The document discusses innovation as the improvement or significant contributions to existing inventions, emphasizing the relationship between creativity, invention, and innovation. It outlines various types of innovation, such as enabling processes, product performance, and business models, while differentiating between creativity (novel ideas), invention (creating something new), and innovation (implementing ideas). It concludes by highlighting the importance of customer needs in driving innovation and the potential for anyone to contribute to new product development.

1. Innovation
“There is a way to do it better - find it”
-Thomas Edison

2. What is innovation
• Innovation happens when someone "improves
on or makes a significant contribution" to
something that has already been invented. 1
• And converting the knowledge into a wealth is
called innovation.
• “Innovation is a complex process- even
defining innovation is problematic!”8

3. Types of innovation9
10 types
of
innovation
Enabling
process
Core
process
Product
performance
Product
system
Services
channel
brand
Customer
experiences
Business
model
Networking

4. Examples for type of innovation
Process
• Enabling process Align your talent & assets10
• Core process Use superior methods to do your work
Offering
• Product performance Employ distinguish features & functionality
• Product system Create complementary products & services
• Services Support and enhance the value of offering
Delivery
• Channel11 Deliver your offering to customer & user
• Brand Represent your offering & business
• Customer experience Foster interaction
Finance
• Business model Make money
• Networking connect with other people to make money

5. Innovation process cycle
Innovation
Challenge
collaborative
Ideas
Compilation scientific evaluation
Testing & developing
Review
Implementation
New ideas inspiration
Market
Creative ideas

6. Innovation= creativity + Commercialization

7. Difference between invention,
innovation and creativity
S.no creativity invention innovation
1 creativity is novel ideas
that are communicated,
useful, and appealing.
Creating something
new4
Making the invention
into a product form
2 creativity is a fuzzy idea
and can’t be clarified
until it is made into a
prototype2
A new to the world
discovered or created
innovation is about
changing a pattern2 for
doing something.
3 Ideas Cash ideas5 Ideas cash
4 Based on thinking up
new things7
Based on primary
scientific skills
Based on broad set of
strategic, marketing and
technical skills.6

8. Relationship between creativity,
invention and innovation.
Fresh new
idea3 Invention innovation
Process on invention Process on innovation
“Invention is the first occurrence of an idea for a new product or
process, while innovation is the first attempt to carry it out into
practice.”
-Jan Fagerberg

9. Examples of how invention turned into
innovation
Invention Innovation
Laser

10. Examples

11. DOLFI: Pocket washing
machine14
Electricity Conducting
Cement
Self-Cleaning Clothes13
Emergency flashlight, the
world's most reliable
flashlight, guarantees light
without batteries, forever.
15

12. 3D Printed Biological
Materials
Wearable Technology like Google Glass17
Needle-Free Diabetes Care16
Vein Identification18

13. Conclusion
• Many new and unique ideas are making their
way.19 It is clear that manufacturers and
marketers are listening to the needs and wants of
customers, and are making new products to meet
the demands.
• Everybody can contribute to new product
development either through research and
development or through their focus, energy and
commitment to their role.20

14. Reference
1. http://www.businessinsider.com/this-is-the-difference-between-invention-
and-innovation-2012-4#ixzz3QfGUmGpE
2. Art Fry, Creativity, Innovation and Invention: A Corporate Inventor’s
Perspective
3. KS Yong, Methods of Creative Thinking - Random Association
4. Nelson Garcia, the realnovator- in.no.va.tion : defined
5. Scott Burken, Buzz Word Debrief: Innovation vs. Invention
6. CK Woon, creative studies-november 2012
7. Mike Schoultz, 10 Ways to Build a Sustainable Creativity/ Innovation
Culture
8. The nature and importance of innovation.
9. Doblin on innovation effectiveness, march-2005
10. Lorenzo Del Marmol, Business model innovation

15. 11. http://www.doblin.com/tentypes/
12. http://www.innovation-management.org/types-of-innovation.html
13. http://www.toptenz.net/top-10-mind-blowing-scientific-achievements.php
14. Crafitti consulting invention of January 2015
15. DAKA passion for innovation.ppt
16. https://www.asme.org/engineering-topics/articles/bioengineering/top-5-
medical-technology-innovations
17. https://getreferralmd.com/2013/11/health-care-technology-innovations-
2013-infographic/
18. http://www.inventor-strategies.com/Latest-technology-inventions.html
19. David Stellmack, 15 Cases For Review
20. http://businesscasestudies.co.uk/procter-gamble/creating-innovation-for-
competitive-advantage/conclusion.html#axzz3Qlqkb7N7

16. THANK YOU
-Joan Vijetha R
@DRL,Hyd.