Adamjee Insurance Company Limited: Struggling to gear momentumAli Khan
AICL: Upgrading to BUY with Price Objective of PKR 63.25
We have upgraded our stance to BUY from HOLD with changed PO from PKR46.00 to PKR63.25, up 37pc, for Adamjee Insurance Company Limited.
Adamjee Insurance Company Limited: Struggling to gear momentumAli Khan
AICL: Upgrading to BUY with Price Objective of PKR 63.25
We have upgraded our stance to BUY from HOLD with changed PO from PKR46.00 to PKR63.25, up 37pc, for Adamjee Insurance Company Limited.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. • History
• 4p’s of marketing
• STP
• Needs and Motives
• Motivation Process
• Freudian Theory
• Defense Mechanism
• Vales Model
• Decision Making Process
• Communication Process
• Research Process
• Brand Personality Frame Work
• Innovators and Non Innovators
4.
5. The insurance act 1938 was the first legislation
governing all forms of insurance. In 1952
government establish Pakistan insurance
corporation to promote the insurance
companies. The state life insurance company is
number corporation 1 NOVEMBER 1972.The
main function of insurance corporation
protection against the possible chances of
generating losses.
6. • State life Insurance corporation
Adam Jee Insurance corporation
Jubilee insurance
EFU insurance
7. • Insurance is an arrangement by which a
company to provide a promise of
compensation for specified loss damage or
death in return for payment of a specified
premium
10. PRODUCT
A product mean what we produce. An insurance
services sell and therefore services are their product .
PRICE
In the Insurance business the Pricing premium charged against the policies.
6000 -Purchase Policy Package(according to age)
Agreements
Accidental Death Benefit(ADB)
Accidental Injury Benefit(AIB)
Family Income Benefit(FIB)
11. PLACE
Managing the insurance personnel
and all over the Pakistan.
PROMOTION
Advertising and Publicity
organization of conference and seminars
incentivities to policyholder are impersonal
communication.
21. Copyright 2007 by Prentice Hall
Occupation
SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Geographic Segmentation
Climate
Density of area
City Size
Region Pakistan,
Major metropolitan areas, small cities, towns
Urban, rural
Temperate, hot, rainy
Demographic Segmentation
Income
Marital status
Sex
Age Under 18-35, 35-45, 45-60.
Male, female
Single, married, divorced, living together
Under $10,000, $25,000-$34,999, $35,000-$49,999,
$50,000-$74,999, $75,000-$99,999, $100,000 and over
Education Not Necessary
Professional, agricultural, military
22. SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Psychological Segmentation
Learning-involvement
Perception
Personality
Needs-motivation Shelter, safety, security,
, novelty seeker,
high-risk
Low-involvement, high-involvement
Psychographic
Subcultures (Race/ethnic)
Religion
Cultures
(Lifestyle) Segmentation Economy-minded,
Pakistani
Muslim
Asian
Family life cycle
Social class Lower, middle, upper
Bachelors, young married,
Attitudes Negative attitude
Sociocultural Segmentation
23. SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Use-Related Segmentation
Brand loyalty
Awareness status Unaware, interested,
some
Use-Situation Segmentation
Location
Objective
Time work, morning,
Personal, achievement
Home, work, friend’s home,
Person Self, family members, friends,
Benefit Segmentation long lasting, economy, value-for-the-money
24. Freudian
Theory
ID
A person want to
a good policy
insurance.
Superego
A person cannot
have insurance
policy because
he cannot afford
it.
Ego
If the Sum insured
cannot take then to
pay a specially
premium. example of
03 payment plan.
25. High resources
High Innovation
Low resources
High Innovation
Innovators Life insurance (Sada bhar)
Thinker Life insurance(plan of whole)
Believers Insurance(over all plan)
Achievers Life insurance(Maturity)
28. Murray’s List of Psychogenic Needs
• Acquisition , Achievement
Life insurance(maturity)
• Retention, conservancy
Assets, Cargo , Health
• Nurturer
Life insurance (FIB)
29.
30. • I recognized that life insurance policy is my
need.
• After reorganization my need I have decided
to prepurchase plan for this purpose make
contract with the insurance company.
• After this contract I am satisfy for this
insurance services.
• Then I purchase premium insurance contract.
32. • First of all today main problem which the face of
insurance company is that sales doest not increase.
• To certain extent for this purpose company conduct
the researcher adopt quantitative method.
• To solve method In this method first of researcher
collect data questionnaire and use some secondary
data.
• After analyzing all types of data the researcher
conclude that promotion of the company does not
effective and promotion budget not sufficient.
• Company can solve this problem by make their
promotion in a effective way with sufficient budget of
promotion.
