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1. www.strategyzer.com/vpdWritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith Designed by Trish Papadakos • Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer
Unit A
Unit B
Unit C
Process
New Ventures
in Established
Organizations
Teams within existing companies setting out to improve
or invent value propositions and business models
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Get buy-in from top
management.
Overcome rigid and slow
processes.
Build on existing
value propositions
and business models.
Build portfolios of
business models and
value propositions.
Leverage existing
assets (sales,
channels, brand, etc.).
Manage cannibalization.
Get access to existing
resources.
Overcome risk aversion.
Manage career risk
of innovators.
Produce big wins to
move the needle.