2. • Executive Agency within
Department of Business,
Energy, and Industrial Strategy
(BEIS)
• 1000+ staff including IP
attachés in Brazil, India, South
East Asia, China & Geneva
• Our task is to help stimulate innovation and raise the international
competitiveness of British industry through Intellectual Property Rights
Intellectual Property Office – Who are we?
3. The most important slide!
https://www.gov.uk/guidance/exporting-your-intellectual-property#specific-country-guidance
4. What kind of IP do you own?
Patent – for new inventions
Design right – for the physical appearance and visual
appeal of products
Trade Mark – to show the brand origin of a
product
Copyright – a work of artistic expression
Trade Secret – undisclosed
information with commercial value
5. Why is IP important to the UK?
IP helps to reward innovation, creativity and imagination
The UK exported £13.1bn and imported £9.3bn in
intellectual property services in 2015, resulting in a
trade surplus of £3.8bn (ONS IT IS)
IP is often a company’s most important and valuable
asset. But it is often under protected.
6. IP Awareness in the UK
IP Baseline Survey
• Only 5% of UK businesses have an overall IP
management policy in the UK
• Only 14% know that disclosure of an invention before
filing will invalidate a patent
• Only around 15% of UK businesses have registered a
trade mark overseas and only 9% registered a patent.
7. IP Awareness Overseas
:What British businesses tell us
• Around 1 in every 4 UK businesses operating
overseas cite IP as one of their biggest concerns
( )UKTI Business Barriers Survey
• The territorial nature of IP rights is not well
understood
• ‘ ’Nor is the first to file system
• Some IP systems can be really complex and
difficult to navigate
• Routes for enforcing rights overseas are complex
and alleged infringers have home player
advantages
8. • Backlogs and quality issues for registering
IP rights
• Trade mark squatting and patent trolls
• Online piracy and fraud
• Counterfeit and fake goods, H&S issues,
fake food
• Copyright in the 21st century, film, books,
web and orphan works
• Changes following exit from EU
So what are the big IP issues?
They are different in different markets but the key themes are:
9. 1.Know before
you go: IP rules
and regimes
around the world
vary significantly
The 3 things to be most aware of
10. 2. IP is territorial:
IP rights granted in
one jurisdiction
usually only provide
cover within that
same jurisdiction
11. 3. It’s a first to file
system in most of the
world: So act fast or
miss out !
12. The Madrid System for Trade Marks (95 members)
www.wipo.int/treaties/en/registration/madrid_protocol/
Patent Cooperation Treaty (148 members)
By filing one international patent application under the PCT, applicants can
simultaneously seek protection for inventions
http://www.wipo.int/pct/en/
Patent Prosecution Highway – accelerates registration in participating
countries by work-sharing
https://www.gov.uk/government/publications/patent-prosecution-highway
Copyright (widely recognised internationally)
Several treaties and conventions: including Berne Convention, Universal Copyright
convention and TRIPS agreements and provide protection in most countries
International treaties and conventions
Get advice and ask questions
14. General IP advice and awareness
o IP Health-checks
o IP Masterclass
o Example Non-Disclosure Agreements
o Monthly e-newsletter – ‘IP Connect’
o Business policy support advisers in North West & West
Midlands Local Enterprise Partnerships/Growth Hubs
o Lambert toolkit (University to Business toolkit – also
India, South Korea and China versions & creating cross UK-
Brazil University-Business)
IPO support for UK business overseas - All available via .GOV
15. Country specific advice:
o Website :
https://www.gov.uk/guidance/exporting-your-intellectual-property
o Specific IP Business Guides covering 8 countries
o IP Factsheets for key markets
o Undertaking awareness events and workshops across
the UK and overseas.
o EU SME helpdesks covering China, ASEAN and Latin
America
In-country IPO support:
o IP attachés
17. 1. One-to-one business support, meeting UK businesses that
seek advice on local IP matters, where possible with a local
DIT sector lead.
2. Awareness raising through business outreach: briefing
business delegations, joint webinars with DIT’s in-country
sector leads etc
3. Policy dialogue with host governments and stakeholders
about the local and international IP frameworks /
environment.
Our IPO Attachés’ Roles
18. Overseas based specialist IP attachés
China - Tom Duke Tom.Duke2@fco.gov.uk
India - Shilpi Mehta Nanda Shilpi.Nanda@fco.gov.uk
Brazil - Angelica Garcia Angelica.Garcia@fco.gov.uk
SE Asia - Christabel Koh Christabel.Koh2@fco.gsi.gov.uk
UK based officers and helplines
SE Asia & Japan Hywel.Matthews@ipo.gov.uk telephone 01633 81 3878
China Willa.Huang@ipo.gov.uk telephone 020 7034 2814
The Americas Rahul.Raghavan@ipo.gov.uk telephone 020 7034 2873
India Jane.Hedin@ipo.gov.uk telephone 01633 81 4292
Oceania and S Korea Stephanie.Hitchman@ipo.gov.uk telephone 01633 81 4815
Turkey & Russia Marc.Wild@IPO.gov.uk telephone 01633 81 4322
Africa & Middle East Antoinette.Graves@ipo.gov.uk telephone 01633 81 3876
IPO Free helpline (UK) 0300 300 2000
19. Israel Specifics
• IP system generally good
• We aren’t aware of any major glitches in legal system
• IPO hasn’t had a need for strong relationship with
post.
• NOT a signatory of Hague
• Member of the PCT
• Signatory to all the major Copyright Treaties
• Software MAY be patentable in some cases (advise
you take legal advice)
20. Israel Specifics
• For Patents & Trademarks
• Israel Patent Office
• Part of the Ministry of Justice
• http://www.justice.gov.il/En/Units/ILPO/Pages/default.aspx
• Agudat Sport Hapoel St. 1
Technological Garden
Building No. 5
Jerusalem
96951 Israel
• Tel: (972 2) 565 17 70
• Email: Patent@justice.gov.il
21. Israel Specifics
• For Copyright
• Director General’s Office – Ministry of Justice
• Ms Amy Palmer
• http://www.justice.gov.il/MOJEng/Mankal/
• 29 Salah-a-Din Street
PO Box 49049
91490 Jerusalem
• Tel: (972 2) 646 65 33/34/35
• mancal@justice.gov.il
