This keynote designed to help different organization to establish and maintain the presence in the photo sharing social network "Instagram"

1. ‫ام‬‫ﺮ‬‫اﻻﻧﺴﺘﻐ‬ ‫اﺳﺘﺨﺪام‬‫اﻷﻋامل‬ ‫ﻗﻄﺎع‬ ‫ﰲ‬
‫ﻋﻤﻞ‬ ‫ورﺷﺔ‬
‫ﺗﻼوي‬ ‫ﻣﺎزن‬–Social Hub
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‫اﻟﻔﻬﺮس‬
•‫اﻟﺼﻮرة‬ ‫ﺗﺎرﻳﺦ‬
•‫ام‬‫ﺮ‬‫اﻻﻧﺴﺘﻐ‬
•‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
•‫ﻋﺎﻣﺔ‬ ‫ﻧﺼﺎﺋﺢ‬
•‫اﻟﺨﺎمتﺔ‬/‫اﻟﺠﻤﻬﻮر‬ ‫أﺳﺌﻠﺔ‬

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‫اﻟﻔﻬﺮس‬

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‫ب‬ُ‫ر‬‫ﻛﻠﻤﺔ‬ ‫أﻟﻒ‬ ‫ﻣﻦ‬ ‫ﺧري‬ ‫ﺻﻮرة‬

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‫ام‬‫ﺮ‬‫اﻻﻧﺴﺘﻐ‬
•‫ﻛﻠﻤﺘني‬ ‫ﻣﻦ‬ ‫ﻳﺘﻜﻮن‬ ‫ام‬‫ﺮ‬‫اﻧﺴﺘﻐ‬ ‫اﺳﻢ‬)Instant Camera(‫و‬)Telegram(
•‫أﻛﺘﻮﺑﺮ‬ ‫ﰲ‬ ‫ﻛﺮﻳﺠﺮ‬ ‫وﻣﺎﻳﻚ‬ ‫ﺳﻴﺴﱰوم‬ ‫ﻛﻴﻔني‬ ‫أﺳﺴﺴﻪ‬2010
•‫ﺑـ‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﴍﻛﺔ‬ ‫اﺷﱰﺗﻪ‬1,000,000,000$‫أﺑﺮﻳﻞ‬ ‫ﰲ‬2012
•‫دﻳﺴﻤﱪ‬ ‫ﰲ‬2010‫إﱃ‬ ‫اﳌﺴﺘﺨﺪﻣني‬ ‫ﻋﺪد‬ ‫وﺻﻞ‬1,000,000‫ﻣﺴﺘﺨﺪم‬
•‫ﺳﺒﺘﻤﱪ‬ ‫ﰲ‬2011‫إﱃ‬ ‫اﳌﺴﺘﺨﺪﻣني‬ ‫ﻋﺪد‬ ‫وﺻﻞ‬10,000,000‫ﻣﺴﺘﺨﺪم‬
•‫اﻳﺮ‬‫ﱪ‬‫ﻓ‬ ‫ﰲ‬2013‫وﺻﻞ‬‫إﱃ‬ ‫اﳌﺴﺘﺨﺪﻣني‬ ‫ﻋﺪد‬100,000,000‫ﺷﻬﺮﻳﺎ‬ ‫ﻧﺸﻂ‬ ‫ﻣﺴﺘﺨﺪم‬
•‫ﺳﺒﺘﻤﱪ‬ ‫ﰲ‬2013‫إﱃ‬ ‫اﳌﺴﺘﺨﺪﻣني‬ ‫ﻋﺪد‬ ‫وﺻﻞ‬150,000,000‫ﺷﻬﺮﻳﺎ‬ ‫ﻧﺸﻂ‬ ‫ﻣﺴﺘﺨﺪم‬

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‫ﻫﺎﻣﺔ‬ ‫ﻣﻌﻠﻮﻣﺔ‬
‫اﻟﺼﻮر‬ ‫ﻷﻟﺒﻮم‬ ‫ﻣﻮﻗﻊ‬ ‫وﻟﻴﺲ‬ ‫إﺟﺘامﻋﻲ‬ ‫ﺗﻮاﺻﻞ‬ ‫ﺷﺒﻜﺔ‬ ‫ﻫﻮ‬ ‫ام‬‫ﺮ‬‫اﻻﻧﺴﺘﻐ‬

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
.1‫ﺗﻮاﺻﻞ‬–Engage
.2‫رﻛﺰ‬–Focus
.3‫اﺋﻌﺔ‬‫ر‬ ‫ا‬ً‫ر‬‫ﺻﻮ‬ ‫ﺻﻮر‬–Take Fantastic Pictures
.4‫اﺧﺘﻤﻬﺎ‬–Stamp It
.5‫اﺳﺘﺪﻳﻢ‬ ‫ﺑﻞ‬ ،‫ﺗﻜرث‬ ‫ﻻ‬–Don’t Spam, be consistent
.6‫ﺣﻤﻼت‬ ‫ﻧﻈﻢ‬–Create Campaigns
.7‫ﺎ‬ً‫ﺑ‬‫ﺟﺬا‬ ‫ﻛﻦ‬–Be cool

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
‫اﻷوﱃ‬ ‫اﻟﺨﻄﻮة‬
‫ﺗﻮاﺻﻞ‬–Engage

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Dove - #BeautyIs

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Dove - #BeautyIs

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
‫اﻟﺜﺎﻧﻴﺔ‬ ‫اﻟﺨﻄﻮة‬
‫رﻛﺰ‬–Focus

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Gucci- #GucciFringe

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Gucci- #GucciFringe

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
‫اﻟﺜﺎﻟﺜﺔ‬ ‫اﻟﺨﻄﻮة‬
‫اﺋﻌﺔ‬‫ر‬ ‫ا‬ً‫ر‬‫ﺻﻮ‬ ‫ﺻﻮر‬–Take Fantastic Pictures

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Tourism_Places

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Tourism_Places

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Tourism_Places

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
‫اﺑﻌﺔ‬‫ﺮ‬‫اﻟ‬ ‫اﻟﺨﻄﻮة‬
‫اﺧﺘﻤﻬﺎ‬–Stamp It

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Mercedes Benz

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Mercedes Benz

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Mercedes Benz

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
‫اﻟﺨﺎﻣﺴﺔ‬ ‫اﻟﺨﻄﻮة‬
‫ﺑﻞ‬ ،‫ﺗﻜرث‬ ‫ﻻ‬‫داوم‬–Don’t Spam, be consistent

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
‫اﻟﺴﺎدﺳﺔ‬ ‫اﻟﺨﻄﻮة‬
‫ﺣﻤﻼت‬ ‫ﻧﻈﻢ‬–Create Campaigns

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Ray Ban

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Ray Ban

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Ray Ban

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Ray Ban

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‫ﻟﻠﺠﻤﻬﻮر‬ ‫اﻷﻣﺜﻞ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺴﺒﻊ‬ ‫اﻟﺨﻄﻮات‬
‫اﻟﺴﺎﺑﻌﺔ‬ ‫اﻟﺨﻄﻮة‬
‫ﺎ‬ً‫ﺑ‬‫ﺟﺬا‬ ‫ﻛﻦ‬–Be Cool

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Nescafe Arabia

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Nescafe Arabia

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Nescafe Arabia

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‫ﻋﺎﻣﺔ‬ ‫ﻧﺼﺎﺋﺢ‬
.1‫ﺑﻬﻢ‬ ‫ﺗﺘﻌﻠﻖ‬ ‫ﺻﻮر‬ ‫واﻧﴩ‬ ،‫ﺟﻤﻬﻮرك‬ ‫ﺣﺪد‬
.2‫اط‬‫ﺮ‬‫إﻓ‬ ‫دون‬ ‫اﳌﺘﻌﻠﻘﺔ‬ ‫اﻟﻬﺎﺷﺘﺎق‬ ‫اﺳﺘﺨﺪم‬
.3‫اﻻﺟﺘامﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺣﺴﺎﺑﺎت‬ ‫ﺑﺎﻗﻲ‬ ‫ﻣﻊ‬ ‫ﺣﺴﺎﺑﻚ‬ ‫ارﺑﻂ‬
.4‫أﻧﺖ‬ ‫ﺻﻮرك‬ ‫ﺑﻞ‬ ،‫ﻋﺎﻣﺔ‬ ‫ﺻﻮر‬ ‫ﺗﺴﺘﺨﺪم‬ ‫ﻻ‬
.5‫اﻟﻜﻮاﻟﻴﺲ‬ ‫اﻋﺮض‬)Gossip(
.6‫اﳌﺘﺎﺑﻌني‬ ‫ﺗﻌﻠﻴﻘﺎت‬ ‫ﻋﲆ‬ ‫رد‬
.7‫ﺧﺎﺻﺔ‬ ‫ﻋﺮوض‬
.8‫ﻟﻠﺼﻮرة‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﺗﻌﻠﻴﻖ‬ ‫اﻛﺘﺐ‬
.9‫اﻟﻔﻴﺪﻳﻮ‬ ‫ﺗﺴﺘﺨﺪم‬ ‫ﺗﻨﺲ‬ ‫ﻻ‬

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‫ﻟﻠﺘﻮاﺻﻞ‬
@mazenat
‫اﻟﺠﻤﻬﻮر‬ ‫ﻧﻘﺎش‬

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‫ﻟﻜﻢ‬ ً‫ا‬‫ﺮ‬‫ﺷﻜ‬
‫ﻟﻨﺎ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﻮﺣﻴﺪ‬ ‫اﻟﺸﻐﻒ‬ ‫ﻫﻲ‬ ‫اﻻﺟﺘامﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫أن‬ ُ‫ﱪ‬‫ﻧﻌﺘ‬ ‫إﻧﻨﺎ‬!
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