The document discusses the emerging intersection of design and commerce, emphasizing the demand for beauty in functional products. It references Earnest Elmo Calkins' view on the importance of replacing displaced beauty in industrial efficiency and highlights Donald Norman's concept of emotional design. The idea is that aesthetic appeal can enhance product functionality and user experience.

1. Interaction Design Style (Part 3 of 5) ASIS&T IA Summit Monday, March 24, 2007

2. Design and Commerce

3. The New Culture of Style

4. The New Culture of Style “ We are just on the threshold of creating a new world on top of our modern industrial efficiency, a world in which it is possible through the much criticized machines to replace the beauty that the machines displaced. We demand beauty with our utility, beauty with our amusement, beauty in the things in which we live.” - Earnest Elmo Calkins, “Beauty the New Business Tool” , 1927

5. The New Culture of Style “ We are just on the threshold of creating a new world on top of our modern industrial efficiency, a world in which it is possible through the much criticized machines to replace the beauty that the machines displaced. We demand beauty with our utility, beauty with our amusement, beauty in the things in which we live.” - Earnest Elmo Calkins, “Beauty the New Business Tool” , 1927

6. Obsoletism

7. Styling

26. Donald Norman: Emotional Design “ Affect” as a Functional Benefit “ Attractive things work better”