The document provides a list of posting ideas and inspiration for Instagram, including showing sneak previews of new products, promoting company culture by showcasing employees, using customer testimonials and photos with permission, jumping on trending hashtags, encouraging customers to post and tag the company, using filters to make ordinary photos stand out, and showcasing products and quotes. The list also includes tips on using positive emotions, highlighting details, and giving accompanying tips for posts.

1. Instagram Guide: A List of Posting Inspiration & Ideas
Stellar Media Marketing
Kelly@Stellar247.com
www.stellarmediamarketing.com
720.515.6137
Show off your new products with sneak previews - Let your follows get a first look
at products before they go live.
Promote your culture - Showcase your staff, new hires, and fun behind the scenes
in your company.
Showcase your customers - Photos of customers are always a great way to tell
your company story. Just be sure you get their permission to use them in a photo.
Testimonials - Whether you include an image of the client or not use testimonials
with a snappy background.
Think about the lifestyle or culture around your brand. If you are a surf company
you showcase the lifestyle of being a surfer (beaches, waves, food, and people, etc.)
Jump on the bandwagon - Find popular hashtags and trending topics/themes and
try to fit your company in with what is hot right now!
Encourage your customers to post and tag you or a special hashtag. Then regram
them with the hashtag #regrammed
Make the ordinary extraordinary with the right tools and filters. Take a boring
photo and use one of the many filters in Instagram or one of the many 3rd party
apps out there to make it stand out. Make it different.
Showcase your products in fun ways - Jewelry matched with a great outfit, before
and after or your products in action.
Share quotes - Your original quotes and famous quotes
When it doubt people love photos of animals, travel, food and quotes
Create FAQ photos & 15 second videos
Post old photos. You can save photos and images to dropbox or Google
images and access them on your Instagram app. Share those vintage images and
tell your story.

2. Instagram Guide: A List of Posting Inspiration & Ideas
Stellar Media Marketing
Kelly@Stellar247.com
www.stellarmediamarketing.com
720.515.6137
Etiquette 101
Post images of things people aspire for. Think luxury, exotic, fun, fabulous.
Showcase photos of your events or events you attend.
Consider company mascot. I know of two different companies who have a dog as
a mascot. Both companies get a lot of engagement when they post images of their
mascot.
Use positive emotion rather than sad. Think fun, happy and upbeat for your photo
themes.
Highlight the details rather than the big picture.
Do a "Day in the life" series
Share photos having to do with current events
Give tips to accompany your images
Don't steal someone else's image and say it's your own.
Don't post things that really shouldn't be on Instagram: Toilet shots, porn, & bloody
or broken bones can be skipped. PLEASE.
Don't post too many photos in a row. You don't want to hijack the feed.
Don't use irrelevant hashtags
Follow Kelly at Instagram.com/everydaysocial