The document discusses the importance of intellectual property to the UK economy and outlines challenges British businesses face regarding IP awareness and protection overseas. It provides an overview of the IPO's services including IP guidance, support from IP attachés in various countries, and international treaties and conventions. Contact details are given for IP authorities in specific countries like Israel.

1. Intellectual Property Rights
International Support
Hywel Matthews – IPO
Head of Global Cooperation

2. • Executive Agency within
Department of Business,
Energy, and Industrial Strategy
(BEIS)
• 1000+ staff including IP
attachés in Brazil, India, South
East Asia, China & Geneva
• Our task is to help stimulate innovation and raise the international
competitiveness of British industry through Intellectual Property Rights
Intellectual Property Office – Who are we?

3. The most important slide!
https://www.gov.uk/guidance/exporting-your-intellectual-property#specific-country-guidance

4. What kind of IP do you own?
Patent – for new inventions
Design right – for the physical appearance and visual
appeal of products
Trade Mark – to show the brand origin of a
product
Copyright – a work of artistic expression
Trade Secret – undisclosed
information with commercial value

5. Why is IP important to the UK?
IP helps to reward innovation, creativity and imagination
The UK exported £13.1bn and imported £9.3bn in
intellectual property services in 2015, resulting in a
trade surplus of £3.8bn (ONS IT IS)
IP is often a company’s most important and valuable
asset. But it is often under protected.

6. IP Awareness in the UK
IP Baseline Survey
• Only 5% of UK businesses have an overall IP
management policy in the UK
• Only 14% know that disclosure of an invention before
filing will invalidate a patent
• Only around 15% of UK businesses have registered a
trade mark overseas and only 9% registered a patent.

7. IP Awareness Overseas
:What British businesses tell us
• Around 1 in every 4 UK businesses operating
overseas cite IP as one of their biggest concerns
( )UKTI Business Barriers Survey
• The territorial nature of IP rights is not well
understood
• ‘ ’Nor is the first to file system
• Some IP systems can be really complex and
difficult to navigate
• Routes for enforcing rights overseas are complex
and alleged infringers have home player
advantages

8. • Backlogs and quality issues for registering
IP rights
• Trade mark squatting and patent trolls
• Online piracy and fraud
• Counterfeit and fake goods, H&S issues,
fake food
• Copyright in the 21st century, film, books,
web and orphan works
• Changes following exit from EU
So what are the big IP issues?
They are different in different markets but the key themes are:

9. 1.Know before
you go: IP rules
and regimes
around the world
vary significantly
The 3 things to be most aware of

10. 2. IP is territorial:
IP rights granted in
one jurisdiction
usually only provide
cover within that
same jurisdiction

11. 3. It’s a first to file
system in most of the
world: So act fast or
miss out !

12. The Madrid System for Trade Marks (95 members)
www.wipo.int/treaties/en/registration/madrid_protocol/
Patent Cooperation Treaty (148 members)
By filing one international patent application under the PCT, applicants can
simultaneously seek protection for inventions
http://www.wipo.int/pct/en/
Patent Prosecution Highway – accelerates registration in participating
countries by work-sharing
https://www.gov.uk/government/publications/patent-prosecution-highway
Copyright (widely recognised internationally)
Several treaties and conventions: including Berne Convention, Universal Copyright
convention and TRIPS agreements and provide protection in most countries
International treaties and conventions
Get advice and ask questions

13. Where can I find more help on IP
issues?

14. General IP advice and awareness
o IP Health-checks
o IP Masterclass
o Example Non-Disclosure Agreements
o Monthly e-newsletter – ‘IP Connect’
o Business policy support advisers in North West & West
Midlands Local Enterprise Partnerships/Growth Hubs
o Lambert toolkit (University to Business toolkit – also
India, South Korea and China versions & creating cross UK-
Brazil University-Business)
IPO support for UK business overseas - All available via .GOV

15. Country specific advice:
o Website :
https://www.gov.uk/guidance/exporting-your-intellectual-property
o Specific IP Business Guides covering 8 countries
o IP Factsheets for key markets
o Undertaking awareness events and workshops across
the UK and overseas.
o EU SME helpdesks covering China, ASEAN and Latin
America
In-country IPO support:
o IP attachés

16. Brazil: Angelica Garcia India: Shilpi
Mehta Nanda
SE Asia:
Christabel
Koh
China:
Tom Duke

17. 1. One-to-one business support, meeting UK businesses that
seek advice on local IP matters, where possible with a local
DIT sector lead.
2. Awareness raising through business outreach: briefing
business delegations, joint webinars with DIT’s in-country
sector leads etc
3. Policy dialogue with host governments and stakeholders
about the local and international IP frameworks /
environment.
Our IPO Attachés’ Roles

18. Overseas based specialist IP attachés
China - Tom Duke Tom.Duke2@fco.gov.uk
India - Shilpi Mehta Nanda Shilpi.Nanda@fco.gov.uk
Brazil - Angelica Garcia Angelica.Garcia@fco.gov.uk
SE Asia - Christabel Koh Christabel.Koh2@fco.gsi.gov.uk
UK based officers and helplines
SE Asia & Japan Hywel.Matthews@ipo.gov.uk telephone 01633 81 3878
China Willa.Huang@ipo.gov.uk telephone 020 7034 2814
The Americas Rahul.Raghavan@ipo.gov.uk telephone 020 7034 2873
India Jane.Hedin@ipo.gov.uk telephone 01633 81 4292
Oceania and S Korea Stephanie.Hitchman@ipo.gov.uk telephone 01633 81 4815
Turkey & Russia Marc.Wild@IPO.gov.uk telephone 01633 81 4322
Africa & Middle East Antoinette.Graves@ipo.gov.uk telephone 01633 81 3876
IPO Free helpline (UK) 0300 300 2000

19. Israel Specifics
• IP system generally good
• We aren’t aware of any major glitches in legal system
• IPO hasn’t had a need for strong relationship with
post.
• NOT a signatory of Hague
• Member of the PCT
• Signatory to all the major Copyright Treaties
• Software MAY be patentable in some cases (advise
you take legal advice)

20. Israel Specifics
• For Patents & Trademarks
• Israel Patent Office
• Part of the Ministry of Justice
• http://www.justice.gov.il/En/Units/ILPO/Pages/default.aspx
• Agudat Sport Hapoel St. 1
Technological Garden
Building No. 5
Jerusalem
96951 Israel
• Tel: (972 2) 565 17 70
• Email: Patent@justice.gov.il

21. Israel Specifics
• For Copyright
• Director General’s Office – Ministry of Justice
• Ms Amy Palmer
• http://www.justice.gov.il/MOJEng/Mankal/
• 29 Salah-a-Din Street
PO Box 49049
91490 Jerusalem
• Tel: (972 2) 646 65 33/34/35
• mancal@justice.gov.il