2 9 Rank 29 "& 2 9 Rank 34 "( 2 9 Rank 43 "$ 2 9 Rank 38
12,314 $m + 29% 12,252 $m + 4% 11,826 $m + 2% 11,561 $m +1 % 11,485 $m +1 % 11,356 $m - 5% 11, 41 $m + 6% 9,665 $m + 23% 9,372 $m + 1%
J.P. MORGAN BUDWEISER UPS HSBC CANON SONY KELLOGG’S AMAZON.COM GOLDMAN SACHS
") 2 9 Rank 39 "* 2 9 Rank 4 '% 2 9 Rank 36 '! 2 9 Rank 35 '# 2 9 Rank 42 '" 2 9 Rank 46 '' 2 9 Rank 41 '& 2 9 Rank 44 '( 2 9 Rank 48
8,99 $m - 2% 8,976 $m + 6% 8,887 $m - 13% 8,88 $m - 14% 8,696 $m + 7% 8,453 $m + 15% 8,346 $m + 2% 7,981 $m + 3% 7,534 $m + 4%
NINTENDO THOMSON REUTERS CITI DELL PHILIPS EBAY GUCCI L’ORÉAL HEINZ

18. &$ 2 9 Rank 45 &' 2 9 Rank 5 &# 2 9 Rank 47 !) 2 9 Rank 49 !" 2 9 Rank 52 !* 2 9 Rank 57 !% 2 9 Rank 55 !& 2 9 Rank 63 !! 2 9 Rank 54
7,481 $m - 3% 7,468 $m +1 % 7,315 $m + % 7,195 $m + 3% 6,919 $m + 6% 6,911 $m + 8% 6,892 $m + 6% 6,762 $m + 32% 6,719 $m + 3%
ACCENTURE ZARA SIEMENS FORD COLGATE MORGAN STANLEY VOLKSWAGEN BLACKBERRY MTV
!( 2 9 Rank 53 !$ 2 9 Rank 58 !' 2 9 Rank 6 !# 2 9 Rank 56 () 2 9 Rank 61 (" (* 2 9 Rank 62 (% 2 9 Rank 65 (& 2 9 Rank 67
6,694 $m + 3% 6,548 $m + 4% 6,363 $m + 7% 6,1 9 $m - 5% 5,844 $m + 2% 5,777 $m NEW 5,495 $m + 2% 5,461 $m + 9% 5, 72 $m + 3%
AXA NESTLÉ DANONE XEROX KFC SPRITE ADIDAS AUDI AVON
(! 2 9 Rank 69 (( 2 9 Rank 64 ($ 2 9 Rank 81 (' (# 2 9 Rank 7 $) 2 9 Rank 66 $" 2 9 Rank 71 $* 2 9 Rank 74 $% 2 9 Rank 75
5, 33 $m + 9% 4,958 $m - 3% 4,9 4 $m + 28% 4,846 $m NEW 4,782 $m + 4% 4,7 4 $m - 6% 4,536 $m + 3% 4,4 4 $m + 4% 4,351 $m + 3%
HYUNDAI YAHOO! ALLIANZ SANTANDER HERMÈS CATERPILLAR KLEENEX PORSCHE PANASONIC
$& $! 2 9 Rank 8 $( 2 9 Rank 76 $$ 2 9 Rank 77 $' $# 2 9 Rank 82 ') '" 2 9 Rank 92 '* 2 9 Rank 94
4,218 $m NEW 4,155 $m + 8% 4,127 $m + 3% 4, 52 $m + 2% 4, 36 $m NEW 4, 21 $m + 7% 4, 1 $m NEW 4, 3 $m + 24% 3,998 $m + 26%
BARCLAYS J&J TIFFANY & CO. CARTIER JACK DANIEL’S MOËT & CHANDON CREDIT SUISSE SHELL VISA
'% 2 9 Rank 79 '& 2 9 Rank 78 '! '( 2 9 Rank 72 '$ 2 9 Rank 86 '' 2 9 Rank 95 '# 2 9 Rank 84 #) #" 2 9 Rank 88
3,973 $m + 2% 3,961 $m + 1% 3,847 $m NEW 3,812 $m - 13% 3,734 $m + 5% 3,626 $m + 15% 3,624 $m - 2% 3,586 $m NEW 3,562 $m + 1%
PIZZA HUT GAP CORONA UBS NIVEA ADOBE SMIRNOFF M FERRARI
#* #% #& #! 2 9 Rank 89 #( 2 9 Rank 91 #$ 2 9 Rank 9 #' 2 9 Rank 73 ## 2 9 Rank 1 ")) 2 9 Rank 98
3,557 $m NEW 3,516 $m NEW 3,496 $m NEW 3,443 $m + 4% 3,4 3 $m + 5% 3,339 $m + 2% 3,281 $m - 24% 3,241 $m + 5% 3,11 $m + %
JOHNNIE WALKER HEINEKEN ZURICH ARMANI LANCÔME STARBUCKS HARLEY DAVIDSON CAMPBELL’S BURBERRY

19. http://www.youtube.com/user/rpmann702
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